• Journal of Korean Society for Quality Management
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• v.40 no.2
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• pp.219-230
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• 2012

These days, getting a gob is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, job information sites have lots of problems with respect to satisfying customer's needs. This study is designed to explore web-site service quality factors in job information site, and relationship among characteristic web service quality, customer satisfaction, relationship quality and reuse intention. In this study we found that customer satisfaction is prior to relationship quality, which decide long-term customer relationship. And also, Trust which is one of the relationship quality and customer satisfaction affect customers reuse intent respectively. This study also found that characteristic service quality in related to job information site can be composed of four factors such as delivery of information, customization, web design and interaction. Delivery of information, web design and interaction affect trust, and web design and interaction affect customer satisfaction. And also relationship quality is prior to reuse intention.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.153-164
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• 2011

The social computing which is growing rapidly, has been scaling up the influencing power in every area and extending its activities into the political area. On the other hand, political participation trend of citizens gave rise to an innovative idea, so called 'Smart Citizens Party'. This requires the receptiveness and the openness of the party. So smart citizens party needs the smooth communication structure based on social computing as well as ICT(Information Communication Technology). That is, to embody the Smart Citizens Party, social computing framework for its is required. The purpose of this study is to suggest the social computing framework as the technical base of smart citizens party. To achieve this purpose, this paper will analyze the rise of the social web and ICT & innovation of public(and political) sector, study the concept and impacts of social computing and the concept and characteristics of Smart Citizens Party, and describe the framework, its elements and its service functions of social computing.

• Journal of Information Technology Services
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• v.7 no.1
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• pp.237-254
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• 2008

Government itself produces a vast amount of highly valuable information, and the internet increases its potential social and economic value. So far, government provide web services that is web 1.0 style. To meet the user's needs, that is online collaboration and sharing, government web services also change to web 2.0. This paper argues that government could now grasp the opportunities that are emerging in terms of web 2.0. Current policy and action is not yet adequate to grasp these opportunities. So, this study focused on the strategic development of electronic government services based on web 2.0. For the purpose, we reviewed the web 2.0 cases and former electronic government services. And then, we defined government 2.0 that is electronic government services based on web 2.0, and provided reference model of government 2.0. Government 2.0 reference model will help the administrators to find better ways to use the technological infrastructure and save efforts for trial and errors from the lack of systematic approach.

• Knowledge Management Research
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• v.12 no.5
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• pp.41-57
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• 2011

Social commerce is simply a kind of e-commerce by adopting SNS(Social networking service). It has been spread as SNS is widely used all over the world. In this situation, companies attempt to make the best use of social commerce to understand its advertising effect and to sell more products and/or services they provide. Although social commerce is a recent trend in Korea, it is necessary for companies to find a way to effectively adopt and utilize the social commence. Therefore, the focus of this study is to identify critical success factors for social shopping. We generated 40 items to measure 8 constructs. Using data collected from 300 respondents who have experienced both SNS and social shopping, we analyzed our model and its hypotheses. The analysis result shows that social shopping customers don't use SNS to get information when they purchase products and/or services in social shopping web sites.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.173-184
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• 2014

As social network services has become one of the most successful web-based business, recommendation in social network sites that assist people to choose various products and services is also widely adopted. Collaborative Filtering is one of the most widely adopted recommendation approaches, but recommendation technique that use explicit or implicit social network information from social networks has become proposed in recent research works. In this paper, we reviewed and compared research works about recommendation using social network analysis and collaborative filtering in social network sites. As the results of the analysis, we suggested the trends and implications for future research of recommendation in SNSs. It is expected that graph-based analysis on the semantic social network and systematic comparative analysis on the performances of social filtering and collaborative filtering are required.

• Spatial Information Research
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• v.14 no.3 s.38
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• pp.261-270
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• 2006

With the development and invention of computer and internet, GIS (Geographic Information System) has provided diverse services to users. Web 2.0, the next generation web, has been developed to create a new business by accumulating and structuring information from many users. The characteristics of Web 2.0 are blog, longtail distribution, SNS, DCC, collective intelligence, and so on. This study proposes a GIS 2.0 service model to maximize the introduction effect and use of GIS by the method that two-way communication and the participation of consumer, characteristics of Web 2.0, are used to build more practical GIS rather than providing spatial information in one-way and simple inquiry oriented way.

• Journal of The Korean Association of Information Education
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• v.16 no.1
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• pp.1-10
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• 2012

The purpose of this paper is a study of survey about teachers' attitude and recognition of education using newest information technology such as s-learning, social network and Web 3.0. We researched for elementary school teachers about recognition of the newest IT trend, educational necessity and effect of the newest IT. As a result, recognition and understanding of the newest IT is low but teachers think that effect of education using the newest IT is very high. Moreover, they have a lot of will for using the newest IT devices and training about the newest IT. However, it shows that they are diffident of taking charge of the newest IT and teaching for students using it. Also, the results showed different tendency as generations. This study would be a important role for deciding on direction of informatics education for 21C.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.98-101
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• 2011

Recently with the advent of Web 2.0 mashups are Web services, a new concept is in the spotlight. Mashups with Web services, such as a new concept for the purposes of an individual's social networking community type social network service web service coming seeping deep into our lives was a huge pillars. The structure of the network of one-way, tweeter and horizontal moves are also suitable for biased information. People from twitter's vast social network that matches their area of interest and share information with people who are wanted. In this paper, we develop the smart retweet mashup service that matching areas of interest for the purpose of sharing information between people. To selectively share information and consideration, additional information is required. Information derived from user-specified area of interest by region and share information is selectively targeted.

• Asia Marketing Journal
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• v.21 no.3
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

• Journal of Internet Computing and Services
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• v.8 no.5
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• pp.1-10
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• 2007

Recently, the web 2.0 services which appear by exponential extension of the Internet can be expressed with the changes in the quality of structural evolution and in the quantity of increasing users. The structural base is in user participational architecture, the web 2.0 services such as Blog, UCC, SNS(Social Networking Service), Mash-up, Long tail, etc. play a important role in organization of web, and grouping and searching of user participational data in web 2.0 is broadly used by folksonomy. Folksonomy is a new form that categorizes by tags, not classic taxonomy skill. it is made by user participation. Searching based on tag is now done by a simple text or a tag cloud method. But searching to consider and express the relations among each tags is imperfect yet. Thus, this paper provides the relational searching based on tags using the relational graph of tags. It should improve the trust of the searching and provide the convenience of the searching.