• Title/Summary/Keyword: Social Network Service Utilization

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Utilization studies of Social Network Service : Focused on Twitter (소셜 네트워크 서비스의 활용방안 연구 : 트위터를 중심으로)

  • Yook, Ji Ae;Jung, Hyung Won;Yoo, Su Mi
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.7 no.1
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    • pp.85-93
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    • 2011
  • 2010 trend of Web services is Social Network Service. What does Social Network Service are like this? What could really be used? I also take advantage of future can I do? To elicit answers to the question of Social Network Service and the overall status of the root is used in the case Learn about the current utilization plan after the proposed research. The use of practices being applied to Social Network Service, the three theories were derived positive and negative aspects. Research based on more than the utilization of Social Network Service to build a social safety net to take advantage and use of learning aids were divided into suggestions. Utilized for building a social safety net, and when the reported channel to channel, the use of learning aids to learning that one day, one-on learning by applying the proposed total of four kinds of utilization.

Adoption Strategy for Social Network Service in Enterprise (기업의 성공적인 SNS 도입 전략)

  • Suh, Yoon-Kyo;Kim, Ju-Wan;Cho, So-Yun
    • Information Systems Review
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    • v.13 no.3
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    • pp.1-14
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    • 2011
  • In recent years, SNS (Social Network Service) has spread globally and general corporate' utilization of SNS is gradually increasing. Accordingly, the scope of utilizing SNS is expanding not only as a simple publicity of products and services but also as a communication tool among the company members, the customer service and the product development, etc. This study is examining the related cases classified by the premier activities and the supportive activities of the private companies' viewpoints of utilizing the SNS. Based on this study results, we are proposing the strategic considerations for the private companies' SNS adoption by synthesizing the results of the analytical researches of the SNS cases that support the companies' value chain and the considerations of companies' utilization of the SNS that are proposed by the various private companies' research laboratories.

Utilization Plan of SNS for Computer Utilization Ability Improvement of University Students (대학생들의 컴퓨터 활용능력 향상을 위한 SNS 활용방안)

  • Pi, Su-Young
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.587-595
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    • 2014
  • As the number of users of SNS (Social Network Service) and smart devices increases sharply nowadays, many studies on various teaching models and methodologies have been made in order to utilize SNS in education. However, there are not so sufficient studies that explore social media as a learning environment and analyze empirically its relation with the academic achievement. Since various kinds of learning experiences are required in order to foster creative talents, it is necessary to have information sharing, debate and information exchange utilizing SNS. If utilizing SNS for general computer education in a university, it will be possible to collect learners' various thoughts and opinions more effectively. Because real-time feedback can be possible in each individual space through SNS by sharing the information related to the interactions between learner and teacher or between leaner and learner and exchanging opinions each other, the learner's ability to utilize a computer can be improved. Especially SNS can provide a real-time help to solve problems for underachieved students and provide an opportunity to improve the academic achievement.

Empirical Data Analysis of a Social Network Name-Directory Service with Advertisements (광고를 동반한 소셜 네트워크 이름-디렉터리 서비스의 실험적 데이터 분석)

  • Kim, Yung Bok
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.189-203
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    • 2014
  • With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents. Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http://ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.

Case Analysis of Corporate Marketing using SNS (SNS(Social Network Service)를 이용한 기업 마케팅 사례 분석)

  • Cho, Munyong;Kim, Changsu;Cho, Hwihyung;Kim, Bumsoo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.1
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    • pp.183-196
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    • 2015
  • With widespread use of smart phones, SNS has been growing rapidly. Companies are required to do its utilization and a preemptive response. However, taking advantage of SNS is still insignificant in the companies. Compared with traditional marketing, people still consider the SNS marketing unfamiliar. This study is aimed at widening the breadth of understanding of marketing activity using SNS and inquiring into its effective applications. In an effort to achieve this research objective, first, this study analyzed the aspect of real applications by reviewing diverse practical business cases. Second, this study provided the momentum of the understanding of SNS marketing-based knowledge. The effective method of producing consumer-intimate products and services lies in customers' participation in development and production. SNS marketing is the very communication and gives ear to a customer's voice. Earnest and creative SNS marketing will play a role as a stepping-stone for businesses to move much closer to a customer.

Effects of Utilization of Social Network Service on Collaborative Skills, Collaborative Satisfaction and Interaction in the Collaborative Learning (협력 학습에서 소셜 네트워크 서비스 활용이 협력 능력, 협력 만족도, 집단내 상호작용에 미치는 효과)

  • Chon, Eunhwa
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.693-704
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    • 2013
  • The purpose of this study was to analyze the effects of social network service on the collaborative skills, collaborative satisfaction, and interaction within groups in collaborative learning. The group that used KakaoTalk, one of social network service for working on the collaborative task in the course exhibited higher collaborative skills and collaborative satisfaction (p<.05) than the group that did not use KakaoTalk. When analyzing the amount and the content of the messages produced by the group that used KakaoTalk, the amount of messages did not have an impact on the collaborative skills and collaborative satisfaction.

