• Journal of Information Technology Applications and Management
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• 제21권4_spc호
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• pp.361-379
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• 2014

With the rapid increase of social network usage, there are emerging trends of adopting social information among online users in building recommendation system. This study aims to investigate whether the additional usage of social information can improve recommendation performance in recommendation system and how much the improvement can be different according to the product involvement level. As an experiment result, social information does not affect positively to the recommendation accuracy but affect significantly to the recommendation quality. Also social information contributed more sensitively to the improvement of recommendation quality in high product involvement domain.

• 한국보육지원학회지
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• 제12권4호
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• pp.1-21
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• 2016

The current study examined the effects of early social support of first-time mothers on the home environment for their preschool-aged children via the mediation of mothers' depression. The study sample included 755 first-time mothers participating in the Panel Study on Korean Children(PSKC). Using Structural Equation Modeling(SEM), the longitudinal structure from mothers' social support when the child is one year old to the quality of the home environment when the child is 4 years old was examined. The results revealed that mothers' social support at age 1 predicted social support at age 3, which in turn predicted higher quality of the home environment for their children at age 4. The mediation of depression was also significant. Mothers' social support predicted lower levels of depression at both phases and mothers' depression was significantly associated with the quality of the home environment.

• 한국노년학
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• 제38권4호
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• pp.891-903
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• 2018

본 연구는 허약의 고위험군인 후기노인의 건강관련 삶의 질 향상을 위한 기초자료를 제공하고자 허약, 사회적 지지 및 건강관련 삶의 질 간의 관계를 조사하였다. 서술적 조사연구인 본 연구를 위하여 2016년 03월 01일부터 03월 31일까지 K군에 소재하는 노인복지시설에서 75세 이상 노인을 대상으로 구조화된 설문지를 이용하는 일대일 면담을 통해 총 211명의 자료를 수집하였다. 수집된 자료는 SPSS/WIN과 Amos 18.0 프로그램으로 t-test, Pearson's correlation coefficient 및 경로분석을 사용하여 분석하였다. 80세를 기준으로 한 연령집단 간 차이검정결과, 80세 이상인 경우 유의하게 허약수준이 더 높고(t=-2.51, p=.013), 건강관련 삶의 질이 낮았으나(t=3.29, p=.001), 사회적 지지는 유의한 차이를 보이지 않았다(t=1.28, p=.201). 허약, 사회적지지, 건강관련 삶의 질 간의 상관관계 분석결과, 허약수준이 높을수록 사회적 지지(r=-.21, p=.003)와 건강관련 삶의 질이 유의하게 낮았고(r=-.65, p<.001), 건강관련 삶의 질은 사회적 지지가 높을수록 유의하게 높았다(r=.18, p=.010). 사회적 지지와 건강관련 삶의 질 사이에서 허약의 매개효과를 조사한 결과, 사회적 지지는 허약에(${\beta}=-.21$, p=.016) 허약은 건강관련 삶의 질에 유의한 직접효과를 미치나(${\beta}=-.06$, p=.004), 사회적 지지는 건강관련 삶의 질에 유의한 직접효과를 미치지 않고(${\beta}=.00$, p=.562) 허약을 매개하여 유의한 간접효과를 미쳐(${\beta}=.01$, p=.012) 사회적 지지와 건강관련 삶의 질 사이에서 허약의 완전매개효과가 있었다. 사회적 지지는 허약을 예방하고 허약수준의 개선은 건강관련 삶의 질을 증진시킨다. 그러므로 후기노인의 건강관련 삶의 질 제고를 위해 연령별 사회적 지지 방안을 포함하는 다면적인 허약 예방 프로그램의 개발이 필요하다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.419-442
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• 2017

Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

• 한국의상디자인학회지
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• 제14권2호
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• pp.63-74
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• 2012

The purpose of this study was to find factors affecting satisfaction and intention to re-purchase fashion goods through social commerce. A questionnaire method was applied for 123 women aged from twenties to thirties, with buying experience in fashion goods through social commerce. Independent variables were service quality, fashion shopping orientation, and demographics. Factor analyses and multiple regression methods were used to analyze data. Factor analyses resulted in two factors for service quality and resulted in four factors for fashion shopping orientation. The results of multiple regression analyses showed that convenience & benefits and site layout factors of the service quality had significant impacts on satisfaction in fashion social commerce. Those two service quality factors, demographics like job, and satisfaction were shown significantly important to predict intention to re-purchase fashion goods on social commerce service. Intention to re-purchase was best explained in the model with satisfaction as an independent variable. Meanwhile, shopping orientation factors were not important in any model.

