• 한국정보시스템학회지:정보시스템연구
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• 제23권1호
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• pp.73-91
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• 2014

Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

• KDI Journal of Economic Policy
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• 제34권2호
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• pp.1-15
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• 2012

본 논문은 고정관념(stereotypes)과 노동시장 신호(signaling)에 관한 이론적 틀에 기반하여 개인의 정체성(identity) 선택에 관한 이론모형을 제시하고 있다. 사회집단 간의 평판의 차이 및 이로 인한 집단 간 불평등은 사회집단에 대한 시장의 고정관념 및 이에 상응하는 집단 구성원의 인적자본 투자수준에 의해 형성된다(Arrow[1973]; Coate and Loury[1993]). 한편, 이제까지의 학계의 논의는 개인들의 사회집단 선택 및 이에 따른 사회집단 구성의 내생적 변화 가능성을 배제한 채 발전하여 왔다. 사회집단 간 평판의 차이가 존재하고 동시에 개인들의 자발적 집단 선택이 가능한 상황이라면, 평판이 좋은 사회집단은 집단의 구성원들이 보다 적극적으로 인적자본에 투자하는 '투자 확대'의 효과뿐만 아니라, 평판이 상대적으로 떨어지는 사회집단에 비해 보다 우수한 인재들을 집단의 새로운 구성원으로 맞아들이는 '집단 구성'의 효과를 동시에 누리게 된다. 이러한 집단 구성의 내생성은 본질적으로 사회집단 간의 평판의 차이를 보다 확대시키는 결과를 낳게 되며, 이렇게 확대된 평판의 격차가 우수한 인재의 집중을 보다 강화시킴으로써 집단 간 경제적 불평등이 시간이 지남에 따라 악화되는 것이다. 본 논문은 노동시장 신호이론을 활용하여 사회집단 선택의 내생성하에서의 집단 간 불평등의 균형점을 찾고 이들의 안정성에 관해 논하고 있으며, 집단 구성의 내생성이 주어질 경우 그렇지 않은 경우에 비해 사회집단 간의 경제사회적 불평등이 보다 심화될 수 있음을 이론적으로 증명하고 있다.

• Asia Marketing Journal
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• 제20권1호
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제28권1호
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• pp.38-43
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• 2017

This study analyzes the role of the Sorting Hat in structuring the identity of the characters in the Harry Potter series written by J. K. Rowling. In the different stages of adolescence, one explores and re-establishes one's identity. One's sense of identity is determined by the commitments made regarding personal and social traits. However, it is difficult to establish a concrete identity formation process theory that is communicable to adolescents. In Harry Potter, the characters' identities are reflected upon the Sorting Hat and are continuously molded throughout the book. The Sorting Hat provides nurturing experiences based on temperament. Based primarily on their temperament, it sorts the students into four houses, each with their own distinct characteristics. Once sorted, the houses become the living and learning communities in which the students share the same dormitory and classes until their graduation. Within the community, the students seek connections, supportive relationships, and understanding within the group. The taking on of the group identity is an explanatory variable in the formation of individual identity. The Sorting Hat provides the students with stability and a safe boundary. After being sorted based on their temperament, the inexperienced and immature adolescents can explore different options under the guidance of the Hat before making a definite commitment. By presenting them with an appropriate environment (such as a mentor, friend, or family member), the Hat further shapes their identity and integrates the identity elements ascribed in the beginning. By providing experiences and interactions based on their unique temperament and environment, the Sorting Hat plays a crucial role in establishing the students' identities. The Sorting Hat can be an ideal model for finding one's identity during adolescence.

