• Title/Summary/Keyword: Spatio-Temporal Data Mining

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Prediction of Consumer Propensity to Purchase Using Geo-Lifestyle Clustering and Spatiotemporal Data Cube in GIS-Postal Marketing System (GIS-우편 마케팅 시스템에서 Geo-Lifestyle 군집화 및 시공간 데이터 큐브를 이용한 구매.소비 성향 예측)

  • Lee, Heon-Gyu;Choi, Yong-Hoon;Jung, Hoon;Park, Jong-Heung
    • Journal of Korea Spatial Information System Society
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    • v.11 no.4
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    • pp.74-84
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    • 2009
  • GIS based new postal marketing method is presented in this paper with spatiotemporal mining to cope with domestic mail volume decline and to strengthening competitiveness of postal business. Market segmentation technique for socialogy of population and spatiotemporal prediction of consumer propensity to purchase through spatiotemporal multi-dimensional analysis are suggested to provide meaningful and accurate marketing information with customers. Internal postal acceptance & external statistical data of local districts in the Seoul Metropolis are used for the evaluation of geo-lifestyle clustering and spatiotemporal cube mining. Successfully optimal 14 maketing clusters and spatiotemporal patterns are extracted for the prediction of consumer propensity to purchase.

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SOM-based Spatio-Temporal Data Mining System (SOM 기반 시공간 데이터 마이닝 시스템)

  • Kang Juyoung;Lee Bongjae;Song Jaeju;Shin Jinho;Yong Hwanseung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2004.11a
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    • pp.105-108
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    • 2004
  • 데이터 양이 급증함에 따라 축적된 데이터로부터 의미있는 지식을 추출해 내고자 하는 데이터 마이닝에 대한 연구가 활발하게 진행되어 왔다. 특히 최근, 환경이 이동 분산화 되어감에 따라 감시${\cdot}$모니터링 시스템, 기상 관측 시스템, GPS 시스템과 같은 다양한 응용 시스템으로부터 방대한 양의 시공간 데이터가 발생하게 되었고, 이른 효율적으로 분석하고자 하는 시공간 데이터 마이닝 연구에 대한 관심이 더욱 높아지고 있다. 기존의 데이터 마이닝 기법의 경우 문자나 숫자 데이터를 대상으로 최적화 되어있기 때문에 시${\cdot}$공간 속성을 동시에 가지는 데이터를 분석하기에는 한계가 있는 것이 사실이다. 본 논문에서는 SOM(Self-Organizing Map)을 적용하여 시공간 클러스터링 모듈을 개발하고, 개발된 모듈의 성능 및 클러스터링 정확성을 다른 세 가지 군집분석 알고리즘과 비교, 분석하였다. 또한 가시화 모듈을 개발하여 입력 데이터의 특성과 결과를 더욱 정확하게 분석할 수 있도록 하였다.

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Spatial Data Mining Query Language for SIMS (SIMS를 위한 공간 데이터 마이닝 질의 언어)

  • Park, Sun;Park, Sang-Ho;Ahn, Chan-Min;Lee, Youn-Seok;Lee, Ju-Hong
    • Proceedings of the Korean Information Science Society Conference
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    • 2004.04b
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    • pp.70-72
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    • 2004
  • SIMS는 공간 정보 관리 환경을 지원하기 위한 통합 관리 시스템으로서 다양한 공간 및 비공간 자료를 관리하고 여러 응용작업을 지원한다. 본 논문에서는 기존의 공간 데이터 마이닝 질의 언어가 처리하는 공간자료에 한정되지 않고, 자동 데이터 수집, 인공위성 측위 서비스, 원격탐사, GPS, 모바일 컴퓨팅 등의 다양한 자료라 시공간(Spatio-Temporal) 자료로부터 유용한 정보를 발견 할 수 있도록 SIMS를 기반으로 한 공간 데이터 마이닝 전용 시스템을 지원하는 공간 데이터 마이닝 질의 언어를 설계하였다.

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A Method for Optimal Moving Pattern Mining using Frequency of Moving Sequence (이동 시퀀스의 빈발도를 이용한 최적 이동 패턴 탐사 기법)

  • Lee, Yon-Sik;Ko, Hyun
    • The KIPS Transactions:PartD
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    • v.16D no.1
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    • pp.113-122
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    • 2009
  • Since the traditional pattern mining methods only probe unspecified moving patterns that seem to satisfy users' requests among diverse patterns within the limited scopes of time and space, they are not applicable to problems involving the mining of optimal moving patterns, which contain complex time and space constraints, such as 1) searching the optimal path between two specific points, and 2) scheduling a path within the specified time. Therefore, in this paper, we illustrate some problems on mining the optimal moving patterns with complex time and space constraints from a vast set of historical data of numerous moving objects, and suggest a new moving pattern mining method that can be used to search patterns of an optimal moving path as a location-based service. The proposed method, which determines the optimal path(most frequently used path) using pattern frequency retrieved from historical data of moving objects between two specific points, can efficiently carry out pattern mining tasks using by space generalization at the minimum level on the moving object's location attribute in consideration of topological relationship between the object's location and spatial scope. Testing the efficiency of this algorithm was done by comparing the operation processing time with Dijkstra algorithm and $A^*$ algorithm which are generally used for searching the optimal path. As a result, although there were some differences according to heuristic weight on $A^*$ algorithm, it showed that the proposed method is more efficient than the other methods mentioned.