• 한국컴퓨터정보학회논문지
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• 제21권8호
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• pp.105-116
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• 2016

Corporate social media has been recently used in customer relationship management in many ways to improve product sales and company images. Not much research exists on corporate social media, Therefore, in this paper, we propose a research model to identify how corporate social media enhances corporate's CRM quality, resulting in forming customer's purchase intention. In detail, this paper is to examine how customer's perceived value of corporate social media influences CRM quality(CRM trust and CRM commitment), and then how CRM quality affects purchase intention. To this end, a total of 300 questionnaires were used from online panel respondents to test research hypothesis. The findings showed that service performance value and monetary value were major determinants of CRM trust, however, there was no association between brand integration value and CRM trust. In addition, the effects of service performance value and brand integration value on CRM commitment were found whereas monetary value had no effect on CRM commitment. The results also showed that CRM trust and CRM commitment played a critical role in forming of purchase intention. Theoretical and practical Implications are discussed.

• 한국병원경영학회지
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• 제17권4호
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• pp.116-132
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• 2012

The purpose of this study is to discover the influence of customer's awareness toward corporate social responsibility(CSR) activities to service quality perception of the hospital. The survey was conducted on 211 patients at the general hospital in Seoul from April 2 to 30 in 2012. For the statistical analysis of data, ttest, ANOVA, and hierarchical multiple regression analysis were implemented. The results of the study were as follows. First, The personal tendency toward CSR was different by social groups. The elderly showed more tendency toward CSR. Second, there was a statistical significant relationship between the personal tendency toward CSR and the number of perceived CSR activities. Third, the effects of CSR activities were different from the perception of service quality. The awareness of volunteering social activities turned out to be negative factor of service quality perception.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.155-173
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• 2010

Although online education service markets are growing fast, previous studies have been limited to the studies on media types or system qualities of online education. In order to provide timely implications for online education service providers to maintain and increase the number of users, other factors such as interactivity and community perspectives should be considered. In this study, social capital and service quality were adopted as antecedents of learning motivation. Also, service quality dimensions, as well as learning motivation, were chosen to examine its impact on intention to repurchase of online education services. Research findings show that structural and cognitive dimensions of social capital are proved as antecedents of relational capital; structural and relational social capital positively influence on learning motivation; tangibility positively makes impact on learning motivation; and intention to repurchase is positively influenced by responsiveness and learning motivation. Practical implications based on the research findings are presented.

• 감성과학
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• 제26권4호
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• pp.3-14
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• 2023

최근 소셜미디어 이용이 심리적 웰빙에 미치는 영향이 부각되고 있으나 어떤 요소가 소셜미디어 상에서의 관계의 질을 예측할 수 있는지에 대한 연구는 상대적으로 드물다. 본 연구는 머신러닝 기법을 이용하여 COVID-19로 인한 자가격리 동안 인스타그램 활동과 외로움, 우울 등의 심리 상태가 소셜미디어 상에서의 관계의 질을 예측할 수 있는지 알아보고자 하였다. 성인 95명을 대상으로 자가격리 중과 자가격리 해제 후 시점에서 외로움, 인스타그램 활동, 소셜미디어 상에서의 관계, 우울 등에 대해 자기보고식 설문에 응답하도록 하였다. 그 후, 다차원 척도법과 표상유사성분석, 분류분석을 각 시점에 대해 수행하였다. 다차원척도법 결과, 1차원에서 인스타그램 이용 시간과 우울이 다른 변인들과 구별되었으며, 2차원에서 외로움과 수동적 이용이 다른 변인들과 구별되었다. 그 후 소셜미디어 상에서의 관계의 질의 고,저 집단에 대해 표상유사성분석을 실시한 결과, 소셜미디어 상에서의 관계의 질이 높은 집단은 낮은 집단보다 자가격리의 영향을 더 많이 받는 것으로 나타났다. 분류분석 결과에서도 소셜미디어 상에서의 관계의 질 예측 변인이 사회적 고립의 여부에 따라 달라지는 것으로 나타났다. 따라서 본 연구의 결과는 사람들이 사회적 고립 상황에 있지 않을 때 인스타그램 이용 변인과 심리적 변인이 소셜미디어 상에서의 관계를 더 잘 예측할 수 있음을 시사한다.

• 대한간호학회지
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• 제32권4호
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• pp.539-549
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• 2002

This study was undertaken to examine the degree of quality of life and to analyze the factors affecting those quality of life in middle-aged men. Method: The subjects of this study were 208 men aged by 35-55 from 3 business enterprises located in Seoul and Incheon. Data collection was conducted through the use of 5 questionnaire. Result: There were significant differences in the quality of life according to marital status, religion, educational level, number of children and total house income. A positive correlation was found between quality of life and all independent variables i.e., health promoting behaviors, health perception, social support, self-esteem and self-efficacy. Stepwise Multiple Regression Analysis revealed that the most powerful predictor was self-esteem. Self- esteem, health perception, health promoting behaviors, marriage, and social support accounted for 65% of the variance in quality of life in middle-aged men. Conclusion: All independent variables i.e., health promoting behaviors, health perception, social support, self-esteem and self-efficacy were related with quality of life in middle-aged men. Therefore it is necessary to develop the nursing intervention with these variables to increase the quality of life for middle-aged men.