• Title/Summary/Keyword: Social Network Data

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Effects of Centrality on IT Usage Capability : A Perspective of Social Networks (조직 내 중심성이 IT활용능력에 미치는 영향: 소셜네트워크 관점)

  • Kim, Hyo-Jun;Kwahk, Kee-Young
    • The Journal of Information Systems
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    • v.20 no.1
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    • pp.147-169
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    • 2011
  • In organizations, evaluating the competency of individuals through the position or status has many limitations. To overcome these limitations, this study analyzes the organization's informal network using social network analysis. We measured out-degree centrality and in-degree centrality by making use of social network analysis technique. Out-degree centrality is interpreted as 'madangbal' in that actors actively help other people, while in-degree centrality is interpreted as 'prestige' in that other people want to have a relationship with. This research examines the effects of individual's 'prestige' and 'madangbal' in the instrumental network and communication network on IT competency. We carried out empirical analysis using social network data that were collected from undergraduate students. The result reveals that relationship between IT competency and centrality in the instrumental network is statistically significant, while relationship between IT competency and centrality in the communication network does not show significant results.

A Study on Social Network of Library Information User (도서관 정보 수요자를 위한 소셜 네트워크 서비스 도입에 관한 연구)

  • Cho, Jane
    • Journal of Korean Library and Information Science Society
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    • v.39 no.2
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    • pp.169-186
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    • 2008
  • Social Network has been known as friendship basis human relation service in online network. But a broad sense of Social Network can be explained as a mechanism which makes web evolve to information-ecosystem by human relation and network data which has been generated by the mass of people's cooperation and interchange. Social Network has been expanding their domain from friendship basis relation service to broad social relationship focus of matter of concern. It has been applied to diverse domain. Library community begins to take an interest in Social Network concept to apply user's interchange for information. This paper considers the concept of Social network and it's appliance to a library service. For the more, suggest basic element for vitalizing library user's Social network.

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A Study on the Application of Social Network Analysis for Expanding the use of Spatial Data in Local Government (지방자치단체의 공간 Data 활용 확대를 위한 Social Network Analysis의 적용 방안 연구)

  • Kim, Ho-Yong;Lee, Sung-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.3
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    • pp.80-91
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    • 2008
  • The Purpose of this study is the applicaion of social network analysis for expanding the use of spatial data in local government. Spatial data generated from UIS projects play very important roles as a means of supporting decision making and solving complicated urban problems, but the utilization of the spatial data has not reach the expected level, considering to the huge amount of investment. Accordingly, there should be efforts in efficient management of spatial data, establishment of a sharing system, and expanded utilization of spatial data. Social network analysis applied to this research is a theory that explains the behaviors and patterns of units forming the system and measures distances between nodes, strength, etc. based on relations among nodes forming the network and the structural characteristics of the network. According to the results of surveying civil servants who were using spatial data on Busan Metropolitan City, obstacles to the sharing of spatial data were mostly non technical factors related to data users' attitude and their relations with circumstances. In order to expand the use of spatial data, this study performed social network analysis that applied the theory of planned behavior and examined the flow of spatial data, and by doing so, we analyzed related personnel's perception, identified obstacles to data sharing, and suggested a framework for promoting the expanded utilization of spatial data.

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Towards efficient sharing of encrypted data in cloud-based mobile social network

  • Sun, Xin;Yao, Yiyang;Xia, Yingjie;Liu, Xuejiao;Chen, Jian;Wang, Zhiqiang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.4
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    • pp.1892-1903
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    • 2016
  • Mobile social network is becoming more and more popular with respect to the development and popularity of mobile devices and interpersonal sociality. As the amount of social data increases in a great deal and cloud computing techniques become developed, the architecture of mobile social network is evolved into cloud-based that mobile clients send data to the cloud and make data accessible from clients. The data in the cloud should be stored in a secure fashion to protect user privacy and restrict data sharing defined by users. Ciphertext-policy attribute-based encryption (CP-ABE) is currently considered to be a promising security solution for cloud-based mobile social network to encrypt the sensitive data. However, its ciphertext size and decryption time grow linearly with the attribute numbers in the access structure. In order to reduce the computing overhead held by the mobile devices, in this paper we propose a new Outsourcing decryption and Match-then-decrypt CP-ABE algorithm (OM-CP-ABE) which firstly outsources the computation-intensive bilinear pairing operations to a proxy, and secondly performs the decryption test on the attributes set matching access policy in ciphertexts. The experimental performance assessments show the security strength and efficiency of the proposed solution in terms of computation, communication, and storage. Also, our construction is proven to be replayable choosen-ciphertext attacks (RCCA) secure based on the decisional bilinear Diffie-Hellman (DBDH) assumption in the standard model.

