• Title/Summary/Keyword: Strategic Behavior

Search Result 370, Processing Time 0.024 seconds

Effects in Response to Nature of Selection on Performance Type and Quality of Service Affects to Post Behavior -Focusing on Jeon-ju, Sori Arts Center's Event Program- (공연예술 선택 특성과 서비스 품질이 사후 행동에 미치는 영향 -전주, 한국소리문화의전당 이벤트 체험을 중심으로-)

  • Kim, Beom Seok;Jeon, In-Oh
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.12
    • /
    • pp.106-120
    • /
    • 2015
  • Along with economic growth which affects to the overall increase in income level within society, more permissible leisure time, and change in values of the life style directly affected to the more demand of performance arts. The theaters where the performance contents are actually accomplished have been built with various objectives and now there are 232 of performing art theaters are in operation at various locations over the country. The purpose of this research is to identify behavioral factors regarding how the preferable choice were made from the various type of the performance arts, study for the correlation on post behavior customer based on the survey conducted at Sori Art Center. As a result of this research, there were strong correlation were identified between how the preferable choice were made among the various type of performance and Customer's intend of returning visit /perceivd value. In addition to the aforementioned result, the survey result shows that the excellence of the facility, hospitality level of the staffs, and additional customer services were the meaningful positive factors and user convenience/subsidiary facilities were negative factors to the overall service quality control activities. The research reveals meaningful correlations between quality of the customer service factors and how the preferable choice were made by customer that lead to strategic plan which will increase competitiveness of the Sori Art Center. Extensive research for the Sori Art Center which represents cultural power of the local community would be exemplary case not only for the art centers in metropolitan area but also other local areas within the country.

Brand Image and VMD Strategy of Sports Stores in Korea (2017년 이후 스포츠매장의 브랜드이미지와 VMD 전략)

  • Seo, Jung-Hwa;Kim, Hwa-Kyung;Kim, Jong-Jin;Youn, Myoung-Kil
    • Journal of Distribution Science
    • /
    • v.15 no.11
    • /
    • pp.83-93
    • /
    • 2017
  • Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

Strategic Approaches to Solid Ranking International Journals: KODISA Journals (국제저널 육성 방향과 전망: KODISA Journals를 중심으로)

  • Youn, Myoung-Kil;Kim, Dong-Ho;Lee, Jong-Ho;Hwang, Hee-Joong;Lee, Jung-Wan
    • Journal of Distribution Science
    • /
    • v.12 no.6
    • /
    • pp.5-13
    • /
    • 2014
  • Purpose - The purposes of this editorial review are twofold: firstly, to introduce the four flagship international journals of the Korea Distribution Science Association(KODISA): the Journal of Distribution Science(JDS), the Journal of Industrial Distribution & Business(JIDB), the East Asian Journal of Business Management(EAJBM), and the Journal of Asian Finance, Economics and Business(JAFEB), and secondly, to identify the direction of the KODISA journals and the roles and responsibilities of the editors of the KODISA journals. Research design, data, and methodology - To achieve the goals, firstly, this review paper addresses the current progress of the four KODISA journals: JDS, JIDB, EAJBM, and JAFEB. Secondly, this paper defines the aims and missions of the four KODISA journals. JDS publishes the articles of examining past, current, and emerging trends and concerns in the area of distribution science and economics, logistics and SCM, transportation, distribution channel management, distribution innovation and information technology, merchandising and procurement, distribution and marketing, consumer behavior, and manufacturing, wholesaling, and retailing. JDS publishes both quantitative and qualitative research as well as scholarly commentaries, case studies, book reviews and other types of reports relating to all aspects of distribution. JIDB publishes the articles of examining past, current, and emerging trends and concerns in the areas of industry and corporate behavior, industry policy making, industrial distribution and business, e-commerce, and service industry. EAJBM publishes empirical and theoretical research papers as well as scholarly commentaries, case studies, book reviews, and other types of reports relating to all aspects of East Asian business and economy. JAFEB publishes original research analysis and inquiry into the contemporary issues of finance, economics and business management in Asia, including Central Asia, East Asia, South Asia, Southeast Asia, and Middle East. The mission of JAFEB is to bring together the latest theoretical and empirical finance, economics and business management research in Asian markets. The audiences of the KODISA journals include higher education institutions, scholars, industry researchers and practitioners, scientists, economists, and policy makers throughout the world. The main mission of the KODISA journals is to provide an intellectual platform for international scholars, promote interdisciplinary studies in social sciences and economics, and become leading journals in the social science and economics category in the world. Thirdly, this paper addresses the current status of indexing in major databases of the KODISA journals, namely: Cabell's Directories, EBSCO, SCOPUS (Elsevier), and Social Sciences Citation Index® (SSCI, Thomson Reuters). Fourthly, this paper identifies the roles and responsibilities of the editors of the KODISA journals as the following: (1) Make sure that the journal be published in a timely manner and in international standards both in print and online versions. (2) Maintain the online homepage of the journal is always accessible to, and (3) Make sure that every article should go through a peer review process that meets international standards. Findings and conclusion - To accomplish the goals and missions of the KODISA journals, the editors of the KODISA journals must work together to publish high scholarly journals that meet international standards of journal publications.

