• Title/Summary/Keyword: Specialty factor

Search Result 169, Processing Time 0.023 seconds

A Study on Use and Purchase Behavior of Sleeping wear for Summer in Chungchong area. (여름용 잠옷착용실태와 구매행동에 관한 연구-충청지역 도시를 중심으로-)

  • 권수애;김은영;최종명;이은경
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.24 no.6
    • /
    • pp.838-849
    • /
    • 2000
  • The purpose of this study was to investigate use and purchase behavior of sleeping wear for summer. Subjects in this study were composed of 591 males and females aged from twenties to fifties, living in Taejon and Chongju. For data analysis, descriptive analysis, $\chi$$^2$-test, t-test, ANOVA, and factor analysis were used. The results are as follows. First, subjects used sleeping wear(a night gown and pajamas), and home wear(T-shirts and sweat suit with zippered top) with similar rates. The subjects, who are females, married, older and have professional jobs, owned sleeping wear such as a night gown and pajamas more than home wear. Also, the mean of using pajamas was the highest, and they were satisfied with them more than others who didn't wear them. Second, one-third of consumers purchased sleeping wear once a year in a specialty store. Consumers mainly searched for information regarding sleeping wear in the display section. Most consumers weren't influenced by others when they made their purchases. When consumers decided to purchase a product, they considered six criteria such as fabric/management, wearing/fitness, esthetic, service, symbolic status, and economic for evaluating. Among them, the factor wearing/fitness was considered the most important. These results imply that consumers would be conscious of sleeping wear even though sleeping wear and home wear are used interchangeably. In addition, consumer behavior concerning sleeping wear is different from their characteristics such as sex, age, occupation, the level of education, and marital state. Therefore, the markets with sleeping wear would be able to be segmented based on consumers’characteristics. Also, marketers should focus on distribution channels to reform the markets of sleeping wear, that is, they may offer products in specialty stores. Additionally, market managers would be able to concentrate on visual merchandising in stores in order to increase brand awareness and market share.

  • PDF

Factors Affecting International Patient's Satisfaction with Korea Medical Services, Revisit and Recommendation Intention (외국인 환자의 의료서비스 만족도, 재방문 의사, 추천 의사에 영향을 미치는 요인)

  • Kim, Myo-Gyeong;Choi, Yun-Kyoung;Ahn, Jung-Won;Kim, Keum Soon
    • Health Policy and Management
    • /
    • v.27 no.1
    • /
    • pp.63-74
    • /
    • 2017
  • Background: This study aims to analyze quality of and satisfaction with Korea medical services and identify factors affecting medical service satisfaction, revisit, and recommendation intention among international patients. Methods: Secondary analysis of survey data conducted by Korea Health Industry Development Institute from June 10th to July 17th in 2013 was done using multiple regression and logistic regression analysis. The 191 international patients from 9 medical institutions in Seoul were enrolled. Results: The results showed that international patients were satisfied with 85.6 points out of 100.0 points. International patients appraised higher in staff service rather than other services. Factors influencing medical service satisfaction were gender, religion, medical specialty, length of stay, and quality of medical services. Quality of medical service explained 29.8% of medical service satisfaction and especially, 'doctor's care' and 'communication and patient respect' were significantly related to medical service satisfaction. Medical specialty had a significant influence on revisit intention. There were no statistically significant influencing factors of recommendation intention. Additionally, more satisfied patients were associated with higher revisit and recommendation intention. Conclusion: This study implies that quality of medical services is a critical factor for patient satisfaction and that satisfaction with medical services is an important factor for increasing revisit and recommendation intention among international patients. In addition, health care providers should consider cultural differences to enhance satisfaction with medical services for international patients. Therefore, multidimensional strategy is required to strengthen the cultural competency of healthcare providers.

A Study of Influence Factors on Regulation Trust : Focus on the Mediated Effect of Government Trust (규제 신뢰 영향 요인에 관한 연구 : 정부 신뢰의 매개 효과를 중심으로)

  • Choi, Seong-Rak
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.4
    • /
    • pp.621-628
    • /
    • 2017
  • There are a lot of articles about government trust, but there are very few researches about regulation trust. So, this study analyzes the influence factors on regulation trust, specially focuses on the mediated effect of government trust. This study surveys on 1,000 people, and the result shows that the influence factors on regulation trust are a academic ability, the benefit of regulation, the specialty of regulation, the fairness of regulation, and necessity of government. And there are the mediated effect of government trust on regulation trust. Therefore, if the government want to increase the execution and accommodation of regulation, then it is necessary to get the regulation trust. And to get the regulation trust, it is necessary to increase the government trust besides the specialty and the fairness of regulation.

