• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.560-572
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• 2012

This study examines the influence of fashion accessories on how men of different ages are perceived, as well as how the social values of the perceiver affect the image evaluation process. For the purpose of this study, men's accessories were limited to glasses, ties, and hats. A quasi-experiment was conducted in which 358 female university students in Seoul examined two men, one in his 30s and the other in his 60s. The social value included materialism and hedonism with higher and lower group. Factor analysis revealed three main factors with regard to men's image based on age and accessories: professionalism, morality, and preference. The findings indicated that wearing accessories can affect how men are perceived, and the perceivers' social values are at play throughout the process. Glasses enhanced a professional image in men, while ties amplified professionalism and morality. Morality and preference for the older man were heightened when he wore a fedora and a hunting cap. Taking social values into account, perceivers with a higher level of materialism associated a man with a navy blue tie more strongly with professionalism. Perceivers who possessed more hedonistic traits preferred a man wearing a cap. The subjects considered the man in his 60s as having a higher level of professionalism when he wore casual hats such as a cap or a cloche. The results of this study suggest that social values such as materialism and hedonism play a part in how people perceive men wearing accessories.

• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.5-15
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• 2018

The biggest characteristic of Social Network Game(SNG) is that games are played through competition and cooperation with the actual acquaintances based on SNS. Even though such competition and challenge spirit have been dealt importantly as preceding factors having influence on the flow in games in the existing game area, it is rare to find researches deeply considering the characteristics of ranking competition between acquaintances in SNG. Moreover, it was not considered that such acquaintances could be the targets of competition and also challenge at the same time in SNG. Therefore, this study examined the achievements(big differences in ranking, small differences in ranking) of the targets for comparison and closeness(strong ties, weak ties) with the targets for comparison as factors having influence on competition and challenge spirit, and also empirically analyzed the influence of such factors and interactions between factors on players' competition and challenge spirit in the ranking competitive society, by analyzing the characteristics of ranking competition between acquaintances in the mobile puzzle, SNG based on SNS through the analysis on the preceding research on the self-evaluation maintenance model of the social comparison theory. In the results, when preferentially exposing competitors with small difference in ranking and also exposing competitors with stronger ties, players' competition is stimulated, so that it can improve their challenge spirit. Such results of this study can be expected to a lot contribute to the actual design work of SNG ranking table contents.

• Asia Marketing Journal
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• v.2 no.2
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• pp.1-12
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• 2000

연고가 소비자들의 제품구매와 점포선택에 영향을 미치는 것으로 보인다. 그러나 이에 대한 실증적인 연구가 밝표된 적이 거의 없다. 본 논문에서는 관계마케팅의 관점에서 세 가지의 사회적연고의 형태가 소비자의 만족, 신뢰, 압박감에 어떠한 영향을 미치는 가를 검증하였다. 대체적으로 종교적 관계나 가족적 관계는 소비자의 만족, 신뢰와 압박감에 영향을 미치는 것으로 나타났다.

• Journal of the Korean Home Economics Association
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• v.36 no.11
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• pp.157-182
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• 1998

The primary goal of this study is to identify disintegration and reconstruction of the family/kinship structure in the rapidly industrializing urban area, Seoul. For this purpose, detailed data about (1) the value related to the family and kinship (2) the family relationship, especially marital relationship (3) the attitude of divorce and remarriage (4) the characteristics of the social network (5) the family/kin rites and attitude about the rites are gathered. A total of 716 subjects completed structured questionnaires. Major conclusions of the study are as follows: Firstly, most of the respondents are found not to support familism and boy preference, and they show an ambivalence about the child value analyzed by concepts of the cost and reward. Secondly, most of the respondents perceive that marital relationship has been changed toward the direction of increased relative importance of wives' opinion in the decision making process within the family. However, they believe that husbands still have more power than their wives. Respondents also believe that parents have more power than their children. Thirdly, most of the respondents view divorce as an altemative to unhappy marriage. It was also shown that relatively few have negative attitude toward remarriage. Fourthly, the social network of the respondents is characterized by two distinct trends, namely, strong parent-child ties and narrowed kin relationship. Fifthly, the urbanization and the introduction of western life style have disrupted the traditional rites of passage. But ancestral rites serve to confirm family ties, especially the gathering of siblings to perform ancestral rites for parents. Therefore foreign element exist in parallel with pre-existing traditional elements.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.449-454
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• 2015

This study is done to analyze the social function of social games, propose a development model, and demonstrate predisposing factors and consequences on the model. Therefore, the predisposing variables on social functions of social games are explored through related theory and previous studies to propose the social function developing model of social games. Social function model of social games are classified in detail in terms of emotional ties, open communication, sense of belonging to a community and interaction to derive a measure for social function improvement, to prove social function improvement elements through various social network services and social game theories and to propose a social game development model.

