• Journal of Korean Society of Transportation
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• v.20 no.5
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• pp.183-191
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• 2002

본 논문은 ATIS의 효과를 평가할 수 있도록 교통정보제공에 따른 운전자의 노선선택 행태자료를 수집할 수 있는 시뮬레이터 개발에 관한 것이다. 현재 이러한 행태자료를 수집하기 위해서 설문지에 의한 SP(Stated Preference) 설문조사가 널리 수행되어지고 있으나 이러한 설문조사방법은 ATIS와 같은 가상의 환경을 응답자에게 이해시킬 수 있는 설문지를 작성하기가 힘들고, 무엇보다 운전중에 느끼게 되는 time pressure를 현실적으로 반영하지 못하기 때문에 신뢰성있는 자료를 수집하는데 어려움이 있다. 시뮬레이터는 보다 현실적인 교통상황을 계산하고 적절한 인터페이스 구성을 통해 교통상황과 분석자의 설문 의도를 응답자에게 효과적으로 인지시킬 수 있다는 장점을 가지고 있다. 본 연구에서 세 가지 모듈(교통 시뮬레이션 모듈, 데이터베이스 모듈, 이용자 인터페이스 모듈)로 구성된 프로토타입 시뮬레이터를 개발하였다. 개발된 프로토타입의 유용성을 알아보기 위해 실제로 실시간 교통정보가 제공되는 작은 네트워크를 대상으로 파일럿 테스트를 수행하였고, 수집된 자료는 discrete choice model을 정산하는데 사용하였으며 그 분석결과는 상당히 합리적인 것으로 나타났다. 따라서, 이러한 시뮬레이터는 교통정보전략에 따른 효과를 사전에 분석해보고, 효과적인 교통정보시스템을 설계 및 운영하는데 활용될 수 있을 것이다.

• Journal of Korea Technology Innovation Society
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• v.8 no.3
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• pp.1060-1086
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• 2005

In this paper, we attempt to predict the future of broadband access market where new convergence access technologies and additional services are introduced, based on consumer preferences. Conjoint analysis and mixed logit model is used for estimation, From the results, consumers value convergence access technologies such as PLC and wireless LAN, and TV-related service, However, valuation on new beneficial features of convergence access technologies is not enough to overcome their technological inferiorities in data transfer speed and quality stability at current technological stage, Additionally, consumer preferences are so heterogeneous that differentiated business strategies are required, Finally, some managerial and policy implications are presented.

• Journal of Korean Society of Transportation
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• v.18 no.6
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• pp.63-75
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• 2000

Stated Preference (SP) data has been regarded as more useful than Revealed Preference (RP) data, because researchers can investigate the respondents\` Preference and attitude for a traffic condition or a new traffic system by using the SP data. However, the SP data has two bias: the first one is the bias inherent in SP data and the latter one is the attrition bias in SP panel data. If the biases do not corrected, the choice model using SP data may predict a erroneous future demand. In this Paper, six route choice models are constructed to deal with the SP biases, and. these six models are classified into cross-sectional models (model I∼IH) and dynamic models (model IV∼VI) From the six models. some remarkable results are obtained. The cross-sectional model that incorporate RP choice results of responders with SP cross-sectional model can correct the biases inherent in SP data, and also the dynamic models can consider the temporal variations of the effectiveness of state dependence in SP responses by assuming a simple exponential function of the state dependence. WESML method that use the estimated attrition probability is also adopted to correct the attrition bias in SP Panel data. The results can be contributed to the dynamic modeling of SP Panel data and also useful to predict more exact demand.

• Journal of the Korean Society for Railway
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• v.11 no.6
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• pp.588-595
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• 2008

This study is carried out for understanding mode choice behavior of shippers and introducing ideal mode share between rail and truck in Korea. The model type is individual behavioral model and the input data type is stated preference (SP) data. SP data was prepared by design of experiments. The explanatory variables in models are transport time, transport cost and service level. The research result shows that it is more effective to reduce transport cost rather than to implement other strategies. For container, reducing transport cost and transport time and increasing service level simultaneously can strengthen the competitiveness of rail over truck transportation. On the other hand, for bulk freight such as cement and steel, it is better to reduce the transport cost than to do other attributes.

• International Journal of Highway Engineering
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• v.8 no.3 s.29
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• pp.63-76
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• 2006

For a private toll road project, deciding optimal toll is an important element of economic analysis for the project and a challengeable work. In this study, the optimal toll of a private toll bridge, Geoga Bridge which connects Geoje Island of Gyeongnam Province and Gaduk Island of Busan was estimated using Stated Preference (SP) data. The SP data were collected by interviewing the passenger car drivers travelling on the National Road 14. They are latent users of the bridge. A fuzzy approximate reasoning model to estimate the optimal toll was built using the SP data. For the input variable of the model, the saved travel time and toll level were employed and the diversion rate to the bridge was employed for the output variable. The diversion rates for each toll level and saved travel time were estimated and the toll level which had maximized the toll revenue was decided as optimal toll. The optimal toll was tested by comparing with the average pay rate of passenger car drivers. Since the optimal toll for passenger cars at one hour saving, the 6,250 won is about 50 % of the average pay rate of passenger car divers, the toll was evaluated not to be high. The technique employed in this study may be used for the estimation of the optimal tolls for other kinds of vehicles.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.61-70
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• 2008

