• Title/Summary/Keyword: Strategic Communication

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A Case Study on BPM based Strategic Performance System Design and Implementation in Korean Ministry of Information and Communication (정보통신부 BPM 기반의 전략적 성과관리 설계 및 적용사례분석)

  • Lee, Jung-Hoon;Lim, Jong-Ho
    • Information Systems Review
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    • v.9 no.1
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    • pp.215-231
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    • 2007
  • The Balanced Scorecard is known as an integrated performance management framework that helps enterprise to translate strategic objectives into relevant performance measurement within an organization. In recent years, the importance of framework development, implementation and deployment of Balanced Scorecard and Strategic Enterprise Management system have realized its value in public sectors performance management systems. However, the public domains can be characterized as non-profit organizations involving diverse stakeholders which may provoke obstacles to proper implementation. This paper offers an insight into strategic performance management systems design and implementation in Ministry of Information and Communication in Korea. The paper evaluated a number of key guidelines to understand the complexity of strategic performance management design and implementation to be successful in delivering strategic goals in public sector.

A Study on the Effects of Organizational Intelligence Quotient and CIO's Management Roles on Strategic Application of Information Systems (OIQ와 CIO의 경영자 역할이 정보시스템의 전략적 활용에 미치는 영향 연구)

  • Kim, Han-Sung;Chae, Myoung-Sin
    • The Journal of Information Systems
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    • v.17 no.3
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    • pp.255-287
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    • 2008
  • This study examined the relationship among constructs that impact on strategic use of IS(Information Systems). Independent variables were OIQ(Organizational Intelligence Quotient) and role of CIO(Chief of Information Officer) as a top manager, and dependent variable are strategic use of IS. The dependent variable has three-sub constructs: 1) IT infrastructure flexibility; 2) operation-orientation; and 3) market-orientation. Seven research hypotheses derived from the research model, and were empirically tested using the PLS (Partial Least Squares) method. The research results confirmed that both OIQ and CIO's roles have strong impact on organizations' strategic use of IS. Communication and business network among the sub-constructs of OIQ have effect on strategic use of IS. CIO's role as a top manager was found to be significant. CIO's role as a resource allocator and innovator among the CIO's roles showed significant influence on strategic use of IS. OIQ was also significantly related to CIO's role as a top manager. This study suggests practical implications and insights to the enterprises which aim to apply IT strategically.

Social Media Strategic Capability and the Distribution on Innovation Performance for High-Tech SMEs

  • NGAMMOH, Niramarn;MUMI, Atthaphon;POPAITOON, Sujinda;ISSARAPAIBOOL, Achariya
    • Journal of Distribution Science
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    • v.19 no.8
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    • pp.37-46
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    • 2021
  • Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

Adaptation of Cross-Cultural Communication in Jakarta Multinational Companies

  • STELLA, Stella;MANI, La
    • Journal of Wellbeing Management and Applied Psychology
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    • v.3 no.4
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    • pp.5-10
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    • 2020
  • Purpose: This study aims to explore the experience of cross-cultural communication adaptation between local and expatriate employees at PT. XX Organizational culture in the company is the most important factor to helpemployees in the company to work efficiently and effectively in order to achieve company goals. Research design, data and methodology: The analysis methods used in this research are data reduction, data presentation, and drawing a conclusion. From this collaboration, the cultural adaptations arouse due to the challenges for workers who have to work together with different cultural backgrounds. The method used is qualitative with a case study approach. Data collection methods used is employee interviews at PT. XX with triangulation conducted on 2 expatriates and 2 local employees. Results: Studies show that successful management is highly dependent on employees adapting to local culture and work situations. This process rarely runs smoothly because the persons in intercultural interaction do not use the same language and the lack of adaptation.. Conclusions: . In order to maintain its existence, the company strives to expand its wings in the global market and establish partnerships to expand cooperation. PT. XX from South Korea cooperated with Krakatau Steel, a state-owned Indonesian company

E-Satisfaction and E-Loyalty of Online Marketplace Mobile Applications: An Empirical Channel Study in Indonesia

  • LOE, Kevin;TASIA, Aniq;INDRA, Ricardo;MANI, La
    • Journal of Distribution Science
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    • v.20 no.9
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    • pp.61-71
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    • 2022
  • Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

A Study on the strategic methods for internal marketing of Family Restaurant (패밀리 레스토랑 내부마케팅 전략방안에 관한 연구)

  • 진양호;전진화
    • Culinary science and hospitality research
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    • v.7 no.2
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    • pp.1-24
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    • 2001
  • A Study on the strategic methods for internal marketing of Family Restaurant. We know that customer satisfaction in measuring the effect of marketing performance on employees in service industry. There are four strategies of internal marketing for service-employee, which are participation-promotion and manner-management of employee, classification to employee, communication strategy, motivation environment for employee. First, communication, sales and service technology of employee can be developed and improved through the education and training. Second, company can make better achievement by classifying life-style and individual desire. Third, communication strategy can improve service quality by development of team-work through the confidence and joint-responsibility. Fourth. the company make environment which employee can compete by offering incentive fairly and properly. In the conclusion, when employees serve customers in a depressed attitude, they neglect service process and bring about customer non-satisfaction. This have negative effect on external customer satisfaction in the short term. And so that customer-satisfaction can't exist without employee-satisfaction. that is job-satisfaction is the goal of company. therefore study about internal marketing action should be go on.

