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The Effect of Product Involvement on Consumer Purchase Process (제품관여(製品關輿)가 소비자(消費者) 과정(過程)에 미치는 영향(影響))

  • Young, Jung-Moon
    • Korean Business Review
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    • v.11
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    • pp.101-122
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    • 1998
  • This study is to analyze the effect of product involvement on consumer purchase process. From review on previous involvement literatures, enduring product involvement can be defined as "a person's arousal and motivational state activated by product on the basis of his basic value, objective and ego-relevance." To evaluate the effect of involvement on product purchase process, 11 hyphotheses concerning behavioral aspects which is expected to comprise consumer purchase process and to be influenced by degree of involvement were constructed: prepurchase information search, alternative brand comparision, utilization of product attribute, brand differentiation, brand commitment, product knowledge, influence of reference group, dependence on price, price awareness, cognitive dissonance and purchase optimization. Hyphotheses are tested with data from 388 housewives through 20 item involvement scale developed with multi-dimensional perspective on involvement. The scale successfully provides rank order of 8 selected products expected to cover the spectrum of product involvement: formal clothes, coffee, washing machine, shampoo, perfume, detergent, soft drink, pain-reliever as the order of product involvement. Major findings of this study are as follow. First of all, incresed differences were found in hihg involvement product like formal clothes with respect to the degree of prepurchase information search, alternative brand comparision, utilization of product attribute, influence of reference group in any method of analysis. Secondly, invlovement should be interpreted as a consumer characteristic rather than a product one. This means that consumers involve themselves with products, instead products themselves do not have any involvement.

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Characteristic Analysis of the Discrete Time Voltage Mode CMOS Chaos Generative Circuit (이산시간 전압모드 CMOS 혼돈 발생회로의 특성해석)

  • Song, Han-Jeong;Gwak, Gye-Dal
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.37 no.3
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    • pp.55-62
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    • 2000
  • This paper presents an analysis of the chaotic behavior in the discrete-time voltage mode chaotic generator fabricated using 0.8${\mu}{\textrm}{m}$ single poly CMOS technology. An approximated empirical equation is extracted from the measurement data of a nonlinear function block. Then the bifurcation diagram is simulated according to input variables and Lyapunov exponent λ which represent a dependence on an initial value is calculated. We show the interrelations among time waveforms, state transition, and power spectra for the state condition of chaotic circuit, such as equilibrium, periodic, and chaotic state. And results of experiments in the chaotic circuit with the $\pm$2.5V power supply and sampling clock frequency of 10KHz are shown and compared with the simulated results.

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Design and Fabrication of Monopole Antenna with Three Branch Strips and Rectangular Slit Ground for WLAN/WiMAX Applications (무선랜과 와이맥스 시스템에 적용 가능한 브랜치 라인과 사각 슬릿 접지를 갖는 모노폴 안테나 설계와 제작)

  • Koo, Yung-Seo;Yoon, Joong-Han
    • The Journal of the Korea institute of electronic communication sciences
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    • v.6 no.5
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    • pp.611-620
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    • 2011
  • A planar monopole antenna that was developed for WLAN/WiMAX application is presented in this paper. The proposed antenna with three strips, an asymmetrical ground plane, and a rectangular slit in the ground is designed to cover the popular frequency spectrum of WLAN (wireless local area network) bands and WiMAX (Worldwide Interoperability for Microwave Access) bands. The proposed antenna, which is capable of wideband operation, is fed by a strip line and fabricated on an FR-4 substrate. The obtained numerical results agree well with the experiment data. It was validated that the configuration can meet the demands for the WLAN/WiMAX systems and effectively enhanced the impedance bandwidth to 9.95% for the lower band and 76.05% for the upper band for VSWR < 1 : 2. This paper also presents and discusses the 2D radiation patterns and 3D gains according to the results of the experiment.

