• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.9_10 s.157
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• pp.1400-1412
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• 2006

As PB market segments into premium market, PBs were drawing attentions in terms of creating profits as well as a means to differentiate building up store identity. The purpose of this study makes a comparative study on the difference of consumer attitude formation process in discount store and home-shopping distribution channel which are recently on the upswing. This paper investigated the consumer's attitude formation on the private apparel brand. Subjects of this study were consumers in their $20s{\sim}40s$ who are main customer groups of PBs. The data were analyzed by Structural Equation Modeling and Multi-Group Analysis of Amos 5.0 to verify the difference of the path between store PB and premium PB. Following are the results of the study. Consumer attitude formation path on PB grades showed statistically noticeable difference. In discount store PB, store evaluation didn't directly influence on consumer attitude formation but showed indirect effect. On the other hand, in home shopping premium PB case, product evaluation directly influenced on consumer attitudes with store evaluation. Hedonic attitude dimension connected with behavioral attitude(purchase intention) revealed difference in path. Also consumer's evaluation on variables in model turned out to be different according to brand grade.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.298-306
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• 2008

The purpose of this study was to consumer's evaluation toward salesperson attributes, satisfaction of salesperson and apparel store on relationship continuity. To this end, a total of 500 questionnaires were distributed to men and women university students and 443 samples were used for the final analysis. Data were analyzed by using frequency, percentage, factor analysis, cluster analysis, One-way ANOVA, crosstabs, Pearson's correlation analysis, regression analysis. The results of this study were as follows; Looking at the effects of evaluation toward salesperson attributes, satisfaction of salesperson on relationship continuity, they showed satisfaction of salesperson had direct influence on relationship continuity extremely when men and women university students are purchasing their clothing. Uniformity, customer orientation, expertise, kindness were as follows. Looking at the effects of evaluation toward salesperson attributes, satisfaction of apparel store on relationship continuity, it showed uniformity has direct influence on maintaining relations extremely when men and women university students are purchasing their clothing. Customer orientation, satisfaction of apparel store, expertise, kindness were as follows. Through this study, it will be applied into program development data for consumer management and education, and salesperson's efficient consumer response as well.

• International Journal of Aerospace System Engineering
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• v.2 no.2
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• pp.87-91
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• 2015

KT-1P for the Peru Air Force will be used as a utility aircraft with upgraded avionics equipment and arming capability based on KT-1 and KA-1. KT-1P should be shown for compatibility of new store loading configurations loaded with dispenser, bomb, and rocket based on aircraft-store compatibility test and evaluation procedures before KT-1P is operated as a light attack aircraft. The weapon system ground test for installation and flight test for envelope expansion including store separation are described in this paper, which was performed referring 'seek eagle program' under MIL-HDBK-1763 and MIL-HDBK-244A.

• Journal of Distribution Science
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• v.10 no.11
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• pp.61-70
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• 2012

