• 한국융합학회논문지
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• 제11권6호
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• pp.127-135
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• 2020

부산은 한국을 대표하는 세계적인 관광도시로, 상품의 개발 및 홍보에 있어서 보다 전문적인 스토리텔링이 필요하다. 본 연구의 목적은 외국인을 대상으로 스토리텔링 기법을 활용한 부산 이미지를 전달한 후, 관련된 관광기념품에 대한 구매 의도 및 구전 의도의 상관관계를 고찰하는 것이다. 이에 외국인 162명을 대상으로 한 설문 조사를 시행하였다. 그 결과 관광지에 대한 스토리텔링 노출과 방문경험, 관광상품의 디자인은 구매 의도와 구전 의도에도 일정한 상관 관계가 있는 것으로 나타났다. 매력적인 기념품 디자인과, 지역에 대한 방문경험, 그리고 관련된 지역의 스토리텔링은 외국인 관광객의 재방문 및 잠재적 관광객 유치에 긍정적인 기여를 할 것으로 보인다. 본 연구는 부산 관광상품에 대한 홍보방식의 새로운 방향을 제시한다는 점에서 의의가 있으며 향후의 구에서는 부산 이외의 관광도시를 대상으로 추가 검증을 진행하여 연구 가설을 폭넓게 검증할 것이다.

• 융합정보논문지
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• 제7권3호
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• pp.111-116
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• 2017

본 연구는 관광객이 문화 관광지에서 구매한 수베니어에 가상현실 콘텐츠를 접목하여 단순한 전시용도가 아닌 새로운 상품으로서의 가능성을 제시하였다. 수베니어를 연계하여 VR Viewer를 착용한 증강현실 콘텐츠 재생 및 가상현실 기술 기반의 문화 관광지 가상체험 서비스를 구현하였으며, 사용자가 가상공간에서 몰입감을 높일 수 있는 4K급 고품질 $360^{\circ}$영상 촬영, 가상현실 공간 구현 및 IMU(Inertial Measurement Unit)센서를 이용한 사용자와의 직관적인 UI 인터랙션이 가능하게 하였으며, 가상공간에 3D 콘텐츠 및 다양한 부가기능 부여 및 비즈니스 모델에 맞춘 기술개발을 통해 상품성을 향상시키고, 향후 다양한 타 분야 접목이 가능하도록 하였다. 또한, 사용자가 구매할 수베니어와 VR viewer는 본 연구에서 제작할 콘텐츠가 반영되도록 3D 프린터 등을 활용해 별도의 제작공정을 들여 프로토타입 형태로 제작하고, 이 후 기성품 사용 등을 위한 해당 기업과의 협의 등을 통해 다양한 상품으로 확장 고려될 수 있을 것으로 판단된다.

• 한국지역사회생활과학회지
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• 제17권2호
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• pp.139-150
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• 2006

The purpose of this study was to investigate Visitors' satisfaction at Eco-Agriculture/Organic Food Expo held in Uljin in 2005. The questionnaire survey with 1,120 participants was conducted at the venue for three times from July 22nd to August 15th, 2005. The evaluation considered Expo facilities and services, and motives of visit along with demographics of 1,080 valid samples. Evaluation results indicate overall satisfaction level of Expo participation was positive and 63.6% of the respondents showed intention of revisit and/or future visit to agricultural events. Expo facilities and service represented higher satisfaction level, however cost factors such as food and beverage, souvenirs and entrance fee had lower performance levels. The study outcome can help local governments and/or organizers host hallmark tourist events in planning and managing.