Reduction Characteristics of Triclosan using Zero-valent Iron and Modified Zero-valent Iron (영가철 및 개질 영가철을 이용한 triclosan의 환원분해 특성)

  • Choi, Jeong-Hak;Kim, Young-Hun
    • Journal of Environmental Science International
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    • v.26 no.7
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    • pp.859-868
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    • 2017
  • In this study, the reductive dechlorination of triclosan using zero-valent iron (ZVI, $Fe^0$) and modified zero-valent iron (i.e., acid-washed iron (Aw/Fe) and palladium-coated iron (Pd/Fe)) was experimentally investigated, and the reduction characteristics were evaluated by analyzing the reaction kinetics. Triclosan could be reductively decomposed using zero-valent iron. The degradation rates of triclosan were about 50% and 67% when $Fe^0$ and Aw/Fe were used as reductants, respectively, after 8 h of reaction. For the Pd/Fe system, the degradation rate was about 57% after 1 h of reaction. Thus, Pd/Fe exhibited remarkable performance in the reductive degradation of triclosan. Several dechlorinated intermediates were predicted by GC-MS spectrum, and 2-phenoxyphenol was detected as the by-product of the decomposition reaction of triclosan, indicating that reductive dechlorination occurred continuously. As the reaction proceeded, the pH of the solution increased steadily; the pH increase for the Pd/Fe system was smaller than that for the $Fe^0$ and Aw/Fe system. Further, zero-order, first-order, and second-order kinetic models were used to analyze the reaction kinetics. The first-order kinetic model was found to be the best with good correlation for the $Fe^0$ and Aw/Fe system. However, for the Pd/Fe system, the experimental data were evaluated to be well fitted to the second-order kinetic model. The reaction rate constants (k) were in the order of Pd/Fe > Aw/Fe > $Fe^0$, with the rate constant of Pd/Fe being much higher than that of the other two reductants.

DEVELOPMENT OF THE FAST IMAGING SOLAR SPECTROGRAPH FOR 1.6 m NEW SOLAR TELESCOPE (1.6 m 신태양망원경용 고속영상태양분광기 개발)

  • Nah, Ja-Kyoung;Chae, Jong-Chul;Park, Young-Deuk;Park, Hyung-Min;Jang, Bi-Ho;Ahn, Kwang-Su;Yang, Hee-Su;Cho, Kyung-Suk;Kim, Yeon-Han;Kim, Kwang-Dong;Cao, Wenda;Gorceix, Nicolas;Goode, Philip. R.
    • Publications of The Korean Astronomical Society
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    • v.26 no.1
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    • pp.45-54
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    • 2011
  • KASI and Seoul National University developed the Fast Imaging Solar Spectrograph (FISS) as one of major scientific instruments for the 1.6 m New Solar Telescope (NST) and installed it in the Coude room of the NST at Big Bear Solar Observatory (BBSO) in May, 2010. The major objective of the FISS is to study the fine-scale structures and dynamics of plasma in the photosphere and chromosphere. To achieve it, the FISS is required to take data with a spectral resolution higher than $10^5$ at the spectrograph mode and a temporal resolution less than 10 seconds at the imaging mode. The FISS is a spectrograph using Echelle grating and has characteristics that can observe dual bands (H${\alpha}$ and CaII 8542) simultaneously and perform fast imaging using fast raster scan and two fast CCD cameras. In this paper, we introduce briefly the whole process of FISS development from the requirement analysis to the first observations.

The long-term centimeter variability of active galactic nuclei: A new relation between variability timescale and black hole mass