Analysis and Application to Customers' Social Roles Using Voice Network of a Telecom Company (이동통신사의 통화 네트워크를 이용한 고객의 사회적 역할 분석 및 활용방안)

  • Chun, Heui-Ju
    • The Korean Journal of Applied Statistics
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    • v.24 no.6
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    • pp.1237-1248
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    • 2011
  • Social network analysis(SNA) has been recently applied to business areas such as social network services (such as Facebook and Twitter). In addition, the mobile telecommunication field attempts to analyze CDR(call detail record) data and apply customer relationship management and customer churn management through the use of social network analysis. The paper analyzes links between ego and alter based on ego-network and discovers four kinds of customer roles and then provides insights as a tool for customer relationship management or customer management.

Mammography Screening according to Breast Cancer Disease and Social Network Characteristics of Married Korean Women (기혼여성의 유방암과 사회연결망 특성에 따른 유방촬영술 수검행위)

  • Ko, Yun-Hee;Kim, Sue;Kim, Gwang-Suk;Chang, Soon-Bok
    • Women's Health Nursing
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    • v.17 no.2
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    • pp.157-168
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    • 2011
  • Purpose: This study was done to examine differences in mammography screening according to breast cancer and social network characteristic. Methods: Data were collected from 187 married women 35 years and older who were using public health centers, health promotion centers, cultural centers, obstetrics and gynecology hospitals or other relevant community sites. Data were collected between October 24 and December 4, 2008. Data were analyzed using the SPSS/WIN 15.0 program. Results: The participation rate for mammography screening was 35.3%. The following general and breast cancer characteristics showed statistically significant differences: religion, family incomes, regular medical-care, general health examinations during past 2 years, and history of breast disease. The following social network characteristics showed statistically significant differences: social norms and subjective norms. Using logistic regression analysis, regular medical-care, breast cancer risk appraisal, social norm, and subjective norms were highly predictive of subsequent mammography. Conclusion: The results of this study indicate that it is important to develop and provide tailored intervention programs through integrated socially mediated programs. By consciously including social network and support systems, breast cancer detection efforts would not end as a one-time event, but naturally build on network structure of adults women, thus facilitating regular mammography screening.

Implementation of Social Network Services for Providing Personalized Nutritious Information on Facebook (개인화 영양정보 제공을 위한 소셜 네트워크 서비스 활용방안)

  • An, Hyojin;Choi, Jaewon
    • The Journal of Society for e-Business Studies
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    • v.19 no.4
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    • pp.21-30
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    • 2014
  • Personalized data of users at social network service can be used as a new resource for providing personalized nutrition information. Although providing personalized information for nutrition using social data, there are a few studies on providing personalized nutrition information with customized user preference based on social network service. The purpose of this study is to implement the clustering of data analysis with collected personal data of Facebook users. To find out the method for providing personalized information, this study described an effective method for providing nutrition information by analyzing web posting on Facebook that can be called a typical social network service. According to the result from clustering, sodium and sugars were important variables from diet of user. Furthermore, the importance of elements of user's diet has some differences according to vendor/manufactures.

