• Journal of Digital Convergence
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• v.20 no.3
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• pp.63-68
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• 2022

This After the debut of 5G, our lives have changed a lot. In particular, the proliferation of wireless network services through smartphones and LTE has completely changed the existing mobile communication services that are limited to voice/text communication between individuals and individuals, and new innovative services have emerged in all aspects of personal and corporate activities. This study verified the relationship between the social characteristics of 5G services and users' willingness to use 5G services. It analyzed the influence relationship between independent variables (social reality, subjective norms), media variables (perceived usefulness) and dependent variables (use intention), set hypotheses, and identified the media effects of perceived usefulness. The measurement items of variables are defined, and the research model of 5G service usage intention is designed. A questionnaire survey was conducted on the measurement items for users who have experience in using 5G services. Based on this result, among the social factors of users of 5G services, social reality and subjective norms are suitable factors to improve users' intentions. And through this research we put forward the enlightenment, discussed the limitations of the research and future research directions.

• Journal of Family Relations
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• v.21 no.1
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• pp.77-98
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• 2016

Objectives: The aim of this study was to explore perceived meanings of dating and marriage among well-educated Korean couples who were in optimal marriageable ages. Particularly, an emphasis was placed on finding out where the traditional gender norms and post-modern contexts intersect on the couples' course of dating and marriage. Method: We undertook a qualitative analysis of 8 couples (age: 26-34) dating. Participants were limited to university graduates of upper-middle rank universities in Seoul, South Korea. The rationale for choosing such sample was based on the idea that characteristics of class is inherent in the act of dating and marriage, and that such characteristics lead to different contextual experiences in dating and marriage. This study was based on interviews conducted over a three-month time span. The interviews were first transcribed into research text and then subjects and key categories were drawn from the transcripts for analysis. Results: Participants sought meanings of joy, learning, and self-improvement in dating, and they were free from traditional gender norms in their romantic relationships. They viewed marriage as having a permanent companionship with their partner, becoming independent from their parents, and/or a social norm to be followed. Participants reported mixed perceptions about marriage in such fashion that they described their parents' relationship in terms of a gendered leader-supporter relationship, while viewing their own relationship as being genderless partners. In transition to parenthood, however, they regressed to traditional gender norms dichotomized as women being a homemaker and men being a breadwinner. In sum, participants displayed expectations that were inconsistent with regard to dating and marriage over the study period. That is, during the course of dating and early marriage, they did not hold separated gender norms; however, when transitioning from being a newly married couple to giving their first childbirth, expectations shifted to traditional gender norms and values. Conclusion: This suggests that it is not marriage, but the experience of childbirth and motherhood, which strengthen traditional gendered norms, engendering regeneration of the gender norms in families. The results indicate that there is a need to promote co-parenting behavior among the newly-married couples and to educate gender equality about parent roles or for parents in South Korea so that they can overcome traditional gendered norms in family.

• Asian Journal for Public Opinion Research
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• v.3 no.2
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• pp.84-105
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• 2016

The instability of social norms on the Internet causes the diversity of social identification. Meanwhile, the anonymity of online social identity and the chaos of the role-playing among the interacting participants cause an ambiguity of identity recognition, which intensifies anxiety about interpersonal interaction. Methods that promote face-to-face interpersonal interaction through the reconstruction of the identification to the social system and intergroup trust is worth further research. Based on a telephone survey of urban residents in thirty-six cities in China (N=1080), the study focuses on the influence of Internet use on interpersonal interaction of urban residents and the mediation effect of social identification. The results show that Internet use has a negative effect on the interpersonal interactions of urban residents, and social identification plays a mediating effect between Internet use and interpersonal interaction. Implications of the results are discussed.

• Survey Research
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• v.10 no.2
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• pp.45-69
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• 2009

This paper explores how multiple facets of social capital in Korea affects social conflict. The notion of social capital is composed of several elements including (1) social trust in generalized others (2) confidence in public sector fairness and the principles of democracy (3) social networks and closures and (4) community spirit and collective norms. We particularly examine how these multiple dimensions of social capital affect an individual`s tendency of social conflict orientation. The findings address the following four points. First, an individual, who trusts generalized others in a society, is less likely to be exclusive and conflict-oriented. Second, the more an individual has confidence in the efficacy of democratic processes and public sector fairness, the more (s)he is likely to be social integration oriented. When an individual, in contrast, gives strong support to a particular party (or government in power), the person is more likely to be conflict oriented. Third, an individual who mobilizes exclusive social closures to solve a problem is more likely to be conflict oriented. However, an individual who maintains a variety of inclusive social networks is more likely to be social integration oriented. Finally, the internalization of collective norms does not affect directly the tendency of individual's social conflict orientation. Increasing social capital at the individual level does not automatically guarantee societal level conflict resolutions. Rather, building extensive social closures based on strong family or hometown ties, school connections, political interests has detrimental effects on social integration and conflict resolutions. More, constructive social integration in a society requires higher level of open social networks, consistent administrative and democratic procedures, and social trust in generalized others.

• Journal of Nutrition and Health
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• v.47 no.2
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• pp.134-144
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• 2014

Purpose: The purpose of this study is to identify factors affecting fruit consumption behavior by application of the Theory of Planned Behavior. In addition, this study examined the moderating effect of a fruit eating habit. Methods: A total of 734 consumers who have ever purchased fruit participated in this study. Results: Results of this study showed that attitudes toward fruit intake, social norms, and perceived behavioral control had significant impacts on the level of fruit intake. Fruit eating habit that showed high correlation with eating behavior was also included in the model identifying factors having an influence on fruit intake. Attitudes toward fruit intake, social norms, and perceived behavioral control had a positive influence on intention to intake fruit. Fruit eating habits played a moderating role in the relationships between intention to intake fruit and real fruit intake. Conclusion: Increasing positive attitudes toward fruit intake, social norms, and perceived behavioral control would be helpful in increasing the amount of fruit intake.