Influencing Factors for Compliance Intention of Information Security Policy (정보보안 정책 준수 의도에 대한 영향요인)

  • Kim, Sang-Hoon;Park, Sun-Young
    • The Journal of Society for e-Business Studies
    • /
    • v.16 no.4
    • /
    • pp.33-51
    • /
    • 2011
  • This research derived the influencing factors for employees' compliance with the information security policy in organizations on the basis of Neutralization Theory, Theory of Planned Behavior and Protection Motivation Theory. To empirically analyze the research model and the hypotheses, data were collected by conducting web survey, 194 of 207 questionnaires were available. The test of causal model was conducted by PLS. Reliability, validity and model fit were found to be statistically significant. the results of hypotheses tests showed that seven ones of eight hypotheses could be accepted. The theoretical implications of this study are as follows : 1) this study is expected to play a role of baseline for future research about employee compliance with the information security policy, 2) this study attempted interdisciplinary approach through combining psychology and information system security research, and 3) it suggested concrete operational definitions of influencing factors for information security policy compliance through comprehensive theoretical review. Also, this study has some practical implications. First, it can provide the guideline to support the successful execution of the strategic establishment for implement of information system security policies in organizations. Second, it is proved that the need for conducting education and training program suppressing employees. neutralization psychology to violate information security policy should be emphasized in the organizations.

A Study on the Determinants of Rescreening for Using the Private Health Screening Program (민간검진이용자의 재검진 결정요인에 관한 연구)

  • Park, Il-Su;Kim, Yoo-Mi;Kang, Sung-Hong
    • Journal of Digital Convergence
    • /
    • v.13 no.1
    • /
    • pp.383-396
    • /
    • 2015
  • This study aims to identify factors related to rescreening the private health screening center. Data from private health screening center with seven district centers were analyzed. The number of subjects was 70,250 from 2008 through 2015. Socio-demographic characteristics, morbidity, history, physical measurement, laboratory test, and health behavior factors were analyzed the association with health rescreening using chi-square test and negative binominal regression. 19.2% of subjects were recheck their health status on each year from 2008 to 2012. The socio-demographic characteristics related to reuse private health screening center were male, 30-40 aged, Daegu, Gwangju, Jeonnam and Gyeongnam region residents. And overweight and pre-hypertension were also factors association with number of using the private health screening program. People who control their health risk factors such as alcohol intake, smoking and mental health and execute physical exercise tend to use health screening program regularly. Our finding suggest that customer relationship management can execute and private health screening center enable their strategic plan based on data-evidence.

A Research on the Use of Information Resources of the Humanities Scholars in Korea (인문학자의 정보자원 이용에 관한 연구)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for information Management
    • /
    • v.26 no.1
    • /
    • pp.7-34
    • /
    • 2009
  • The purpose of this study is to investigate the use of information resources of the humanities scholars in Korea and suggest the strategic planning of academic library and information services to serve their needs. To collect data, a mail survey was conducted during the period of November 2007 through January 2008. Out of 799 humanities scholars sampled from 25 universities, 132 responded with the completion rate of 16%. Major findings in this study are as follows: First, the majority of the humanities scholars distribute their time equally to research and education, and conduct independent research. Second, they still largely depend on print resources, including scholarly journals, books, and manuscripts for getting information, while using some online information resource mostly in text such as electronic documents and journals. They expect that the frequency of using such print resources would not decline much, but the use of online resources could definitely increase in the next five years. Some variances in the behavior were observed among the groups of scholars according to their research experiences. It is suggested that academic libraries (1) conduct more active outreach, (2) prioritize between traditional and electronic resources, (3) plan information literacy education for traditional resources.

The Effects of Socioeconomic Deprivation on Public Library Book Circulation: A Community-level Study (지역사회 사회경제적 박탈이 공공도서관 대출 책수에 미치는 영향)

  • Lee, Jongwook;Kang, Woojin;Lee, Myeong
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.55 no.4
    • /
    • pp.219-243
    • /
    • 2021
  • This study analyzes the effects of community-level socioeconomic deprivations (SED) on public libraries' book circulation in the Seoul metropolitan area. The study design draws upon the theory of local information landscapes, which explains the relationship between community characteristics and information behavior. Using four-year (2015-2018) open government and public library circulation data, we constructed a socioeconomic deprivation index by adjusting a multi-dimensional deprivation index and generated other variables. Multi-level robust linear regression models were used to examine the relationship between SED and public library circulation. In addition, we tested the moderating effects of the library collection size and the number of libraries per unit area, respectively, on library circulation. The results show that there is a significant negative relationship between socioeconomic deprivation and library circulation rate. Also, we found that the size of the library collection negatively moderates the effects of SED in areas with a large number of books, and the number of libraries per unit area was positvely related to the library book circulation, not moderating the effects of SED. These findings suggest that public libraries and policymakers should consider community characteristics in designing strategic plans for public libraries.

