• Journal of Families and Better Life
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• v.23 no.3 s.75
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• pp.77-91
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• 2005

This study conceptualized the factors affecting college students' consumer decision-making styles from the perspective of consumer socialization. A number of antecedent variables identified by preceding studies (age, gender, place where one grew up, job experience, main reason for working, amount of allowance, family income, socio-economic status) and socialization agents such as family, peers, mass media were included in the analysis. This study extends previous studies by examining a theoretical link between the antecedent variables and socialization agents. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Stepwise multiple regression md path analysis were conducted. The results of this study are as follows: 1. Six consumer decision-making styles were identified. 2. The influence of the socialization agents, especially mass media and several antecedent variables, especially gender and main reason for working, played important roles in consumer decision-making styles. 3. Several antecedent variables, especially gender and family income, were related only with the influence of socialization agents. 4. Six path-analysis models that illustrate the relationships among the antecedent variables, the socialization agents and consumer decision-making styles were proposed.

• Korean Security Journal
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• no.42
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• pp.87-113
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• 2015

This research study aims to analyze the process, you may encounter in the process of re-socialization through desocialization cause and the preparation of a study on private security agents desocialization and re-socialization of private security guards. In order to achieve the objectives of this study served as a private security agents who ride a moderator after desocialization to conduct in-depth interviews aimed at seven subjects experienced a re-evaluation of the socialization another chapter of the study, data analysis and content analysis coming from d derived through the following results: First, private security agents became the de-socialization due to various factors, different for each individual. In other words, the vision for the low-paid and insecure jobs, and excessive work environment and poor welfare was the main cause. Second, the preparation period of private security agents were called desocialization appropriate time before and after 40 business nature. That is, when considering the physical changes and their ability to work Mangan expenses that require expertise that can be interpreted in the context affordable. Third, private security agents were experiencing anxiety and duryeomum for the new job, rather than sinking feeling regret after retirement, showed that receive help for families and the surrounding communities to adapt and re-socialization through communication with people. There were also shown the safety and satisfaction of the new job and re-socialization experience to adapt to society looking for a new job.

• Journal of Korean Home Economics Education Association
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• v.31 no.4
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• pp.115-128
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• 2019

The purpose of this study was to examine the influence of self-esteem and consumer socialization agents on rational consumption patterns of middle school students. Using a convenient sampling method, the data were collected from middle schools in Seoul, Gyeonggi, Chungcheong, Jeonnam, and Gwangju and a total of 412 copies were analyzed. The descriptive statistics, Chronbach's α, t-test, and stepwise regression analysis were performed using the SPSS and the results were as follows. First, rational consumption behavior was 3.18 and self-esteem was 3.54 on a 5-Likert scale. As for consumer socialization agents, parents was the highest at 3.13, followed by school 2.83, mass media 2.78 and peers 2.73. Second, the average comparison of rational consumption behavior and consumer socialization agents by gender showed that there was no gender difference in rational consumption behavior, but in the case of consumer socialization, girls were higher than boys. Third, examining the influence of self-esteem and consumer socialization agents on rational consumption behavior, it was found that the amount of money, mass media, and peers showed an negative effects on rational consumption behavior, while self-esteem and parents showed positive effects on rational consumption behavior. In this regard, middle school students need to have more self-esteem and guide their peers so that their influence can be positive in the home economics class in order to become consumers with rational consumption behavior.

• Journal of the Korean Home Economics Association
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• v.27 no.4
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• pp.105-122
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• 1989

The purpose of this study is to provide the basic data to analyze the importance of family as the consumer socialization agents influencing consumer socialization and to enhance the adolescent children's level of consumer skill. The summary of research results is as follows: 1. There were significant differences in the mothers' level of consumer socialization according to the age, education level, consumer attitude, children's grade. 2. The factors showing significant relations to children's level of consumer skills were found to be children's sex, their grade, mother's age and their consumer attitude. The similar results were found for the various aspects of consumer skills. 3. Both the mother's level of consumer socialization with respect to themselves and with respect to children were found to be positivily correlated to children's level of consumer skills. 4. The result of analyzing the independent contribution of the factors in affecting the childern's level of consumer skills is that in order of increasing contribution the factors are the mother's level of consumer socialization with respect to children, children's grade, their sex, the mother's age. 5. The mother's level of consumer socialization with respect to themselves and with respect to children were found to be considerably influenced by demographics and socio-psychological variables. And it was confirmed that the mother's level of consumer socialization has causal relations to children's level of consumer skills.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.169-180
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• 2021

The research aims to evaluate college students' financial behavior and provide empirical insight into factors that may influence their financial behavior by investigating whether financial socialization, financial experience, and financial literacy are meaningful for students' financial behavior. The surveys data was conducted with 595 college students from all over Indonesia then analyzed using Structural Equation Model (SEM). The results demonstrate that financial socialization positively influences financial literacy and financial behavior. On the other hand, financial experience has a negative influence on financial literacy, yet a positive one on financial behavior. Furthermore, the result also shows financial socialization are the key determinant of financial literacy and financial literacy is vital and plays an essential role for financial behavior and it may derive from financial socialization and financial literacy. It indicates that the influence of social agents can benefit students in improving their financial literacy and behavior. However, experience also can influence their financial behaviors. The lack of experience of college students leads to inadequate financial knowledge and raises their risk of financial decisions. Students with sufficient financial knowledge and exhibiting good financial behavior can make wise decisions in financial planning and management, thus may prevent financial issues in the future.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.159-170
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• 2016