  • Park, Jongho;Trippe, Sascha
    • The Bulletin of The Korean Astronomical Society
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    • v.41 no.1
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    • pp.36.2-37
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    • 2016
  • We study the long-term radio variability of 43 radio bright AGNs by exploiting the data base of the University of Michigan Radio Astronomy Observatory (UMRAO) monitoring program. The UMRAO database provides high quality lightcurves spanning 25 - 32 years in time at three observing frequencies, 4.8, 8, and 14.5 GHz. We model the periodograms (temporal power spectra) of the observed lightcurves as simple power-law noise (red noise, spectral power $P(f){\propto}f^{-{\beta}}$ using Monte Carlo simulations, taking into account windowing effects (red-noise leak, aliasing). The power spectra of 39 (out of 43) sources are in good agreement with the models, yielding a range in power spectral index (${\beta}$) from ${\approx}1$ to ${\approx}3$. We find a strong anti-correlation between ${\beta}$ and the fractal dimension of the lightcurves, which provides an independent check of the quality of our modelling of power spectra. We fit a Gaussian function to each flare in a given lightcurve to obtain the flare duration. We discover a correlation between ${\beta}$ and the median duration of the flares. We use the derivative of a lightcurve to obtain a characteristic variability timescale which does not depend on the assumed functional form of the flares, incomplete fitting, and so on. We find that, once the effects of relativistic Doppler boosting on the observed timescales are corrected, the variability timescales of our sources are proportional to the black hole mass to the power of ${\alpha}=1.70{\pm}0.49$. We see an indication for AGNs in different regimes of accretion rate, flat spectrum radio quasars and BL Lac objects, having different scaling relations with ${\alpha}{\approx}1$ and ${\approx}2$, respectively. We find that modelling the periodograms of four of our sources requires the assumption of broken powerlaw spectra. From simulating lightcurves as superpositions of exponential flares we conclude that strong overlap of flares leads to featureless simple power-law periodograms of AGNs at radio wavelengths in most cases (The paper is about to be submitted to ApJ).

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A Study on the VLCC's Handling to Avoid Heavy Weather ofthe North Pacific in Winter. (동계 북태평양을 항행하는 대형선박의 황천피항조선에 관한 연구)

  • 민병언;정명선
    • Journal of the Korean Institute of Navigation
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    • v.8 no.2
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    • pp.51-70
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    • 1984
  • In the North Pacific Ocean a lot of large waves set up in winter, affected by continued winds and swells owing to severe extratropical cyclones. Under this sea condition, if the ship is about 100,000L/T (in deadweight capacity tonnage), we can't find the danger involved in the ship at sea apparently. But when we compare the seaworthiness of ship's building strength with the stress given to the hull by waves, we can't insist that the former be more stronger than the latter. As a result, VLCC is in danger of destroying and cutting for lack of longitudinal strength in heavy weather. Up to this time, Naval Architects have actively studied the relation between ship's longitudinal strength and waves as a ship's projector; however, actually, they have never made more profound study on the problem of longitudinal strength in relation to navigation. The main puprpose of this thesis is to clarify these vivid actual states of ship's trouble unknown to ship's masters. In this thesis we picked up VLCC Pan Yard, a vessel of Pan Ocean Bulk Carrier company's, as a model ship. And in the North Pacific Ocean, we have chosen for this research the basins where the wind speed and the wave height are greater than average. The data used this thesis are quotes from the "winds and waves of the North Pacific Ocean('64-'73)", and wind speed more than 30 knots was made use of as an ocject of this study. By usinh the ITTC wave spectrum, we found out the significant waves for every 5 knots within the range of 20 knots to 45 knots of wind speed. According to this H1/1000 was calculated. The stress of ship's hull is determined by ship's speed and wave height. We compared the ship's longitudinal strength with a planned wave height by rules of several famous classification societies in the world. In the last analysis, we found out that ship's present planned strength in heavy weather is not enough. Finally we made a graph for avoiding heavy weather, with which we studied safe ship's handling in the North pacafic Ocean in winter.