Model-Based Design and Enhancement of Operational Procedure for Guided Missile Flight Test System (유도무기 비행시험 시스템을 위한 모델 기반 운용절차의 설계 및 개선)

  • Park, Woong;Lee, Jae-Chon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.4
    • /
    • pp.479-488
    • /
    • 2019
  • The flight test operational procedure artifact includes mission planning, execution methods, and safety measures for each step of test progress. As the development of guided missiles has become more advanced and strategic, flight test has become increasingly complex and broadened. Therefore, increased reliability of the flight test operation procedures was required to ensure test safety. Particularly, the design of the flight test operational procedures required verification through M&S to predict and prepare for the uncertainty in a new test. The relevant studies have published the optimal framework development for flight tests and the model-based improvements of flight test processes, but they lacked the specificity to be applied directly to the flight test operational procedures. In addition, the flight test operational procedures, which consist of document bases, have caused problems such as limitations of analysis capabilities, insensitive expressions, and lack of scalability for the behavior and performance analysis of test resources. To improve these problems, this paper proposes how to design operational procedure of guided missile flight test system by applying MBSE(Model-based Systems Engineering). This research has improved reliability by increasing the ability to analyze the behavior and performance of test resources, and increased efficiency with the scalability applicable to multiple flight tests. That can be also used continuously for the guided missile flight tests that will be developed in the future.

Analysis of Research Trends in Tax Compliance using Topic Modeling (토픽모델링을 활용한 조세순응 연구 동향 분석)

  • Kang, Min-Jo;Baek, Pyoung-Gu
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.1
    • /
    • pp.99-115
    • /
    • 2022
  • In this study, domestic academic journal papers on tax compliance, tax consciousness, and faithful tax payment (hereinafter referred to as "tax compliance") were comprehensively analyzed from an interdisciplinary perspective as a representative research topic in the field of tax science. To achieve the research purpose, topic modeling technique was applied as part of text mining. In the flow of data collection-keyword preprocessing-topic model analysis, potential research topics were presented from tax compliance related keywords registered by the researcher in a total of 347 papers. The results of this study can be summarized as follows. First, in the keyword analysis, keywords such as tax investigation, tax avoidance, and honest tax reporting system were included in the top 5 keywords based on simple term-frequency, and in the TF-IDF value considering the relative importance of keywords, they were also included in the top 5 keywords. On the other hand, the keyword, tax evasion, was included in the top keyword based on the TF-IDF value, whereas it was not highlighted in the simple term-frequency. Second, eight potential research topics were derived through topic modeling. The topics covered are (1) tax fairness and suppression of tax offenses, (2) the ideology of the tax law and the validity of tax policies, (3) the principle of substance over form and guarantee of tax receivables (4) tax compliance costs and tax administration services, (5) the tax returns self- assessment system and tax experts, (6) tax climate and strategic tax behavior, (7) multifaceted tax behavior and differential compliance intentions, (8) tax information system and tax resource management. The research comprehensively looked at the various perspectives on the tax compliance from an interdisciplinary perspective, thereby comprehensively grasping past research trends on tax compliance and suggesting the direction of future research.

The Impact of E-Commerce Live Streaming on Consumer Purchase Intention under the Background of the Internet Celebrity Economy

  • Ke Lyu;Minghao Huang
    • Journal of the Korea Society of Computer and Information
    • /
    • v.29 no.3
    • /
    • pp.199-216
    • /
    • 2024
  • This research examines the factors influencing consumer purchase intentions in e-commerce live streaming, set against the backdrop of the internet celebrity economy. The investigation serves as a pivotal inquiry into the dynamics of this economy, striving to uncover the extent of internet celebrities' influence, particularly in terms of their economic impact. Employing the Emotional Behavioral Cognitive (ABC) attitude theory and the Stimulus Organism Response (S-O-R) theory as foundational frameworks, this study scrutinizes internet celebrity live streaming sales. It incorporates direct observations and leverages existing scholarly work to devise a tailored measurement scale and questionnaire. From this, a research model and hypotheses are developed, leading to the establishment of an empirical model. This empirical model is instrumental in statistically analyzing how e-commerce live streaming, within the internet celebrity economy context, shapes consumer purchase intentions. By integrating theoretical insights and empirical findings, the research elucidates the strategic dimensions and consumer behavior aspects in digital commerce. It enhances understanding of how internet celebrity influence intersects with consumer purchasing processes. Overall, this study contributes to the academic discourse on digital marketing and consumer behavior, providing a nuanced perspective on the mechanisms through which internet celebrities affect e-commerce. It offers valuable implications for marketers, strategists, and policymakers aiming to navigate the complex landscape of the internet celebrity economy.