• Title/Summary/Keyword: Standard service model

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A Study on Qulity Perceptions and Satisfaction for Medical Service Marketing (의료서비스 마케팅을 위한 품질지각과 만족에 관한 연구)

  • Yoo, Dong-Keun
    • Journal of Korean Academy of Nursing Administration
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    • v.2 no.1
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    • pp.97-114
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    • 1996
  • INSTRODUCTION Service quality is, unlike goods quality, an abstract and elusive constuct. Service quality and its requirements are not easily understood by consumers, and also present some critical research problems. However, quality is very important to marketers and consumers in that it has many strategic benefits in contributing to profitability of marketing activities and consumers' problem-solving activities. Moreover, despite the phenomenal growth of medical service sector, few researchers have attempted to define and model medical service quality. Especially, little research has focused on the evaluation of medical service quality and patient satisfaction from the perspectives of both the provider and the patient. As competition intensifies and patients are demanding higher quality of medical service, medical service quality and patient satisfaction has emerged as a critical research topic. The major purpose of this article is to explore the concept of medical service quality and its evaluation from both nurse and patient perspectives. This article attempts to achieve its purpose by (1)classfying critical service attibutes into threecategories(satisfiers, hygiene factors, and performance factors). (2)measuring the relative importance of need criteria, (3)evaluating SERVPERF model and SERVQUAL model in medical service sector, and (4)identifying the relationship between perceived quality and overall patient satisfaction. METHOD Data were gathered from a sample of 217 patients and 179 nurses in Seoul-area general hospitals. From the review of previous literature, 50 survey items representing various facets of the medical service quality were developed to form a questionnaire. A five-point scale ranging from "Strongly Agree"(5) to "Strongly Disagree"(1) accompanied each statement(expectation statements, perception statements, and importance statements). To measure overall satisfaction, a seven-point scale was used, ranging from "Very Satisfied"(7) to "Very Dissatisfied"(1) with no verbal labels for scale points 2 through 6 RESULTS In explaining the relationship between perceived performance and overall satisfaction, only 31 variables out of original 50 survey items were proven to be statistically significant. Hence, a penalty-reward analysis was performed on theses 31 critical attributes to find out 17 satisfiers, 8 hygiene factors, and 4 performance factors in patient perspective. The role(category) of each service quality attribute in relation to patient satisfaction was com pared across two groups, that is, patients and nurses. They were little overlapped, suggesting that two groups had different sets of 'perceived quality' attributes. Principal components factor analyses of the patients' and nurses' responses were performed to identify the underlying dimensions for the set of performance(experience) statements. 28 variables were analyzed by using a varimax rotation after deleting three obscure variables. The number of factors to be extracted was determined by evaluating the eigenvalue scores. Six factors wereextracted, accounting for 57.1% of the total variance. Reliability analysis was performed to refine the factors further. Using coefficient alpha, scores of .84 to .65 were obtained. Individual-item analysis indicated that all statements in each of the factors should remain. On 26 attributes of 31 critical service quality attributes, there were gaps between actual patient's importance of need criteria and nurse perceptions of them. Those critical attributes could be classified into four categories based on the relative importance of need criteria and perceived performance from the perspective of patient. This analysis is useful in developing strategic plans for performance improvement. (1) top priorities(high importance and low performance) (in this study)- more health-related information -accuracy in billing - quality of food - appointments at my convenience - information about tests and treatments - prompt service of business office -adequacy of accommodations(elevators, etc) (2) current strengths(high importance and high performance) (3)unnecessary strengths(low importance and high performance) (4) low priorities(low importance and low performance) While 26 service quality attributes of SERPERF model were significantly related to patient satisfation, only 13 attributes of SERVQUAL model were significantly related. This result suggested that only experience-based norms(SERVPERF model) were more appropriate than expectations to serve as a benchmark against which service experiences were compared(SERVQUAL model). However, it must be noted that the degree of association to overall satisfaction was not consistent. There were some gaps between nurse percetions and patient perception of medical service performance. From the patient's viewpoint, "personal likability", "technical skill/trust", and "cares about me" were most significant positioning factors that contributed patient satisfaction. DISCUSSION This study shows that there are inconsistencies between nurse perceptions and patient perceptions of medical service attributes. Also, for service quality improvement, it is most important for nurses to understand what satisfiers, hygiene factors, and performance factors are through two-way communications. Patient satisfaction should be measured, and problems identified should be resolved for survival in intense competitive market conditions. Hence, patient satisfaction monitoring is now becoming a standard marketing tool for healthcare providers and its role is expected to increase.