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Analysis on Vowel and Consonant Sounds of Patent's Speech with Velopharyngeal Insufficiency (VPI) and Simulated Speech (구개인두부전증 환자와 모의 음성의 모음과 자음 분석)

  • Sung, Mee Young;Kim, Heejin;Kwon, Tack-Kyun;Sung, Myung-Whun;Kim, Wooil
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.7
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    • pp.1740-1748
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    • 2014
  • This paper focuses on listening test and acoustic analysis of patients' speech with velopharyngeal insufficiency (VPI) and normal speakers' simulation speech. In this research, a set consisting of 50-words, vowels and single syllables is determined for speech database construction. A web-based listening evaluation system is developed for a convenient/automated evaluation procedure. The analysis results show the trend of incorrect recognition for VPI speech and the one for simulation speech are similar. Such similarity is also confirmed by comparing the formant locations of vowel and spectrum of consonant sounds. These results show that the simulation method for VPI speech is effective at generating the speech signals similar to actual VPI patient's speech. It is expected that the simulation speech data can be effectively employed for our future work such as acoustic model adaptation.

PD Signal Time-Frequency Map and PRPD Pattern Analysis of Nano SiO2 Modified Palm Oil for Transformer Insulation Applications

  • Arvind Shriram, R.K.;Chandrasekar, S.;Karthik, B.
    • Journal of Electrical Engineering and Technology
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    • v.13 no.2
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    • pp.902-910
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    • 2018
  • In recent times, development of nanofluid insulation for power transformers is a hot research topic. Many researchers reported the enhancement in dielectric characteristics of nano modified mineral oils. Considering the drawbacks of petroleum based mineral oil, it is necessary to understand the dielectric characteristics of nanofluids developed with natural ester based oils. Palm oil has better insulation characteristics comparable to mineral oil. However very few research reports is available in the area of nanofluids based on palm oil. Partial discharge (PD) is one of the major sources of insulation performance degradation of transformer oil. It is essential to understand the partial discharge(PD) characteristics by collecting huge data base of PD performance of nano modified palm oil which will increase its confidence level for power transformer application. Knowing these facts, in the present work, certain laboratory experiments have been performed on PD characteristics of nano $SiO_2$ modified palm oil at different electrode configurations. Influence of concentration of nano filler material on the PD characteristics is also studied. Partial discharge inception voltage, Phase resolved partial discharge (PRPD) pattern, PD signal time-frequency domain characteristics, PD signal equivalent timelength-bandwidth mapping, Weibull distribution statistical parameters of PRPD pattern, skewness, repetition rate and phase angle variations are evaluated at different test conditions. From the results of the experiments conducted, we came to understand that PD performance of palm oil is considerably enhanced with the addition of $nano-SiO_2$ filler at 0.01%wt and 0.05%wt concentration. Significant reduction in PD inception voltage, repetition rate, Weibull shape parameter and PD magnitude are noticed with addition of $SiO_2$ nanofillers in palm oil. These results will be useful for recommending nano modified palm oil for power transformer applications.

Electrical Characteristics of Charge Trap Flash Memory with a Composition Modulated (ZrO2)x(Al2O3)1-x Film

  • Tang, Zhenjie;Zhang, Jing;Jiang, Yunhong;Wang, Guixia;Li, Rong;Zhu, Xinhua
    • Transactions on Electrical and Electronic Materials
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    • v.16 no.3
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    • pp.130-134
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    • 2015
  • This research proposes the use of a composition modulated (ZrO2)x(Al2O3)1-x film as a charge trapping layer for charge trap flash memory; this is possible when the Zr (Al) atomic percent is controlled to form a variable bandgap as identified by the valence band offsets and electron energy loss spectrum measurements. Compared to memory devices with uniform compositional (ZrO2)0.1(Al2O3)0.9 or a (ZrO2)0.92(Al2O3)0.08 trapping layer, the memory device using the composition modulated (ZrO2)x(Al2O3)1-x as the charge trapping layer exhibits a larger memory window (6.0 V) at the gate sweeping voltage of ±8 V, improved data retention, and significantly faster program/erase speed. Improvements of the memory characteristics are attributed to the special energy band alignments resulting from non-uniform distribution of elemental composition. These results indicate that the composition modulated (ZrO2)x(Al2O3)1-x film is a promising candidate for future nonvolatile memory device applications.