• 제목/요약/키워드: Social network centrality

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Local Centers of the Social Network

  • Huh, Myung-Hoe
    • Communications for Statistical Applications and Methods
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    • 제18권2호
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    • pp.213-217
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    • 2011
  • For the social network of n nodes, one might be interested in finding k nodes to disseminate the information as quickly as possible or to identify key nodes of high "local centrality". I propose two algorithms for determining k "local centers" of the network and work on a real case.

사회 네트워크 분석을 이용한 충성고객과 이탈고객의 구매 특성 비교 연구 (Social Network Analysis to Analyze the Purchase Behavior Of Churning Customers and Loyal Customers)

  • 김재경;최일영;김혜경;김남희
    • 경영과학
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    • 제26권1호
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    • pp.183-196
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    • 2009
  • Customer retention has been a pressing issue for companies to get and maintain the loyal customers in the competing environment. Lots of researchers make effort to seek the characteristics of the churning customers and the loyal customers using the data mining techniques such as decision tree. However, such existing researches don't consider relationships among customers. Social network analysis has been used to search relationships among social entities such as genetics network, traffic network, organization network and so on. In this study, a customer network is proposed to investigate the differences of network characteristics of churning customers and loyal customers. The customer networks are constructed by analyzing the real purchase data collected from a Korean cosmetic provider. We investigated whether the churning customers and the loyal customers have different degree centralities and densities of the customer networks. In addition, we compared products purchased by the churning customers and those by the loyal customers. Our data analysis results indicate that degree centrality and density of the churning customer network are higher than those of the loyal customer network, and the various products are purchased by churning customers rather than by the loyal customers. We expect that the suggested social network analysis is used to as a complementary analysis methodology with existing statistical analysis and data mining analysis.

온톨로지 기반 소설 네트워크 분석을 이용한 전문가 추천 시스템 (An Expert Recommendation System using Ontology-based Social Network Analysis)

  • 박상원;최은정;박민수;김정규;서은석;박영택
    • 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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    • 제15권5호
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    • pp.390-394
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    • 2009
  • 시맨틱 웹 기반의 소셜 네트워크는 다양한 분야에서 높은 활용성을 가진다. 본 논문에서는 FOAF 기반 소셜 네트워크에 대하여 다양한 분석을 수행하고, 이를 바탕으로 네트워크 내의 전문가를 추천하는 시스템을 제안한다. 분석 시스템은 SparQL, RDFS 추론, 그리고 시각화 도구를 이용하여 온톨로지 기반 소셜 네트워크에 대한 효과적인 활용 방안을 제시한다. 그리고 이러한 분석 시스템을 실제 소셜 네트워크에 적용시켜 Centrality, Small world, Scale free 특성 등의 다양한 분석을 수행하고, 특정 분야에 대한 전문가를 분석하는 방법을 제시한다. 이러한 활용방법은 마케팅, 조직 관리, 지식 경영 시스템 등 다양한 분야에서 이용될 것으로 기대한다.

사회 연결망 분석 기반 자료포락분석 순위 결정 기법간 비교와 한계 극복 방안에 대한 연구 (Comparison between Social Network Based Rank Discrimination Techniques of Data Envelopment Analysis: Beyond the Limitations)

  • 강희재
    • 한국IT서비스학회지
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    • 제22권1호
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    • pp.57-74
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    • 2023
  • It has been pointed out as a limitation that the rank of some efficient DMUs(decision making units) cannot be discriminated due to the relativity nature of efficiency measured by DEA(data envelopment analysis), comparing the production structure. Recently, to solve this problem, a DEA-SNA(social network analysis) model that combines SNA techniques with data envelopment analysis has been studied intensively. Several models have been proposed using techniques such as eigenvector centrality, pagerank centrality, and hypertext induced topic selection(HITS) algorithm, but DMUs that cannot be ranked still remain. Moreover, in the process of extracting latent information within the DMU group to build effective network, a problem that violates the basic assumptions of the DEA also arises. This study is meaningful in finding the cause of the limitations by comparing and analyzing the characteristics of the DEA-SNA model proposed so far, and based on this, suggesting the direction and possibility to develop more advanced model. Through the results of this study, it will be enable to further expand the field of research related to DEA.