A Design and Practical Use of Spatial Data Warehouse for Spatiall Decision Making (공간적 의사결정을 위한 공간 데이터 웨어하우스 설계 및 활용)

  • Park Ji-Man;Hwang Chul-sue
    • Spatial Information Research
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    • v.13 no.3 s.34
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    • pp.239-252
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    • 2005
  • The major reason that spatial data warehousing has attracted a great deal of attention in business GIS in recent years is due to the wide availability of huge amount of spatial data and the imminent need for fuming such data into useful geographic information. Therefore, this research has been focused on designing and implementing the pilot tested system for spatial decision making. The purpose of the system is to predict targeted marketing area by discriminating the customers by using both transaction quantity and the number of customer using credit card in department store. Moreover, the pilot tested system of this research provides OLAP tools for interactive analysis of multidimensional data of geographically various granularities, which facilitate effective spatial data mining. focused on the analysis methodology, the case study is aiming to use GIS and clustering for knowledge discovery. Especially, the importance of this study is in the use of snowflake schema model capabilities for GIS framework.

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Kriging Analysis for Spatio-temporal Variations of Ground Level Ozone Concentration

  • Gorai, Amit Kumar;Jain, Kumar Gourav;Shaw, Neha;Tuluri, Francis;Tchounwou, Paul B.
    • Asian Journal of Atmospheric Environment
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    • v.9 no.4
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    • pp.247-258
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    • 2015
  • Exposure of high concentration of ground-level ozone (GLO) can trigger a variety of health problems including chest pain, coughing, throat irritation, asthma, bronchitis and congestion. There are substantial human and animal toxicological data that support health effects associated with exposure to ozone and associations have been observed with a wide range of outcomes in epidemiological studies. The aim of the present study is to estimate the spatial distributions of GLO using geostatistical method (ordinary kriging) for assessing the exposure level of ozone in the eastern part of Texas, U.S.A. GLO data were obtained from 63 U.S. EPA's monitoring stations distributed in the region of study during the period January, 2012 to December, 2012. The descriptive statistics indicate that the spatial monthly mean of daily maximum 8 hour ozone concentrations ranged from 30.33 ppb (in January) to 48.05 (in June). The monthly mean of daily maximum 8 hour ozone concentrations was relatively low during the winter months (December, January, and February) and the higher values observed during the summer months (April, May, and June). The higher level of spatial variations observed in the months of July (Standard Deviation: 10.33) and August (Standard Deviation: 10.02). This indicates the existence of regional variations in climatic conditions in the study area. The range of the semivariogram models varied from 0.372 (in November) to 15.59 (in April). The value of the range represents the spatial patterns of ozone concentrations. Kriging maps revealed that the spatial patterns of ozone concentration were not uniform in each month. This may be due to uneven fluctuation in the local climatic conditions from one region to another. Thus, the formation and dispersion processes of ozone also change unevenly from one region to another. The ozone maps clearly indicate that the concentration values found maximum in the north-east region of the study area in most of the months. Part of the coastal area also showed maximum concentrations during the months of October, November, December, and January.

International Research Trend on Mountainous Sediment-related Disasters Induced by Earthquakes (지진 유발 산지토사재해 관련 국외 연구동향 분석)

  • Lee, Sang-In;Seo, Jung-Il;Kim, Jin-Hak;Ryu, Dong-Seop;Seo, Jun-Pyo;Kim, Dong-Yeob;Lee, Chang-Woo
    • Journal of Korean Society of Forest Science
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    • v.106 no.4
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    • pp.431-440
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    • 2017
  • The 2016 Gyeongju Earthquake ($M_L$ 5.8) (occurred on September 12, 2016) and the 2017 Pohang Earthquake ($M_L$ 5.4) (occurred on November 15, 2017) caused unprecedented damages in South Korea. It is necessary to establish basic data related to earthquake-induced mountainous sediment-related disasters over worldwide. In this study, we analyzed previous international studies on the earthquake-induced mountainous sediment-related disasters, then classified research areas according to research themes using text-mining and co-word analysis in VOSviewer program, and finally examined spatio-temporal research trends by research area. The result showed that the related-researches have been rapidly increased since 2005, which seems to be affected by recent large-scale earthquakes occurred in China, Taiwan and Japan. In addition, the research area related to mountainous sediment-related disasters induced by earthquakes was classified into four subjects: (i) mechanisms of disaster occurrence; (ii) rainfall parameters controlling disaster occurrence; (iii) prediction of potential disaster area using aerial and satellite photographs; and (iv) disaster risk mapping through the modeling of disaster occurrence. These research areas are considered to have a strong correlation with each other. On the threshold year (i.e., 2012-2013), when cumulative number of research papers was reached 50% of total research papers published since 1987, proportions per unit year of all research areas should increase. Especially, the proportion of the research areas related to prediction of potential disaster area using aerial and satellite photographs is highly increased compared to other three research areas. These trends are responsible for the rapidly increasing research papers with study sites in China, and the research papers examined in Taiwan, Japan, and the United States have also contributed to increases in all research areas. The results are could be used as basic data to present future research direction related to mountainous sediment-related disasters induced by earthquakes in South Korea.