• 한국IT서비스학회지
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• 제16권3호
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• pp.167-183
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• 2017

The rapid growth of information technology and mobile service platforms, i.e., internet, google, and facebook, etc. has led the abundance of data. Due to this environment, the world is now facing a revolution in the process that data is searched, collected, stored, and shared. Abundance of data gives us several opportunities to knowledge discovery and data mining techniques. In recent years, data mining methods as a solution to discovery and extraction of available knowledge in database has been more popular in e-commerce service fields such as, in particular, movie recommendation. However, most of the classification approaches for predicting the movie popularity have used only several types of information of the movie such as actor, director, rating score, language and countries etc. In this study, we propose a classification-based support vector machine (SVM) model for predicting the movie popularity based on movie's genre data and social network data. Social network analysis (SNA) is used for improving the classification accuracy. This study builds the movies' network (one mode network) based on initial data which is a two mode network as user-to-movie network. For the proposed method we computed degree centrality, betweenness centrality, closeness centrality, and eigenvector centrality as centrality measures in movie's network. Those four centrality values and movies' genre data were used to classify the movie popularity in this study. The logistic regression, neural network, $na{\ddot{i}}ve$ Bayes classifier, and decision tree as benchmarking models for movie popularity classification were also used for comparison with the performance of our proposed model. To assess the classifier's performance accuracy this study used MovieLens data as an open database. Our empirical results indicate that our proposed model with movie's genre and centrality data has by approximately 0% higher accuracy than other classification models with only movie's genre data. The implications of our results show that our proposed model can be used for improving movie popularity classification accuracy.

• 보건교육건강증진학회지
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• 제19권2호
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• pp.73-98
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• 2002

This study was carried out to investigate the relationship between social support, social network and health behaviors as surveyed by cross-sectional study in 744 rural people aged above 30 of a community dwelling sample of one county for 6 days of July in 2000. Objectives of this study was in order to establish an effective health promotion. The sample was accrued by face to face interview of direct visiting from clustered sampling method. Interview was conducted by trained medical students with the questionnaire consisted of socio-demographic data, health behavior, social support and social network based on previous literature. The summarized results were as follows: 1. There were significant difference in the level of social support and social network by general characteristic variables except occupation and residency type(p〈0.05). 2. There were significant difference in knowledge about hypertension, smoking status, status of physical exercise, diet patterns by social support and social network in spite of variation of social support and social network subconcept(p〈0.05). And there were significant difference in alcohol drinking status, body weight control and diet pattern according to level of social network(p〈0.05). But smoking status by social support and network results opposite direction(p〈0.05). 3. There were no regular or consistent result in the relationship between social support, social network and health behavior. 4. Major predictors for health behavior on the multiple logistic regression that included general characteristic, social support and social network were age, instrumental social support and worry about health. Significant variables of multiple logistic regression for health behavior that included social support(instrumental and emotional) and social network were instrumental social support and social network. These results suggest that only a instrumental element and social network may be associated with health behavior. Inconsistent with prior research in these some item, a positive consistent relationship was not found between social support, social network and health behavior. So the study should be replicated to determined the reliability of our findings.

• 대한가정학회지
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• 제39권11호
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• pp.63-72
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• 2001

The purpose of this study was to examine the relationship of adolescents'social network and their self-perceived competence. In this study 207 seventh and ninth grade adolescents completed Social Network of Relationships Inventory(NRI) and Self-Perception Profile For Children(SPPC). The data were analyzed by Frequencies, Percentiles, t-test, Cronbach's $\alpha$, Pearson's correlation. Major findings were as follows: 1) Social network of relationships with various social agents made different contributions to the prediction of adolescents'self-perceived competence. 2) In social network of relationships, boys perceived significantly higher than girls for the social support from teacher. In Competence, boys perceived significantly higher than girls for the social acceptance and athletic competence. 3) In social network of relationships, the seventh grader perceived significantly higher than the ninth grader for the social support from mother, father and teacher. In scholastic competence, athletic competence, physical appearance and global self-worth, the seventh grader perceived significantly higher than the ninth grader.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.1-10
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• 2012

Recently, Social Network services(SNS) is gaining popularity as Facebook and Twitter. Popularity of SNS leads to active service and social data is to be increased. Thus, social search is remarkable that provide more meaningful information to users. but previous studies using social network structure, network distance is calculated using only familiarity. It is familiar as distance on network, has been demonstrated through several experiments. If taking advantage of social context data that users are using SNS to produce, then familiarity will be helpful to evaluate further. In this paper, reflect user's attention through comments and tags, Facebook context is determined using familiarity between friends in SNS. Facebook context is advantageous finding a friend who has a similar propensity users in context of profiles and interests. As a result, we provide a blog post that interest with a close friend. We also assist in the retrieval facilities using Near Field Communication(NFC) technology. By the experiment, we show the proposed soicial search method is more effective than only tag.