Influence of social network service(SNS) information on intention to dental office use (SNS 정보 활용이 치과의료기관 이용의사에 미치는 영향)

  • Park, Sun-Young;Cho, Young-Sik
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.1
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    • pp.121-127
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    • 2016
  • Objectives: The purpose of the study is to investigate the effect of social network service(SNS) information on intention to dental office use. Methods: A self-reported questionnaire was completed by 410 users of social network service between twenty and thirty years old in Seoul and Gyeonggido after receiving informed consent from July 1 to August 3, 2015. The questionnaire consisted of general profiles of the subjects(6 items), use of dental office(3 items), use of SNS(3 items), use of dental SNS(4 items), use of general SNS(6 items), application of dental SNS(6 items), and intention to dental office use(2 items). Except 8 incomplete answers, 402 data were analyzed using SPSS 18.0 program. Results: The first choice of dental office was recommendation by the acquaintances. There were close correlations between the use of SNS information and the use of general SNS information according to sex(p=0.016) and the frequency of SNS(p=0.012). The use of SNS for dental information showed a meaningful correlation with sex(p=0.003). The intention to use was influenced by sex(p=0.016) and the use of SNS for dental information(p<0.001). Conclusions: The important factor of visit intention to dental service was recommendation by the acquaintances through SNS. The appropriate advertisement of visit intention is very important to improve dental health care.

A Study on the Difference between Young and Old Generation of SNS Behavior (SNS(social network service)활용에 대한 세대별 차이 연구)

  • Hwang, Yoon Yong;Lee, Ki Sang;Choi, Soow-A
    • Journal of Korea Society of Industrial Information Systems
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    • v.20 no.1
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    • pp.63-77
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    • 2015
  • As social network service(SNS) environments have been changed and increased, people perceive SNSs as a part of their daily lives. Therefore mutual communication activities based on the Internet and its influences are expanding continuously. This paper explored the difference between consumers' emotional well-being level and social capital formed through SNSs. Given that the reason of using SNS and its utilization can be different depending on consumers, this paper also examines generation differences. Hence, we examine how the forms of emotional well-being and social capital in SNSs can be different according to each generation. We conducted a survey targeting the consumers who have an experience of using online SNS and looked into the effects of emotional well-being and social capital among generations using eighty three valid samples. In this study, we find that there are differences on the effects of the sizes and the types of social capital formed through SNS, depending on the generations. In particular, the size of social capital from younger generation was larger compared to the older generation and bridging social capital, one of social capital types, was also bigger in the younger generation compared to the older generation. Although general emotional well-being was not differentiated among the generations, we could find a generation difference by showing that older generation's negative well-being, one of emotional well-being types, was more sensitive than younger generation. Based on such results, this paper proposes SNS utilization plan sub-divided by generations, suggesting management direction of online social networks.

Application and Utilization of Social Network Resource: Concentrated on Changes of Spatial Meaning (소셜 네트워크 리소스(Social Network Resource)의 적용과 활용 -공간적 의미의 변화를 중심으로-)

  • Lee, Byung-Min
    • Journal of the Economic Geographical Society of Korea
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    • v.16 no.1
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    • pp.50-70
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    • 2013
  • The creation of new economic paradigm shift in creative economy age have influence on the characteristics of social networks and space, it leads to the formation of new relationship in space depending on social network service development. In this paper, it gives a name to 'social network resource' the power affecting these features and to find the meaning of spatial changes in the economic geography perspectives. 'Social network resource' shows the characteristics of openness, sharing, participation and cooperation, with features of encompassing all the features of local and global characteristics in space. This features are related the meaning of 'trans-locality' and can be found in the case of 'WikiSeoul.com (http:/www.wikiseoul.com)', Seoul's social knowledge sharing web platform. In particular, physical resources, human resources, information resources, and the characteristics of the relationship as a resource features was found and these features appear in space is projected to the space of social relations, it reflects the characteristics of qualitative space regarding social network resource.

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Implementation of SNS Integrated Channel based on Facebook (페이스북 기반의 SNS 통합 채널 구현에 관한 연구)

  • Choi, Kwang-Don;Ra, Jong-Hei;Lee, Jae-Sook
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.245-249
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    • 2012
  • The rapid adoption of smartphones led to using SNS(Social Network Service) and many organizations use of SNS as a strategic tool for marketing. Utilization of SNS in the organizations separately operated each channel due to technical problems with SNS. So, the channel separations is required much more operation and management cost to organizations. In this paper, we apply to HTML5 as the web standard technology, and implement to the integrated channels, and the result showed.