The study proposed a new type of bus information, Real-time Bus Crowdedness (RBC) information, to meet various demands of users and improve the convenience level of using public transportation, while existing bus information provided by bus information systems(BIS) were limited to bus operating information such as predicted bus arrival time. To analyze the impacts of providing the proposed RBC information, stated preference(SP) survey was performed and a methodology of disaggregate analysis (e.g., binary logit) was applied to develop passenger choice models. Additionally, passenger choice models incorporating the heterogeneity of different user groups(i.e., by age or trip purposes) were developed to evaluate the different responses on RBC information. The results showed that providing RBC information was significantly related to users' bus choices and the responses of user groups were significantly different, especially the age group of more then 60 was most affected by the RBC information on their bus choices. Also trip purposes were significantly related to users' bus choices, for instance the impacts of providing RBC information was bigger for non-business trips(leisure/meet friend/personal business, shopping, hospital) compared to business trip.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.3D
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• pp.409-416
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• 2006

Real-time traveler information disseminated through Variable Message Signs (VMS) is known to have effects on driver route choice decisions. In the past, many studies have attempted to optimize the system performance using VMS message content as the primary control variable of driver route choice. This research proposes a VMS information provision optimization model which searches the best combination of VMS message contents and display sequence to minimize the total travel time on a highway network considered. The driver route choice models under VMS information provision are developed using a stated preference (SP) survey data in order to realistically capture driver response behavior. The genetic algorithm (GA) is used to find the optimal VMS information provision strategies which consists of the VMS message contents and the sequence of message display. In the process of the GA module, the system performance is measured using micro traffic simulation. The experiment results highlight the capability of the proposed model to search the optimal solution in an efficient way. The results show that the traveler information conveyed via VMS can reduce the total travel time on a highway network. They also suggest that as the frequency of VMS message update gets shorter, a smaller number of VMS message contents performs better to reduce the total travel time, all other things being equal.

• Journal of Agricultural Extension & Community Development
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• v.26 no.4
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• pp.181-191
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• 2019

The purpose of this study is to identify the characteristics of young farmers' residential location characteristics. Based on residential location theory and previous studies on the stated preference for residential environment of young farmers, this study develops a spatial econometrics model using housing and neighborhood variables, accessibility variables, natural environment variables and farm economics and management variables. The findings suggest that the higher rate of young farmers has a positive relationship with higher population density, higher housing price, closer distance to city centers and Eup districts compared to Myeon districts. In addition, areas which have higher rate of farmers with high sales and growing certain crops such as fruits and vegetables are revealed to have higher rate of young farmers. This study presents that maintaining rural vitality is also crucial for attracting young farmers to rural areas and remaining them in the farm as active agricultural workforce.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.4
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• pp.54-63
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• 2017

With the aim of promoting the use of metropolitan railways, the present research developed a mode choice model for evaluating its competitiveness against passenger cars. A case study was carried out with Gyeongeui and Joongang line, and the area of interest was the direct operating railway between Ilsan and Guri station where the two lines intersect. The mode choice model was a disaggregate behavior model which used Stated Preference (SP) survey data, and the plot of competition was between private passenger cars and express trains. As a result, the mode choice model was established, and this model was used to analyze characteristics of passengers' time value and elasticity. It was shown that reducing travel time is more efficient than reducing travel cost when it comes to operating express trains in metropolitan railways. Therefore, policies designed for activating the use of metropolitan railways should expand direct operating service of individual lines and run more express trains in order to minimize transfer and in-vehicle time.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.6 s.119
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• pp.66-77
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• 2007

This study intends to analyze urban peoples' leisure choice attributes of rural areas from a rural demand perspective. For this purpose, this study investigates regional attributes considered in decision making processes for rural tourism destinations of urban residents using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys were conducted. The first questionnaire survey was performed in 4 cities including Seoul, Daejeon, Suwon and Chuncheon with 408 urban residents. The Second questionnaire survey was performed in 5 cities including Seoul, Chuncheon, Daejeon, Jeonju and Busan with about 1,060 urban residents. The study results suggest that the most important attribute in selecting rural ares for tourism are activity programs and convenience of facility, according to part-worth and vector model. The fitness level of model is 0.986, which is very significant. Among the 5 attribute's levels, the rural residents' kindness, the traditional and the ecological programs and the facilities about sign and lodging are more critical factors than other levels. Utilities of each levels decreases as cost and arrival time increases. Regarding the result of market segmentations, respondents having intention to visit can be divided into 4 group; (1) facility or program oriented type, (2) resident's kindness oriented type, (3) arrival time oriented type, and (4) negatively participant type. The results of leisure choice attributes can provide insightful information for regional planning strategies, such as selection of the type of market segments and the key factor of facility and space planning.