• 디지털융복합연구
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• 제11권5호
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• pp.411-422
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• 2013

본 연구는 프로 스포츠 관람 소비자들이 인지하는 외식 기업의 스폰서십 활동 요인을 분석하고, 어떠한 요인들이 프로 스포츠 상권내 외식 기업의 이미지 형성 및 변화와 외식 상품 의도에 영향을 미치는가를 분석하고자 잠실 야구장과 서울 상암 축구 경기장을 방문한 관람 소비자 263명을 대상으로 연구를 진행한 결과 다음과 같은 결론을 도출 하였다. 첫째, 외식 기업의 스폰서십 요인이 외식 기업의 브랜드 이미지에 미치는 영향을 분석한 결과, 스폰서십 요인들 중, 커뮤니케이션, 이미지 제고, 이벤트 기여 요인의 순으로 브랜드 이미지에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 둘째, 외식 기업의 스폰서십 요인이 프로 스포츠 관람 소비자의 외식 상품 구매 의도에 미치는 영향을 실증적으로 분석한 결과, 스폰서십 요인 중, 커뮤니 케이션 이미지 제고 요인이 통계적으로 구매의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 외식 기업의 브랜드 이미지가 프로 스포츠 관람 소비자의 외식 상품 구매 의도에 미치는 영향에 대하여 분석한 결과, 통계적으로 유의한 영향을 미치는 것으로 나타났다. 본 연구를 통해 한국의 프로 스포츠와 식품 기업의 미래의 새로운 마케팅 전략에 논의 되고 제안 될 수 있을 것이다.

• 한국콘텐츠학회논문지
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• 제10권9호
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• pp.399-409
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• 2010

본 연구의 목적은 상급 스키어의 스포츠 재미가 여가 정체성 및 스키참가에 미치는 영향을 규명하는데 있다. 이러한 목적을 달성하기 위하여 설문지를 이용하여 임의표집법(purposive sampling method)으로 256명의 상급 스키어 사례를 표집하였다. 수집된 자료는 SPSS 12.0 통계프로그램을 활용하여 조사도구의 타당도와 신뢰도 그리고 연구가설의 검증에 활용 되었다. 통계분석을 통해 최종적으로 다음과 같은 결과가 도출되었다. 첫째, 인구학적 특성에 따라 스포츠 재미의 일부요인은 차이가 나타났다. 인구학적 특성에 따라 여가정체성에는 차이가 나타나지 않았다. 인구학적 특성에 따라 참가정도에는 부분적인 차이가 나타났다. 둘째, 스포츠 재미의 일부요인은 여가 정체성에 영향을 미치는 것으로 나타났다. 셋째, 스포츠 재미의 일부요인은 스키참가에 영향을 미치는 것으로 나타났다. 본 연구를 통해 얻어진 결과는 상급 스키어를 이해하고, 그들의 욕구를 충족시키는데 유용한 정보를 제공할 것으로 기대된다.

• 한국콘텐츠학회논문지
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• 제20권8호
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• pp.490-498
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• 2020

많은 국제결혼가정들은 그들이 이전에 경험해보지 못한 상당한 수준의 스트레스를 새로운 문화에 적응하기 위해 경험한다. 본 연구는 결혼의 유형과 스포츠활동 참여유형이 결혼건강과 결혼생활만족에 미치는 영향을 연구했다. 329명의 참여자들은 결혼유형(국제결혼/국내결혼)과 스포츠활동 참여유형(배우자와 함께/따로)에 따라 총 4개의 그룹으로 나뉘어졌으며 일원다변량 분산분석을 실시하여 결혼건강과 결혼생활만족의 그룹 간 차이를 확인했다. 결과적으로 문화적 그리고 언어적 차이와는 상관없이, 배우자와 함께 스포츠 활동에 참여한 응답자들이 그렇지 못한 응답자들보다 4개의 요인(유대감, 의사소통, 가치공유, 결혼생활만족)에서 높은 결과를 보였다. 본 연구는 배우자와 함께 참여하는 스포츠활동이 결혼생활에 긍정적 영향을 준다는 것을 확인하였으며 그러한 결과는 다문화사회에서 사람들의 더 나은 결혼생활을 돕기 위한 통찰력 있는 자료를 제공할 수 있을 것이다.

