• 한국운동역학회지
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• 제25권1호
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• pp.11-19
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• 2015

Objective : The purpose of this study was to analyze the correlation between physical factors (X-factor, X-factor stretch) and club factors (club speed, ball speed, club path, smash factor, vertical launch angle, spin rate, flight time, total length) during impact and it affect on the total distance of the ball during a golf driver swing. Background : There were not enough studies that analyzed the correlation between physical factors(X-factor, X-factor stretch) and club factors(club speed, ball speed, club path, smash factor, launch angle, spin rate, flight time, total length) during a purpose swing to increase total distance. Method : For this study, 9 right handed professional male golfers (KPGA) were chosen. The test subject group used their own drivers and each took a total of 10 swings. These swings consisted of 5 purpose swings to increase total distance and 5 normal swings. Results : The purpose swing to increase total distance showed larger physical factors(X-factor, X-factor stretch) compared to a normal swing however the results were not statistically significant. Total distance increased during a purpose swing as a result of ball and club speed. Conclusion : The results showed that club factors, ball speed and club speed contributed the most in affecting the total distance of the ball during a purpose swing.

• Journal of Sport and Applied Science
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• 제5권4호
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• pp.9-14
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• 2021

Purpose: This study aims to empirically analyze fans' responses to the types of Corporate Social Responsibility (CSR) activities implemented by the citizens professional football club and seek strategic measures for the continuous growth of the club and the formation of long-term relationships with fans. The purpose of this study is to investigate the relationship between regional attachment and expansion of fans according to the type of CSR activities of the club, and to examine influencing relationships among the types of CSR activities, regional attachment, and expansion of fans. Research design, data, and methodology: To achieve the purpose of the study, the survey was conducted on 150 home spectators of Seongnam Football Club, and the analysis of the data was conducted using SPSS Window Version 21.0. Correlation analysis, simple regression analysis, and multiple regression analysis were conducted to analyze the relationship between regional attachment and expansion of fans according to the types of CSR activities performed by the Seongnam Citizens Football Club. Results: As a result of the analysis, it was found that CSR activities had a statistically significant effect on regional attachment. In addition, CSR activities were found to have a statistically significant effect on expansion of fans. Finally, it was found that regional attachment had a statistically significant effect on the expansion of fans. Conclusions: Based on these results, CSR activities of the professional football club are considered an opportunity to build regional attachment. In addition, it is thought that the expansion of fans can be achieved through CSR activities.

• International journal of advanced smart convergence
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• 제9권2호
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• pp.195-202
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• 2020

The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

• 산업융합연구
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• 제22권4호
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• pp.11-19
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• 2024

본 연구의 목적은 텍스트마이닝을 활용하여 러닝 어플리케이션 사용자의 리뷰를 분석하였다. 본 연구는 python3의 selenium 패키지를 이용하여 google playstore의 Nike Run Club, Runkeeper의 사용자 리뷰들을 분석자료로 이용하였으며, okt 분석기를 통해 한글 명사만을 남겨 형태소를 분리하였다. 형태소 분리 후 rankNL 사전을 만들어 불용어(stopword)를 제거하였다. 자료 분석을 위해 텍스트마이닝의 TF(빈도분석), TF-IDF(키워드 빈도-문서 역빈도), LDA 토픽모델링을 통해 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, Nike Run Club, Runkeeper 어플리케이션 사용자 리뷰에서 공통적으로 상위 키워드로 '기록', '앱', '운동'의 키워드가 도출되었으며 TF, TF-IDF의 순위에는 차이가 나타났다. 둘째, Nike Run Club의 LDA 토픽모델링으로 '기본 항목', '추가 기능', '오류 사항', '위치기반데이터'의 토픽이 도출되었고 Runkeeper는 '오류 사항', '음성 기능', '러닝 데이터', '사용 혜택', '사용 동기'의 토픽이 도출되었다. 결과를 통해 제언하면 어플리케이션의 경쟁력 향상을 기여하기 위해 오류 및 개선사항을 보완해야 한다.

• 한국운동역학회지
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• 제21권3호
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• pp.317-325
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• 2011

The purpose of this study was to investigate the contributions of body joints to the kinetic energy of the clubhead in the golf swing. Three dimensional swing analysis was conducted on the seven KPGA golfers. The subjects were asked to swing with 45 inches of driver. The work done by body joints were computed by utilizing the inverse dynamics method. The order of work done by the body joints was lumbar > left hip > right shoulder > left wrist > right wrist > right hip at the first phase. At the second phase, the order of work done by the body joints was trunk > left elbow > right wrist > right shoulder > left wrist > right wrist. At the third phase, the order of work done by body joints was lumbar > right shoulder > left shoulder > left elbow > right wrist > right elbow. The sum of the work done by the body joints was lumbar > shoulder > wrist on the average. The kinetic energy of the club head was 430.11${\pm}$24.35 J and the subject's swing efficiency was shown as 31.82${\pm}$4.86% on the average. The contributions of body joints to the kinetic energy of the clubhead was the order of lumbar > upper right shoulder > left elbow > right wrist during the down swing.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.63-71
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• 2021