The Effect of the Physical Environment on the Customer Satisfaction, Revisit Intention, and Word of Mouth Intention in Japanese Restaurants (일식전문점의 물리적 환경이 고객만족, 재방문의도, 구전의도에 미치는 영향)

  • Park, Se-Hwan;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.9
    • /
    • pp.181-194
    • /
    • 2019
  • The purpose of this study is to investigate the effect of physical environment of Japanese restaurant on customer satisfaction, revisit intention and word of mouth intention. For this purpose, data were collected from 341 adult males and females who had used Japanese restaurants in Daegu. SPSS program frequency analysis, factor analysis, regression analysis and multiple regression analysis were used for data analysis. Through the factor analysis, the physical environment of the Japanese specialty restaurant was identified as a component of comfort, aesthetics, and convenience. As a result of the multiple regression analysis, the three components of the physical environment have positive effects on customer satisfaction, return visit intention, and word of mouth intention. The results of regression analysis showed that customer satisfaction had a positive effect on revisit and word of mouth intention. Through the results of this study, we confirmed the physical and environmental impacts of the specialty restaurants and suggested the practical and theoretical implications.

A Study of Color Image on Silk Fabrics Dyed with Yellow Natural Materials (황색계 천연염색 견직물의 색채 이미지 연구)

  • Choi Yeon Joo;Ryu Hyo Seon;Kweon Soo Ae
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.6
    • /
    • pp.868-876
    • /
    • 2005
  • Silk fabrics were dyed with yellow natural materials. Gardenia, turmeric, amur cork tree, safflower, Japanese pagoda tree, and onion were used as natural materials. Color image of natural dyed silk fabrics was classified by 4 factors(Cheerfulness, Comfortness, Pastrol, Revealation). Cheerfulness factor affected significantly with color image. Amur cork tree or turmeric dyed fabrics were shown as light and cute, safflower or gardenia dyed fabric shown as comfort, and onion dyed fabrics shown as mature and simple. Color image with specialty was significant difference in Preference and Revelation factor. Preference was appeared as amur cork tree>turmeric>gardenia>safflower>Japanese pagoda tree>onion.

The Study on Caddies' Satisfaction and Preference on Their Uniforms - Bounded by Jeonnam Area in South Korea- (국내 골프장 캐디 유니폼에 대한 만족도와 선호도에 관한 연구 -전남 지역을 중심으로-)

  • Kim, Sun-Young
    • Journal of the Korean Society of Costume
    • /
    • v.57 no.8
    • /
    • pp.24-36
    • /
    • 2007
  • This study was performed for 235 caddies of 5 membership golf clubs in Jeonnam area to find out their attitude and usage, satisfaction and preference on uniforms $1^{st}\;to\;15^{th}$ February 2007. The result of the study could be summarized as fellows. First, 69.7% of them affirm in the inquiry of 'to feel belong' and 'to tell from others', but they showed low affirmation in other inquiries. In the case of satisfaction of wearing uniforms, they show low satisfaction in most categories such as design, color, materials, activity, and symbol. Second, the most favored color coordination is the two color coordination in the upper and bottom uniform, and the fevered design pattern is the no-pattern one with single color. The favored uniform constitutes a jacket and a trouser in spring through fall, and a parka long enough to hip line, a polo neck, a vest, and a trouser in winter Third, activity is the most important considering factor in the choice of uniform and is also the most improve-wanted factor in the presently wearing uniform. The most important factor in the characteristic of material is absorption of sweat, but there is especially high dissatisfaction in absorption. It shows that there are demands of functional design considering caddies' working environment and activities. Differentiated from other normal uniforms, the uniform should be improved for caddies to develop their specialty and to feel wearing satisfaction.

The Relationships between Job Characteristics and Empowerment, Organizational Commitment of Physical Therapist to Professionalism of Rehabilitation Service (재활의료서비스 전문성을 위한 물리치료의 직무특성과 임파워먼트 및 조직몰입 간의 관계)

  • Lim, Jeong-Do;Jang, Mak-Sook;Lee, Yong-Chul;Jung, Yong-Mo
    • Journal of the Korean Society of Physical Medicine
    • /
    • v.5 no.2
    • /
    • pp.183-192
    • /
    • 2010
  • Purpose : This study purposes to suggest some basic data for the efficiency of a hospital management by drawing out the efficient ways to manage manpower to professionalism of rehabilitation service. Methods : The study used the questionnaire written by respondents themselves, and conducted the regression analysis on the relationships among the job characteristics, the empowerment and organizational commitment. Rusults : Among job characteristics, the wage was the influential factor on the empowerment(psychological, structural), and the specialty physical therapist license was the factor affecting on the psychological empowerment. Among the psychological empowerment factors, the higher meaning of his/her existence, the lower self-decision level, the higher structural empowerment are, the higher organizational commitment was. Conclusion : There were not identified any significant job characteristics influencing on the organizational commitment. Among the structural empowerment factors, the apply of job performance was the largest factor affecting on the organizational commitment.