• Information Systems Review
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• v.17 no.2
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• pp.193-218
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• 2015

The purpose of this study is to investigate the effects of closed-type SNS use (i.e., Naver Band) on the perception and behavior of the Korean Army soldiers. In contrast to open-type SNS (e.g., Facebook or Twitter), Naver Band is an online communication service system mostly based on confined offline social network. Therefore, it increases communication between acquaintances who have previously formed relationships. Although the Korean Army recently began to use Naver Band as a method of communication between soldiers, their parents/acquaintance, and Army commanders (or leaders), little research has been done about how this use directly affects army soldiers. Hence, applying the motivation opportunity ability theory of behavior, this study examines how enjoyment (Motivational factor), social ties (Opportunity factor), and social intelligence (Ability factor) affect soldiers' belongingness to their organization and organizational citizenship behavior (OCB). We also hypothesize that army soldiers' belongingness and OCB may enhance their individual performance. Survey results show that enjoyment, social ties, and social intelligence increase army soldiers' belongingness, which leads to OCB. Also, enhanced OCB increases individual performance. However, the effect of enjoyment and social ties on soldiers' OCB is non-significant and soldiers' belongingness does not have influence on individual performance. Theoretical and practical implications are presented.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.52-63
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• 2008

Virtuality is a product of the information age, and as it plays a larger role in the activities of individuals, groups and organizations, the issue of how human behavior varies between virtual and physical space has become one of the most important questions facing the management environment of today. The purpose of this article is to examine how virtuality shapes individuals' social relationships within and outside their work groups. We developed a conceptual framework that explores the links between virtuality and social network based on computer-mediated communication theory and social network theory. Using data from 172 individuals of 42 project teams in 5 global business consulting firms, we tested cross-level hypotheses. The results of hierarchical linear modeling (HLM) indicate that virtuality significantly influences individual's internal tie strength as well as external bridging ties. The results also show the effects of virtual process via CMC vary along with the virtual context.

• Korea journal of population studies
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• v.24 no.1
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• pp.123-148
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• 2001

This study explores the factors affecting emotional support between aging parents and adult children living in separate households. With a social exchange perspective on intergenerational family relationship as theoretical framework, the effects of aging parents\` demographic characteristics, potential reward resources. and need for care were tested by analyzing data collected from 2.535 persons aged 65 and over in 9,355 sample households of \`National Survey of Living Status and Welfare Needs of the Elders-1998\`. The statistical analysis of 2,205 aging parents with adult children living in seperate households reveals that the aging parents who have potential reward resources are provided more emotional support by their children than the aging parents without resources are. Findings also show that the elders who live in same households with their own children, and need help from other people with instrumental activities of daily living obtain less emotional support from their children living in separate households. The empirical findings of this study support the social exchange perspectives on family ties between aging parents and adult children living in separate households. but only 8.9 per cents of variance in degree of emotional support is explained by the variables included in the model.

• Journal of Communications and Networks
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• v.17 no.2
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• pp.100-109
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• 2015

Mobile phone carriers face challenges from three synergistic dimensions: Wireless, social, and mobile. Despite significant advances that have been made about social networks and human mobility, respectively, our knowledge about the interplay between two layers remains largely limited, partly due to the difficulty in obtaining large-scale datasets that could offer at the same time social and mobile information across a substantial population over an extended period of time. In this paper, we take advantage of a massive, longitudinal mobile phone dataset that consists of human mobility and social network information simultaneously, allowing us to explore the impact of human mobility patterns on the underlying social network. We find that human mobility plays an important role in shaping both local and global structural properties of social network. In contrast to the lack of scale in social networks and human movements, we discovered a characteristic distance in physical space between 10 and 20 km that impacts both local clustering and modular structure in social network. We also find a surprising distinction in trajectory overlap that segments social ties into two categories. Our results are of fundamental relevance to quantitative studies of human behavior, and could serve as the basis of anchoring potential theoretical models of human behavior and building and developing new applications using social and mobile technologies.

• Journal of Family Resource Management and Policy Review
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• v.13 no.1
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• pp.41-59
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• 2009

The purpose of this ethnography is to describe and analyze the wild-goose mother's everyday life, her family relationships, and her social networking. Thirteen mothers from New York, California, and Texas, U.S.A., were interviewed with an unstructured questionnaire. Their residency and everyday schedules are arranged around the children's educational conditions. They have experienced difficult relationships with Korean American immigrants, Korean students, other wild-goose mothers, and Americans. They have failed to develop their social capital effectively due to the language barrier and a cultural capital deficiency. As a kind of family strategy, this separation sometimes strengthens the spousal relationship, preventing divorce, but usually weakens the emotional ties and quality of communication between husband and wife. The acculturation gap between the mother and her children may cause the mother to become alienated and exacerbate the generational conflict.