• 한국운동역학회지
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• 제17권4호
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• pp.9-16
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• 2007

The purpose of this study was to analyze the effects of after aquatic exercise on gait in the Falls Experienced elderly. There were one group : Fall Experienced Elderly Women(n=8). They were tested on their gait (Elapse time of each phase, Stance time of limb, Stride length, Velocity of segment). we took video and analyzed their movement using Ariel Performance Analysis System and compared gait parameters. For data analysis, mean and standard deviation scores were calculated, and correspondence sample t-test and pearson's correlation analysis were used. First, after exercise is short than before exercise on Elapse time of each phase, fall-experience subjects showed meaningful total time. Second, after exercise is short than before exercise on Stance time of limb and Stride length, fall-experience subjects showed meaningful Stride length. Third, after exercise is fast than before exercise on Velocity of segment.

• 한국운동역학회지
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• 제15권1호
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• pp.63-74
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• 2005

J. R. PARK. The Analysis of Electrimyography and Kinematic of Kumdo Player's Head Hitting. Korean Journal of Sport Biomechanics, Vol. 15, No. 1, pp. 63-74, 2005. The purpose of this study were to describe and compare the selected electromyographical muscle activities of arm and kinematic data of kumdo player's head hitting. Using surface electrode electromyography, we evaluated muscle activity in 6 male players during head hitting motion. Surface electrodes were used to record the level of muscle activity in the carpi radialis, deltoid, triceps, biceps muscles during the player's head hitting. These signals were compared with %RVC(Reference voluntary contraction) which was normalized by IEMG(Integrated EMG). The kumdo head hitting motion was divided into two phases: back swing, down swing. we observed patterns of arm muscle activity throughout two phases of the kumdo head hiting The results can be summarized as follows: right elbow angle had decreased and left deltoid muscle's activation had higher than right deltoid muscle's activation, right carpi radialis muscle's activation had higher than left carpi radialis muscle's activation in back swing phase, knee angle had decreased and left triceps muscle's activation had higher than right triceps muscle's activation, right deltoid muscle's activation had higher than left deltoid muscle's activation, right carpi radialis muscle's activation had higher than left carpi radialis muscle's activation in down swing phase

• 한국운동역학회지
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• 제30권3호
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• pp.235-245
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• 2020

Objective: The purpose of this study was to investigate the differences between visual search, eye fixation positions, and eye fixation position on whole body regions while judging final matches of dance sports. Method: Ten experienced judges (male 6, female 4) and six dance sports couples belonging to the top Korean leagues in the Korea Dance sports Federation were participated. Wearable eye trackers were used for data collection. The independent t-test was conducted to examine the effects of gender, and the two-way ANOVA was conducted to examine the effects of judges' gender, dance event, and ranking. Results: It was found that the movement of male contestants was preferred, and the gaze fixation was high for torso movements in the judges' evaluations. Moreover, attention was focused on the upper body rather than the lower body; this was maintained for about seven seconds to evaluate each couple. Conclusion: This find was the relative comparison between the two couples was the determining factor in winning or losing.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.17-21
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• 2021

Purpose: This study aims to analyze the management environment Provincial and Municipal Professional Soccer Teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study was sampled using convenience sampling and a total of 607 questionnaires were used. In this study, questionnaires were used as a survey tool, consisting of eight questions in a total of four areas, measuring demographic characteristics, shoe design, shoe functionality, shoe price, and promotion. Results: First, the importance of outdoor brand shoe selection attributes was high in cost-effectiveness, discount, and promotional models, while the satisfaction level was high in shoe size, content, and Model. Second, IPA analysis revealed shoe sizes, promotional models, and discount factors as maintenance and management continuation areas. Content factors have emerged as a competency-focused area. A sense of cushioning and wearing has emerged as an area of further improvement. As a status quo area, shoe laces and cost-effectiveness factors appeared. Conclusions: First, consumers considered the cost-effectiveness of choosing shoes, followed by discounts, and efforts are needed to diversify promotional content to maximize promotion for shoe sales. 3. Domestic outdoor brands are not yet satisfied with consumers.