• Korean Journal of Social Welfare
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• v.56 no.4
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• pp.79-101
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• 2004

This paper examines the characteristics and determinants of welfare attitudes in Korea. Based on Survey data, this study focuses mainly on how social-economic position variables, welfare status and welfare compliances influence attitudes towards welfare. Welfare attitudes can be classified by five areas as follows: legitimacy of welfare functions, affordability of welfare costs, need-based welfare principles, responsibility of welfare provision and adequacy of welfare spending. There are the major findings. First, attitudes towards welfare is identified state-friendly or pro-welfare attitudes. Second, among the social-economic position variables, welfare status and welfare norms variables, welfare compliance has statistically the most significant effects on welfare attitudes. Third, the level of pro-welfare attitudes is largely determined by welfare norms and images espoused by individuals. These findings suggest that we can not apply cleavages thesis which are developed by studies on the support for welfare state.

• Human Ecology Research
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• v.58 no.4
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• pp.539-560
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• 2020

This study presents work-family multiple-role planning by female university students as a new approach to worklife balance. Accordingly, this study examines university years as a key time frame during which students establish their career paths. This study integrates the social cognitive career theory and the planned behavior theory to design and evaluate a model that explains the work-family multiple-role planning process; in addition, it develops an optimal model to predict the intentions of female university students in work-family multiple-role planning. This study has conducted a structural survey with 500 female university students. After inspecting the data, the responses of 435 participants were used in the data analysis (SEM) with SPSS 21.0 and AMOS 21.0. The findings include the following. First, suitability of predictive model presents a satisfying fit. The major factors in this study's model (parental support, subjective norms, attitudes toward multiple-role planning, career decision self-efficacy, and outcome expectations) are verified as direct and indirect predictors of the work-family multiple-role planning intent of female university students. Second, the strongest predictive factor for the work-family multiple-role planning intent is the social environment factor (subjective norms), indicating that the influence of social pressure on intent is relatively large. The predictive model formulated under this study's integrated theoretical framework supplements existing research that focused on attitudes toward multiple-role planning as well as provides a more profound theoretical foundation on which work-family multiple-role planning behaviors can be better understood.

• Korean Journal of Culture and Social Issue
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• v.16 no.1
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• pp.63-79
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• 2010

The purpose of this study is to investigate the relation among alcohol outcome expectancies, alcohol abstinence self-efficacy, perceived drinking norms and alcohol use. This study was conducted via e-mail. Among 392 students who were participated via E-mail, 300 students (male 148, female 152) were met a definition of Wechsler's binge drinking. The results revealed that perceived norms were associated with alcohol use in binge drinking group, while those were not in non-binge drinking group. It was identified that a difference of peer's actual alcohol consumption and peer's perceived drinking was associated with individual alcohol use. Moreover, for binge drinking group, perceived norms predicted alcohol use better than any other factors. Drinking motives mediated the relation with perceived norms and alcohol use. Especially perceived norms affected alcohol use not only by increasing drinking motives but also by itself. Implication of this study is to provide a basis of prevention and intervention of binge drinking for college students.

• Knowledge Management Research
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• v.13 no.4
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• pp.1-12
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• 2012

This study is to analyze the effect of participation in sports for all on the formation of social capital. For this purpose, this study used convenience sampling method with the 150 subjects who participated Sports for All in Seoul and Gyeonggi area. and selected 150 questionnaires excluding 30 unsuitable for the data. For data analysis was made by SPSS 17.0, performing exploratory factor analysis, reliability analysis, correlation analysis and multiple regression model. This analysis reveals that (1) participation eagerness in sports for all influence on influence on the formation of social capital.(social capital consist of information sharing, norms, trust, network) (2) participation period of time and participation frequency in sports for all don't influence on on the formation of social capital. (3) socioeconomic background don't influence on the formation of social capital. Therefore, it is necessary to improve the eagerness in sports for all.

• Journal of Agricultural Extension & Community Development
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• v.26 no.2
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• pp.85-97
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• 2019

The conflict management of forest recreation, especially conflict management between hikers and MTB users, has drawn much attention as one of major issues in forest policy making. The main purpose of this study was to investigate hikers' conflict perception against MTB users and their attitudes toward the necessity of conflict management actions, and to identify factors influencing those attitudes. The research data were collected through online surveys of 644 men and women hikers who are aged 20 or older and not participating in MTB riding. The major findings of this study can be summarized as follows: First, the levels of goal interference and social value conflicts against MTB users were not so high, but rather, the awareness level of compatibility was much higher than that of conflict, and hikers' awareness level of safety risks posed by MTB users was also considerably high. Second, hikers' attitudes toward the necessity of conflict management actions were generally shown to be considerably positive, but those attitudes toward indirect management actions such as information, education, and compliance with norms of conduct, were significantly positive than those attitudes toward direct management measures such as zoning, enforcement, and regulations. Finally, the results of the multiple regression analysis showed that four factors that most significantly affect hikers' attitudes toward direct or indirect conflict management actions are behavioral norms conflict, safety risk, compatibility and age. Safety risks had most important influence on hikers' attitudes toward the direct management actions, but behavioral norms conflicts had most important influence on indirect management actions.