• Perspectives in Nursing Science
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• v.10 no.2
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• pp.120-132
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• 2013

Purpose: Since the perception of the public on nurses tends to be shaped substantially by the media, this study analyzed the image of nurses portrayed in Korean medical TV dramas. Methods: This study was on five Korean medical TV dramas in recent five years selected based on their popularity. Ten coders broke into five groups of two. Full episodes of each drama were assigned to each group. The coders made assessments separately and cross-matched their analysis, checking with the Holsti's method. Results: Ten of the analyzed twenty nurses were supporting characters. They were mainly in their twenties. Only one nurse was male and 13 (65%) were staff nurses. Nurses were described as strong (30.0%), active (30.8%) and kind (40.0%). They were mostly portrayed discussing patients mainly with doctors (24.4%). In terms of their attitude toward work, they appeared diligent (37.6%) and communicative (31.6%). Conclusion: There have been positive changes compared to past studies. Despite the enhancement in the image of nurses in medical dramas, there is yet a long way for dramas to properly portray the professionalism nurses truly have. Further research is needed and diverse measures should be taken for the improvement in the social recognition of the nursing profession.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.179-188
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• 2022

This study discovers the general characteristics of B-class Emotional Advertisements and analyses their trend. A content analysis was conducted on 498 advertisements on-aired between 2015 and 2020, which were sampled from the advertisements registered in the TVCF(www.tvcf.co.kr), the largest advertisement web portal in the Republic of Korea. The analysis concludes that the B-class Emotional Advertisements, employed in a wide range of genre, is most incorporated in comedy/exaggeration genres and is on a rising trend due to 2020 COVID-19 Pandemic. Furthermore, it is confirmed that the utilization of B-class emotional advertisement has also increased in domain of non-commercial advertisements, such as Public Service Advertisements, Governmental/Organizational Advertisements, and Corporate Public Relations (PR) Advertisements. The study validates the transformation of the B-class emotional advertisements from a demonstration of an eccentric minority subculture to an epitome of a new and adventurous mainstream culture, successfully serving a central role in both the commercial and non-commercial sectors. Depicting the caricatures of the social, cultural and economic phenomenon and the recent surge of individual's depression, fatigue and pessimism, B-class emotional advertisements provide sympathetic and emotional alleviating ground for people that contributed to its rise.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.311-320
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• 2023

This paper analyzes viewers' perception of investigative journalism before and after COVID-19, and examines the direction of investigative journalism using big data. Based on the previous research set as a social science model, the relationship between words related to big data TV current affairs programs and investigative journalism in this paper was investigated before and after the appearance of COVID-19. We visualized changes in viewers' perception of investigative journalism by analyzing text data obtained through the use of Textom, with TV current affairs programs and investigative journalism as keywords. Data was collected from 2017 to June 2022 and refined for analysis. We visualized connectivity centrality using Ucinet 6.0 and Netdraw, and clustered the number of keywords and their frequency using Concor analysis. Our study found a clear change in viewer perception before and after the pandemic. As an implication of this thesis, big data analysis was conducted with the investigative journalism as the main keyword, and the direction of the investigative journalism was presented based on the analysis. Furthermore, based on previous research, we suggest effective approaches for investigative journalism after the pandemic to better engage viewers.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.127-138
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• 2012

Unlike the first generation of Korean Wave (Hallyu 1.0), which mainly refers to the exports of Korean TV dramas via broadcasting systems, the New Korean Wave (Hallyu 2.0) era has been brought by K-pop (Korean popular music) via the rapid growth of social media. The purpose of this study is to understand the impact of this significant shift in media on global fans and their way of adopting Korean cultural goods from a social capital perspective, in order to draw some implications for the current Korean content industries. Most global fans of K-pop are young and use social media to access digital content and share their opinions spontaneously. SNS providers such as YouTube and Facebook not only act as information providers to usher the fans to online music retailers; but also function as links between these fans and cultural producers by turning bonding social capital into bridging social capital. Telecommunication and advertising companies participate in this market as a third party by providing funds for supporting digital circulation and distribution. In this multi-sided market with the interdependent agents, it is extremely important to secure a platform that leads the evolution of its business ecology. Without owning the platform, there is also a very little chance to produce linking social capital as a means to maximize the impact of New Korean Wave.

• Journal of Multimedia Information System
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• v.4 no.4
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• pp.301-306
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• 2017

This study is intended to analyze colors felt in TV commercials among video contents, to provide basic resources of color plan that can be applied to production of contents and to help acceptors to change their mood and to lower depression levels. Many studies have revealed the obvious correlation between depression and suicide, so the World Health Organization(WHO) recommends the importance of media by recognizing public that depression is a serious risk factor that leads to suicides and by asserting the necessity of establishing social environment for active treatment. Contents production companies have social and cultural responsibility to convey correct information and to make acceptors have positive emotions. If the result of colors that emotionally healthy people feel through this study is used for production of video contents, it will be helpful to lower the depression scale and to prevent and treat depression by providing visual comfort. In addition, it is expected to be used as an important basic resource for not only production of video contents but also color plan of industrial fields.

