• Journal of Information Science Theory and Practice
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• v.11 no.1
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• pp.79-88
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• 2023

This study aimed to develop an ontology for Thai country songs by using the seven steps of an ontology development process. Hozo-Ontology Editor software and Ontology Application Management Framework were tools used in this study. Nine classes of ontology were identified: song, singer, emotion, author, language used, language type, song style, original, and content, and it was found that the song class had a relationship with all of the other classes. The developed ontology was evaluated by seeking opinions from experts in the field of Thai country songs, who agreed that the ontology was highly effective. Additionally, the evaluation employed the knowledge retrieval concept, and the precision, recall, and overall effectiveness were measured, with a precision of 92.59%, a recall of 86.21%, and an overall effectiveness (F-measure) of 89.28%. These results indicate that the developed ontology is highly effective in describing the scope of knowledge of Thai country songs.

• Korean Business Review
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• v.23 no.2
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• pp.99-114
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• 2010

This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.

• Asia pacific journal of information systems
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• v.25 no.2
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• pp.337-355
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• 2015

The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers' attitude to persuade them to choose to buy the advertisers' products instead of the competitors'. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of information for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

• Korean Management Science Review
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• v.26 no.1
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• pp.183-196
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• 2009

Customer retention has been a pressing issue for companies to get and maintain the loyal customers in the competing environment. Lots of researchers make effort to seek the characteristics of the churning customers and the loyal customers using the data mining techniques such as decision tree. However, such existing researches don't consider relationships among customers. Social network analysis has been used to search relationships among social entities such as genetics network, traffic network, organization network and so on. In this study, a customer network is proposed to investigate the differences of network characteristics of churning customers and loyal customers. The customer networks are constructed by analyzing the real purchase data collected from a Korean cosmetic provider. We investigated whether the churning customers and the loyal customers have different degree centralities and densities of the customer networks. In addition, we compared products purchased by the churning customers and those by the loyal customers. Our data analysis results indicate that degree centrality and density of the churning customer network are higher than those of the loyal customer network, and the various products are purchased by churning customers rather than by the loyal customers. We expect that the suggested social network analysis is used to as a complementary analysis methodology with existing statistical analysis and data mining analysis.

• Journal of Distribution Science
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• v.20 no.3
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• pp.33-43
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• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• Journal of KIISE:Computer Systems and Theory
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• v.26 no.12
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• pp.1516-1528
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• 1999

월드 와이드 웹(World Wide Web)에 존재하는 음란성 유해 정보는 많은 국가에서 사회적인 문제를 일으키고 있다. 그러나 현재 음란성 유해 정보로부터 미성년자를 보호하는 실효성 있는 방법은 유해 정보 접근 차단 프로그램을 사용하는 방법뿐이다. 유해 정보 접근 차단 프로그램은 기본적으로 음란성 유해 정보를 포함한 유해 정보 주소 목록을 기반으로 사용자의 유해 정보에 대한 접근을 차단하는 방식으로 동작한다.그런데 대규모 유해 정보 주소 목록의 확보를 위해서는 월드 와이드 웹으로부터 음란성 유해 정보를 자동 색출하는 인터넷 정보 검색 시스템의 일종인 음란성 유해 정보 색출 시스템이 필요하다. 그런데 음란성 유해 정보 색출 시스템은 그 대상이 사람이 아닌 유해 정보 접근 차단 프로그램이기 때문에 일반 인터넷 정보 검색 시스템과는 달리, 대단히 높은 검색 정확성을 유지해야 하고, 유해 정보 접근 차단 프로그램에서 관리가 용이한 검색 목록을 생성해야 하는 요구 사항을 가진다.본 논문에서는 기존 인터넷 정보 검색 모델이 "문헌"에 대한 잘못된 가정 때문에 위 요구사항을 만족시키지 못하고 있음을 지적하고, 월드 와이드 웹 상의 문헌에 대한 새로운 정의와 이를 기반으로 위의 요구사항을 만족하는 검색 모델인 페이지 그룹 검색 모델을 제안한다. 또한 다양한 실험과 분석을 통해 제안하는 모델이 기존 인터넷 정보 검색 모델보다 높은 정확성과 빠른 검색 속도, 그리고 유해 정보 접근 차단 프로그램에서의 관리가 용이한 검색 목록을 생성함을 보인다.Abstract Illegal and Harmful Content on the Internet, especially content for adults causes a social problem in many countries. To protect children from harmful content, A filtering software, which blocks user's access to harmful content based on a blocking list, and harmful content search system, which is a special purpose internet search system to generate the blocking list, are necessary. We found that current internet search models do not satisfy the requirements of the harmful content search system: high accuracy in document analysis, fast search time, and low overhead in the filtering software.In this paper we point out these problems are caused by a mistake in a document definition of the current internet models and propose a new internet search model, Page Group Search Model. This model considers a document as a set of pages that are made for one subject. We suggest a Group Construction algorithm and a Group Evaluation algorithm. And we perform experiments to prove that Page Group Search Model satisfies the requirements.uirements.