• 한국사회복지학
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• 제67권1호
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• pp.5-29
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• 2015

다문화 중도입국 청소년들에게 진로발달은 한국 사회적응과 사회적 배제의 완화를 직 간접적으로 돕는 요인이며 진로정체감은 진로발달을 고취시키는 핵심적인 요소로 평가된다. 이에 본 연구는 이들의 진로정체감발달과 연관된 요인으로써 차별, 우울, 자존감의 관계를 한국인 부모를 둔 비 빈곤 청소년 및 빈곤 청소년과 비교하였다. 주요 연구결과 첫째, 변수들의 평균분석에서 중도입국 청소년들은 비 빈곤 청소년들에 비해 우울이 높고 자존감이 낮은 특성을 보였다. 둘째, 경로분석과 다중집단 분석에서 중도입국 청소년들의 차별경험은 진로정체감에 유의미한 영향력을 나타냈고 우울과 자존감을 매개하는 영향력 역시 나타냈다. 그러나 비 빈곤 청소년과 빈곤 청소년들의 경우는 차별이 우울과 자존감을 매개하는 효과만을 나타냈다. 이를 토대로 중도입국 청소년들의 진로발달을 위한 이론적 실천적 함의를 논하였다.

• 한국식생활문화학회지
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• 제8권2호
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• pp.117-123
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• 1993

Food is an expression of social identity. The food we eat identifies us as members of a social group, distinguishes us from other groups, and binds us together through a process of self-categorization and social identification. This research extends the theory of collectivism versus individualism as basic dimensions of culture and personality to research on food and identity. We tested 2 hypotheses among 402 university students in Korea and the U.S. 1) Americans assume relatively individualistic orientation while Koreans relatively collectivistic in orientation. 2) Koreans and Americans differ in their orientation toward food, with Americans assuming an individualistic orientation and Koreans assuming a collectivistic approach. The level of collectivism versus individualism was measured by using Hui's INCOL Scale. We initially hypothesized that the Americans would be strongly individualistic and Koreans strongly collectivistic, however our results did not prove this. The two groups showed collectivistic social identity with the Americans being a bit more collectivistic, so little support was found. In order to test the second hypothesis, we devised a new set of questions based on a idea by Hui and Fischer. It was found that this hypothesis was strongly supported. In conclusion, it is difficult to find overall differences in collectivism versus individualism between the two groups. But in the area of attitude toward food, we found clear differences. For Koreans, food is an expression of collectivistic identity, whereas Americans assume a more individualistic approach.

• 수완나부미
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• 제8권2호
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• pp.131-159
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• 2016

This qualitative study was designed to explore the definition of ethnic identity of the Dusuns in Brunei Darussalam from the perspective of Shamsul A.B.'s (1996) "everyday-defined" social reality. The purpose of this study was twofold. Firstly, by employing Phinney's (1996) formulation of ethnic identity, this study examined the existence of core components of ethnic identity, namely, ethnic self-identification, ethnic involvement, positive attitude towards ethnic group, and sense of belonging in the life of the Dusuns. Secondly, by utilizing Phinney's (1996) three-stage model of ethnic identity formation, this study investigated the relationship between core components and the formation process of ethnic identity. Twenty-six Dusun informants ranging in age from 8 to 80 years old were interviewed for the purpose of this study. The analysis of the interview data revealed that all core components exist and evolve in the life of the Dusuns. Different perspectives towards core components can also be identified across different age groups. Adult informants contested the relevance of ethnic involvement in view of socio-cultural transformations that occurred within the ethnic group, whereas younger Dusuns were not able to extend sense of belonging outside their family. These findings lead to the identification of family and historical contexts as influential factors that shape the ways the informants experienced the ethnic identity components. Further, the findings of this study indicate the relationship between core components and the formation process of ethnic identity. Sense of belonging and community is only evident in the experience of older informants, sufficient to help them reach the stage of achieving ethnic identity. This also shows a positive sequential relation between the stages in Phinney's ethnic identity model and the age of the informants. Interestingly, evidence on internalized sense of belonging reveals the fact that an individual could still attain ethnic identity achievement even without experiencing all components of ethnic identity. Once again, this study suggests contextual factors play a role in the stage progression of the Dusuns' ethnic identity.