컴퓨터지원협동학습(CSCL) 환경 하에서 사회연결망분석(SNA)을 이용한 학습자 상호작용연구

  • 정남호
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2004년도 추계학술대회
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    • pp.361-368
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    • 2004
  • The purpose of the study was to explore the potential of the Social Network Analysis as an analytical tool for scientific investigation of learner-learner, or learner-tutor interaction within an Computer Supported Corporative Learning (CSCL) environment. Theoretical and methodological implication of the Social Network Analysis had been discussed. Following theoretical analysis, an exploratory empirical study was conducted to test statistical correlation between traditional performance measures such as achievement and team contribution index, and the centrality measure, one of the many quantitative measures the Social Network Analysis provides. Results indicate the centrality measure was correlated with the higher order learning performance and the peer-evaluated contribution indices. An interpretation of the results and their implication to instructional design theory and practices were provided along with some suggestions for future research.

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SNA를 활용한 부산항 연구동향 분석에 관한 연구 (A Study on Research Trend in Field of Busan Port by Social Network Analysis)

  • 김미진;박성훈;김유나;이해찬;여기태
    • 디지털융복합연구
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    • 제19권2호
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    • pp.117-133
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    • 2021
  • 본 연구는 SNA(Social Network Analysis) 분석을 사용하여 부산항 연구동향을 파악하는 것을 목표로 했다. 연구분석 결과, Degree 중심성 측면에서는 Busan port(0.223)가 가장 높은 중심성을 가지고 있는 키워드로 나타났으며, DEA(0.060), AHP(0.056), Container terminal 그리고 Port competitiveness(0.049)순으로 나타났다. Betweenness 중심성 분석결과에서도 Busan port(0.245)가 가장 높은 키워드로 나타났으며, DEA(0.048), Container terminal(0.044), AHP(0.039), Busan new port(0.032)순으로 나타났다. 동향분석에서는 부산항이 세계 항만과 경쟁에서 우위를 점하기 위한 효율성 분석(DEA), 전략선택 및 경쟁분석(AHP) 등이 상위 중심성을 가진다는 시사점을 도출하였다. 하지만 현재 중요한 이슈로 부각중인 4차 산업과 관련된 연구는 부족한 실정이다. 향후 연구에서는 매스컴, SNS 등의 사회데이터를 병행 활용한 연구가 필요하다.

과학기술분야 원문제공서비스의 협력 네트워크 분석 (A Study on the Collaboration Network Analysis of Document Delivery Service in Science and Technology)

  • 김지영;이선희
    • 한국도서관정보학회지
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    • 제44권4호
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    • pp.443-463
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    • 2013
  • 한국과학기술정보연구원(KISTI)은 연구생산성을 향상시키고자 NDSL 원문제공서비스(NDSL Information Document Service: NIDS) 협력 네트워크를 통해 국내 연구자들에게 과학기술정보를 제공하고 있다. NIDS 협력 네트워크에서 대학도서관과 연구원 정보센터들이 중요한 역할을 수행하고 있다. 본 연구는 사회 네트워크분석을 통하여 원문제공서비스 협력기관들 간의 관계를 규명하였다. 각 기관이 네트워크에서 중심에 위치하는 정도를 분석하기 위하여 연결정도 중심성, 근접 중심성, 매개 중심성, 위세 중심성과 같은 지표들을 활용하였다. 분석결과에 의하면 원문제공서비스 네트워크의 중심에는 KISTI, KAIST, POSTECH, 외국학술지지원센터가 위치하고 있었다. 본 연구는 이러한 결과를 기초로 하여 원문제공서비스 발전 방안을 제안하였다.

연구 논문 네트워크 분석을 이용한 수소 연구 동향 (Exploration of Hydrogen Research Trends through Social Network Analysis)

  • 김혜경;최일영
    • 한국수소및신에너지학회논문집
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    • 제33권4호
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    • pp.318-329
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    • 2022
  • This study analyzed keyword networks and Author's Affiliation networks of hydrogen-related papers published in Korea Citation Index (KCI) journals from 2016 to 2020. The study investigated co-occurrence patterns of institutions over time to examine collaboration trends of hydrogen scholars. The study also conducted frequency analysis of keyword networks to identify key topics and visualized keyword networks to explore topic trends. The result showed Collaborative research between institutions has not yet been extensively expanded. However, collaboration trends were much more pronounced with local universities. Keyword network analysis exhibited continuing diversification of topics in hydrogen research of Korea. In addition centrality analysis found hydrogen research mostly deals with multi-disciplinary and complex aspects like hydrogen production, transportation, and public policy.

