• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.11
• /
• pp.1322-1332
• /
• 2011

This study investigates the influence of social desirability to questionnaire response and data analysis in order to identify the need for social desirability control in clothing consumer research. A questionnaire measuring social desirability, social face sensitivity, clothing shopping behavior, and demographic characteristics was developed. Responses of 234 respondents were analyzed using factor analysis, simple regression analysis, hierarchical regression analysis, descriptive analysis, and Cronbach's alpha analysis. The results were as follow. First, respondents were influenced by social desirability when they responded to items measuring other-conscious social face. Second, the result of regression analysis (that the independent variable was social formality) was less influenced by social desirability control because the influence of social desirability to social formality was insignificant. Conversely, the result of regression analysis (that the independent variable was other-conscious social face) was more influenced by social desirability control because the influence of social desirability to other-conscious social face was significant. This study is an initial study that notices the need for social desirability control in clothing consumer research.

• The Research Journal of the Costume Culture
• /
• v.27 no.2
• /
• pp.81-97
• /
• 2019

This study investigated how the image congruity of social commerce and fashion brand types affects purchase intention and how trust and price sensitivity moderate this relationship. National brands, private brands, and non-brands were used as brand types in the present study. The online survey method was used to gather the data, and 232 data samples were analyzed. The results of the research were as follows. Consumers perceived greater image congruity between social commerce and non-brands, followed by private brands and national brands. The significant perception differences were examined by comparing the mean values. There was a significant positive effect of image congruity of social commerce and non-brands on purchase intention. However, insignificant effects were found for image congruity between social commerce and private brands and national brands. In addition, trust and price sensitivity positively predicted social commerce purchase intention. A significant moderating effect of trust was found on the relationship between purchase intention and image congruity of social commerce and non-brands. A moderating effect of price sensitivity was found on the relationship between purchase intention and image congruity of social commerce and private brands. The findings of the present study offer valuable insights into social commerce concerning implementing diverse fashion brands as well as academic and practical implications.

• Journal of the Korea Convergence Society
• /
• v.11 no.3
• /
• pp.201-210
• /
• 2020

The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
• /
• v.7 no.1
• /
• pp.61-67
• /
• 1996

The purpose of the present study was to investigate empirically the relationship among self-image, depression, anxiety, and social sensitivity in adolescents. 1602 normal adolescents(697 males and 905 females) responded to self report scales-Offer Self-Image Questionnaire-Revised, 3 subscales of Symptom Checklist-90-Revised. The data were analyzed with ANOVA and LISREL to examine the effect of self-image on depression, anxiety, and social sensitivity, and to test the relationship among the above 4 variables. Adolescents with low self-image showed significantly higher scores in the scales of depression, anxiety, and social sensitivity than did adolescents with high self-image. The result of LISREL showed that the low self-image leads to the emotional state of depression and anxiety, and those of depression and anxiety lead to the increase of social sensitivity, suggesting that self-image has a direct effect on depression and anxiety, and has a direct effect on social sensitivity in adolescent. These results were discussed in terms of implications for the prevention and treatment of adolescent social phobia.

• The Journal of the Korea Contents Association
• /
• v.22 no.3
• /
• pp.189-196
• /
• 2022

This study confirmed the moderating effect of online social support on the rejection sensitivity and SNS addiction tendency of adults. For this purpose, a survey was conducted using the SNS addiction propensity scale, rejection sensitivity scale, and online social support scale targeting 486 adults nationwide. The collected data were analyzed using SPSS 27 and PROCESS Macro 3.5. As a result of this study, first, SNS addiction tendency, rejection sensitivity, and online social support were all positively correlated. Second, in the relationship between rejection sensitivity and SNS addiction tendency, online social support showed a moderating effect in the male group. The results of this study are significant in that they confirmed the importance of rejection sensitivity and online social support in confirming the tendency of SNS addiction in male and female groups. Based on these results, the limitations of this study and suggestions for follow-up studies were presented.

• Korean Journal of Social Welfare
• /
• v.61 no.4
• /
• pp.381-402
• /
• 2009

This Study explores and describes the present status and effects of Korean social work ethic course , reflecting increasing concerns about social worker's ethics. Using the member list of the Council of Korean Social Welfare Education, this study first examines the extent to which the ethic course is established and how the course is managed. Then, for the purpose of investigating the practical effects of the enrollment in the ethic course, using the test scores designed to measure the students' sensitivity to ethical issues, this study compared test scores between students who attended the course and those who did not. This study also compared pre-post test scores of students who attended the course. The results show that enrollment in the course contributes to significant changes in the students' ethical sensitivities, in spite of social work education system that does not very yet empathize the ethics curriculum very strongly. Further, enrollment in the ethic course is proved to be a more powerful factor to ethical sensitivity than any other demographic or education related factors. These findings suggest a stronger emphasis abd serious consideration of the course, as well as more efforts to bring up professionals and invest in research in the field of social work ethic education.

• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.285-293
• /
• 2021

This study aims to identify the relationship between outcome expectancy and illegal use of music sources, and examined the parallel double mediating model of reward sensitivity and social dilution of responsibility on that relationship. To achieve the purpose this study, data were collected from 302 male and female high school students living in Seoul metropolitan area, and a double mediating effect was analysed with PROCESS Macro 3.5 Model 4. Results indicated that outcome expectancy was positively correlated with reward sensitivity, social dilution of responsibility, and illegal use of music sources of high school students, whereas reward sensitivity and social dilution of responsibility were positively correlated with illegal use of music sources. This study found that reward sensitivity and social dilution of responsibility were mediating outcome expectancy and illegal use of music sources in parallel. These findings suggest that psychological mechanisms lead adolescents use illegal music sources might be important, and provide useful information for making strategies to prevent adolescents' uses of illegal music sources.

• Information Systems Review
• /
• v.18 no.3
• /
• pp.31-50
• /
• 2016

This study investigates the impact of social-face sensitivity of smartphones on the adoption of iPhone in China. Social-face sensitivity is divided into three dimensions, namely, other-directed sensitivity, self-directed sensitivity, and formality-directed sensitivity. We surveyed 218 university students in China through an online survey site. The results showed that formality-directed and other-directed sensitivity have significant impacts on iPhone preferences. Self-directed sensitivity was not significant. We investigated two moderate variables, namely, financial ability and brand sensitivity. Both variables showed significantly moderate impacts on the intention to purchase iPhone. The impact of social-face sensitivity on iPhone preferences implies that the iPhone has dual characteristics to the Chinese, namely, as utility and luxury goods. This finding offers managerial implications for Apple and other mobile service companies in terms of production and marketing strategies.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.10
• /
• pp.352-360
• /
• 2018

The purpose of this study was to examine the level of human rights sensitivity and the types of perception in regards to the human rights of college students to enhance their human rights sensitivity. The study methodology included a t-test and variance analysis for the level of human rights sensitivity, and a Q-factor analysis for the perception types of human rights. As a result of examining whether there is a difference in human right sensitivity, it was found that female students were higher than male students, and juniors and seniors were higher than freshmen and sophomores. The human rights sensitivity of the students in the social and science department were the highest, and those who had volunteer experiences were more susceptible to human rights than those who did not. Students who registered for organ donation were higher than those who did not, and those who received human rights education showed higher human rights susceptibility than those who did not. Four perception types of human rights were analyzed 'universal social moralists', those who have an idealistic mindset and make decisions based on moral standards, 'practical realists', those who have no intention of breaking out of the social norm and who do not want to take any risks for human rights, 'social system advocates', those who have a clear understanding of the basic human rights concept, but don't think that they should break the rules of society for the sake of individual rights, and 'social contracts advocates', those who are willing to bend the rules of society for human rights, but not to the extent of ruining relationships. These study results are expected to contribute to the possibility of the social viewpoint that human rights sensitivity can be developed in the context of social experience as well as perception.

• Journal of dental hygiene science
• /
• v.21 no.4
• /
• pp.213-218
• /
• 2021

Background: The purpose of this study is to identify the gender sensitivity and gender role stereotypes of students in dental hygiene and to provide basic data to expand social awareness of equal gender sensitivity and gender role in dental hygiene and students by identifying the degree of correlation. Methods: The purpose of this study was to study dental hygiene students at colleges in Gyeonggi and Chungcheong areas. The survey was conducted from April 1 to April 30, 2021. The final sample was analyzed on 157 subjects. T-test and ANOVA analysis were performed to compare gender sensitivity and gender role stereotypes according to general characteristics. Equal variances were tested using the Levene statistic, and significant differences between groups were identified through Scheffe's post hoc analysis. Pearson's correlation analysis was performed to confirm the correlation between gender sensitivity and gender role stereotypes. Results: Gender sensitivity was 2.69 and gender role stereotypes were 1.83. Among the sub-areas of gender sensitivity, gender role openness was the highest at 2.86, and non-violence was the lowest at 2.50. As for gender role stereotypes, social stereotypes were the highest among sub-areas at 1.71. Among the general characteristics, there was a statistically significant difference in gender sensitivity according to the presence or absence of opposite sex friends (p=0.011). The gender identity openness of gender sensitivity and the physical sub-areas of gender role stereotypes showed the highest positive correlation(r=0.955). Among the sub-areas of gender sensitivity, gender role openness and domestic stereotypes showed the lowest negative correlation (r=-0.404) among the sub-areas of gender role stereotypes. Conclusion: Dental hygiene students should be able to critically analyze and solve problems of not only sexual violence but also gender discrimination and imbalance in social life. For this, environmental factors such as school education and professor guidance must be strengthened.