• Title/Summary/Keyword: Social Preference

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Effects of the Dominance, Influence, Steadiness, and Conscientiousness (DISC) personality type on the major satisfactions and job preferences of dental hygiene and dental technology students (치위생과 및 치기공과 학생의 DISC 행동유형이 전공만족도 및 직업선호도에 미치는 영향)

  • Chang-Hee, Kim;Hyeong-Mi, Kim;Esther, Choi;Min-Soo, Han;Eun-Ja, Kwon
    • Journal of Korean Dental Hygiene Science
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    • v.5 no.2
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    • pp.85-96
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    • 2022
  • Background: This study was aimed at determining the relationship of the Dominance, Influence, Steadiness, and Conscientiousness (DISC) personality type with the major satisfactions and job preferences of dental hygiene and technician students. Methods: We enrolled 264 dental hygiene and technician students from a junior college in Chungcheong-do. A questionnaire survey was conducted to determine the DISC behavior type, major satisfaction level, and job preference of the participants. Statistical analyses were performed with the independent-samples t-test, one-way analysis of variance, and multiple regression. Results: Dental technician students had higher major satisfaction (p< .001) and preferred jobs with potential for growth (p= .020) or matching their vocation and interests (p= .013) compared to dental hygiene students. Factors influencing major satisfaction were grade (β= .160, p= .008) and a social personality type (β= .146, p= .070). Factors influencing preference for jobs with high growth potential were the personality type (β= .236, p= .001), grades (β= .157, p= .002), and major satisfaction (β= .429, p< .001). The conscientiousness personality type was conducive to preferencefor jobs with high growth potential. The steadiness personality type was conducive to preference for jobs aligned with vocation and interest (β= .249, p= .004). The conscientiousness personality type (β= .137, p= .041) and high major satisfaction (β= .193, p= .003) were conducive to preference for jobs with a satisfactory working environment. Conclusion: The results of this study could serve as a basis for customized career counseling and education programs according to personality types.

The Influence of Consumers' Knowledge for Corporate Social Responsibility on Brand Evaluation: Focusing on Chinese Consumers (기업의 사회적 책임에 대한 소비자의 지식이 제품브랜드의 평가에 미치는 영향에 관한 연구: 중국 소비자를 중심으로)

  • Park, Kyungsin;Lee, Sooyoung;Park, Sunrae
    • Knowledge Management Research
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    • v.12 no.5
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    • pp.89-100
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    • 2011
  • Both industrial interest and academic research are increasingly focusing on the need to institute a business environment whereby Corporate Social Responsibility (CSR) assumes a major role. It is suggested that four kinds of responsibilities constitute total CSR: economic, legal, ethical, and philanthropic responsibilities. Consumers tend to obtain positive perceptions toward the companies which collectively or partially fulfill these responsibilities. Moreover, the company image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of CSR level evaluation on overall brand evaluation in China, where active competitions among global brands exist.

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A syudy on Renter's Response to Plannin of National Rental Housing for Improving Social Integration (임대주택 주동계획의 사회통합적 증진에 대한 임차인 반응 연구)

  • Kim, Kyoung-Yeon;Lee, Yeun-Sook;Park, Min-Ah;Heo, Yun-kyung
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.102-107
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    • 2008
  • The National Rental Houring has been built for solving the lack of house for the low-income group. However the national rental housing that the low-income group didn't feel aliention' we should improve the quality of National Rental housing. The purpose of this study aims to identify the facts for improving the social integra as the preference of Rental lived in Gwangju. The findings are as follows. The residents had marginal characteristics such as low income, the aged and were satisfied with the residential environment so they want to stay there as long as they can. However, they were dissatisfied with the scale of housing, housing facilities. Therefore, It is important to improve housing condition witch they enhance their self existence.

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"How can you live without using Snapchat?" Practical Study for the Usage of Facebook and Snapchat in the Kingdom of Saudi Arabia

  • Alghamdi, Deena
    • International Journal of Computer Science & Network Security
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    • v.21 no.12spc
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    • pp.579-585
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    • 2021
  • This study aims to provide an in-depth description of the practices of social media users in the Kingdom of Saudi Arabia (KSA)-specifically the users of Facebook and Snapchat-and the reasons for these practices, the decisions made, and the people involved. Qualitative methods were used to collect data in two rounds from 53 participants. The data analysis shows a clear preference for Snapchat over Facebook among the participants, as shown in their using the application many times daily and in the creation and use of new words derived from the application's name. On the other hand, one of the main reasons mentioned by the participants for not preferring Facebook was the unclear policy of security and privacy used in the application. This reason is important for all social media users, but, in particular, it is crucial for female users, as shown in the data. This is important for the designers and policymakers of the social media applications to understand and consider, as it would help them improve the current applications and create new ones.

Preference for Spatial Planning Elements of Common Spaces in Senior Congregate Housing according to Pre-Senior Citizens

  • Hong Yi-Kyung;Oh Hye-Kyung
    • International Journal of Human Ecology
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    • v.6 no.2
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    • pp.85-94
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    • 2005
  • The purpose of this study is to analyze the preference of spatial elements for common space planning in senior congregate housing. For the study, 500 potential consumer's residing in Seoul was surveyed using the questionnaire in the social survey methodology. As for the common spaces, gardens, treatment, and exercise rooms were preferred. A combination of both separate and group arrangement of the buildings was preferred, indicating that people wanted separation of the common space and the individual living units. Second, people preferred sharing parts of the common space with their neighbors and as is the traditional custom, preferred to take off their shoes at the entrance to individual units. Third, for the furniture and facilities, they wanted the manager room in the lobby, the small meeting rooms in the public dining room, a fitness center in the activity room, the rack or alcove to store items in front of an individuals unit in the hallway, a chair to sit down in the elevator, and the chair to rest on the stairway landing. Fourth, in terms of priority for planning the senior citizens' community housing, safety, familiarity like a regular home, reduced isolation and loneliness, sense of belonging, economic factors, aesthetic appreciation, daily life supplement, variety, and self-identity were answered in that order.

