• Title/Summary/Keyword: Social transformation

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The Transformation of the Advertising Industry in the 'Un-tact' Digital Technology Era

  • Yoo, Seung-Chul;Kang, Seung-Mi;Truong, Tu Anh
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.2
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    • pp.267-275
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    • 2021
  • The advent of the "un-tact 2.0 era," described as a "new normal non-face-to-face social relationship," accelerates the transformation of the living paradigm as a fully digital mediated social relationship. The emergence of these new forms of digital behaviors and mediated relationships significantly influences the industry prospect and consumers' individual lives. Advertising has played a decisive role in moving the formation forces of society, creating a dynamic flow of the capitalist system across races and geographical boundaries. Its role will become more fundamental in the physical contactless environment due to the COVID-19 outbreak. Accordingly, advertising has changed and modified its shape and meaning throughout history to adapt to the dynamic external environment. In this article, we illustrated four primary stages of the evolution in the advertising industry from simple advertising to convergence of advertising. Finally, we also identified the challenges of the present advertising industry and the paradigm transformation of "un-tact 2.0" with various related examples.

The Cosmetics Consumption Behavior Related to Aesthetic Consciousness in Post-80s, 90s Generation in Xi'an (시안의 80후, 90후 세대 여성의 미의식에 따른 화장행동 연구)

  • Yu, Jingqi;Ahn, SuhYoung;Koh, Ae-Ran
    • Human Ecology Research
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    • v.56 no.1
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    • pp.85-97
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    • 2018
  • For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

The Continuity and Transformation of Learning Strategies and Goals in Children's Activities across Settings and Tasks (다양한 과제와 맥락에서의 학습 전략과 목표의 연속성과 변환)

  • Kim, Rae-Young
    • Journal of the Korean School Mathematics Society
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    • v.13 no.4
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    • pp.635-653
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    • 2010
  • The purpose of this article is to investigate the relationship between children's goals and activities in terms of continuity and transformation of their learning through interactions between learners and practices across settings. By observing children's activities across settings and tasks and interviewing the children, I found that the continuity and transformation in learning are developed in the relationship between changing individuals and changing social context. In this process, social interaction with others plays an important role in changing their goals and strategies. The results imply that appropriate tasks and teachers' guidance are crucial to facilitate students' learning across settings.

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The Effect of Dyadic Social Intrapreneurship and Organizational Transformation on Competitive Advantage

  • DARYONO, Daryono;WAHYUDI, Sugeng;SUHARNOMO, Suharnomo
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.315-324
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    • 2021
  • The study aims to investigate new theoretical approaches in an effort to resolve conceptual contradictions regarding the impact of organizational culture on developing culture for change, first by providing socio-structural frameworks supporting intrapreneurship, and second through encouraging professional culture behavior with management practices or organizational members acting as agents of change forming a deeper culture of values and behavior. The design of this research is quantitative. This study employs survey data of managers and section heads, which met the sampling requirements. Data analysis in this research used structural equation modeling (SEM) with the help of the AMOS program. The results show that all hypotheses are supported. The findings of this study suggest that the organizational culture transformation and dyadic social intrapreneurship based on professional culture (DSIBPC) have significant positive influence as antecedents of competitive advantage. This research also shows that DSIBPC is able to act as an important mediator that fills a gap in the relationship between organizational culture transformation toward competitive advantage, as well as being an alternative strategy for organizations in an effort to increase their competitive advantage. Referring to the results of this research, organizations need to focus and pay attention to the DSIBPC.

Political and Legal Aspects of the Transformation of the Content and Forms of Education Under the Pressure of the Pandemic

  • Serhieiev, Viacheslav;Zahurska-Antoniuk, Viktoriia;Kobetiak, Andrii;Yemelianov, Roman;Tohobytska, Violeta
    • International Journal of Computer Science & Network Security
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    • v.22 no.10
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    • pp.131-136
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    • 2022
  • The main purpose of the article is to study the legal aspects of the transformation of the content and forms of education under the pressure of the pandemic. The global COVID-19 pandemic that began in 2020 exacerbated the global economic and social crisis and revealed new social problems that need to be addressed urgently. First of all, these are problems in the field of human health, problems of medicine and its financing, psychological problems caused by the total restriction of social contacts of people, problems of suicides, aggressive behavior, intolerance, violence and many other social problems. It would seem that the problems of education are not relevant today. But we cannot agree with this. A number of theoretical methods of analysis were applied during the study. Based on the results of the study, key legal aspects of the transformation of the content and forms of education under the pressure of the pandemic were identified.

