• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.244-254
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• 2023

The purpose of the study is to determine the relationship between leisure sports activities among the elderly, wellness awareness, perceived freedom, and subjective well-being. In order to achieve the purpose of this study, the study subjects were selected as the population aged 65 or older who lived in the Gwangju Metropolitan City area in 2022 and engaged in leisure sports activities. As for the sampling method, samples were extracted using cluster random sampling. A total of 300 people, 150 male and 150 female, were sampled. The survey tool was modified and supplemented according to this study based on the questionnaire that had been verified for reliability and validity in previous studies, and all questionnaire items were composed of a 5-point scale. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. First, it was found that the wellness perception of the elderly partially affects the perceived sense of freedom. Second, it was found that the wellness perception of the elderly partially affects psychological happiness. Third, the elderly's perceived sense of freedom was found to affect their subjective well-being. Considering these research results, in order to effectively improve the quality of life in old age, it is important to promote physical, mental, emotional, and social relationships through nature-friendly sports activities to improve subjective life motivation, satisfaction, and happiness. It can be said that it increases the sense of well-being.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.478-488
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• 2011

The aims of this research are to form a research model for negotiations against leisure constraints, serious leisure activity, and the specialization of sports activity, verify the fitness of this model and define the relationship between the variables in the model. This research was taken on a population of 235 people in the commercial sports center in Seoul city in 2010, taking the members by voluntary, and analyzed them with purposive sampling. The research used AMOS 18.0 program to carry out a covariance structure analysis. The conclusions are as follows. First, serious leisure can be experienced when one puts effort in negotiating against the leisure constraints. Second, when one puts effort in negotiating against leisure constraints, progress is made in specialization of sports activity. Lastly, sports activity becomes more professionalized when one experiences serious leisure.

• Journal of the Korea Society of Computer and Information
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• v.23 no.6
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• pp.23-32
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• 2018

This study explore the possibility of water sports activities as juvenile pleasure, and was performed for the purpose of looking for ways to develop it. In order to do this, I was conducted interviews with the water sports of seven experts to achieve. As the development direction of the main contents of the interview is youth leisure activity, specific details are expected to be young and effect change through the application of Maritime youth sports programs, potential problems, and direction of water sports youth development program, primarily part of the effort needed and so on is composed of. Interview data was categorized as a job that has undergone a similar topic by phenomenological analysis of Giorgi. Findings water sports activities despite having plenty of potential to contribute to the holistic growth of the youth, the conclusion was drawn that various constraints exist. Management of water sports agencies as a way to solve this problem, provided supervision, property development program for adolescents and youth professional guidance workforce, youth water sports activities such as infrastructure presents a proposal.

• Journal of Industrial Convergence
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• v.22 no.9
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• pp.43-52
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• 2024

The purpose of this study was to investigate the structural relationship between leisure function, resilience and life satisfaction among elderly individuals participating in leisure sports. To achieve this, data were collected from 220 elderly participants involved in indoor and outdoor sports activities in Jeonbuk Province and Seoul. In this study, frequency analysis, descriptive statistics, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling were executed using SPSS 18.0 and AMOS 18.0. The results of the study are as follows. First, Leisure function positively affected resilience. Second, Resilience positively affected life satisfaction. Third, Leisure function positively affected life satisfaction. Fourth, Resilience mediated the relationship between leisure function and life satisfaction. Considering these results, it is significant that efforts have been made to seek ways to lead a healthy and happy life in old age.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.424-432
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• 2010

The purpose of this study was to analyse relationship between leisure sports' activities among older adults on activities of daily living and successful aging. For accomplish this purpose of study, the survey questionnaires were used to collect data. This study firstly set up the population as the Korean elderly who were aged over 65 and living at Seoul as of 2009, 300 persons were chosen by sampling. The numbers, used in actual analysis is leisure sports' activities participant 162, non participant 128. total 300. The statistics method utilized in this study for analyzing the collected data were ANCOVA analysis, multiple regression analysis, path analysis. Activities of daily living reliability is $\alpha$=.876 above and successful aging reliability is $\alpha$=.807 above. The conclusions of this study were as being follows. First, according to the experience of in leisure sports' activities of older adults, it was not difference between the activities of daily living. Secondly, the experience of in leisure sports' activities of older adults had positive effect on successful aging. Thirdly, more intensity of in leisure sports' activities of older adults, had positive effect on instrumental activities of daily living. Fourth, more frequency and intensity of in leisure sports' activities of older adults, had positive effect on social successful aging, more frequency and period(time) of participated in leisure sports' activities of older adults, had positive effect on psychological social successful aging. Finally, the degree of in leisure sports' activities of older adults, had direct or indirect positive effect on activities of daily living and successful aging.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.167-178
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• 2007