Purpose - The entry of Super Supermarkets (SSM), operated by large corporations, into the retail distribution market weakens the competitive power of local supermarkets (SM) and their families leading to a rapid collapse of the local-SM market. Accordingly, this is a very sensitive and urgent issue in Korean society and politics. Therefore, the government is required to take steps to activate a local-SM market and regain the loyalty of their customers. However, in spite of the urgent need of a comparative study on the advantages and competitive power of local-SM in relation to the SSM, little research has been done on this issue to date. One purpose of this study is to analyze the differences in store characteristics of the local SM and SSM, and to explore the relationships amongst various store characteristics, such as consumption emotion, relation quality, and store loyalty between store types to provide an efficient solution to activate a local-SM market. Research design, data, methodology - To analyze the differences in the evaluation of store characteristics between store types, and to test the moderator and mediator effects, data were collected from 488 customers in Seoul, Incheon,and Gyeonggi Province. The theoretical model consists of four hypotheses, and data was processed to test these using factor analysis, t-test, regression analysis, hierarchical regression, and the three step regression proposed by Baron and Kenny. Results - First, the analysis shows that local-SM customers evaluate location characteristic factors significantly higher compared to SSM customers. However, SSM customers evaluate quality of merchandise, sales promotion activities, and store environment significantly higher. Yet, there are no significant differences in the evaluation of consumption emotion, relation quality,and store loyalty between the store types. Second, the analysis of moderator effects of the store type show that sales promotion and store atmosphere factors have a significantly negative moderating effecton positive consumption emotion, while positive consumption emotion has a significantly positive moderating effect on absorption of relation quality, while there are no significant moderating effects between consumption emotion and store loyalty. Third, while both trust and absorption of relation quality are partially mediated between consumption emotion and store loyalty, only absorption is partially mediated between positive consumption emotion and store loyalty. There are no significant mediating effects of absorption between negative consumption emotion and store loyalty. Conclusions - We strongly recommend that location restrictions on entrance of SSM into local-SM market should either be further strengthened or sustained for the activation of the local store market. Government should strengthen financial support to improve the quality of merchandise, sales promotion, employee education, store environment of the local-SM by providing appropriate business consulting. Moreover, the result implies that the owners of alocal-SM should take measures to increase customers' absorption and store loyalty, such as store cleanliness, maintaining a delightful atmosphere at the store, and training employees on attitudes towards customers. As this study is restricted within Seoul, Incheon, and Gyeonggi Province, care needs to be taken in generalizing the interpretation and application to the national level.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.274-287
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• 2019

Most corporations engage in Corporate Social Responsibility (CSR) activities. Consumers are aware of CSR activities in different domains and use the perception and evaluation in purchase decision making. This study reveals how the relationship between consumer perception about a fashion corporation's CSR activities and product evaluation (such as perceived expertise and attractiveness) affects behavioral intention. This study discussed implications for store designs depending on whether it is actively engaging in CSR communication. Two virtual fashion store images of modern or eco design were used as stimuli. The study was conducted from July to August, 2018 based on women in their 20s and 30s. We collected 154 eco designs and 157 modern design responses. The findings of the study show that consumer perceptions of CSR activities affected perceived expertise and attractiveness. Further, perceived expertise and attracti-veness led to purchase intention and time spent in the store. The store design variation had no differences in mean values of consumer perception; however, evaluation and purchase intention indicated that a varied store design emphasized different corporation capabilities.

• International Journal of Contents
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• v.10 no.3
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• pp.1-8
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• 2014

In this paper, we collect and analyze the status of mobile phone applications (hereafter apps) in the healthcare and fitness category of the Apple iTunes App Store and Google Play Store. We determine the number of apps and analyze statistical aspects such as classifications, age rating, fees, and user evaluation of the popular items. As of September 30, 2013, there were 236 popular apps available from iTunes. Google Play offered 720 apps. We discover that apps for healthcare and fitness are diverse. Apps for physical exercise have the greatest popularity. The proportions of apps that are suitable for all ages among the Google and iTunes popular apps are 55.8% and 89.4%, respectively. The user evaluation of apps in iTunes is relatively less positive. We determine that the proportion of paid apps to free apps in Google is higher than that of the apps in iTunes. We perform hypothesis tests and find statistically significant differences in age rating and perceived satisfaction between the apps of the Apple iTunes App Store and Google Play Store. However, we find no meaningful differences in the classification and price of the apps between the two app stores. We perform hypothesis tests to verify the differences in age rating and perceived satisfaction between the paid and free apps within and across the Google Play Store and iTunes App Store. There are statistically significant differences in the age rating between the paid and free apps in the Google play store, between the Google free and iTunes free apps, between the Google paid and iTunes paid apps, between the Google free and iTunes paid apps, and between the Google paid and iTunes free apps. There are statistically significant differences in the perceived satisfaction between the Google free and iTunes free apps, between the Google paid and iTunes paid apps, between the Google free and iTunes paid apps, and between the Google paid and iTunes free apps.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.234-243
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• 1994