• 디지털융복합연구
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• 제18권11호
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• pp.73-79
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• 2020

최근 지방자치주의가 강화되고, 문화관광 산업이 4차 산업혁명의 동력원으로까지 인식되자 지역 문화관광 산업의 활성화에 대한 연구의 중요성은 더 강조되고 있다. 이에 본 논문에서는 지역 문화관광상품의 개념과 유형을 정리하고 이를 통해 연구 방향을 제시하였다. 연구방법으로는 문헌중심의 연구로 한국 지역 문화관광 산업의 내부적 요인과 외부적 요인을 SWOT분석방법으로 이용하였다. 본문에서는 지역 문화관광상품 개발에 현황을 대표적 3곳을 선정하여 분석하였는데, 서울, 제주도, 경주 모두 지역 문화관광상품이 부족하다는 공통점을 발견하였다. 또한 문화관광상품 개발의 경제적 측면뿐 아니라 문화발전이라는 역할을 통해 또 다른 가치를 찾았다. 이처럼 중요성이 더욱 커진 지역 문화관광 산업의 활성화를 위해 차별화된 독창성 상품개발과 효율적 마케팅, 이를 뒷받침하는 법률적 보안까지 다방면으로 활성화 방안을 제시하였다. 본 연구가 문화관광 산업 연구자와 관련 업계에 더 좋은 자료가 되기 위해서는 향후 여러 제약으로 실시하지 못한 자세한 설문조사가 곁들여진 연구가 진행되어야 할 것이다.

• 한국의류학회지
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• 제42권4호
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• pp.689-707
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• 2018

This study reviewed the differences among Onggis made in Jeju and other areas, developed creative textile designs and cultural products, and conducted the consumer evaluation of developed products. First, the 1,063 photos of Onggis made before the first part of the 20th century were collected and the unique differences of Jeju Onggis were confirmed through the observation of collected photos. Second, based on the uniqueness of Jeju Onggis, the eight pieces of Jeju Onggis were selected from the photos and used as pattern design motifs. Nine basic patterns were drawn and ten textile designs were created using the basic patterns. Third, the 16 pieces of textile products were made with cotton fabrics on which the textile designs were printed. Four mugs and four tumblers with printed patterns were also made. Finally, 64 students evaluated the developed products using a 7-point scale. As a result, folksy atmosphere, uniqueness, usage as a Jeju souvenir and at local restaurants, and the role of fostering concern for Jeju Onggi were highly evaluated but aesthetics was rated relatively low. Most of the developed products were highly preferred and recommended as Jeju souvenirs or for local restaurants.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.11-27
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• 2012

This study explores U.S. consumers' perceptions about fashion counterfeit goods and counter feiting and motivations for purchasing and not purchasing those goods. A qualitative research technique utilizing self-administered essay questions was used to collect data. A convenience sample of female college students(N=128) drawn from classes at Midwestern and Southern universities in the U.S. participated in this study. This study found that a majority of consumers tended to perceive that fashion counterfeit goods are merely imitations of the legitimate goods and that counterfeiting is producing and selling fake goods, but a small number of consumers associated those goods with illegally produced goods and illegal practices or violations of intellectual property rights. The major motivations for purchasing counterfeit fashion goods were found to be price/value consciousness, appearance of counterfeit goods, status consumption, availability of the goods, desire for souvenirs, and social(family and peer) influences. In addition, the major deterrents to purchasing these goods were identified as integrity/ethical judgment, poor quality of counterfeit goods, self-image/status, and unavailability of the goods. This study provides policy makers and anti-counterfeit coalitions with information to develop effective educational programs or campaigns to influence consumers' counterfeit fashion purchasing behavior.

• 한국의류학회지
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• 제33권7호
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• pp.1014-1024
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• 2009

The cultural content industry can be stimulated by the production of content based on Korean traditional culture such as Korean court culture. At present, the use of royal costumes of various Korean dynasties for content creation is rare. Less than ten government-supported projects managed by the Korea Culture & Content Agency (KOCCA) are related with Korean royal costumes. Only a handful of tourism-related cultural products (e.g., souvenirs and theme parks) are related to this subject. Fortunately, there are many events that demonstrate traditional court ceremonies; however, there is a need for more investment in academic research to ensure accurate reproduction. There are a number of issue in utilizing traditional royal costumes to produce cultural content that include: a lack of understanding the importance of Korean royal costumes, discrepancies of the content produced based on the historical context, a lack of public knowledge or support, and the lack of the historical accuracy of reproduced content. In order to benefit the most from royal costumes, this article suggests recreating the costumes as a source for further content creation, the development of a database to store information by design features and itemized topics, along with the active support of the government.