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Recommendations and Analysis of Model-based User Interface Model (모델 기반의 사용자 인터페이스 모델 분석 및 제안)

  • Kim, Chang-Su;Yu, So-Ra;Kim, Sung-Han;Lee, Seung-Yun;Jung, Hoe-Kyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.5
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    • pp.1077-1082
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    • 2012
  • User interface model technology can apply UI based on a user's choice. Recently, researches about th interface for the user's convenience have been actively made. For this, in W3C, various researches are ongoing in order to provide UI adjust service based on N-Screen service, consistent service provision, and the user's preference. In this paper, we study the model-based interface technology, which is fundamental to develop UI for the user's convenience. For this we study the verification process by analyzing elements of the user interface technology, analyzing the standards of the UI, and finding improvements for the MBUI standard. This will be used in order to secure the technology for web-application measures and to apply next-generation web-application.

A study on Data Service for Travel Programs based on the Broadcasting Environment of Domestic Satellite Broadcaster (국내 위성방송사의 방송 환경을 기반한 여행 프로그램 데이터서비스에 관한 연구)

  • Kwangil KO
    • Convergence Security Journal
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    • v.23 no.3
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    • pp.57-64
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    • 2023
  • Due to the COVID-19 pandemic, the broadcasting industry has been greatly affected, to the extent that the footprint of travel programs has disappeared. Although travel programs have been back on the air since 2022, there remains a task of recovering the stagnant desire for travel. Based on a study that travel programs have a positive impact on viewers' travel intentions, this study examined a data service that provides preferred additional information on travel programs, considering the broadcasting environment of satellite broadcasters that transmit multiple travel programs through various channels. Specifically, preferred additional information was investigated for travel programs of various genres and formats, and a feature model based on FODA was designed to be used when the satellite broadcaster decides the data service configuration. In addition, the necessary information for operating the data service was defined based on the feature model, and a method of transmitting it using the DVB-S SI, a domestic satellite broadcasting standard, was devised. The feasibility of this study was also confirmed using a DVB-MHP based data service prototype.

A Study on Policy for the Introduction of BIM in Architectural Service Industry (건축서비스산업 BIM 도입 및 활용을 위한 중장기 정책제안)

  • Kim, Yong Jun;Kim, Hong-Su;Back, Min-Suk
    • Korean Journal of Computational Design and Engineering
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    • v.21 no.4
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    • pp.363-377
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    • 2016
  • The introduction of the BIM into the architectural service industry is currently not being conducted smoothly. The purpose of this research is to, considering the current state of the market, establish long-term strategies that will enable the BIM to successfully settle. The survey has been conducted in target of architects in order to understand pending issues. Additionally, the articles regarding BIM have been researched for the purpose of better understanding the current societal demands. Indicated by survey results, the architects agree to a certain extent upon the need of BIM for architectural designs, yet also express concerns that the BIM introduction does not guarantee betterment in efficiency. The problematic aspects of BIM introduction that have already been discussed in some policy-related studies include a multitude of complicated issues that are unable to be resolved within a short period of time: underdeveloped BIM infra, the limit of BIM software itself, political issues regarding licensing and lack of social awareness. Based on the issues mentioned above, three main areas of focus along with their respective practical strategies and tasks have been designated. Finally, this research has analyzed the current situation and its issues along with the political solutions of 12 projects, amongst which include the standard for plan drawings, licensing system improvement, cost standard and BIM introduction support. Finally this research has analyzed the current situations and its' issues along with the political solutions of 12 projects, amongst them are the standard for plan drawings, licensing system improvement, cost standard and BIM introduction support.

Bidirectional Personalized Mobile Broadcasting System (양방향 개인맞춤형 모바일 방송 시스템)

  • Lee, Hee-Kyung;Yang, Seung-Jun;Lee, Han-Kyu
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.2B
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    • pp.361-371
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    • 2010
  • To vitalize the terrestrial DMB market, we introduce a personalized DMB(PDMB) service model based on metadata, especially DMB ECG XML standardized by TTA, under the convergence of broadcasting and telecommunications. Also we introduce the personalized DMB service system developed to validate the conformance of DMB ECG XML standard and the usefulness of DMB ECG service. The personalized DMB service system is described in details from the authoring stage to the consumption stage of the contents. The results of experimental tests for the personalized DMB service system are also introduced in this paper. We finally address the possibility of making successful personalized DMB services in mobile multimedia broadcasting market.

