• The Research Journal of the Costume Culture
• /
• v.11 no.1
• /
• pp.135-152
• /
• 2003

The purpose of this study is to analyze the symbolic meaning which is immanent in the children´s clothing advertisement text. For the purpose of this research, this study used the semiotic method which are in parallel. Namely, rearranged the R. Barthes´theory and S. Chapman's analysing frame in order to decode meaning which is immanent in the advertisement text, and 1 coded children's clothing advertisement according to the market fractionation cause (age. sex and brand image), and analysed the paradigmatic meaning and socio-cultural meaning- As a result, to carry on the effective children's clothing advertisements. the discriminate paradigmatic system which corresponds with the concept of company brand and the quality of the target consumer should be selected, and the purchaser volition considering desire of target consumer's self image and brand image should be made. Futhermore it should be the social-cultural product reflecting a phenomenon in the social-cultural actual condition. Therefore we must understand the social-cultural meaning in the children's clothing advertisement and then have to establish an advertisement strategy.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.5
• /
• pp.145-153
• /
• 2019

The present study is a discussion in which the flow of 'social and cultural values' inherent in the creative advertising story is considered against Bart's symbolism and the creative symbol system, and attempted to reproduce the work through the cognitive thinking of the inmates. The interaction of correct social and cultural communication is not just a strategy for persuasion and effectiveness. Starting with these issues, I thought that experiencing the 'symbolic production' and 'cognition interpretation' of the most creative, aesthetic and implicit advertising stories was the realization of concrete cultural values. The reason why I pay attention to advertising as a target tool of the original school is that it gives anyone access to the social and cultural values based on the productivity of meaning, the sharing of meaning and social small-call work by paying attention to the most implicit symbols in a short period of time. I also think that with the trend of the times, it is well worth it as a tool of positive communication for social and cultural member harmony and solving future problems. The reality of social and cultural advertising stories conducted in conjunction with the analysis of meaning at the cognitive thought level is very appropriate to apply in creative classes for college students. The Dong-A Ilbo is a discussion that suggested that the work of realizing the cognitive meaning of advertising stories, a "symbol complex" based on creativity in a complex, multi-media era, will become an age-old communication tool to join university students' strategies for solving future problems

• The Research Journal of the Costume Culture
• /
• v.9 no.5
• /
• pp.783-797
• /
• 2001

This study examines the cultural meanings of underclothes advertisements through the analysis of advertisement messages appeared in women's magazines of Korea which are , and published between 1965 and 1999 mainly targeting the women at the age of 20s through 40s. The method of study is mainly qualitative with subsidiary citations from the results of content analysis. The advertisement messages identified in underclothes advertisements are 1) body care, 2) gender role, 3) commercialization of eroticism, 4) feminism, 5) men's social status and masculinity, 6) social issues of concern and ideologies of the time. Advertisements produce a new meaning through a dynamic mixture of the advertisement's visual and verbal factors. Such a new meaning then can become a part of culture and therefore we can obtain insights of a society culture by analyzing the advertisement messages of underclothes advertisements. Advertisements bring definite changes to the culture through long-term and implicit influences on the constituents of the culture.

• Korean Institute of Interior Design Journal
• /
• no.10
• /
• pp.34-49
• /
• 1997

Architectual environment in this study means a language and meaning complex which makes communication between human beings and environment possible. The purpose of this study is to propose a semiotic approach to analyze and examine meaning, as a semiotic system, and its effects, focusing on the generative meaning in the relationship between human beings and environment. For this purpose, it examines the academic status of modern semiotics in postmodernism and the possibility of its being metalanguatge for a study of a variety of cultural phenomena and desigv. It also provides two viewpoints as propositions for its analysis: it explains the necessity of environmental-discoursive attitude and social-semiotic viewpoint which understands environment as social-cultural reflectors. Finally, it provides framework and all the interpretative procedures for analysis of environmental meanings on the basis of the approach of semiotics of space. By applying the methods proposed this study to the case studies, it also proves validity of this approach and the potentialities of the application of semiotics. This study emphasizes not only denotative configuration of the architectural environment but also its connotative meanings. It maintains that designers, architects, and theorists should realize correctly today's changed value system and social and aesthetic paradigms. It also stresses the necessity of development of the new architectural language and meaning system.

• Korean Institute of Interior Design Journal
• /
• v.15 no.4 s.57
• /
• pp.37-45
• /
• 2006

The purpose of this study is to stand assembly the meaning and function of entry space with analysing their social and cultural characteristic. The entry space is the linkable place between inner space and out space, and that is the transition place to be experienced two opposing characteristic. Till now the entry space has not taken effect as symbol needed to the resident and observer, and that has been a tendency to shrink as the minimal sign of entrance. So thus, it is in need of studying the entry space's specific and characterizing structurally as expanded function. For the purpose, this study define newly the meaning, function and composition of entry space in an apartment building, and try to find how to reinforce a resident identity. This study propose justification that the entry space isn't boxing space minimally but enforcing symbol presented clearness of composition and vital character.