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Case Study on Nest's "Internet of Energy (IoE)" Business Model: Based on Strategic Choices for Connected Product

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • v.11 no.1
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    • pp.89-96
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    • 2019
  • The purpose of this study is to investigate Nest Labs (Nest)'s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest's capacity and functionality is to offer a seamless integration of devices, platforms, and services and the "Works with Nest" offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to "If This, Then That." The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, 'AirBnB' to help consumers become more energy-efficient at home.

Effect Analysis of MW Transmission System for Strategic Unit Using Adaptive Modulation (적응변조 적용 전략제대 MW전송시스템 효과 분석)

  • Lim, Young-Gab;Youn, Jong-Taek;Choi, Young-Min;Kim, Young-Ho
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.3
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    • pp.412-419
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    • 2020
  • The strategic unit communication infrastructure for military command, communications requires a dualized network structure of various communication methods, considering the direction of development, strategic unit and line characteristic. It has been pointed out that MicroWave, which is typical of wireless systems, is inefficient because it operates only with existing technologies. Therefore, it is necessary to analyze the structure, efficiency of the MW transmission system and its effects. It is difficult to transfer efficiently considering wireless environment due to a fixed type of access structure in the existing MW transmission system. Adaptive modulation allows improvement, but with traditional access structures and fixed bandwidth, there is a limit. Following the transmission performance improvement technique considering availability and link distance in the previous study, this paper presented improved packetized MW transmission system structure and variable bandwidth transmission in consideration of adaptive modulation based variable transmission waveform, bandwidth and distance, and performed the analysis in view of the strategic unit and command control circuit.

Strategic Communication for Establishing Collectivity for UN International Day of Clean Air for Blue Skies

  • Song, Jaeryoung;Yoo, Sunwook;Lim, Jung Yun;Ko, Yealim
    • Asian Journal of Innovation and Policy
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    • v.9 no.1
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    • pp.95-105
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    • 2020
  • Air pollution is a global challenge that not only threatens public health, but also takes away lives. Strategic communication, in other words, public relations, is an essential way of tackling air pollution and managing the risks involved. Engaging global citizens into the public sphere requires the building of a sense of collectivity and duty on achieving clean air. Strategies and policies on an international scale that are based on the theoretical framework (Behavior Procedure Model) and focus on leading citizens into the mature and unified Collectivity during the observance of the 'International Day of Clean Air for blue skies' are crucial. Notably, the Asian continent has inevitably found itself at the crossroad between economic growth and environmental protection, and has even been observed to be pursuing a passive response to air pollution. The key communication strategies are supported by the three goals, which include: expanding existing communities and building a new Collectivity, supporting international solidarity and individual member state activities, and implementing systems and structures. The key goals can be further specified into six strategies. This paper has analyzed global problems and discussed possible communication strategies to increase public engagement for the observation of the 'International Day of Clean Air for blue skies.' It will be the responsibility of all nations to implement the aforementioned strategies and policies as well as promoting global action.

A STUDY ON STRATEGIC DECISION SUPPORT SYSTEM (전략적 의사결정 지원시스템에 관한 고찰)

  • 오승헌
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.13 no.21
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    • pp.7-10
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    • 1990
  • In the modern society where information system based on the computer in organization have been developed over again. A decision support system is one of the most popular topics. The computer have been discussed in relation to management strategy between enterprisers and researchers so far, but the accumulation of data resource and communication foundation have not been attended in actuality. The organic connection between business and information technique have been less progressed than our expectation. At this point of time. such a technical restrution getting removed, We have closed a gap between management strategy and computer. Now we are taking a growing interest in computer use for supporting proceedings decision, a lot of strategic marketing decision is wifely used in such a case, and the technical development is comming to advanced. In this study, I Investigate such a new tendency as strategic program and proceedings decision system. I will especially focus my study on a strategic program and a budget control corporation, so to speak, on strategic budget management system. Concretely the purpose of this study is to investigate what functions the proceedings decision support system requires in order to deal with the problem of strategic level and to practically establish the system with the use of DSS GENERATOR/ARISTOTLE in my laboratory.

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