• 한국의류학회지
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• 제39권2호
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• pp.307-322
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• 2015

This study develops textile designs and cultural fashion products with the image of 'Youngguchunhwa', which means the beautiful spring flowers of Jeju. Historical literature was reviewed to emphasize the authenticity of Halla Mountain and Youngguchunhwa. Consumers' responses to Halla Mountain, Baengnokdam, and Royal Azalea related to Youngguchunhwa were evaluated along with photos of Halla Mountain and Youngguchunhwa images upload on Internet during the last 2 years. The results of consumer survey and photo analysis confirmed the consumers' high preference and high association with the image of Jeju. The full-blown Royal Azaleas in the Seonjakjiwat field of Halla Mountain were used as motifs for the development of Jeju cultural products as a representative landscape showing the beautiful spring of Jeju. Six types of textile designs were developed by the repeated arrangement of the basic patterns of Halla Mountain, Baengnokdam, and Royal Azalea. Ladies' apparels products, children's wear, bags and cushions were made using oxford cotton fabrics printed with the textile designs. We suggest how pattern designs of the Youngguchunhwa image could be applicable and used for the development of other kinds of Jeju tourism souvenirs.

• 한국재난정보학회 논문집
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• 제7권1호
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• pp.64-74
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• 2011

문화재는 국가의 전통과 역사성을 대표하는 지표로 국가의 어떠한 시설보다 안전하게 관리되고 보호되어야 한다. 이에, 중요 문화재를 화재로부터 절대적으로 안전하게 보호할 필요성이 대두되고 있으며, 이를 위해서는 효과적인 화재안전대책이 절실하다. 본 연구에서는 문화재에서 발생한 화재사례를 통하여 문화재 화재에 관한 안전체계를 검토하고, 사례분석을 통하여 문제점과 개선방안을 도출하고자 한다. 이 연구는 유형문화재에 관한 화재안전대책에 관한 연구로서 연구대상에 모든 종류의 문화재를 포함하고 있지 않으며, 유형문화재 중 목조문화재를 중심으로 사례분석을 하였기 때문에 연구대상과 사례분석에 있어 한계가 있다. 이에 향후 연구과제로서 유형문화재, 기념물, 민속자료에 관한 화재사례 분석이 필요하며, 다양한 문화재 종류에 따른 화재안전대책연구가 필요하다.

• 패션비즈니스
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• 제22권6호
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• pp.1-13
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• 2018

Idol goods refer to products such as cups and towels, or mementos or souvenirs that are manufactured to gratify the desires of fandom and may include the facial images of a star. The objective of this research was to explore the purchase behaviors of K-pop idol goods. Two hundred and sixty female idol goods purchasers in their twenties participated in an online survey. Cheering tools were the most often purchased idol goods, followed by idol slogans and dolls. To investigate the difference in idol goods' attributes they considered when shopping, respondents were divided into three purchase groups based on their annual total expense for purchasing idol goods. There were significant differences among light, medium and heavy purchasers in terms of goods' price, practical features, and scarcity. The light shopper group was majorly guided by price and practical features as compared to the other two groups, and heavy shopper group was majorly guided by scarcity attribute than in the other two shopper groups. The more they identified their favorite idols, the more they worked hard, the higher their income, the higher the expenses of investing in idol products, the more likely they were to repurchase idol goods. In term of post-purchase behavior of idol goods, most idol goods purchase by fans were stored rather than used, and few indicated that they purchase two identical idol goods for use and storage.