The Effect of Social Network on Information Sharing in Franchise System (프랜차이즈시스템의 사회연결망 특성이 정보공유에 미치는 영향)

  • Yun, Han-Sung;Bae, Sang-Wook;Noh, Jung-Koo
    • Journal of Distribution Research
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    • v.16 no.2
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    • pp.95-118
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    • 2011
  • The purpose of this study is as follows. First, we investigate empirically the effects of social network properties such as social network density and centrality of a franchisee on its information sharing with various subjects such as the franchisor and other franchisees in the franchise system. Second, we examine exploratively if tie strength between a franchisee and its franchisor plays a moderating role on the relationship between social network properties and information sharing. The study model was established as shown in

    . We gathered 200 data from franchisees in Busan through a questionnaire survey and used 189 data for our purpose. To improve the quality of data, we selected respondents from the franchisees' owners or managers that had contacted often with their franchisor and other franchisees in the franchise system. Our data analysis began with reliability analysis, exploratory and confirmatory factor analysis, on the multi-item measures of social network density, social network centrality, tie strength, information sharing and control variables such as shared goals and ownership to assess the reliability and validity of those measures. The results were shown that the presented values satisfied the general criteria for reliability and validity. We tested our hypotheses using a hierarchical multiple regression analysis in four steps. Model 1 regressed the dependent variable(information sharing) only on control variables(shared goals, ownership). Model 2 added main effect variables(social network density, social network centrality) in Model 1. Model 3 added a moderating variable(tie strength) in Model 2. Finally, Model 4 added interaction terms between the main variables and the moderating variable in Model 3. We used a mean-centering method for the main variables and the moderating variable to minimize the multicollinearity problem due to the interaction terms in Model 4. Two important empirical findings emerge from this study. In other words, the effects of social network properties and tie strength on a franchisee's information sharing depend on subject types such as the franchisor and other franchisees in franchise system. First, social network centrality, tie strength, the interaction between social network density and tie strength and the interaction between social network centrality and tie strength all affect significantly a franchisee's information sharing with its franchisor. By the way, the interaction between social network centrality and tie strength has a negative effect on its information sharing while the interaction of social network density and tie strength has a positive effect on its information sharing. Second, both social network centrality affects significantly and directly a franchisee's information sharing with other franchisees in the franchise system. However, there does not exist the moderating role of tie strength in the second case. Finally, we suggest the implications of our findings and some avenues for future research.

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The Effect of Social Capital on Personal Happiness: A Focus on Service Inderstry Employees

  • JUNG, Myung-Hee
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.291-299
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    • 2020
  • The purpose of this study focuses on finding the influences of social capital on personal happiness by studying service industry employees. This current study utilized a questionnaire survey method which was used to collect the analysis data, from July 20 to August 10 in 2019. 281 questionnaires were gathered in Korea and the statistical analysis was conducted. This study recognized social capital as 3 independent variables and personal happiness as a dependent variable. Social capital is composed of the social network, social trust and social norms. First, the social network consisted of the satisfaction degree in one's social relations and the social interaction degree. Second, social trust is composed of the trust degree with ones neighbors in the same local area. Last, social norms are consisted of reciprocity, participation and a sense of belonging one feels in the same society. The findings of this study were as follows: first, it was found that social network, social trust, and social norms made affirmative influences on personal happiness of the employees. Second, the social network and social norms made statistically significant influences with personal happiness, but social trust was shown to not have similar influence.

Design and Development of POS System Based on Social Network Service (소셜 네트워크 서비스 기반의 POS 시스템 설계 및 개발)

  • Yoon, Jung Hyun;Moon, Hyun Sil;Kim, Jae Kyeong;Choi, Ju Cheol
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.143-158
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    • 2015
  • Companies and governments in an era of big data have been tried to create new values with their data resources. Among many data resources, many companies especially pay attention to data which is obtained from Social Network Service (SNS) because it reveals precise opinion of customers and can be used to estimate profiles of them from their social relationships. However, it is not only hard to collect, store, and analyze the data, but system applications are also insufficient. Therefore, this study proposes a S-POS (Social POS) system which consists of three parts; Twitter Side, POS Side and TPAS (Twitter&POS Analysis System). In this system, SNS data and POS data which are collected from Twitter Side and POS Side are stored in Mongo D/B. And it provides several services with POS terminal based on analysis and matching results which are generated from TPAS. Through S-POS system, we expect to efficient and effective store and sales managements of system users. Moreover, they can provide some differentiated services such as cross-selling and personalized recommendation services.