A Study on the Design of Major Living Spaces and Facilities for the Aged($^{\circ}$)-Toward Basic Conceptualization- (실버타운의 주요 생활공간과 시설물의 디자인에 관한 연구(I)-기본개념의 정립을 중심으로-)

  • 오인완;이인수
    • Korean Institute of Interior Design Journal
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    • no.12
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    • pp.25-32
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    • 1997
  • The fast growth of the elderly population and nuclear families have been creating substantial needs for residential facilities of aged people in Korea. In this study, reviews on housing preference and physical constraints have been performed based on previous researches. In this study, the results of the analyses propose developmental strategies for the elderly housing in Korea as follows: 1)Housing preference and other psychological trends of Korean elderly are rooted in changeable condition of the emotion and lack of knowledge. Therefore, the housing preference of the Korean elderly should not be considered a fixed reflection ; rather, it should be regarded as a continuously adjusted trends according to later experience and emotional status after residing in the elderly care facilities. 2)Design of elderly housing should be guided within two principles of easy access and high usability. The principles also require maximazation of social interactions among frail elderly residents on age-segregated structure. 3) The experiment among 201 frail elderly shows that each shower stall should accommodate 5-by-5 feet square for wheelchair u-turn, and 48 inch height for kitchen topsink. Finally, the experiment shows that ramp slope of the ederly housing should be within 1/16 and 1/20.

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The Analysis of Present Status and Residents' Design Preference on a Fitness Center in Apartment Complex - Focused on the Resting Space of Fitness Center - (공동주택 부속 휘트니스센터의 이용현황 및 디자인 선호도 분석 - 휴게공간을 중심으로 -)

  • Choi, Jung-Min
    • Korean Institute of Interior Design Journal
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    • v.16 no.1 s.60
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    • pp.56-64
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    • 2007
  • Community facilities in apartment complex have been developed through residents' needs for housing environmental amenities and social trend for 'Well-being' combined with marketing competition among construction companies. But community facilities and fitness centers which are in the initial stage of development are not well fit with residents' needs because the designers plan the community facilities without considering on residents' life-style and preference. This study investigates the present status of fitness center, and surveys the residents' preference for the proposed fitness center design. The result includes that fitness center users in apartment complex want a convenient and comfortable resting spaces similar level with those in fitness center of mixed-use residential building. A resting space provides opportunity that community members meet each other as well as they can rest after exercise. The result also shows that the fitness center users prefer wood floor and wall as interior finishing materials in exercising space and resting space, which users think, gives more comfortable and splendid feeling.

The Study on Cultural Communication and Shopping Benefit in Fashion Cultural Complex Space (패션복합문화공간의 문화커뮤니케이션과 쇼핑추구혜택에 관한 연구)

  • Kim, Ju Hee
    • Korean Journal of Human Ecology
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    • v.23 no.2
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    • pp.329-341
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    • 2014
  • This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.

Evaluative Criteria and Brand Preference by Motivations for Clothing Purchases among Chinese Female Consumers (중국여성소비자의 의복구매동기에 따른 의복제품평가기준과 브랜드 선호도)

  • Kim, Hyun-Sik
    • The Korean Journal of Community Living Science
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    • v.20 no.1
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    • pp.123-134
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    • 2009
  • The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

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A Study on the Patterns and Preference of Eating Out of Workers in JinJu (진주시내 직장인의 외식이용실태 및 선호도 연구)

  • Kim, Ju-Young;Kim, Seok-Young
    • Journal of the Korean Society of Food Culture
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    • v.17 no.2
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    • pp.171-184
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    • 2002
  • The survey was conducted from Sep. to Oct. 2001 by questionnaires in order to investigate the patterns and preference of eating out of 321 workers men in JinJu. The frequency of eating out was different with the age of subjects and the purpose for which meals were eaten. However the price of a meal was not different with the purpose of eating out except for purchasing foods at lunch or dinner. Even though small group in 30s and 40s over aged, there are some peoples willing to pay for expensive foods for family or friends. So it needs to develop luxury food items which appeal to these target customer groups. Bibimbab(rice with assorted vegetables) and Naengmyun(cold noodle) had higher ranking for a lunch on the 26-list of famous dishes of commercial restaurents in JinJu. Subjects also preferred Hanjungshik(basic type of Korean menu pattern) and Haemultang(sea food casserole) for a dinner. They had preferences Hanjungshik, Sashimi, Beef Bulgogi for business, social, family meetings. They recommended Hanjungshik, Bibimbab, Beef Bulgogi, Jangeogui(grilled eel), Sashimi to foreign tourists for the best JinJu food with pride. Subjects liked Pizza, Hamburger, Soondae(Korean sausage) for a snack in a day and Pizza, Soondae, Yangnyeumtongdak(spicy fried chicken) were preferred for a snack at night.