지식이전 선행요인에 관한 다차원 분석: 사회적 자본 이론과 사회연결망 이론의 결합 (Multi-level Analysis of the Antecedents of Knowledge Transfer: Integration of Social Capital Theory and Social Network Theory)

  • 강민형;허용석
    • Asia pacific journal of information systems
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    • 제22권3호
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    • pp.75-97
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    • 2012
  • Knowledge residing in the heads of employees has always been regarded as one of the most critical resources within a firm. However, many tries to facilitate knowledge transfer among employees has been unsuccessful because of the motivational and cognitive problems between the knowledge source and the recipient. Social capital, which is defined as "the sum of the actual and potential resources embedded within, available through, derived from the network of relationships possessed by an individual or social unit [Nahapiet and Ghoshal, 1998]," is suggested to resolve these motivational and cognitive problems of knowledge transfer. In Social capital theory, there are two research streams. One insists that social capital strengthens group solidarity and brings up cooperative behaviors among group members, such as voluntary help to colleagues. Therefore, social capital can motivate an expert to transfer his/her knowledge to a colleague in need without any direct reward. The other stream insists that social capital provides an access to various resources that the owner of social capital doesn't possess directly. In knowledge transfer context, an employee with social capital can access and learn much knowledge from his/her colleagues. Therefore, social capital provides benefits to both the knowledge source and the recipient in different ways. However, prior research on knowledge transfer and social capital is mostly limited to either of the research stream of social capital and covered only the knowledge source's or the knowledge recipient's perspective. Social network theory which focuses on the structural dimension of social capital provides clear explanation about the in-depth mechanisms of social capital's two different benefits. 'Strong tie' builds up identification, trust, and emotional attachment between the knowledge source and the recipient; therefore, it motivates the knowledge source to transfer his/her knowledge to the recipient. On the other hand, 'weak tie' easily expands to 'diverse' knowledge sources because it does not take much effort to manage. Therefore, the real value of 'weak tie' comes from the 'diverse network structure,' not the 'weak tie' itself. It implies that the two different perspectives on strength of ties can co-exist. For example, an extroverted employee can manage many 'strong' ties with 'various' colleagues. In this regards, the individual-level structure of one's relationships as well as the dyadic-level relationship should be considered together to provide a holistic view of social capital. In addition, interaction effect between individual-level characteristics and dyadic-level characteristics can be examined, too. Based on these arguments, this study has following research questions. (1) How does the social capital of the knowledge source and the recipient influence knowledge transfer respectively? (2) How does the strength of ties between the knowledge source and the recipient influence knowledge transfer? (3) How does the social capital of the knowledge source and the recipient influence the effect of the strength of ties between the knowledge source and the recipient on knowledge transfer? Based on Social capital theory and Social network theory, a multi-level research model is developed to consider both the individual-level social capital of the knowledge source and the recipient and the dyadic-level strength of relationship between the knowledge source and the recipient. 'Cross-classified random effect model,' one of the multi-level analysis methods, is adopted to analyze the survey responses from 337 R&D employees. The results of analysis provide several findings. First, among three dimensions of the knowledge source's social capital, network centrality (i.e., structural dimension) shows the significant direct effect on knowledge transfer. On the other hand, the knowledge recipient's network centrality is not influential. Instead, it strengthens the influence of the strength of ties between the knowledge source and the recipient on knowledge transfer. It means that the knowledge source's network centrality does not directly increase knowledge transfer. Instead, by providing access to various knowledge sources, the network centrality provides only the context where the strong tie between the knowledge source and the recipient leads to effective knowledge transfer. In short, network centrality has indirect effect on knowledge transfer from the knowledge recipient's perspective, while it has direct effect from the knowledge source's perspective. This is the most important contribution of this research. In addition, contrary to the research hypothesis, company tenure of the knowledge recipient negatively influences knowledge transfer. It means that experienced employees do not look for new knowledge and stick to their own knowledge. This is also an interesting result. One of the possible reasons is the hierarchical culture of Korea, such as a fear of losing face in front of subordinates. In a research methodology perspective, multi-level analysis adopted in this study seems to be very promising in management research area which has a multi-level data structure, such as employee-team-department-company. In addition, social network analysis is also a promising research approach with an exploding availability of online social network data.

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사물인터넷 환경에서 새로운 사용자를 고려한 정보 추천 기법 (Recommendation Method considering New User in Internet of Things Environment)

  • 권준희;김성림
    • 디지털산업정보학회논문지
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    • 제13권1호
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    • pp.23-35
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    • 2017
  • With the popularization of mobile devices, the number of social network service users is increasing, thereby the amount of data is also increasing accordingly. As Internet of Things environment is expanding to connect things and people, there is information much more than before. In such an environment, it becomes very important to recommend the necessary information to the user. In this paper, we propose a recommendation method that considers new users in IoT environment. In the proposed method, we recommend the information by applying the centrality-based social network analysis method to the recommendation method using the social relationships in the social IoT. We describe the seven-step recommendation method and apply them to the music circle scenario of the IoT environment. Through the music circle scenario, we show that we can recommend more suitable information to new users in the IoT environment than the existing recommendation method.