• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• Journal of Sport and Applied Science
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• v.4 no.1
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• pp.1-7
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• 2020

Sport activities of the local residents are admitted as a positive and awarding welfare. This study reviews the current status of and the way to activate life sport program on the policy level that would bring a number of effects. By reviewing related-literature review, this study presents theoretical and practical foundation regarding on the necessity for the local social welfare, organization operation, facilities, participation, leadership, and program management. Finally, the authors suggest policies for life sport development on local level below. First, in order to the function of sport for all in social welfare system, it is needed to pursue institutional changes to secure diversity in the age group which participates in sports for all. Second, connectivity in public sports facilities should be fortified. The government should develop sports program in conjunction with public sports facilities built for the interest of community members. Third, club advisors should be educated with well organized-manual and reeducated to rebuild their capacity to develop the programs and manage them if necessary. In the similar view, the policy which can check the advisor's field experience and ability should be prepared. Fourth, for economic sustainability, a profit generating project developing a target marketing strategy is required.

• Korean Journal of Applied Biomechanics
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• v.15 no.3
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• pp.95-104
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• 2005

To know the proper setup posture for the various clubs, changes of setup variables according to the change of golf club length was investigated. Swing motions of three male low handicappers including a professional were taken using two high-speed videocameras. Four clubs iron 7, iron 5, iron 3 and driver (wood 1) were selected for this experiment. Three dimensional motion analysis techniques were used to get the kinematical variables. Mathcad and Kwon3D motion analysis program were used to analyze the position, distance and angle data in three dimensions. The variables divided into three categories 1) position and width of anterior-posterior direction 2) position and width of lateral direction 3) angles and evaluated based on the theories of many good golf teachers. Major findings of this study were as follows. 1.The stance (distance between ankle joints) was increased as the length of the club increased but the increasing width was not large. It ranges from 5cm to 10cm and professional player showed small changes. 2. Forward lean angle of trunk was decreased (more erected) as the length of the club increased. It ranges from 30 degrees for iron7 to 25 degrees for driver. 3. Angle between horizontal and right shoulder were increased as the length of the club increased. It ranges from 10 degrees to 20 degrees and professional player showed small changes. 4. Anterior-posterior position of the shoulders were located in front of the foot for all clubs and the difference between the shoulder and knee position was decreased as the length of the club increased. 5. Anterior-posterior position of grip (hand) was located almost beneath the shoulders (2.5cm front) for iron7, but it increased to 10cm for the driver. This grip adjustment makes the height of the posture increased only 5cm from iron7 to driver. 6. Lateral position of grip located at 5cm left for the face of iron7, but it located at the right side (behind) for the face of driver. 7. Lateral position of the ball located at the 40%(15cm) of stance from left ankle for iron7 and located at the 10% (5cm) of stance for driver. 8. Head always located at the right side of the stance and the midpoint of the eyes located at the 37% of stance from the right ankle for all clubs. This means that the axis of swing always maintained consistently for all clubs. 9. Left foot opened to the target for all subject and clubs. The maximum open angle was 25 degrees. Overall result shows that the changes of the setup variables vary only small ranges from iron7 to driver. Paradoxically it could be concluded that the failure of swing result from the excessive changes of setup not from the incorrect changes. These findings will be useful for evaluating the setup motion of golf swing and helpful to most golfers.

• Korean Journal of Applied Biomechanics
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• v.12 no.2
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• pp.17-32
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• 2002

The purpose of this study was to find the rational method to analyze golf swing with specific property of club shaft. Three subjects were filmed by two high speed digital cameras with 500 fps. The phase analyzed was downswing of each subject. The three-dimensional coordinates of the anatomical landmarks were obtained with motion analysis system Kwon3d 3.0 version and smoothed by lowpass digital filter with cutoff frequency 6Hz. From these data, kinematic and kinetic variables were calculated using Matlab(ver 5.0) The variables for this study were angular velocity and accelerations, which were calculated and following conclusions have been made : 1) Golf swing time of stiff club is faster than that of regular club. 2) In shoulder joint motion of swing with the stiff club, x-stiff showed mort rapid negative acceleration than that of regular club. 3) In regular club, the velocity of club head would be more effective velocity, which was increasing, than those of other clubs before impact. 4) In wrist joint motion of swing with stiff club, x-stiff club showed faster than regular club in the downswing and impact more rapid negative acceleration.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.20-26
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• 2019

