• 한국IT서비스학회지
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• 제18권3호
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• pp.95-115
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• 2019

In recent years, social media that has emerged with the development of network technology has changed the channels of information dissemination. The social Q&A community is a platform for knowledge-sharing activities in a question-and-answer manner based on Web 2.0. In knowledge-sharing activities, valuable new knowledge continues to be produced and will surely bring great benefits to individuals or businesses. In the social Q&A community, the user's subjective factors play a crucial role in influencing the user's continued use and participation in knowledge-sharing activities. In order for users to actively participate in knowledge-sharing activities in the community, it needs to grasp their subjective ideas. This study explores the issue of sharing knowledge by users of the social Q&A community "Zhihu", or how to drive community revitalization efforts from these. The three factors self-efficacy, self-development motivation, and social comparison tendencies were derived, and identify their relationship with knowledge-sharing activities and community-boosting efforts through empirical analysis. In addition, the influence of knowledge acquisition on knowledge provision was investigated through sense of reciprocity. Implications of the study findings and the future research directions were also discussed.

• PNF and Movement
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• 제8권2호
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• pp.37-46
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• 2010

Purpose : The purpose of this study was to investigate the performance level of functional independence of the stroke patient. Methods : In order to find out the functional independence of stroke patient, 160 peoples, 80 peoples in a large city and 80 peoples in small-to-medium sized city, were questioned. Result : The results of this study were as follows: 1. Functional independence level due to social factor; The comparison of functional independence level between two groups showed significant difference in educational level, religion, family member, vocation, and medical fees(P<.05). However, the two groups did not show significant difference in spouse. 2. Functional independence level due to environment factor; The comparison of functional independence level between two groups showed significant difference in place of residence and residental environment(P<.05). However, each group did not show significant difference. Conclusion : These results suggest that realization of stable housing, educational level, various physical activities, and diversified family members is essential. Also, stable environment and social satisfaction are needed to maintain and improve the health of patient.

• 한국보건간호학회지
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• 제23권1호
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• pp.27-39
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• 2009

Purpose: This study was conducted to evaluate the relationship between self-control behavior, social comparison attitude, self-efficacy and health promotion activities of college students who had health related majors (nursing, dental hygiene, health administration). Methods: The subjects consisted of 413 college students. Data were collected by self reported questionnaires that were designed to evaluate self-control behavior, social attitudes, self-efficacy and health promotion lifestyle (HPLP). Data were analyzed using the SPSS/PC win 14.0 program. Results: Upward & parallel comparison, self-efficacy and parents income were positively correlated with health promotion activities by college students. The most significant predictors of health promotion activities for college students were self-efficacy and self-control behavior. Conclusion: Health promotion activities for college students are influenced by self-efficacy, self-control behavior, and upward comparison. In conclusion, to increase the health promotion activities of college students, methods designed to increase self-efficacy should be prepared while considering the self-control behavior and comparative propensity towards others.

• 한국심리학회지 : 문화 및 사회문제
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• 제16권4호
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• pp.423-445
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• 2010

본 연구는 동양문화권의 자기(self)에 대한 인식과 행복조건에 대한 인식이 서구인에 비해 외적인 요소들의 비중이 높다는 선행연구를 바탕으로, 이런 인식이 성장과정에서 형성되는 것인지 살펴보고, 또한 사회비교 정도와는 어떤 관련성이 있는지 검증하려는 목적에서 초등학생, 중, 고, 대학생 남녀 954명을 대상으로 연구를 수행하였다. 초등학생과 중학생은 자기개념에서 내적(內的) 단서의 비중이 높았으나, 고등학생은 외적(外的) 단서의 비중이 높았고, 대학생은 내-외 단서의 비중이 동일하게 나타났다. 행복조건에 대해서도 가족의 화목, 마음의 평화 같은 내적조건에 대해서는 초등학생과 중학생이 더 중요하다고 인식하는 반면, 학벌, 직업, 돈 같은 외적조건에 대해서는 고등학생과 대학생이 중요도를 더 높게 평가하였다. 사회비교 정도는 초, 중학생보다 고등학생과 대학생이 높은 것으로 나타났고, 학년이 높을수록, 그리고 사회비교를 많이 할수록 외적 자기개념을 형성하였고, 자기존중감은 낮았다. 특히, 고등학생들은 네 집단 중 사회비교 경향이 가장 높고 외적 자기개념을 형성하며 행복에 대해서도 외적 조건들을 가장 중시하는 것으로 나타났다. 결론적으로 우리 청소년들은 경쟁지향적 환경에서 성장함에 따라 점차 외적 특성 중심의 자기개념과 행복에 대한 사고 경향이 강화됨을 확인할 수 있었다.

• 한국IT서비스학회지
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• 제13권2호
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• pp.173-184
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• 2014

As social network services has become one of the most successful web-based business, recommendation in social network sites that assist people to choose various products and services is also widely adopted. Collaborative Filtering is one of the most widely adopted recommendation approaches, but recommendation technique that use explicit or implicit social network information from social networks has become proposed in recent research works. In this paper, we reviewed and compared research works about recommendation using social network analysis and collaborative filtering in social network sites. As the results of the analysis, we suggested the trends and implications for future research of recommendation in SNSs. It is expected that graph-based analysis on the semantic social network and systematic comparative analysis on the performances of social filtering and collaborative filtering are required.

