• Asia pacific journal of information systems
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• v.30 no.1
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• pp.72-93
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• 2020

With the proliferation of smart devices, mobile banking has become increasingly important. Customers can manage their banking needs without desktop computers or a face-to-face meeting with bank tellers. However, contrary to expectation of wide-spread use of mobile banking, several factors restrict its adoption. The purpose of this study is to explore what factors affect positively or negatively the adoption of mobile banking from economic (operational competence, convenience, mental accounting), psychological (hope, self-efficacy, optimism, resiliency) and social perspectives (normative social pressure, embarrassment avoidance). This paper suggests that three enablers would consequently affect a customer's perceived utilitarian and hedonic value in mobile banking, followed by trust and intention to use. In testing the hypothesized research model, survey and analysis of a structural equation model using Amos are conducted. The findings emphasize that banks need to focus on perceived utilitarian and hedonic values when considering economic, psychological and social enablers most salient to customers in order to promote greater adoption of mobile banking services.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.96-97
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• 2012

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.390-400
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• 2012

The satisfaction of customers, who are in a servicescape, will be subject to many environmental stimulations. In particularly, the servicescapes of the store and the customer characteristics are important factors that affecting the emotional commitment of consumers. In this study, the servicescape that consumers evaluated can be divided into physical and social factors. Furthermore, how these factors can affect the emotional commitment through perceived service quality and social interaction will be studied as well. In addition, the moderating effects of the individual characteristics at the perception of servicescape, such as optimum stimulation level and social appropriateness will be studied together. The results show that the physical factor of servicescape is one of the most important elements that affect "emotional commitment" and under this process; the perceived service quality is performed as a parameter. Besides, the social factor of servicescape, such as the other customer and companion affect can also affect emotional commitment through social interaction. On the other hand, through the analysis of optimum stimulation level and social appropriateness, we found that the higher the social appropriateness, the greater the effect of servicescape. Overall, in order to enhance the customer's emotional commitment, we must build high quality servicescape, meanwhile; the management of other customers and the companion are needed at the same time.

• Korean Journal of Artificial Intelligence
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• v.12 no.1
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• Journal of the Korean Home Economics Association
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• v.33 no.6
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• pp.25-41
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• 1995

The purpose of this study was to investigate employed mothers' psychological well-being, focused on positive affect and life satisfaction. the subjects were 189 fulltime employed mothers who had preschool children living in Seoul. The major findings were as follows : 1) Marital satisfaction and job satisfaction of employed mothers were positively related to their positive affect and life satisfaction. 2) the amount of social support was not related to psychological well-being, But, the more satisfied with social support employed mothers have received, the more frequently they felt positive affect and the more satisfied with their lives. 3) The variables which explained the variances of positive affect dimension were marital satisfaction, job satisfaction and the age of employed mothers and the variables explaining the variances of life satisfaction dimension were marital satisfaction, the extent of husbands' sharing in child care and job satisfaction.

• The Journal of Korean Academic Society of Nursing Education
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• v.17 no.1
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• pp.52-61
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• 2011

Purpose: The purpose of this study was not only to collect data on acculturative stress, social support and self-efficacy for Chinese students studying in Korea but also to research the correlation between them to identify factors that affect acculturative stress. Method: Subjects included 143 Chinese students studying at a university located in J city of Chungbuk province in Korea, between September 4th to 20th 2010. Data were analyzed by SPSS/WIN 18.0 version, using frequency, percentage, mean, standard deviation, t-test, ANOVA, Scheffe's test, Pearson correlation coefficient and Stepwise multiple regression. Result: Acculturative stress correlated with social support and self-efficacy. Regression model of the factors that affect acculturative stress consisted of major GPA, self-efficacy and student satisfaction of studying in Korea, with factors explaining 17.6% of the results. Conclusions: The findings suggest that on the basis of the results of this study, more studies are needed to identify additional different factors that affect acculturative stress as well as to develop nursing intervention programs for physical and psychological support, to help students studying abroad to become acculturated and devote themselves to study their studies.