A Study on the Market Segmentation in Coffee Shop Customer's Benefit Sought (추구 편익에 따른 커피 전문점의 시장 세분화 연구)

  • Kim, Ki-Ran;Kim, Dong-Jin
    • Culinary science and hospitality research
    • /
    • v.16 no.4
    • /
    • pp.139-150
    • /
    • 2010
  • The purpose of this study is to examine the market segments of Korea specialty coffee shops based on the benefit variables by customers when they visit a coffee shop. For this study, SPSS WIN 17.0 was used for the frequency analysis, factor analysis, reliability test, cluster analysis, one-way ANOVA and cross tabulation. Benefit factors were divided into atmosphere factor, value factor, marketing factor, cleanliness & comfort factor, and service factor. Three distinct segments of customers were identified: passive benefit seekers, marketing benefit seekers and emotion benefit seekers. In order to explore differences between clusters and demographic and behavior variables, cross tabulation were used. These findings could be helpful for the marketers who need to establish a marketing strategy for grasping the characteristics of market segments and generating profits.

  • PDF

Analysis of influencing factors on hospital-employed physician's income (병원근무 전문의 소득에 영향을 미치는 요인분석)

  • 박웅섭;김한중;손명세;박은철
    • Health Policy and Management
    • /
    • v.9 no.3
    • /
    • pp.1-20
    • /
    • 1999
  • This study reviews the literature of influencing factor on hospital-employed physician's income, and it describes general distribution of hospital-employed physician's income, and analyzes influencing factor of hospital-employed physician's income. A total of 1.795 persons responded to the mail survey. through stratified sampling by 23 branches of medical society in Korean RBRVS study. The design of the study is cross sectional study. and the unit of analysis is a physician. To examine the change of average income per month. multiple regression was used to test the change according to physician's characteristics. demographic characteristics. scale of hospital. average intensity of ordinary work. and specialty. The major findings of this study are as follows; 1. As for physicians working in first referral hospital. the average income of neurosurgeon per month was the largest. being 1.34 times larger than that of the family physician, and that of the emergency physician was the smallest, being 0.78 times smaller than that of the family physician, but that of the ophthalmic and Orthopaedic physician was significantly larger than that of the family physician under the control of control variables. And average income per month was significantly larger for physicians who worked in Seoul metropolitan area than physicians who worked in rural area. 2. The year of physician's career, number of average out-patients per month significantly positively associated, but the number of hospital beds and average intensity of therapy significantly negatively associated with average income per month. 3. As for physicians working in second referral hospital. the average income of the psychiatric physician per month was the largest, being 1.33 times larger than that of the family physician, and that of the emergency physician was smallest, being 0.74 times smaller than that of the family physician., but no significant difference was seen under the control of control variables, and average income per month was significantly larger for physicians who worked in Seoul metropolitan area than physicians who worked in large municipal area. 4. The year of physician's career and number of hospital beds significantly positively associated, but average working hours per month significantly negatively associated with average income per month. In conclusion, the year of hospital-employed physician's career is the largest influencing factor on hospital-employed physicians. But the difference of average income per month according to working regions and to number of hospital beds existed in employed physicians under the control of control variables. So this study has implementation that we must consider the influence of working regions and the number of hospital beds on the income of hospital-employed physicians in making policy for hospital. Being a cross-sectional study, this study can not suggest causal explanations. In the future, experiment or cohort study is needed for causal explanations.

  • PDF

An Empirical Study on Factors affecting in Apparel Store Choice -On Fashion Life-Style, Self-Image, and Situational Factors- (의류점 선택에 영향을 미치는 요인에 관한 실증적 연구 -패션 라이프스타일, 자아이미지, 상황요인을 중심으로-)

  • Kim, Hyeon-Ju;Moon-Sook;Yoo, Dong-Keun
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.19 no.5
    • /
    • pp.774-789
    • /
    • 1995
  • The purposes of this study was to demonstrate the influence of fashion life-style, self-image and situational factors on consumer's apparel store choice for satisfaction of varied needs and high efficiency of marketing activity. A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 270 women aged between 20 and 30 in Seoul. The results analyzed by factor analysis, cluster analysis, x2-test and oneway-anova. The results of empirical studies were summarized as follows: 1. Segmented groups of fashion life-style were classified practical/planning group, fashion- leader group, and shopping-oriented group. And store types which were prefered by those groups were department store/shopping center. 2. Segmented groups of self-image were classified actual-seeking group, modernity group and confidence group. And store types which were prefered by those groups were department store/shopping center. The Forecast of store choice on the base of self.image was showed that customers choose the store incongruous with self-image. But when it was analyzed each actual store choice. The Choice of high frequancy was congruous with self-image except for a specialty store/brand named outlet. 3. The significant differences could be found in choice of the store under particular purchase situations and especially at department stores and specialty store, their preference tended to be stronger as the degree of the store's involvement was hightened, but in the case of the generalization stores and the permanent discount stores, even though the degree of that involvement was low, their preference showed the same tendency.

  • PDF