In this study, the authors examine the ways in which social media ultimately affects the attachment of individuals to their favorite brands. Through an analysis of data using multiple linear regression, this study finds that SNS (social networking site) users that post status updates for a wide audience have no bearing on the individual's use of socialization agents. Those who consume social news passively are, however, likely to depend on socialization agents for determining their final purchase decisions. Socialization agents, both personal and non-personal, also play a role in the formation of brand attachment among individuals who depend on these social sources. Based on these results, marketers are encouraged to establish an online footprint of a social nature to formulate brand awareness and to provide a means for users of social media to improve their brand attachments to their favored brands. As this research was conducted exclusively in the predominantly collective culture of South Korea, further studies could attempt to analyze social networking use and socialization agent use via a cross-culture study, particularly one including an individualistic culture.

• Korean Journal of Human Ecology
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• v.1 no.2
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• pp.23-36
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• 1998

The purpose of this study was to investigate consumer competencies of urban wives an variables on it. The framework of this study was consumer socialization theory. The results were as follows; 1. There were significant differences in competencies of urban wives according to employment status, interaction with family members, interaction with peers and frequency of media exposure. 2. Employment status, interaction with family members and frequency of media exposure were independent influencing factors on consumer competencies of urban wives. 3. Reviewing a causal model, the results were as follows. Employment status, interaction with family members and frequency of media exposure had an effect on consumer competencies of urban wives directly. (Korean J Human Ecology 1(2):23～30, 1998)

• Human Ecology Research
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• v.54 no.4
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• pp.385-395
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• 2016

This study examines the effects of consumer socialization on Korean adolescent impulsive buying behavior. The current study used the third and sixth waves from the Korean Education and Employment Panel (KEEP) survey that has been administered by the Korea Research Institute for Vocational Education and Training since 2004. The subjects were high school juniors and university sophomores in 2006 and 2009, respectively. The final sample for panel regression analysis included 1,718 individuals. Two major agents of socialization (school and parents) were utilized in our model. Parent financial behavior (if the parents had savings) and the effectiveness/helpfulness of economics education in middle or high school were included in our estimation model. Two categories were included as individual factors: (1) psychological aspects and personal traits covering variables such as stress from self-image, academic stress, self-regulation, and a tendency of risky behavior and (2) financial behavior and attitudes, which include work experience, amount of money in hand, shopping habits, and if parental financial support is expected after high school graduation. The results from a random effects model revealed that the effects of consumer socialization through school was marginally significant, while through parents was not. Stress from self-image and the level of self-regulation were found to be significant. Neither risky behavior nor academic stress were a significant factor for impulsive buying behavior. The amount of money available in hand and shopping habits showed a significant influence. Implications for educators, parents and policy makers are identified.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.277-292
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• 2005

The objectives of this study are to examine the degree of propensity for symbolic consumption among adolescents and its factors, and to investigate the effects of demographic variables - sex, grade, father's education, mother's education, father's job, mother's job, monthly allowance, monthly household income - self-esteem, and socialization agents variables - parents, friends, mass media - on the propensity. In this study, the propensity for symbolic consumption is defined as the propensity to consume products through their affective, subjective, and symbolic value rather than through their practical and utility value. The data used in this study were collected from 509 adolescents who are in the 2nd grade of middle or high schools in Pusan. The research results can be summarized as follows: 1. The propensity for symbolic consumption were found to have significant differences according to sex, father's education, mother's education, mother's job, and monthly allowance. 2. It differs significantly according to adolescents' self-esteem. That is, the lower self-esteem adolescents have, the higher propensity for symbolic consumption they show. 3. It also differs significantly according to the degree of communication with parents, the degree of accepting friends' view, the degree of communication with friends, the degree of informative influence from friends, and the degree of taking in mass media.

• Korean Journal of School Psychology
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• v.18 no.2
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• pp.153-174
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• 2021

The purpose of this study is to verify antecedent variables that positively influence behavioural engagement during school engagement, which is critical to adolescent socialization. The antecedent variable was categorized into the personal characteristics of adolescents who are the main agents of socialization and peer support and teacher support, which can be called social support at school sites. Individual characteristics include strength recognition, strength utilization, and learning goal orientation, and, peer supports include the supports for personality strength and academy, and, teacher supports include the supports for personality strength and perspective change. For this study, a survey was conducted on 539 high school students nationwide, collected data, 33 of them were removed, and 506 data were analyzed. Analysis shows that only learning goal orientation set as a sub-factor of individual characteristics has a static significant effect on behavioral engagement. Finally, based on the findings, we discuss the implications, limitations, and future research tasks of the study.