• Title/Summary/Keyword: Start-Up Case

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The Marketing Mix Ability of Online Shopping Mall Founder An Empirical Study on the Influence on the Success of ounded: Focused on the Moderating Effect of Entrepreneurship Education (온라인 쇼핑몰 창업자의 마케팅믹스(4P) 역량이 창업성공에 미치는 영향에 관한 실증연구: 창업교육의 조절효과를 중심으로)

  • Lim, Byung-Gyoo;Yang, Dong-Woo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.4
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    • pp.73-84
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    • 2017
  • This study started from searching for cause and solution of the part where online shopping malls are easy to start but easy to choose. It is thought that online shopping mall business has sufficient merit in the situation of Korea which is rapidly spreading internet, and it started from the opinion that if it can strengthen the characteristics of successful business start-ups, it can increase the rate of failure and reduce the failure rate. Internet shopping mall education experts gathered and discussed in depth what is the way in which mall entrepreneurs can maintain business continuously. As a result of summarizing the opinions of many shopping mall experts, we concluded that the marketing capabilities of each company should be strengthened. In addition, the importance of entrepreneurship education has emerged. In particular, it has been concluded that strengthening the competence of marketing mix is an important factor that determines the success and failure of the company. In this case, the researchers started to study this question with the question of what factor of marketing 4P has the greatest influence on the success of start-up. I also decided to study the impact of entrepreneurship education. As a result of this study, marketing mix ability as an independent variable has a significant positive effect on the success of entrepreneurship. Especially, the effect of product mix among 4Ps is significant for successful entrepreneurship.

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A Numerical Study on Combustion Characteristics of Single Cylinder Engine Fueled with DME (DME를 사용한 단기통 엔진의 연소특성에 관한 수치해석적 연구)

  • Kim, Hyun-Chul;Kang, Woo;Na, Byung-Chul;Kim, Myung-Hwan
    • Transactions of the Korean Society of Automotive Engineers
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    • v.14 no.4
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    • pp.39-48
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    • 2006
  • In this research, in order to study the spray, combustion, and emission characteristics of the common rail DME engine, the target engine was disassembled, and 3D CAD file was constructed using a 3D measurement machine and a rapid prototyping machine. Using the obtained 3D geometry, fine moving meshes are generated, and three dimensional non-steady turbulence flow field and combustion phenomenon including spray were numerically analyzed. As a result, IMEP of DME and diesel in medium and high speed revolution showed similar performance. As the DME fuel start to burn in spray area, the vaporized fuel rapidly spreads squish area in low speed revolution. In the case of DME engine, CO and NOx are relatively consistent with experiment results. It was found that the break-up, evaporation, collision model of DME fuel need to be properly adjusted through matching the characteristics of fuel and injector for further improvement.

A Comparative Studies on the Korean Brick Pagoda (한국전탑(韓國塼塔)에 관한 비교론적(比較論的) 연구(硏究))

  • Cheon, Deuk-Youm;Kim, Eun-Yang
    • Journal of architectural history
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    • v.4 no.2 s.8
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    • pp.25-44
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    • 1995
  • Bricks are the earliest man-made building materials. Small-size bar bricks were found in use in the Warring States Period(戰國時代) in China. During the Qin(秦) and the Han(漢) Dynasties, brick constructions were built on a larger scale, but most of them were tombs. In case of Korea, bricks were found in use in the Three Kingdoms Period, but also most of them were tombs. Starting from the Unified Silla Period(統一新羅時代), brick gradually became a universal practice to built Buddhist Pagodas with bar bricks. Brick pagodas emergence marked a stage where technological progress made it possible for man to built high-rise brick work, and their dvelopment further perfected masonry technique and enabled building technology to attain new heights. Though from the very start brick pagodas existed side by side with stone pagodas, at the enitial stage they were overshadowed by their wooden counterparts and stone counterparts, because masonry thechiques were then still rather primitive, while woodwork and stonework had already reached a fairly advaced stage. The pagodas in ancient Korea were closely related to the Chinese stupa, which consisted of three parts, namely, the base, the body and the spire. The fact was, soon after the stupas were introduced into Korea, the Korean stupas began to develop features of their own. Korean brick pagodas were made up of a single-storeyed square base, multi-storeyed square body with a small gate, and a steel post with several layers of lotus flower superimposed one on the other.

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Development on Educator for Entrepreneurship Program (창업교육을 위한 교육자 양성)

  • Choi, Jong-In;HwangBo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.1
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    • pp.207-214
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    • 2012
  • Interest in the education for the technology entrepreneurship has increased significantly in the past decade but it is not enough for the educator. That is the reason that one educator has field experience without the theoretical background and the others have theory without the practical experience. Government ask to university to enhance the entrepreneurship training in the undergraduate and graduate level. Our study focus on the what is important for the entrepreneurship educators. Among the evolution of entrepreneurship education, this paper suggest three factors for the educators, the development of teacher and coach who has embedded entrepreneurship algorithm, teachers who has many practice and know-how, and last one is balancing and harmony teamwork of coaches and teachers.

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Design thinking and Business Model Zen linkage methodology for social innovation project implementation (사회혁신 프로젝트 수행을 위한 디자인 씽킹과 비즈니스 모델 젠 연계 방법론)

  • Park, Sanghyeok;Oh, Seunghee
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.1
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    • pp.185-196
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    • 2017
  • Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects. In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.

