• Journal of Fashion Business
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• v.17 no.3
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• pp.15-29
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• 2013

In the children's market, characters are applied to products to stimulate children to buy a product directly or to implore their parents to buy it for them. To sell characterized products, marketers consider both parents and children. This research was designed to identify which parenting style factors affect the evaluation of characterized children's fashion products and to test how parenting style affects the evaluation of value importance of characterized children's fashion products. The parenting style factors studied were first categorized as communication, children's social acceptance, educational involvement, and media exposure. Responses from 259 parents residing in Woodbury, MN, and Ellicott City, MD, were used for data analysis. A factor analysis and canonical correlation analysis were conducted. Parents with high "Susceptibility to child peer pressure" attached importance to "Social Value" when buying characterized products. On the other hand, parents who were highly involved in their child's life and frequently intervened in their "Child's TV-viewing" attached importance to educational value. Educational value was a unique contributor to the evaluation of characterized products as compared to other fashion products. Marketers can therefore leverage both the social and educational value of characterized products.

• Journal of Korea Multimedia Society
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• v.19 no.8
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• pp.1564-1573
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• 2016

With the spread of social media and mobile devices, people spend more time on online than ever before. As more people participate in various online activities, much research has been conducted on how to make use of the time effectively and productively. In this paper, we propose two methods which can be used to extract highlights and make searchable media indexes using online social data. For highlight extraction, we collected the comments from the online baseball broadcasting website. We adopted peak-finding algorithm to analyze the frequency of comments uploaded on the comments section of the website. For each indexes, we collected postings from soap opera forums provided by a popular web service called DCInside. We extracted all the instances when a character's name is mentioned in postings users upload after watching TV, which can be used to create indexes when the character appears on screen for the given episode of the soap opera The evaluation results shows the possibility of the crowdsourcing-based media interaction for both highlight extraction and index building.

• Journal of Communications and Networks
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• v.17 no.1
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• pp.67-74
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• 2015

In this paper, we propose a web-based content syndication system in which users can easily choose Internet protocol television (IPTV) contents. This system generates personalized content guide to provide a list of IPTV contents with respect to users' interests and statistics information of their online social community. For this, IPTV contents and relevant metadata are collected from various sources and transformed. Then, the service and content metadata are processed by user metadata including audience measurement and community metadata. The metadata flows are separated from content flows of transport network. The implementation of IPTV content syndication system demonstrates how to arrange IPTV contents efficiently from content providers to the end user's screen. We also show that the user metadata including online community information are important for the system's performance and the user's satisfaction.

• Journal of Fashion Business
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• v.21 no.3
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• pp.80-92
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• 2017

Fashion trend is more than a social phenomenon that multitudes of people accept as popular styles of clothing. The purpose of this study was to understand the influence of fashion trend over time and distance. Geographically thousands of miles apart, the U.S. has strongly influenced fashion in Korea, revealed by references and historic depictions collected from literature and web sites. Results of the study are summarized as five issues: First, emergence of female missionaries from the U.S. American missionaries working in the late Great Korean Empire performed a significant role importing Western culture to Korea. Second, as opportunities of education increased, women studying abroad introduced Western fashion to Koreans when they returned to Korea. They were more open to Western culture than other Koreans and moderately harmonized their Korean sentiment and Western culture, mitigating cultural shock and enabled other Koreans to accept Western culture. Third, the effect of fashionistas on media. Singers working for U.S. armies stationed in Korea and movie stars appearing in Hollywood movies profoundly affected Korean pop culture and fashion trends in Korea. Fourth, following First Lady Jacqueline Kennedy of the U.S. She was an influential figure in those days and a fashion leader as well. Lastly, acceptance of working girl fashion depicted in American television shows. American working girls depicted on American TV shows were highly admired by young Korean women, so the fashion of American working girls became a major fad among young Korean women.

• Journal of Korea Multimedia Society
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• v.23 no.4
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• pp.588-594
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• 2020

This study analyzes the current status of drone journalism in Korean broadcasting industry, with a case study of TV Chosun Company's drone use for news gathering. It analyzes TV Chosun's record of drone logs between 2014 and 2018. The log consists of date, time, news content, users, machine and on-air date. In 2014, the total of 31 cases of using drones for news gathering is identified, while in 2018, the frequency increases to 60, with a gradual, annual increase, making the total frequency of 160, during the period between 2014 and 2018. This means that the broadcasting company used the drone news gathering system every week. The analysis also reveals that the company used this drone news gathering system mostly in the metropolitan area in Korea, amounting to more than 76 per cent of its total use: 31.3 per cent in Seoul, 36.9 per cent in Kyunggi, and 8.1 percent in Incheon. The system was more frequently used in the summer and autumn than the winter and spring. Interestingly, it was first popularly used for disaster related news, but the use of drone for social and other issues is increasing every year, which may imply its diverse use in the future.

