• Asia Marketing Journal
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• v.21 no.1
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• pp.89-112
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• 2019

To investigate the interplay between individual and collective self-regulations, the authors propose a dialectic process that describes the changes in the locus of self-regulations between individual self and collective self. The results from three studies display a strong support for the two sets of hypotheses drawn from the proposed process. Our findings demonstrate that consumers can move the locus of self-regulation from individual-self to collective-self when a social identity is activated (preliminary study and study1). Further examination of regulatory swing between individual and collective regulatory orientations revealed group identification as a key variable in determining the locus of self-regulation (study2). While a consumer with a high level of group identification changes her locus of self-regulation from an individual to a collective (a regulatory shift) and evaluated messages and products framed consistent with their group orientation, a consumer with low level of group identification maintains her locus of self-regulation in her personal level of self (a regulatory preservation) and evaluated messages and products framed consistent with their personal regulatory focus.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.6027-6035
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• 2015

The purpose of this study was to examine influential factors for the transition to college life and career identity of nursing students and what changes social support from parents brought about to them by academic year. The subjects in this study were 542 selected students who majored in nursing in four-year universities located in Seoul and the provinces. A self-administered survey was conducted to find out their general characteristics, social support from fathers and mothers, college adjustment and career identity. A hierarchical regression analysis was made to determine how social support from parents affected the college adjustment and career identity of the nursing students. Social support from parents had an impact on their college adjustment and career identity. The factors that affected college adjustment were academic year, satisfaction level with major and emotional support from mothers, and the factors that impacted on career identity were academic year, satisfaction level with major and informative support from fathers. In order to facilitate the college adjustment of nursing students, professors should try to develop efficient learning methods, meet with parents to inform them of the necessity of social support, share information on the major field of study and learning methods, and provide an opportunity for students to communicate with graduates or students who are years ahead of them in college so that they could have a better understanding of majoring in nursing.

• Journal of the Korea Society of Computer and Information
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• v.29 no.9
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• pp.217-224
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• 2024

This study aims to examine the mediating effects of national identity and social withdrawal in the relationship between parental support and life satisfaction among multicultural adolescents, and to explore ways to enhance the life satisfaction level of multicultural adolescents. To achieve this, the study utilized structural equation modeling (SEM) analysis on the 9th wave (2019) of panel data on multicultural adolescents to verify the mediating effects. The analysis results indicate that parental support has a direct impact on life satisfaction. Additionally, national identity and social withdrawal were found to have indirect mediating effects in the pathway between parental support and life satisfaction. Based on this, such analysis results suggest practical and policy implications for developing specialized programs for parents and youth, and for improving the life satisfaction levels of multicultural adolescents in external environments such as schools and communities.

• Journal of International Area Studies (JIAS)
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• v.15 no.2
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• pp.141-168
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• 2011

The purpose of this study was to investigate the relationship between national identity and attitudes towards immigrants among Korean, Chinese and Japanese univ. students. The subjects were univ. students of Korean(433), Chinese (495) and Japanese(477). Data were analyzed by Factor analysis, ANOVA, Scheffe, Structural Equation Modeling, multi-group analysis. The results are following : First, ethnic and civic identity both was the highest in chinese univ. students. Ethnic identity was the lowest in Korean univ. students, and civic identity was the lowest in Japanese univ. students. Second, attitudes towards immigrants among Korean, Chinese and Japanese Univ. Students differed from items of perceived threat. Third, each sub-factor of national identity influenced mutual relation rather than independent on attitude towards immigrants. The impact of national identity on the attitudes towards immigrants, that of Japanese univ. students has significantly highest, but those of Korean and Chinese univ. students was not affected.

• International Journal of Costume and Fashion
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• v.13 no.1
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• pp.61-79
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• 2013

This study takes a look at the distinct and exclusive culture of Latin America, with a specific focus on Mexico, and attempts to understand its unique cultural identity by comparing, analyzing, and evaluating the characteristics of the Mexican fashion brands, Taller Flora and F$\acute{a}$brica Social, which are brands that have actively used the Latin American cultural identity in its designs. The research method was as follows: 1) performing literature research with specialty publications and thesis that dealt with the two brands 2) analyzing the contents of various articles from the Internet and interviews related to the brands. Thus, this research attempts to understand the characteristics of the fashion brands that use the cultural traits of Latin America in order to dissect its methods and find a way to apply it so that it can be used in different cultures, and in effect, lead to the advancement of the fashion industries, in general. Taller Flora and F$\acute{a}$brica Social are two brands that are able to stand out with a distinct identity by applying traditional native Latin American qualities in its products, as well as its products reflecting a respectful and balanced relationship between people and nature. The characteristics of the two brands are as follows: 1) showing the concept of "the coexistence of diversity" by expressing "the old and the new", "simplicity and flash", and "melding of the Western culture via colonialism and traditional cultures of the aboriginals and other diverse native cultures" 2) achieving "the recovery of the human dignity" by protecting the human rights of the native female artisans and building a network for equality 3) pursuing "free naturalism" by balancing the natural provision of nature and man in addition to promoting environmental protection and conservation of goods 4) becoming "the bridge between communication and exchange" by connecting the artisan, the designer and the consumers together, or the producer and the market, as well as the different cultures of markets from diverse countries.