This study multi-dimensionally analyzes a sport documentary, All or Nothing: Manchester City, which is an original content on Prime Video, an American Over-The-Top (OTT) platform. Due to the success of South Korean soccer player Heung-min Son who plays Tottenham Hotspur of England, the popularity of the English Premier league is recently the greatest in South Korea along with the fact that soccer has been a popular sport for a long time. This study focuses on the success of the soccer club, Manchester City, which has become a rising star with its huge investment from United Arab Emirates; Manchester City won the league four times since 1992/1993 season. Also, during the 2017/2018 season, the background the documentary, Manchester City won the league title with new records, which shows the greatness of Manchester City. Especially, this study examines the documentary by 1) Story 2) Type of Scene 3) How to watch. Thus, this study explores not only the aspects of team-themed sport documentary that shows how and why Manchester City is excellent, but also the traits of the original content that explores the structure of the media platform.

• Korean Journal of Applied Biomechanics
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• v.15 no.2
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• pp.41-55
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• 2005

In this study, weight carrying pattern analysis and comparison method of four foot region were suggested. We used three types of club(driver, iron7, pitching wedge). This analysis method can compare between top class golfer and beginner. And the comparison data can be used to correct the swing pose of trainee. If motion analysis system, which can measure the swing speed and instantaneous acceleration at the point of hitting a ball, is combined with this plantar foot force analysis method, new design development of golf shoes to increase comfort and ball flight distance will be available. 1. Regional change of force acting, in address, is evenly distributed on both feet. In back swing top, 76% on right foot, 75% on left foot as impact, and 86% on left foot as finish. As regional force acting, in address, pros get high marks on rare and inside of right foot and rare and outside for amateurs. In back swing top, it is higher as fore and inside of left foot, pros as rare part of right foot and amateurs as forefoot. In impact, it is higher for pros and amateurs in outside and rare part of left foot and fore and inside of right foot. In finish, for both pros and amateurs, it is higher for outside and rare parts of left foot. 2. For each club, forces are evenly distributed on both feet in address. In back swing top, the shorter a club is, the higher impact on right foot and the higher finish distribution on left foot. For all the clubs used, in each region, pros get higher on rare and inside of right foot and as amateurs on rare and outside of left foot in address. In back swing top, for all clubs, pros get higher on rare and outside of right foot as fore and outside for amateurs. In impact acting, for all clubs, rare and outside of left foot get higher. In finish, force concentrates on rarefoot. 3. On both feet force, right foot forces of amateurs is higher than those of pros in back swing top. In impact and finish, pros get higher on left foot.

• Korean Journal of Applied Biomechanics
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• v.13 no.3
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• pp.133-149
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• 2003

The purposes of present study were to determine the major check-points of golf swing from the review of previous studies, and to suggest additional information on the teaching theory of golf. The golf swing motion of 6 male and female elite university golf players were filmed with 16mm Locam II high speed cameras at the speed of 200f/s, and variables such as time, displacement, angle, velocity were calculated and analyzed by 3D Cinematography using DLT method. The results were: 1. Differences were shown in the ratio of weight distribution on the feet, cocking angle, take-back velocity, club-head velocity at impact depending upon the physical characteristics and club used for swing. 2. Time for the down-swing and impact were $0.27{\sim}0.29s$ in men and $0.29{\sim}0.32s$ in women, which was 1/3 of the time for the back-swing. Women showed longer total swing time than men because of longer time in back-swing, follow-through and finish. 3. Men showed larger range of motion in shoulder and knee joints than women, on the other hand women showed larger range of motion in hip joint than men. 4. Cocking motion and right elbow flexion were occurred at the top of back-swing and cocking release was occurred at the moment of impact. Maximum rotations of shoulder and hip joints were found between the top of back-swing and down-swing phase. 5. Women showed lower back-swing velocity than men, and men showed higher club velocity(men: $38.2{\sim}38.6m/s$, women: $35.1{\sim}36.4m/s$) than women.