• Journal of The Korean Association For Science Education
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• v.24 no.1
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• pp.183-192
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• 2004

The purpose of this research is to suggest the way to promote housewives' understanding of science and technology, based on the survey results of the attitude toward science and technology, the scientific attitude, and the interest in science and technology of housewives in Korea. The questionnaire was developed by researchers and administered to housewives who live in Seoul to get basic information. Housewives showed slightly positive attitudes toward science and technology, and similarly positive scientific attitudes. These scores were increased as monthly income and education level were raised. Housewives' interest of the science-technology related topics (foods, health, education, leisure, social issues, cooking, housing, everyday activity) was relatively high, and the interest of foods, health, education, and leisure was significantly correlated with the scores of housewives' attitude towards science and technology and their scientific attitudes. Housewives are shown to be curious to know these topics when they were asked by their children or do not know the terms appeared in media, or purchase home appliances and food. And they get the answers in a passive way by asking their family members or by watching TV or newspapers. They preferred TV program for enhancing their understanding of science. But such program could be proper to present science knowledge but not fulfill the role to promote scientific literacy. Specially designed programs through science centers or science museums would be suggested for their lifelong education.

• Survey Research
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• v.12 no.2
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• pp.77-88
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• 2011

Korean telephone surveys have been based on telephone directory and thus criticized for considerable under-coverage. Now, Korean survey institutions progress to random digit dialing (RDD) very actively. But still most surveys are administered by quota sampling, prone to assign heavier weights to social classes with more hours staying indoor. As a practical remedy, time-balanced quota sampling scheme was proposed by Huh and Hwang (2006). This study compares two telephone surveys on TV audience environment in Korea: RDD with conventional quota sampling versus RDD with time-balanced quota sampling.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.55 no.4
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• pp.151-155
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• 2006

HVAC transmission lines must be designed to satisfy environmental regulations. Therefore it is necessary to pre-evaluate environmental problems for transmission line designer using prediction program. In this study, environmental design software, TLCALC(Transmission Line CALCulation) for transmission lines was developed as a comprehensive window program. It has 6 modules that are audible noise, radio noise, television noise, magnetic field, electric field and conductor surface gradient. TLCALC solved a few problems in use of the existing foreign tools and took several advantages as follows; (1) It is a common tool that solves calculating limitations of foreign formulas, (2) It has wide application ranges and enhances accuracy of prediction. (3) It can be applied to almost transmission line configurations in Korea. (4) Experienced designers can get the results of calculation within about 15 minutes. Because the use of TLCALC is easy and practical, this program will be usefully applied to the environmental friendly design and construction of transmission lines. In the future, it is expected that public complaints and social environmental cost will be reduced by the use of TLCALC.

• Smart Media Journal
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• v.6 no.1
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• pp.54-60
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• 2017

Recently, broadcasting companies have been faced with changes in social environment, particularly, the emergence of new media, including the internet, cable TV and DMB, and in the political environment, such as convergence in broadcasting and communications media. To cope with these changes, broadcasting companies are showing increasing interest in building new broadcasting information systems. This study presents how to develop a web-based broadcasting information system for the small and medium-sized broadcasting company. For developing the system, the study describes system configuration, business function relationship diagrams and business flow diagrams, entity relationship diagrams, major programs, and graphic user interfaces. The newly developed web-based broadcasting information system is expected to increase business productivity to a significant extent through faster decision-making and business execution in and out of the company.

• Korean Journal of Legislative Studies
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• v.23 no.2
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• pp.109-146
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• 2017

The purpose of this study is to analyze the determinants of participating in the candlelight protest for the impeachment of Park Geun-hye from 2016 to 2017. In particular, it revealed the effects of social economic factors, emotional factors, political orientation, and political attitudes and behaviors in participation of candlelight protests. To this end, the survey was conducted for candlelight participants and non-participants. The results of the study confirmed the effects of gender, ideology, political party, anger, dissatisfaction with the presidential performance, non voting activities, TV and newspaper use, and political association activities.