• 보건교육건강증진학회지
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• 제28권4호
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• pp.39-49
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• 2011

Objectives: This study was to examine the association between structural and functional characteristics of social network and self-rated health in middle-aged Korea population. We also explored gender difference in the relationship between social network and health. Methods: Data were collected from individuals aged 40-69 years old participating in the 2005 survey for the Korean Genome & Epidemiology Study. We examined the association between social network, social support, social conflict and self-rated health using multiple logistic regression analysis stratified by gender. Results: The extent and contact frequency of close people, and social participations were associated by not only the positive function but also the negative function of social network. Both the positive and negative functions of social network affected self-rated health. The relationship between the function of social network and health showed a gender difference: only positive function was significantly associated with health in men while only negative function had significant relationship with health in women. Conclusions: Social support and social conflict affected the health in both genders through different ways. The ambivalent effect of social network on health should be explored further.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권5호
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• pp.2082-2102
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• 2018

In recent years, social network related applications such as WeChat, Facebook, Twitter and so on, have attracted hundreds of millions of people to share their experience, plan or organize, and attend social events with friends. In these operations, plenty of valuable information is accumulated, which makes an innovative approach to explore users' preference and overcome challenges in traditional recommender systems. Based on the study of the existing social network recommendation methods, we find there is an abundant information that can be incorporated into probability matrix factorization (PMF) model to handle challenges such as data sparsity in many recommender systems. Therefore, the research put forward a unified social network recommendation framework that combine tags, trust between users, ratings with PMF. The uniformed method is based on three existing recommendation models (SoRecUser, SoRecItem and SoRec), and the complexity analysis indicates that our approach has good effectiveness and can be applied to large-scale datasets. Furthermore, experimental results on publicly available Last.fm dataset show that our method outperforms the existing state-of-art social network recommendation approaches, measured by MAE and MRSE in different data sparse conditions.

• Journal of information and communication convergence engineering
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• 제21권1호
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• pp.9-16
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• 2023

The natural language on social network platforms has a certain front-to-back dependency in structure, and the direct conversion of Chinese text into a vector makes the dimensionality very high, thereby resulting in the low accuracy of existing text classification methods. To this end, this study establishes a deep learning model that combines a big data ultra-deep convolutional neural network (UDCNN) and long short-term memory network (LSTM). The deep structure of UDCNN is used to extract the features of text vector classification. The LSTM stores historical information to extract the context dependency of long texts, and word embedding is introduced to convert the text into low-dimensional vectors. Experiments are conducted on the social network platforms Sogou corpus and the University HowNet Chinese corpus. The research results show that compared with CNN + rand, LSTM, and other models, the neural network deep learning hybrid model can effectively improve the accuracy of text classification.

• 한국통신학회논문지
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• 제38B권7호
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• pp.501-511
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• 2013

현재 대부분의 소셜 네트워크 서비스에 대한 시각화방법들은 네트워크 자료를 시각화하여 표현하는 것에만 중점을 두고 있으며, 기하급수적으로 증가하는 소셜 네트워크의 빅데이터 처리에 대한 계산량 및 효율적인 처리속도는 전혀 고려하지 않고 있다. 본 논문은 소셜 네트워크의 사용자 노드 간의 계층 관계를 사용자 중심으로 시각화하는 클라우드 기반의 방법을 제안한다. 제안방법은 퍼지를 이용하여 소셜 네트워크 노드의 계층 관계를 표현함으로써 사용자의 사회관계를 직관적으로 이해할 수 있으며, 소셜 네트워크에서의 사용자들의 중심 역할 관계를 쉽게 파악할 수 있다. 또한 클라우드 기반의 하둡(hadoop)과 하이브(hive)를 이용하여 시각화 알고리즘을 분산병렬 처리함으로써 소셜 네트워크의 빅데이터를 신속히 처리할 수 있다.

• International Journal of Computer Science & Network Security
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• 제24권6호
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• pp.83-88
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• 2024

In this paper we used classification algorithms on social networking. We are proposing, a new classification algorithm called the improved Decision Tree (IDT). Our model provides better classification accuracy than the existing systems for classifying the social network data. Here we examined the performance of some familiar classification algorithms regarding their accuracy with our proposed algorithm. We used Support Vector Machines, Naïve Bayes, k-Nearest Neighbors, decision tree in our research and performed analyses on social media dataset. Matlab is used for performing experiments. The result shows that the proposed algorithm achieves the best results with an accuracy of 84.66%.

• 한국측량학회지
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• 제34권2호
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• pp.111-120
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• 2016

Prior knowledge about the SNS (Social Network Services) datasets is often required to conduct valuable analysis using social media data. Understanding the characteristics of the information extracted from SNS datasets leaves much to be desired in many ways. This paper purposes on analyzing the detail of the target social network services, Twitter, Instagram, and YouTube to establish the spatial informatization process to integrate social media information with existing spatial datasets. In this study, valuable information in SNS datasets have been selected and total 12,938 data have been collected in Seoul via Open API. The dataset has been geo-coded and turned into the point form. We also removed the overlapped values of the dataset to conduct spatial integration with the existing building layers. The resultant of this spatial integration process will be utilized in various industries and become a fundamental resource to further studies related to geospatial integration using social media datasets.