Purpose: The purpose of this study, we will evaluate and analyze the importance and performance of Seongnam Football Club visitors using IPA analysis to present new marketing strategies and improvement plans based on the basis of the audience's perception of the team's priority, low priority, and excessive effort. Research design, data, and methodology: In order to achieve the purpose of the study, the survey was conducted on 120 home spectators of Seongnam Football Club, and the analysis of the data was conducted using SPSS Window Version 21.0. Data were analyzed via frequency analysis, exploratory factor analysis, corresponding sample t-test, and IPA analysis. Findings are as follows. Results: First, the first quadrant showed 'The convenience of access to the stadium', 'Parking lot convenience', 'Tournament schedule guidance', 'Providing information about player', 'Providing information about the team', 'Ticket reservation method'. Second, the second quadrant showed 'Players' fan service', 'Cleanliness of toilets', 'A player's level of performance', 'Team's level of play', 'A match against a rival team'. Third, the third quadrant showed 'Indication of facility guidance', 'Seat comfort', 'Team's Star Player Possession', 'Various participation events', 'Gift recommendation'. Fourth, the fourth quadrant showed 'Player-related promotion through media', 'Promote match schedules through media', 'Entrance convenience', 'Ticket Price'. Conclusions: Based on these findings, Factor in first quadrant, fourth quadrant should be kept. On the other hand, factors in second quadrant should be improved as soon as possible while factors in third quadrant can be improved through new marketing strategies in the future. Future implications were discussed.

• Journal of Sport and Applied Science
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• 제6권2호
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• pp.9-18
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• 2022

Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

• 한국운동역학회지
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• 제17권2호
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• pp.31-40
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• 2007

Proper weight shifting is essential for a successful shot in golf swing and this could be described by means of the ground forces between the feet and ground. It is assumed that the ground forces would different according to the club used because the length and swing weight of each club is different. But, in present, it is not clear what changes are made by the change of clubs and this affect the swing motion. Therefore this study focused on the investigation of the changes of the ground forces and ground reaction forces (GRF) by the change of club length. The subjects were three professional male golfers. Four swings (driver, iron 3, iron 5, and iron 7) for each subject were taken by two high speed video cameras and two AMTI force platforms were used to measure the GRF simultaneously. Kwon GRF 2.0 and Mathcad 13 software were used to post processing the data. Changes of the three major component of GRF (Vertical, lateral, anterior-posterior force) at 10 predefined events were analyzed including the maximum. Major findings of this study were as follows. 1. Vertical forces; - There were no significant changes until the top of backswing. - Maximum was occurred at the club horizontal position in the downswing for both feet. The shorter club produced more maximum forces than longer ones in the left foot, but reverse were true for the right foot. - Maximum forces at impact shows the same patterns. 2. Lateral forces; Maximum was occurred at the club horizontal position for both feet, but there were no lateral forces because the direction of two forces was different. Maximum force pattern by different clubs was same as the vertical component. 3. Anterior-posterior forces; - This component made a counter-clock wise moment about a vertical axis located between two foot until the club vertical position was reached during the backswing, and reverse moment were produced when the club reached horizontal at the downswing. - Also this component made a forward moment about a horizontal axis located in the CG during the fore half of the downswing, and a reverse moment until the club reached vertical at the follow through phase. Maximum was occurred at the club vertical in the downswing for both feet. The longer club produced more maximum forces than shorter ones for both feet.

• International Journal of Contents
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• 제13권3호
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• pp.59-64
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• 2017

The purpose of this study is to identify the types of injuries and the protective behaviors of soccer club members to prevent injuries, and promote health. Data was collected from 395 soccer club members from thirteen football clubs in Seoul and Gyeonggi province using question tool developed by researchers. Data analysis was performed using SPSS 23 for descriptive analysis and Chi-square test. The results showed that sport for soccer injuries was serious and medical expenses was significant. The demographic information showed that 50-year-old and over adults were vulnerable and had a disproportionate number of injuries. Those employees who helded administrative positions, white-collar and specialized jobs also experienced the high level of injury experience. Despite this many injuries, many respondents appeared to be lacking a protective actions, such as not wearing protective gear. It was critical for the club members to improve their knowledge and awareness of safe sports activities.

• 한국멀티미디어학회논문지
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• 제19권2호
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• pp.396-404
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• 2016

In this paper, the customized sport convergence contents curation system is proposed for activation of sport for all. The proposed system collects and analyzes profile of social sports group(club, society, etc.) for recommend optimized sport convergence contents to user. And the survey is progressed for research problem of existed service and usefulness of proposed service. The proposed system and service are expected to design innovative new service model for activate of sport for all.