This research has studied situational effects on the perceived risk and store choice behavior. Data were obtained from 388 females with full-time jobs living in Pusan. The results analyzed by Spearman's rank correlation analysis, analysis of variance(ANOVA), 1-test and discriminant analysis. The results of this study were as follows; 1. There were significant differences in percieved risk according to the clothing purchasing situations. Performance risk was perceived high in gift-shopping situation and time-pressured situation, and financial risk was perceived high in self-shoving situation. 2. There were particularly significant differences in store attributes evaluation according to the clothing purchasing situations. In self-shopping situation, price, quality and reliability, store loyalty were evaluated as important store attributes. In gift-shopping situation, quality and reliability, product iuomation and in time-pressured situation, store loyalty and product information were evaluated as important store attributes. 3. Consumers preferred national brand franchise stores in self-shopping situation. They preferred department stores in gift-shopping situation and time-pressured situation. The types of selected store were mainly affetted by shopping convenience and location convenience.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.441-451
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• 2003

The purpose of this study was to find out evaluative criteria of cyber store toward shopping orientation, purchasing experience and demographic factors of consumers to visit cyber store. This study surveyed consumers who have an experience of using cyber store and judgment sampling was used. The respondents were 240 men and women living in the metropolitan area of Seoul and Gyeonggi province. Research method was measured by clothing shopping orientation (utilitarian and hedonic factors), cyber store evaluation criteria (convenience, quality & trust and product character factors), purchasing experience(existent and nonexistent) and demographic factors. For data analysis, descriptive statistics, factor analysis, cluster analysis, ANOVA, t-test, Duncan test, and reliability analysis were conducted. The results were as follows: 1. Evaluative criteria of cyber store were considered importantly in order of possibility of exchange and refund, stability of personal information security, substance of quality degree of product and service and store. 2. Among shopping orientation groups, there were significant differences in all evaluative criteria of cyber store: convenience, quality & trust and product character of store. 3. Among groups toward existence and nonexistence in a purchasing experience, there were significant differences in convenience and quality & trust of store. 4. Among Demographic factors(gender, job, education and income) there were significant differences in convenience and quality & trust of store.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.271-284
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• 1992

The purpose of this study is to clarify the change of important clothing evaluative criteria according to the clothing buying process and to bulid the flow chart of clothing buying process and clothing evaluative criteria. The study is carried out in two ways, they are, literature study and empirical survey. The results are as following; 1. the change of the important clothing evaluative criteria according to the clothing buying process is found out. 2. The clothing buying process is that problem recognition -1 decision of clothing wearing situation $\rightarrow$ search and evaluation of genaral Clothing information $\rightarrow$ decision of price limit $\rightarrow$ (search and evaluation of brand information 1 narrowing of brand range) $\rightarrow$ search and evaluation of store information $\rightarrow$ decision of store $\rightarrow$ search and evaluation of clothings in the store $\rightarrow$ narrowing of determinant clothing range $\rightarrow$ trial, trial evaluation and decision $\rightarrow$ buy-ing (or reject) $\rightarrow$ result evaluation. 3. The flow chart is built by the clothing buying process and the clothing evaluative criteria

• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.77-88
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• 2014

This study examined the cosmetic store attributes that japanese tourists evaluated when purchasing cosmetics in korean cosmetic stores and the effect of those attributes on satisfaction, repurchase intention and recommendation intention. The subjects of this study were 250 Japanese female tourists who had purchase experiences of Korean cosmetics in the stores. Data analysis was conducted using factor analysis, regression analysis, and ANOVA using SPSS 15.0. The result of this study was as follows: First, cosmetic store attributes for Japanese tourists were composed of four factors such as products, store's atmosphere, salesperson and sales promotion. Second, it was shown that the salesperson and store atmosphere attributes have positive effect on cosmetic store satisfaction. Third, it was shown that store satisfaction had a positive effect on both repurchase intention and recommendation intention. Fourth, Japanese tourists' satisfaction on cosmetic store depends on the frequency of visiting Korea, and preference of the Korean Wave.