Comparison of ASCUS and Human Papilloma Virus (미확정 편평상피세포와 인체 유두종바이러스와의 비교)

  • Park, Mi-Soon;Chang, Byoung-Soo
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.308-313
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    • 2013
  • Among 179 specimen diagnosed with ASCUS but did not go through biopsy or other tests, 26 cases (14.52%) showed positivity in HPV Hybrid Capture II Test. There were 25 cases of HPV high risk factor(+), marking 13.96%, and 3 cases of low risk factor(+) at 1.67%. According to cytology manifestation, patients with over LSIL can increase their complete recovery rate with continuous tests, but most patients diagnosed ASCUS do not go through any tests at all. It is considered that in order to prevent and start early treatment on cervical cancer, the HPV Hybrid Capture II Test must be enforced to patients diagnosed with ASCUS. Negative patients should go through routine screening, and positive patients should receive treatment after colposcopy.

Abnormal Vibration of the Steam Turbine Shaft in 500 MW Class Coal-fired Power Plants (500 MW급 석탄화력발전소 증기터빈축 이상진동의 해결방안)

  • Ahn, Kwang-Min;Yoo, HoSeon
    • Plant Journal
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    • v.13 no.1
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    • pp.30-36
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    • 2017
  • During the start-up of 500 MW class coal-fired power plant, abnormal shaft vibration was occurred on bearings installed on both side of high and intermediate pressure steam turbine. Shaft vibration was analyzed to investigate the reason and find the resolution, based on well-known theory in this study. Typical vibration characteristics which occur when rotating parts contact with stationary parts were observed at the analysis of frequency, amplitude and phase angle. The reason of abnormal vibration was assumed to be rub and internal parts wear was observed during repair period. As a result of applying low speed turning and balancing for resolution of abnormal vibration, balancing was more effective for rub removal. So balancing could be excellent resolution in the case of abnormal vibration which is similar to this study.

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Living Labs based on IT utilization and development of local community

  • Cha, Hyunhee
    • International Journal of Internet, Broadcasting and Communication
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    • v.10 no.4
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    • pp.31-36
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    • 2018
  • Living Lab is one of open movements regarding social innovation, which mainly utilizes scientific technology to improve local residents' life value. Even though various attempts have been made, Living Lab projects that deal with actual life-related problems of local communities are not sufficiently being made. This study aims at organizing existing Living Lab studies and to draw political issues in perspective of solving regional problems and developing local communities. Above all, policies should be proceeded in a way that fully understands and reflects local problem since communication with local residents or end-users will be increased. It is required to support certain products or solution development that fits specific local situation based on their resource and demands. In addition, local small businesses or start-up companies should be given opportunities to conduct experiment and revise new technology, product or service on the spot. It would be a useful example to utilize ICT technology and contents such as local cable TV network, for Living Lab. Living Lab can establish itself as an effective reformation process only if it remains to function for the sake of solving issues of local community and residents. Practical undertones would be able to be obtained once this exploratory study turns into empirical case study.

Characteristics of LPG Fuel Reforming using Plasma Technology (플라즈마를 이용한 LPG연료 개질 특성연구)

  • Kim, Changup
    • Transactions of the Korean hydrogen and new energy society
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    • v.26 no.1
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    • pp.1-7
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    • 2015
  • In this study, characteristics of reforming process of automotive liquefied petroleum gas (LPG) fuel using plasma reactor are investigated. Because plasma reformer technology has advantages of a fast start-up and wide fuel/oxidizer ratio of operation, and reactor size is smaller and more simple compared to typical combustor and catalytic reactor, plasma reforming is suitable to the on-board vehicle reformer. To evaluate the characteristics of the reforming process, parametric effect of $O_2/C$ ratios, reactant flow rate and metal form on the process were investigated. In the test of varying $O_2/C$ ratio from partial oxidation to stoichiometry combustion, conversion of LPG was increased but selectivity of $H_2$ decreased. The optimum condition of $O_2/C$ ratio for the highest $H_2$ yield was determined to be around 1.0 for 20~50 lpm, and 1.35 for 100 lpm. Specific energy density (SED) was major factor in reforming process and higher SED leads to higher $H_2$ yield. And metal form in the reformer increased $H_2$ yield of about 34 % as compared to the case of no metal form. The result can be a guide to map optimal condition of reforming process.

Exhaust Emissions Characteristics on Driving Cycle Mode and Ignition Advance Condition Change of CNG/LPLI Bi-Fuel Vehicle (CNG/LPLI Bi-Fuel 자동차에서 주행시험 모드와 점화진각에 따른 배출가스 특성)

  • Cho, Seungwan;Kim, Seonghoon;Kwon, Seokjoo;Park, Sungwook;Jeon, Chunghwan;Seo, Youngho
    • Journal of ILASS-Korea
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    • v.19 no.1
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    • pp.40-46
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    • 2014
  • Recently rise in oil prices feet the burden on not only diesel vehicle driver but also LPG vehicle driver, and get interested in various way to reduce fuel costs. In this study discuss on exhaust emissions characteristics on driving cycle mode and ignition advance condition change of CNG/LPLI Bi-Fuel vehicle. Experimental test was performed by changing the conditions of fuel (LPG/CNG), spark advance (Base, $10^{\circ}CA$, $15^{\circ}CA$), and driving mode (FTP-75, HWFET, and NEDC). In case of CO emission, in the order of CNG Base, CNG S/A10, S/A15 condition are average reduced -21%, -35%, -29% respectively compared to LPG fuel. The active emission reduction from the initial engine start, spark retard is likely to be beneficial in catalyst warm-up and improve combustion stability rather than spark advance.