• 한국HCI학회논문지
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• 제13권3호
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• pp.5-15
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• 2018

소셜네트워크게임(Social Network Game, 이하 SNG)의 가장 큰 특징은 SNS의 사회관계망을 바탕으로 실제로 알고 있는 지인들과의 경쟁과 협력을 통해 게임플레이가 진행된다는 점에 있다. 그러나 기존 게임분야 연구에서 경쟁과 도전감이 게임 몰입 등에 영향을 미치는 선행요인으로써 중요하게 다루어져 왔음에도 불구하고 SNG에서 이루어지는 지인 간 순위경쟁의 특성을 고려한 깊이 있는 연구는 부족한 실정이다. 더불어 SNG에서는 지인들이 경쟁의 대상인 동시에 도전의 대상이 될 수 있다는 점을 고려하지 못하였다. 따라서 본 연구에서는 SNS의 사회관계망을 기반으로 하는 모바일 퍼즐 SNG의 지인 간 순위경쟁 특성을 사회비교이론의 자기평가유지모형 선행연구를 통해 분석하여 경쟁심과 도전감에 영향을 미치는 요인으로써 비교대상의 성취정도 (큰 순위차이, 작은 순위차이), 비교대상과의 친밀감 (강한 유대관계, 약한 유대관계)의 두 요인을 규명하고 이러한 요인 및 요인 간 상호작용이 순위경쟁상황에서 플레이어의 경쟁심과 도전감에 어떠한 영향을 미치는지를 실증적으로 분석하였다. 결과적으로 순위차이가 큰 경쟁대상보다 순위차이가 비교적 작은 경쟁대상을 우선적으로 노출시킬 때, 더불어 유대관계가 약한 경쟁대상보다 유대관계가 강한 경쟁대상을 우선적으로 노출시킬 때 플레이어의 경쟁심을 자극하여 도전감을 향상시킬 수 있음을 알 수 있었다. 이와 같은 연구결과는 SNG 순위표 콘텐츠 디자인의 실무에 있어 그 활용 가치가 클 것으로 기대할 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.39-62
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• 2017

Purpose The purpose of this study is to investigate the factors which affect users' fatigue and reluctant intention of using a SNS. In particular, this study focused on the fatigue of SNS users, as the recent excessive use of SNS has led to negative effects such as invasion of privacy, addition and social overload. fatigue This research will explain how producing adverse effects by using SNS caused psychological and mental depression. Previous researches explained that mental fatigue associated with SNS is not simple one and it is complicated with various psychological factors. Considering this fact, this study introduced a behavioral economics concept and a social comparison theory in the research model. Design/methodology/approach For research purposes, this study developed research hypotheses in order to empirically examine the factors that affect SNS users' fatigue and reluctant intention. The empirical research was based on a poll done through 800 research candidates in the SNS fields and the final 451 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 451 responses. Findings First of all, maintenance fatigue of SNS had a positive significant effect on coupling and fatigue of SNS and information privacy had a non-significant effect on fatigue. Second, coupling had a negative significant effect on rational inattention, however, perceived cost had a non-significant effect on rational inattention. Third, lateral/upward comparison had a positive significant on user's negative emotions. Meanwhile, user's negative emotions did not have a significant effect on rational inattention.

• 한국의류학회지
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• 제30권4호
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• pp.633-643
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• 2006

When women are exposed to images of other attractive women such as media models, it is known that many go through a social comparison process and a contrast effect occurs which results in unfavorable perception and attitudes toward the self. This paper suggests women's perception of control over their appearance as one of the factors that may moderate the contrast effect of a social comparison with attractive media models. An experiment with 211 women was conducted to examine the differential effect of viewing attractive models versus non-human images on the responses of women with high/low perceived control over appearance. A two(Stimuli Type: attractive-model image vs. non-human image) by two(Perceived Control over Appearance: High vs. Low) MANCOVA model was tested with physical appearance anxiety, self-esteem, and body satisfaction as dependent variables and appearance orientation, body mass index, age, years of schooling, ethnicity, and marital status as covariates. A significant Perceived Control main effect on Physical Appearance Anxiety and Self-Esteem and a significant Stimuli Type by Perceived Control interaction effect on Physical Appearance Anxiety and Self-Esteem were found. Those who perceived high control over their appearance were more likely to have higher self-esteem and lower appearance anxiety. However, among those who saw attractive model's images, women perceived low appearance control showed less anxiety and higher body satisfaction than those perceived high appearance control.

• 태양에너지
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• 제13권2_3호
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• pp.151-156
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• 1993

The comparison of solar energy technologies with conventional technologies involves more than just comparing the costs of supplying energy and provding capacity. Solar technologies supply energy in a sustainable manner while having minimal effects on the environment. When choosing between solar energy technologies and conventional technologies, first cost is a important factor. The environmental and other social benifits of using solar energy technologies contrasts sharply with the environmental degradation and social costs resulting from the use of conventional technologies. These hidden costs, sometimes called "social cost", are not included in conventional economics. This paper is emphasized that the consideration of social costs effects comparisons between renewable and conventional energy technologies is of importance.

• 한국의류학회지
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• 제41권5호
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• pp.858-871
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• 2017

The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.