• Korean Journal of Applied Biomechanics
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• v.16 no.4
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• pp.105-113
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• 2006

The purpose of this study was to analyze the joint torque of triple segmental system in golf driver swing. For this purpose, joint torque were calculated. In order to determine the load on the lumbar region, a triple segmental system was set for wrist, left shoulder and lumbar, torque working on the lumbar region were estimated. For this study, a total of 7 professional golfers were sampled, and then, their driver swings were recorded with two high-speed digital video cameras (180 frames/sec.) to be synthesized into 3-dimensional images and coordinated. Then, Eular's equation was used to produce some kinematic data, which were used to calculate joint torque with Newton's function. All data were calculated using LabVIEW 6.1 graphic program. The results of this study can be summarized as follows; It was found that the joint torque was generated in the direction opposite the target on wrist and shoulder during down swing, while in the direction towards the target on the lumbar region. During impact and release, the torque on the wrist joint was converted from the direction opposite the target to the direction towards the target, while the torque on the lumbar region was generated vice versa. The joints on the club-arm-shoulder were generated in the opposite direction at the beginning of down swing when the torque on the thorax-pelvis began to be generated, and then, the torque on the thorax-pelvis began to lower, while that on the club-arm-shoulder began to increase. Thus, a rapid decrease of the torque on the lumbar region linked to the low trunk acted to increase moment and joint torque on the arm-club region.

• Korean Journal of Applied Biomechanics
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• v.19 no.2
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• pp.311-322
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• 2009

Using the 3-D analysis, this study winpared and analyzed the 'fade-shot swing' which is one of the golf technique. The subjects of this study were 3 male pro golfers they experimented with only a 7 iron. The purpose was to enhance their performance by producing the important kinematical parameters, finding out the features in them and providing the data to a coach and players. As a result, the position of the club head showed from the outside orbit to the inside orbit. When position of the center of mass moved backwards, the probability of the failure of the fade-shot increased. Cocking angle had an effect on easing the wrist for a smooth follow-through after the impact. It showed that the changes in the shoulder movement was made first and followed by the waist. The hip joint angular velocity achieved a smooth fade-shot motion due to the hitting delay also the velocity of the club-head was faster when uncocking was released at the time of impact.

• Korean Journal of Applied Biomechanics
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• v.15 no.3
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• pp.79-94
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• 2005

Because the golf swing is very complex movement, it is varied in different gender, skill level, and club. This study measured kinematic variables in golf swing regarding gender, skill level, and club types using FasTrak electromagnetic tracking system. Golf swing kinematics including time variables, linear and angular displacement variables, angular velocity variables were analyzed and compared through three-way ANOVA The results were as follows: 1. In time variables, Female and driver showed longer backswing time than male and iron. Downswing time was longer in female and nonexperts than male and experts. Backswing time over downswing time was longer in experts than nonexperts. Uncocking time was longer in male and experts than female and nonexperts. The differences were statistically significant (p<.05). 2. In displacement variables, Female and nonexperts showed greater backswing head lift than male and experts. Impact head lift was greater in female, nonexperts, and iron than male, experts, and driver. The differences were statistically significant (p<.05). Experts and driver showed greater top hip rotation angle than nonexperts and iron. Top shoulder rotation angle was greater in male, experts and driver than female, nonexperts, and iron. X-factor was greater in male, experts, and driver than female, nonexperts, and iron. Male and experts showed greater backswing hip sway than female and nonexperts. Impact hip sway was greater in male and iron than female and driver. The differences were statistically significant (p<.05). 3. In velocity variables, Experts displayed higher impact hip rotation velocity than nonexperts. Impact shoulder rotation velocity was greater in male and iron than female and driver (p<.05).