• Journal of Fashion Business
• /
• v.21 no.1
• /
• pp.12-31
• /
• 2017

Korean commercial-organized girl groups were remarkable in the late 1990's. However, by the late 2000's, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second generation girl groups had - slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second generation girl groups - were the bigger stars than first generation girl groups - because the members worked in many different fields. Therefore, the group members' images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.

• The Research Journal of the Costume Culture
• /
• v.12 no.5
• /
• pp.819-831
• /
• 2004

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The ad showed that they've changed making a difference according to the times. In 1970s, it expressed a man for cleanness and modernity living in urbanized and modernized society. On the other hand, it expressed a man who won success socially and enjoyed a comfortable life in a dignified manner, or a man who was fond of sports leisure activity pursuing a clam and composed life and was interested in the skin and an appearance in 1980s. From 1990 to 2002, it expressed a man of challengeable manly beauty having a strong will toward social achievement, or a man who has a sweet manly beauty with sex appeal to a woman. Besides, it expressed a man who is soft, faithful and affectionate with a liberal and peaceful atmosphere as well.

• The Korean Journal of Community Living Science
• /
• v.26 no.2
• /
• pp.313-334
• /
• 2015

This study examines cultural differneces in psychosocial maturity experiences between collectivistic and individualistic cultures. Personal, relational, and social dimensions were assessed to explore psychosocial maturity experience of elderly Korean residents in Korea and Canada who were psychosocially well developed through in-depth interviews and a content analysis. According to the results, there were diverse similarities and differences in the psychosocial maturity of elderly Korean residents between the two cultures. First, psychosocially mature elderly residents in both cultures showed positive self-concept and self-satisfaction. However, there were differences in their meaning. Second, in terms of interpersonal relations, the most important and satisfying relationship was the spousal relationship for both cultures, and relationships with children were satisfying. However, there were differences in the meaning of relationships between the two cultures as well as gender differences. Third, psychosocially mature elderly residents in both cultures reported psychosocial factors such as mature aging as a social dimension. Elderly residents in Korea regarded mature aging as a relationship oriented phenomenon, whereas those in Canada reported social attitudes toward mature aging. In addition, elderly residents in both cultures reported greed and harm to others as immature aging. Elderly residents in Korea regarded relational discord as immature aging, whereas those in Canada regarded it as demanding adult treatment from future generation. In terms of transcendence, adjustment was reported as living by going with the flow. Elderly residents in Korea reported adjustment based on fatalism, whereas those in Canada showed some religious meaning. Finally, psychosocially mature elderly residents showed a positive view, acceptance and life integration. These results are discussed from the perspective of cultural differences.

• Korean Institute of Interior Design Journal
• /
• v.13 no.3
• /
• pp.137-144
• /
• 2004

Museum in each era and society has its own specific meaning. When a museum is viewed from a cultural perspective, it may be apprehended as more than a functional tool for it also represents the culture of that particular time. The role of museum made across each stages are not simply shifts in architectural style, but indicate an evolution in social role and intrinsic function. The purpose of this study is to comprehend the definition of museum and the variety of exhibition design from the ancient days which the term is called 'museum' is used for the first time to beginning of the 20th century. As a result of this study, we can find that the museum is considered the meaning of the place to change according to the social environment more than the place to the collection, conservation, exhibition, education from the beginning. Accordingly, museums should make continued efforts to set cultural guidelines for the general public.

• Cross-Cultural Studies
• /
• v.19
• /
• pp.271-293
• /
• 2010

Japanese Give and Receive Verbs are divided into "YARU", "MORAU" and "KURERU". These are influenced by the subject, speaker's viewpoint and meaning. Three verbs are used in a different way depending on who is the giver and who is the taker. I analyze "YARU" and "KURERU" Verbs used in TOUSEISYOUSEIKATAGI. It focus on politeness, gender, and meaning when combined with 'TE'. As an expression of politeness, 'Yaru' is to give to a person of lower social status or an animal or plant. 'Ageru' is to give to an equal ora person of lower social status nowadays. However, 'Ageru' which is treated as elegance of the language remained expression of respect, 'Yaru' is used when the receiver is a person of lower social status and equal social status in TOUSEISYOUSEIKATAGI. 'Kureru' is used when the receiver is a person of lower social status and equal social status, 'kudasaru' is used when a person of higher social status gives the speaker something in TOUSEISYOUSEIKATAGI. Women speakers use 'oyarinasai' 'oyariyo' 'ageru' 'okureru' and men speakers use 'yaru' 'kureru'. Speech patterns peculiar to men are 'kuretamae' 'kurenka'. If the verbs are joined to "TE", they obtain abstract meaning as well as a movement of things. They express some modality for action of the preceeding verbs. The modality has the following meanings ; good will, goodness, benefits, kindness, hopeness, expectation, disadvantage, injury, ill will and sarcasm. In addition, 'TE YARU' expresses the speaker's strong will, 'TE KURERU' expresses the speaker's request.