A Study on the Change of the Korean Liquor Industry and the Imposition of Liquor Tax by Changes in Tax system (주세 체계 개편으로 인한 주류 산업의 변화와 주세 부과 방안에 관한 연구)

  • Lim, Geon-Woo;Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
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    • v.29 no.3
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    • pp.285-300
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    • 2021
  • On January 1, 2020, the liquor tax for beer and takju was reorganized from the ad valorem tax to the specific tax. The purpose of the reorganization of the liquor tax announced by the National Tax Service is to improve the quality of the liquor and to resolve unreasonable discrimination between domestic and imported liquor. However, it is necessary to determine whether the National Tax Service's standard for levying the liquor tax is appropriate for the purpose. In this study, the change in the liquor industry is estimated due to the reorganization of the liquor tax using Hicks net price elasticity. In addition, the specific tax for each of the liquors and the alcohol content derived from the social cost minimization model is compared. The main findings are as follows. First, when the liquor tax of beer and takju is converted to the specific tax, social costs increase, and social welfare decrease. Second, if all the liquors are converted to the specific tax, social costs decrease. Third, when comparing specific tax by each of the liquors and the alcohol content according to the social cost minimization model, The specific tax by alcohol content can be considered more appropriate in terms of social cost and the stakeholders in the liquor industry.

The Situation Lens: A Metaphor for Personal Task Management on Mobile Devices

  • Celentano, Augusto;Faralli, Stefano;Pittarello, Fabio
    • Journal of Computing Science and Engineering
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    • v.3 no.4
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    • pp.238-259
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    • 2009
  • In this paper we discuss personal data management with mobile devices, an activity requiring the composition of services offered by standard suites of applications. We propose a data model and an interface model that allows users to define activities, tasks and services, to navigate among them according to the evolution of the personal situation as perceived and interpreted by the users themselves. The interface model acts as a lens exploring the situation, zooming into the details, covering different areas of the personal data, supporting the user in the role of a composer of personal services.

The Conceptual Model of the Smart City Platform for the Citizen Participation (시민참여를 위한 스마트 도시 플랫폼의 개념모델)

  • Seo, Dong-Jo;Kim, Mi-Yun
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.63-73
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    • 2021
  • In order to effectively promote a smart city, various urban information must be opened and linked, and the information system that each member can share is required. In addition, it is necessary to establish a cooperative system in which citizens and citizen's organizations can participate. In this study, the components and conceptual model of a smart city platform were proposed to create a smart city that enables citizen participation. Its components include sensors for collecting data from the real world, information storage and management, information sharing and standard system, citizens' personal information protection and management system, utilization and service, etc. For the conceptual model, roles of smart city members were defined, so that citizen-centered participation and services could be made. It also includes data collection, information linkage and sharing, and service configuration system. Citizens can perform various roles such as data collector and provider, service planner or requestor, service beneficiary, etc. Ultimately, free communication and exchange of opinions with citizens is a key factor in the success of smart cities.

A Study on the Establishment and Application of Evaluation Criteria for Old Railway Station Considering the Level of Railway Service (철도 서비스수준을 고려한 노후철도역사 평가기준 마련 및 적용방안)

  • Kim, Kyung Ho;Kim, Si Gon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.44 no.1
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    • pp.101-108
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    • 2024
  • The total number of railroad stations managed in Korea is 322 (including general and wide-area railways), and a considerable number of stations are aging. In terms of the size of the existing railway station and the number of entrances, it has not been possible to secure adequate service capacity, and the demand for station improvement is increasing due to changes in surrounding conditions such as urban development. In the past, railroad stations were focused on the simple function of a connection passage in terms of maintenance or management, but in recent years, railroad stations are also changing to an atmosphere that they should be reborn as a user-centered comfortable, convenient, and safe service provision space. In this study, a case study related to the improvement of the old railway station was conducted to derive an improvement plan that meets the improvement standard of the old station, and the service level evaluation standard was developed. By introducing the concept of service level (LOS) in the development model, station congestion, station movement convenience, and station safety were selected as evaluation indicators. In addition, this development model applied an analytical stratification technique to divide various evaluation elements of each indicator into major and detailed elements and derive the relative importance of the elements by class. Priority for improvement was derived using the ratio of the number of E and F on the LOS for each facility. Based on this study, it is expected to be helpful in using it as an evaluation criterion for improving objective and equitable railway station.

A Study on the Object Security in Distributed Computing Environment (분산 컴퓨팅 환경에서 객체 보안에 관한 연구)

  • Song, Gi-Beom;Lee, Jeong-Ki;Park, Chan-Mo;Roh, Jeong-Hee;Lee, Gwang;Lee, Joon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2002.05a
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    • pp.477-480
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    • 2002
  • Transparency of position that provide quick service regardless of physical position to users in distribution computing environment is getting into prominence and is developed in component form that many application softwares take advantage of distributed object technology. Because design object in distribution computing environment and OMG introduces OMA for embody, defined CORBA by standard of distributed object technology on OMA's abstract picture object model. Security service in CORBA platform is very important. Present object security service in distribution computing environment that refer standard of sorority and security models of distribution computing platform in CORBA in this treatise and follow in CORBA security service rules.

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