• Korean Journal of School Psychology
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• v.16 no.2
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• pp.159-187
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• 2019

The purpose of this study was to shed light on a role of hope in understanding the relationship between the search for meaning in life and academic satisfaction and to suggest ways to increase hope among Korean students. We hypothesized that the relationship between search for meaning in life and academic satisfaction would be mediated by hope and the positive relationship between search for meaning and hope would be strengthened by family support and friend support. We conducted two surveys to examine the hypotheses. Based on Study 1 using a sample of 190 undergraduate students, we found that the relationship between search for meaning in life and academic satisfaction was fully mediated by hope. In Study 2, we examined the four types of hope that include internal hope and three types of external hope (i.e., family, friends, and supernatural being) to extend knowledge on what features of hope mediate the relationships between search for meaning and academic satisfaction. Study 2 based on a sample of 313 high school students showed that the link from the search for meaning in life and academic satisfaction was fully mediated by internal hope and external-peers hope. The mediating effects of external-family hope and external-spiritual hope were not significant in Study 2. Also, we found that family support strengthened the positive links from the search for meaning in life to hope (Study 1) and to internal hope (Study 2) while the interactive effects of friend support and the search for meaning on hope were not significant in both studies. Based on the results, we discussed several implications, limitations, and recommendations for future research.

• Korean Journal of Social Welfare
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• v.36
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• pp.259-283
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• 1998

This research is based on the assumption that Korea's social consensus among two sides of industry and government on Feb. 2 '98 was not just temporary response to the economic crisis caused by International Monetary Fund financial fund. Some arguments on the applicability of social democracy and corporatism and D. Donnison's perspective on Democratic Socialism are employed in search of an appropriate social consensus model for Korean situation. In the process of analyzing Korean situation in historical context it becomes apparent that there is embryo of stable social consensus beyond the level of tentative social cooperation to overcome the economic crisis. The next step applying the social consensus model to the employment policy for people with disability levels up empirical and theoretical validity of this research. It casts some implications for disability labour market which demands another kind of social consensus among people with disability, employers and the government. These implications include a desirable solution for hard lives of unemployed people with disability in economic difficulties and current policy issues facing Korean government.

• Journal of The Korean Society of Integrative Medicine
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• v.9 no.2
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• pp.131-140
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• 2021

Purpose : The purpose of this study was to systematically review the studies on the effects of social story intervention on the individuals with autism spectrum disorders(ASD) to provide the basis for evidence-based practice. Methods : In order to find out the studies on the effect of social story intervention on individuals with ASD, studies published from 2011 to December 2020 were searched on Google Academic Search. The keywords used were "autism spectrum disorder AND social story". A total of 16,900 studies were searched, and from these, 12 studies were selected based on the application of the selection and exclusion criteria. The included studies comprised of 10 single subject design studies and 2 randomized controlled trials design studies. The included studies were analyzed in accordance to population, intervention, outcome measures and results. Results : As a result of analysing the subjects of the included studies, we found out that pre-school children and adolescents were the most common groups of individuals diagnozsed with ASD. In addition to ASD, the diagnosis of the subjects included intellectual disability, Asperger, and Prader-willi. We found out that there were more interventions that were mixed with other interventions, than just the pure social story interventions. In particular, video modeling was found to be the most frequent intervention. This was followed by photo-based social stories. For outcome measure, autism social skills profile was found to be the most often used standardized assessment. For a non-standardized assessment, social desired behavior was found to be the most frequently evaluated behavior, followed by personal problem behavior. Of all the dependent variables, the dependent variable reported as "effective" was the most, followed by "some effective". Conclusion : This study is organized to help the individuals with ASD, families, researchers, and therapists understand the effects of social story intervention on the individuals with ASD in an easy fashion. Further, therapists can use this study as the basic data for evidence-based practice.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.475-487
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• 2022

The purpose of this study is to comprehensively examine the facilitators and barriers to social participation of older adults in the society through systematic review of qualitative research. Through PubMed, Embase, Cochrane, data from 2012 to 2022 were collected. The main search keywords were 'elderly', 'older adults', social participation', 'engagement', 'motiv^*', 'barrier', 'facilitat^*'. 7 articles that satisfy the inclusion criteria were selected for analysis. Facilitators and barriers of older adults' social participation were analyzed. The analyzed factors were assorted into 'personal/ internal factors', 'environmental factors', 'social network factors'. The results of this study emphasize not only logistical factors, but also motivation, desire, social context of older adults' as factors to social participation. To prevent older adults' social isolation, a broad understanding of what promotes and inhibits the participation of the older adults is needed.