• 한국치위생학회지
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• 제16권4호
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• pp.609-615
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• 2016

Objectives: The purpose of the study was to investigate the professionalism identity and related factors in dental hygienists. Methods: A self-reported questionnaire was completed by 347 dental hyfienists from March 5 to May 31, 2015. Except incomplete 39 answers, data were analyzed by frequency analysis, ANOVA, Pearson's correlation coefficient, and multiple regression analysis using SPSS 22.0. The questionnaire comprised 25 items including professionalism scale by Hall, Snizek, and Anderson by Likert 5 point scale. Results: Professionalism scale revealed self-regulation($3.65{\pm}0.58$), service conviction($3.64{\pm}0.62$), skills and training($3.21{\pm}0.70$), sense of professional vocation($3.20{\pm}0.65$), and thought about professional group($3.08{\pm}0.78$). The professionalism identity by general characteristics showed significant differences and there were positive correlations in main factors. The identity level was influenced by internal factors rather than economic compensation. Conclusions: There were positive correlation in main factors. The identity level was influenced by internal factors.

• 한국산학기술학회논문지
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• 제22권1호
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• pp.345-353
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• 2021

본 연구는 베이비붐 세대의 사회적 자본이 심리적 정체성과 실제적 안녕감에 미치는 영향을 알아보고자 대구시에 거주하는 노인복지관과 문화센터 이용중인 286명을 대상으로 실증 조사하였다. 연구 결과, 베이비붐 세대의 사회적 자본의 신뢰(t=6.893, p<.05), 참여(t=5.157, p<.05), 네트워크(t=8.093, p<.05), 규범 및 호혜성(t=4.787, p<.05)은 실제적 안녕감에 유의한 영향을 미치고, 사회적 자본의 신뢰가 실제적 안녕감에 미치는 영향에서 심리적 정체성에 따른 조절효과(t=2.023, p<.05)를 보이는 것으로 나타나 부분 채택되었다. 이러한 결과는 급속한 경제성장기 속에서 쌓은 사회적 유대와 가족 친척간의 돈독한 신뢰관계가 사회적 자본에 대한 긍정적인 기대심리와 작용하여 실제적 안녕감에 중요한 영향을 미치며, 신뢰관계가 높고 심리적 정체성이 상위일수록 실제적 안녕감 또한 높다는 것을 의미한다. 따라서 은퇴 시점에서 사회적 역할의 상실과 활동 축소 등으로 심리적 정체성이 낮아질 경우 실제적 안녕감이 떨어질 수 있다는 점에서 이들이 참여할 수 있는 다양한 교류 프로그램과 단체 활동 및 봉사활동 프로그램에의 참여를 증진시킬 수 있는 방안이 마련되어야 한다. 현재 베이비부머 세대들의 대다수는 노후에 대한 실질적인 대비 부족으로 국가의 제도적 혜택마저 제대로 보장받지 못하는 현실에서 이들을 위한 국가 복지적 관점에서의 제도적 보완이 요구됨을 시사한 것으로 평가할 수 있다.

• 인터넷정보학회논문지
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• 제21권1호
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• pp.119-125
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• 2020

Based on an online experiment, this research examined how uncivil expressions made by participants from the same political partisan group (in-group) influenced the emotional and behavioral intentions of other in-group members, especially when the incivility was supported by social recommendations such as "recommendations." As predicted, results showed that a higher level of vicarious shame was felt when participants perceived higher levels of incivility. However, no significant effects of social recommendations were found regarding levels of vicarious shame. That is, the level of shame was not significantly different between participants who were exposed to an in-group uncivil comment that received recommendations and participants who were exposed to in-group uncivil comment without recommendations. Findings further found two types of coping strategies -situation-reparation and situation-avoidance - among participants exposed to in-group uncivil comments. Yet no significant effects were found regarding coping strategies in response to the presence of social recommendations. Participants' feelings of shame were positively correlated with both types of coping strategies, supporting findings of previous studies. Implications of this study are further discussed.