• 한국운동역학회지
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• 제14권1호
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• pp.145-160
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• 2004

The purposes of this study to provide quantitative data in necessary to advance techniques kinematic analysis of Cucarachas which is an action of Rumba. Then, this study is performed on 5 female players who have won within the third prize at a national athletic meeting. When whole foot reached to floor, Displacement of right-left hip joint (until $E1{\sim}E3$ average moved 15.15cm)is found at right-left direction since the hip joint is turned to right back. On the other side, large displacement is shown because Rumba Cucaracha Movement is expressed by maximum shift of hip joint to right and left direction. Displacement of right hip joint(E3$57.40{\pm}7.46$) is found in front and in rear direction since hip joint is moved in rear and in front to turn the hip joint. It may be stated that this is ideal displacement expressed by movement of whole body with artistic poise and presentation because role of hip joint is very important in technical and artistic side. Angle of right shoulder joint E2($105.44{\pm}9.64$) is got wider. It may be stated that player shifts up and abduct elbow joint to right since center of gravity of player is exceedingly shifted to right in this motion of Cucarachas. On the other hand, since this motion is abducted right elbow and shrunk external abdominal oblique to him center of body to left front of hip joint, the angle becomes narrow. It is shown that angle of knee in right knee joint E4($75.44{\pm}2.61$) is large since right leg and hip joint is turned by foot using reaction of ground and so center of body is shifted to left. Large angle of ankle E4($134.40{\pm}10.50$) in Cucaracha Movement is shown by the action of twist force using narrow part of foot and compression force against ground with adduction speed of arm. The various kinematic analyses associated with motions of dance sport have not been sufficiently peformed so far, and thus a number of research projects for dance sport should be proposed and performed to be continuous.

• 한국운동역학회지
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• 제26권4호
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• pp.433-441
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• 2016

Objective: The purpose of this study was to understand the injury mechanism and to provide quantitative data to use in prevention or posture correction training by conducting kinematic and kinetic analyses of risk factors of lower extremity joint injury depending on the change of direction at different angles after a landing motion. Method: This study included 11 men in their twenties (age: $24.6{\pm}1.7years$, height: $176.6{\pm}4.4cm$, weight: $71.3{\pm}8.0kg$) who were right-leg dominant. By using seven infrared cameras (Oqus 300, Qualisys, Sweden), one force platform (AMTI, USA), and an accelerometer (Noraxon, USA), single-leg drop landing was performed at a height of 30 cm. The joint range of motion (ROM) of the lower extremity, peak joint moment, peak joint power, peak vertical ground reaction force (GRF), and peak vertical acceleration were measured. For statistical analysis, one-way repeated-measures analysis of variance was conducted at a significance level of ${\alpha}$ <.05. Results: Ankle and knee joint ROM in the sagittal plane significantly differed, respectively (F = 3.145, p = .024; F = 14.183, p = .000), depending on the change of direction. However, no significant differences were observed in the ROM of ankle and knee joint in the transverse plane. Significant differences in peak joint moment were also observed but no statistically significant differences were found in negative joint power between the conditions. Peak vertical GRF was high in landing (LAD) and after landing, left $45^{\circ}$ cutting (LLC), with a significant difference (F = 9.363, p = .000). The peak vertical acceleration was relatively high in LAD and LLC compared with other conditions, but the difference was not significant. Conclusion: We conclude that moving in the left direction may expose athletes to greater injury risk in terms of joint kinetics than moving in the right direction. However, further investigation of joint injury mechanisms in sports would be required to confirm these findings.

• 한국운동역학회지
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• 제20권2호
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• pp.231-237
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• 2010

The moving trajectory of a golf ball is mainly determined by the angles of the clubface and the trajectory of the club shaft. This paper presents a computer program for analyzing the position and angles of the club while the club moves in a circular motion. For this purpose, a mathematical algorithm was developed and implemented on the experimental data(5 m and 10 m carries) using VC++ and OpenGL. A skilled female golfer(174 cm, 65 kg, 0 handicap) was participated in data collection for the short approach shots. An iron club(Titleist 52 degree, 91.5 cm length, 450 g mass), attached with five reflective markers(12 mm), was used to collect experimental data. However, exact 3D coordinates and angles of the clubface are not directly calculated from measured data. A reverse engineering platform(Minolta Vivid910 hardware and Rapidform software) was thus employed to acquire the scanned data of the clubface. The scanned data and measured data were first aligned by applying appropriate coordinate transformations, and then exact coordinates and angles of clubface could be obtained at each position during circular motion. The program(Club Motion Analysis 1.0) exports the open, heel, loft angles of the club.