• The Research Journal of the Costume Culture
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• v.29 no.3
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• pp.307-327
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• 2021

This study analyzed the effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

• Asia Marketing Journal
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• v.9 no.3
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• pp.117-149
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• 2007

It can be explained by congruity theory as a process that consumers engage in a matching process to identify personal community that is congruent with their self-images to find the identification between the self and the personal community. Personal community cues that evoke certain images are viewed as activating similar beliefs about the self (e.g., high status). Individuals prompt a comparison process to determine whether the personal community and self-image are congruent and imagine prototypical users of the personal community and select ones that maximize similarity to their actual or desired self-concept. Identity is devided into personal identity and social identity. Consumers are likely to be influenced by both personal identity and social identity. In this article the influencing factors of the commitment to on-line personal community are explored by the sources of both personal identification and social identification. The results are as follows. The maintenance expression and enhancement expression of personal self influence the level of personal identification positively and the maintenance expression and enhancement expression of social self influence the level of social identification positively. The level of both social and personal identification positively influence the commitment to on-line personal community which gives positive responses to the source enterprise that allows the cyberspace and the other benefits to be used.

• Journal of Korean Home Economics Education Association
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• v.28 no.2
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• pp.95-111
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• 2016

This study investigated the descriptive statistics and correlation among self-identity, school violence experience, and family social capital of adolescents and examined influence of school violence experience on self-identity and moderating effect of family social capital on the relationship between school violence experience and self-identity. Data used for analysis was from 7th grade students in The Korean Children and Youth Panel Survey in 2012. Analyses were performed using the IBM SPSS program for demographic analysis, pearson correlation, and stepwise regression analyses. Results of the study were as follows: First, the average was slightly higher for self-identity, parents' affectionate attention, and awareness of their child's friends; the average was lower for misconduct experience and victimization experience; second, there was a weak negative correlation between self-identity and bully victimization; there was a positive correlation between self-identity and family social capital (parents' affectionate attention and awareness of their child's friends). Third, to investigate the effect of school violence experience (bullying and bully victimization) on self-identity, stepwise regression analysis results were as follows: Bullying had a statistically positive influence on self-identity and bully victimization had a statistically negative influence on self-identity; both parents' affectionate attention and awareness of their child's friends had a statistically positive influence on self-identity; fourth, parents' affectionate attention had a statistically negative moderating effect on the self-identity; therefore, it signifies that the relationship between bully victimization and self-identity appears differently depending on the parents' affectionate attention, which means that the parents' affectionate attention had a negative effect on the self-identity of the adolescents who were victimized by school violence.

• Human Ecology Research
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• v.52 no.2
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• pp.151-164
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• 2014

This study was conducted to explore the relationships between the elderly's existential identity and psychological well-being in accordance with the elderly's age-identity so as to improve the quality of life in the elderly with prolonged lives. The data were collected from respondents who were more than 60 years in age who live in city Suncheon. The statistics used for the data analysis were reliability, frequency, percentage, mean, standard deviation, one way analysis of variance, and multiple regression. The results of this study were as follows: (1) A majority of the elderly (49.8%) acknowledged psychological age as actual age. (2) The degrees of the elderly's existential identity was 54.90, while the degree of the elderly's psychological well-being was 33.07. (3) The elderly's existential identity level was significantly affected by economic state, spouse, age-identity, monthly living expenses, household, religion, career, age, and health state. Further, the elderly's psychological well-being level was significantly affected by existential identity, economic state, spouse, health state, age-identity, monthly living expenses, household, education, career, and age. (4) The variables that affect the elderly's existential identity were age-identity, economic state, health state, religion, monthly living expenses, and career, indicating an explanatory power of 38%. Moreover the variables that affect the elderly's psychological well-being were existential identity, age-identity, economic state, health state, and monthly living expenses, explaining approximately 55% of the total variance.

• 한국사회복지학회:학술대회논문집
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• 2002.10a
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• pp.23-30
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• 2002