This study is to examine the relationship between leisure constraints, participation in Sports for All and subjective happiness among private guards. To attain the goal of the study described above paragraphs, private guards held in Seoul were set as a collected group. Then, using cluster random sampling method, finally drewout and analyzed 193 peoples in total. The result of reliability analysis check up was here below; Chronbach's ${\alpha}=\;.725$. The conclusion drawn from this study is as follows: First, leisure constraints influences on the participation experience in Sports for All. Second, leisure constraints influences on the participation degree in Sports for All. The increase of leisure constraints in peripheral aspects results in the decrease of participation term of Sports for All. And the increase of leisure constraints in individual, peripheral aspects results in of participation intensity in Sports for All. Third, leisure constraints influences on subjective happiness. Fourth, leisure constraints results in the retributive effect on participation in Sports for All and subjective happiness. Namely, leisure constraints results in the indirect effect on subjective happiness through the participation in Sports for All is an important variable intermediating the relationship between leisure constraints and subjective happiness.

• Journal of the Korean housing association
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• v.17 no.6
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• pp.159-168
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• 2006

The purpose of this study was to analyze the preference and needs of leisure facilities of residents living in apartment complexes. The questionnaire survey was conducted in the selected apartment complexes, and 676 responses were used for data analysis. The statistical techniques used for data analysis included frequencies, percentage, mean, $X^2$-test, and multiple regression. The major findings were as follows: 1) Subjects needed the diverse leisure facilities such as sports center and resident's self government facilities. And they needed diverse facilities for sports. 2) In terms of location, they needed leisure facilities which was closer to their house. 3) The degree of satisfaction of leisure facilities was lower than neutral. The satisfaction of leisure facilities related with diversity of leisure facilities and program, and poor environment. 4) It was found that the respondents preferred safe and various leisure facilities, and the leisure facilities were exclusively used for the residents only, and the use by non-residents should be charged at the expense. Also, respondents were willing to pay additional fee for the better quality of leisure facilities, and sports leisure facilities congregated in one building were highly desirable.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.244-251
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• 2008

The purpose of the study was to be aware of the types of leisure activity of the college students and to investigate factors for choosing the internet sports, and then to examine the effects of these factors on the consumption of the internet sports. A total of 412 college students participated in this study. The results of this study were as follows: 1) There was difference in the leisure type between male and female college students. 2) The amount of leisure time associated with sports of male college students was statistically greater than one of female college students. 3) The leisure time spent for the sports media of male college students was statistically greater than one of female college students. 4) The leisure time spent for the sports media of college students was prioritized for the TV, followed by the internet, newspapers, and the radio. 5) The results of the factor analysis indicated that the factors influencing choice of the internet sports consisted of the indirect experience, information collection, and accessibility. 6) Only information collection out of these factors positively influenced the increase of consumption of the internet sports. Above results could be evidence for that the internet is very important area for the sports consumption. Therefore, it requires more substantial research and investment of attention for the internet area because the internet is one of rapidly skyrocketing new areas in the leisure industry.

• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.807-819
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• 2020

The purpose of this study is to investigate the relationship between the motivation to participate in sports for elderly, the factors for fun, leisure satisfaction, and exercise persistence. In order to analyze the data, a total of 200 questionnaires were distributed to senior citizens participating in sports programs at the Senior Citizen Welfare Center in Seoul, and a total of 183 copies (91.5%) of data were used as valid samples excluding 17 unfaithful responses. For data processing, frequency analysis, confirmatory factor analysis, Cronbach's α, concentration validity, discriminant validity, concept reliability, correlation analysis, and structural equation model verification were performed using IBM AMOS 21.First, the motivation to participate in sports for the elderly influenced the fun factor. Second, the motivation to participate in sports for the elderly influenced leisure satisfaction. Third, the motivation to participate in sports for the elderly influenced the exercise continuation. Fourth, the fun factor of sports for the elderly influenced leisure satisfaction. Fifth, the fun factor of elderly sports influenced the exercise continuation. Sixth, the satisfaction of sports for the elderly affected the exercise continuation.

• The Journal of Industrial Distribution & Business
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• v.14 no.6
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• pp.1-8
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• 2023

Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.