• Korean Journal of Culture and Social Issue
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• v.20 no.2
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• pp.133-154
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• 2014

The purpose of this study was to investigate psychological processes based on the Korean college students' development of social justice interest and commitment. For this study, we replicated Miller and colleagues'(2009) study, which explained the development of social justice interest and commitment by social-cognitive career theory(SCCT). Social desirability was controlled, and then self-reports data from 343 college students were analyzed using Structural Estimate Modeling(SEM). As a result, the final research model that social justice self-efficacy and outcome expectations affect social justice interest and commitment was proven valid for Korean college students. Also, in comparison with the direct effects model(social supports and barriers affect directly on commitment), the indirect effects model(social supports and barriers affect indirectly on commitment through self-efficacy) was supported. As an unique path of social-justice domain, the indirect effect by social support on commitment through outcome expectation was proved, as well. This study covers measurement limitations, future directions for research, and some lessons points with regards to how Korean college students to have social justice interest and commitment.

• Journal of the Korea Society of Computer and Information
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• v.17 no.9
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• pp.171-179
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• 2012

The purpose of this study is to investigate what affect social welfare workers' want of career change. The structural equation modeling(AMOS 16.0) was used to examine if job characteristics and organizational characteristics have direct affect on turnover intention or the indirect affect of organizational commitment. A survey was conducted on the social welfare workers of private social agencies in the capital area and 256 of 297 questionnaires that showed clear intentions on turnover were scrutinized. According to the analysis, job autonomy(job characteristics) and fairness in promotion (organization characteristics) influences organizational commitment. Job demand, job instability, wage level, and organizational commitment have and effect on turnover intention. The results of this study suggest that in order to reduce the turnover intention among social welfare workers, empowerment, systematic organization of tasks and active communication should be reinforced.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.342-349
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• 2017

The purpose of this study is to empirically analyze factors which influence social and economic performance of social enterprises, and to examine the correlation of factors affecting social and economic performance. This study was conducted following the hypothesis that the organizational characteristics(organizational type, certification type, certification year, social service supply type, and external grants) of social enterprises affect social and economic performance, and that significant correlation exists between social and economic performance. This study collected the disclosure materials of 219 social enterprises certified between 2007- 2014 from the directory of the Korean Social Enterprise Promotion Agency. The study results are as follows: First, organizational characteristics affect social performance(i.e. jobs for the vulnerable classes). In addition, certification year and external grants had a positive effect on social performance. Second, the organizational characteristics affect the economic performance(i.e. sales), and certification year and external grants had a positive effect on economic performance. However, organizational type had a negative effect on the economic performance(i.e. sales). Third, analysis found a positive correlation of factors affecting social and economic performance. This study suggests the need to diversify support policies according to the number of authentication years in order to promote self-reliance and sustainability by maximizing the social and economic performance of social enterprises.

• Child Health Nursing Research
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• v.13 no.1
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• pp.13-20
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• 2007

Purpose: This investigation examined a model to predict body mass index in order to prevent later development of obesity among adolescents. The hypothesized model was developed based on the principle of Social Cognitive Theory that social influences predict perceptions of cognition as well as behavior. Method: The 5,770 adolescents, aged 14-18 who participated in this study came from 11 separate school districts in Busan and Kyungnam province of South Korea. The adolescent surveys were administered in a group setting at the participating school. Of the 5770 surveys, adolescents with more than 10 percent missing data in the entire survey were excluded. The final sample contained 4,527 cases. The adolescents were included 2,250 (49.7%) males and 2,277 (50.3%) females. Data was analyzed Pearson correlation coefficients using SPSS 12 program and structural equation model (SEM) using Maximum Likelihood estimation was employed using Amos 5.0. Results: Social support directly affects cognitive determinants. Cognitive determinants directly affect behavior determinants which directly affect BMI. Cognitive and behavioral factors mediated the relationship between social support and BMI (GFI= 0.984, CFI= 0.974, RMSEA=0.031). Conclusion: Social levels should be supportive to help adolescents have healthier behaviors. This support can be accomplished by providing frequent support to establish positive cognitive factors as the foundation of the solution to prevent overweight and obesity.