• Journal of Contemporary Eastern Asia
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• v.18 no.2
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• pp.49-67
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• 2019

Since returning to power in 2012, the second Abe administration has pressured Japanese mainstream media in various ways, from creating the Secrecy Act to forming close relationships with media executives and promoting anti-journalism voices on social media. This article focuses on the growth of a jingoist group called the 'Net-rightists' ('Neto-uyo' in the Japanese abbreviation) on the Internet, which has been supporting the right-wing government and amplifying its historical revisionist views of Japanese colonialism. These heavy Internet users deny Japan's war crimes against neighboring Asian countries and disseminate fake news about the past, which justifies Prime Minister Shinzo Abe's hostile diplomatic policies against South Korea and China. Over the past years, the rightist online discourses have become powerful to such an extent that the editorials of major newspapers and TV reports shifted to more nationalist tones. Who are the Neto-uyo? Why have they emerged from the online world and proliferated to the offline world? Two significant characteristics of new media are discussed to analyze their successful media manipulation: cultural transcoding and perpetual rewriting of collective memories. These characteristics have resulted in constructing and reinforcing the data loops of the 'Daily Us' versus Them, technologically raising current diplomatic tensions in East Asia.

• Journal of the Korean Home Economics Association
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• v.23 no.4
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• pp.101-108
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• 1985

The completely answered questionnaires were analyzed for the nutrition knowledge, food habits, value orientation, and the sources of nutrition information of housewives of 20's to 40's. The subjects had a high level of perceived knowledge, that is the knowledge that each subject believed she hadm but the accuracy of the knowledge was only 51.6%. The mean nutrition knowledge score was 6.63 out of possible 15 points, and food habit score was 5.31 out of 10 points. Most of the subjects belonged to "Good" to "Fair" food habit group, which is considered to be relatively good. With increasing age and decreasing level of education, the percent of perceived knowledge and accuracy, and nutricion knowledge score were getting lower. However, the food habit score was getting higher with increasing age. This suggests that food habit was dependent more upon the length of married life than the nutrition knowledge in housewives. The corelation between nutrition knowledge score and food habit score was low. The economic area was the most concerned area of the subjects, followed by health and social. The scores of utrition knowledge and food abits of the subjects who ranked the health the highest were not different from those of economic and social. TV, radio, newspapers, and magazines were the most important sources of nutrition information.

• International Journal of Human Ecology
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• v.4 no.1
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• pp.55-70
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• 2003

The purpose of this paper is to describe the situation of everyday life of women and men in Germany and gender related aspects. Therefore social demographical data, presented tv the Office for European Statistics, Luxembourg and by German statistical data, are used. Based on this data the different roles, responsibilities, and social positions of women and men are interpreted in the context of the idea of mainstreaming gender. In comparison to other European countries, especially to the Scandinavian countries, the situation of women in Germany still has to be improved. It is a prevalent problem for women to arrange family life and working career, because the gender-related role-allocation is still an issue. Women, who are involved in looking after children, are significantly less engaged in business life, as for men caring does not make a difference, whether they are employed or not. In addition to this fact women on average earn less than men, especially for women working in higher positions. To improve the situation of women and men the German government has initiated a ‘Gender Mainstreaming Policy’ in 2000 and has taken important legal measures which make it possible to reconcile family-life and gainful employment. For Home Economists there is a need to integrate the gender dimension into a household analytical approach.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.79-88
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• 2014

The mobile instant messengers could change the lives of average citizens as much as did the telephone in the early part of the 20th century and television in the 1950s and 1960s. Researchers are debating whether the mobile instant messengers are improving or harming participation in community life and social relationships. For this study, 155 participants in two universities completed questionnaires pertaining to their own mobile instant messengers use and feelings of loneliness. We used survey data to examine the effects of the mobile instant messengers on social involvement and psychological well-being. In this sample, the mobile instant messengers were used extensively for communication. Results suggest that greater use of the mobile instant messengers were associated with declines in participants' communication with the people around which in turn creases their loneliness. These findings have implications for research and for the design of technology.

• Asian Journal for Public Opinion Research
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• v.5 no.3
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• pp.175-191
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• 2018

This exploratory study considers the difference between personal and perceived societal values related to South Korean women's role in the home, workplace, and society using eight items asked on the Korean Academic Multimode Open Survey (KAMOS), May-July 2017. Factor analysis showed that these eight items could be grouped into two categories: women's role in her family and women's in the outside world. Of the 2,000 respondents, 54.1% personally agreed that "Both the husband and wife should contribute to their family income." People in their 30s felt the largest gap between their personal and societal values; women also felt a larger gap than men. Those who watched television more were generally more conservative than those who used the Internet more. People who felt a smaller gap between societal and personal values were more likely to feel proud to be a Korean citizen. People who believe that it is better not to marry felt a bigger gap between some societal and personal values on items relating to whether a wife should work, whether a woman's housework or paid job is more valuable, and whether women's job performance is equal to men's. People who believe that divorce is sometimes acceptable were also more likely to feel a bigger difference in two items: the item about job performance and an item about whether a married woman's social status is dependent on her husband's.