Theorizing the Transformation of Space Economy: Regulationist Perspectives on the Post-Socialist System Transformation (공간경제 전환의 이론화 : 체제전환에 대한 조절이론적 접근)

  • Kim, Boo-Heon;Lee, Sung-Cheol
    • Journal of the Economic Geographical Society of Korea
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    • v.11 no.1
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    • pp.24-44
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    • 2008
  • Regulation theories has paid little attention to spatial regulation processes, while it has focused on economic and social regulation processes. More specifically, there have been little researches on regulationist approach to the transformation of the post-socialist system in the context of the space economy. Therefore, the article has attempted to conceptualize the transformation of space economy under the post-socialist system in the light of regulation theories. The space economy could be regarded as the foundation of the reproduction of social relations. Thus, the transformation of post-socialist system has led to the fundamental changes in enterprise and industrial networks as well as social relations in spatial contexts. In this perspective, the research has attempted to identify 'the mode of enterprise regulation' regarded as a codified firm networks by investigating intra-, inter- and extra-firm relations associated with the transformation of post-socialist system. Also, it has intended to suggest three types of the space economy - (1) disembedded economies based on the isolated networks and dissolution of pre-existing networks, (2) embedded economies based on the interaction of institutions and restructuring of networks, and (3) over-embedded economies based on the insulated institutions and endurance of pre-existing networks-in accordance with the governance, institution and networks in the post-socialist system.

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Conceptual Principles of the Transformation of Industrial Parks into Eco-Industrial Ones in the Conditions of Sustainable Development

  • Shevchuk, Nataliia;Tulchynska, Svitlana;Severyn-Mrachkovska, Liudmyla;Pidlisna, Olena;Kryshtopa, Iryna
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.349-355
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    • 2021
  • The article investigates the conceptual principles of transformation of industrial parks into eco-industrial ones in the conditions of sustainable development. It is substantiated that the concept of sustainable development in the transformation of industrial parks is to grow industry and jobs, modernize production and introduce innovative technologies, resource and energy efficiency, reduce greenhouse gas emissions and waste storage, social protection of local communities and create favorable infrastructure. It is determined that for the transformation of industrial parks, it is necessary to improve regulatory changes, introduce criteria for compliance of industrial parks and the importance of their consideration, ensure park management by the management company and create favorable incentives for industrial entry into industrial symbiosis. It is proved that industrial parks can be an incentive for industrial development and competitiveness of enterprises. The availability of talented human capital, attractive territories, minerals, energy and mineral resources, developed domestic market, agricultural potential, transport networks is becoming an attractive place for investment and development. Industrial parks need investment. Transformation into eco-industrial parks through the implementation of sustainable development goals opens additional opportunities for access to investment funds and contributes to the implementation of growth and prosperity strategies of the country.

The Economic Security System in the Conditions of the Powers Transformation

  • Arefieva, Olena;Tulchynska, Svitlana;Popelo, Olha;Arefiev, Serhii;Tkachenko, Tetiana
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.35-42
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    • 2021
  • In the article, the authors investigate the economic security system in the conditions of the powers transformation. It is substantiated that economic security acts as a certain system that includes components and at the same time acts as a subsystem of the highest order. It is determined that the economic security system of regions acting as a system has its subsystems, which include: production, financial, environmental, innovation, investment and social subsystems. The parameters of the economic security system include relative economic independence, economic stability and self-development of economic systems, and it is proved that an important feature of economic security in addition to its systemic nature is multi-vector. It is substantiated that the monitoring of ensuring the economic security system of the development of economic systems of different levels in the conditions of the powers transformation should contain the analysis of social, economic and ecological development of regions; spheres of possible dangers of the development of regional economic systems; the nature of the threats; the degree of the possibility of threats; time perspective of economic development threats; possible consequences of losses for economic entities; the impact of threats to the object of the economic entities' activity; possible asymmetry of economic development of regional economic entities. Possible threats as a consequence of the powers transformation have been identified. A PEST analysis of the impact of factors of different nature on economic security and the development of regional economic systems in the powers transformation is carried out. A recurrent ratio is proposed for the economic security system in the conditions of the powers transformation.

The Impact of Digital Transformation on Training Activities of the Accounting Major in Universities in Vietnam

  • Thi Huyen Tran;Hoang Tuan Nguyen;Quoc Cuong Nguyen
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.220-226
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    • 2024
  • Accounting is one of the fields greatly affected by the Industrial Revolution 4.0 in general and the digital transformation trend in particular. However, the digital transformation process will also be a weakness if domestic accounting and auditing training activities do not adapt promptly and keep up with the practical requirements of social needs. Job opportunities in the accounting industry will shrink due to increased labor productivity and increasing support technologies, leading to a decrease in the need for traditional accountants. This paper focuses on clarifying the shortcomings and difficulties in accounting training activities by surveying 120 accounting lecturers teaching at domestic universities. Research results show that there are six existing factors and difficulties in accounting training activities due to the digital transformation process, including: facilities, lecturer capacity, training programs, teaching methods. teaching, assessment methods and practice and practice activities. Based on the survey results, we propose recommendations for training activities due to the impact of digital transformation at universities in Vietnam.

Competitive Advantage Strategy of Educational Service Quality on Digital Transformation : Focusing on W-Company (디지털전환 기반의 교육서비스품질 경쟁우위전략 : W사를 중심으로)

  • Chin, Hee Soo;Lee, Dong Won;Lee, DonHee
    • Journal of Korean Society for Quality Management
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    • v.50 no.4
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    • pp.843-861
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    • 2022
  • Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.