• Title/Summary/Keyword: Social Media Policy

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The Comparative Analysis on the Digital Divide of Senior Citizens through the Preference for Mobile Internet and Social Media

  • Park, Kyoung-ryul;Kim, Jeong-lae
    • International journal of advanced smart convergence
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    • v.7 no.2
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    • pp.119-126
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    • 2018
  • This study analyzed the digital divide of Korean senior citizens through the preference for smart media. Targeting two media out of mobile internet and mobile social media, the media dependency ratio and the trend of people in their 20s-60s were verified. Regarding the dependency ratio of young people(20s) and senior citizens(60s), in case of mobile internet, people in their 60s were average 8.6% while people in their 20s were average 38.9%, so that the ratio of senior citizens was lower by 30.3%. In case of social media, people in their 60s were average 1%, which was 7.1% lower than people in their 20s(8.1%). And this divide was the digital divide shown in the informatization process through the trend of internet use of senior citizens in their 60s or up. Thus, as the policy measures for solving the digital divide of senior citizens, it would be required to continuously develop the digital cultural programs for senior citizens, to expansively perform the government subsidiary policies like additionally providing the essential information to senior citizens, and also to expand the smart-based infrastructure for senior citizens' participation in economic activities.

New Media-Informatization Policy and Problems of Developmentalism in Korea (뉴미디어-정보화 정책과 개발주의 패러다임의 문제)

  • Kim, Pyung-Ho
    • Korean journal of communication and information
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    • v.36
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    • pp.231-253
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    • 2006
  • Based on the development of IT(information technology), the explosive diffusion and growth of the new media and services in Korea has attracted keen international attention. The construction of IT infrastructure driven by the proactive social informatization policy of the government has also been spectacular. Korea has persistently pursued strong 'new media-informatization policy' with three main objectives in mind: 1)Industrial-economic value creation; 2)socio-cultural value creation; and 3)building of the knowledge society-knowledge state. But its consequence is rather paradoxical. While its performance is excellent in terms of quantity growth of industry and technology, quality development of society, culture and knowledge creation is lagging far behind. This paradoxical outcome originates, not from any simple policy error, but from a structural problem inherent in new media-informatization policy in Korea which has long been captured by developmentalism. In order for Korea to harvest the reward of strong new media-informatization infrastructure, it needs to institute a policy structure based on a knowledge IT strategy such as research and development of core and patent technologies, design and production of quality contents, networking knowledge bases of society, etc.

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Analysis Influential Factors for Media Selection in Banking Transaction Context (온.오프라인 은행거래를 위한 매체선택 영향 요인)

  • Cho, Nam-Jae;Park, Ki-Ho;Lim, Hae-Kyung
    • Journal of Digital Convergence
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    • v.6 no.3
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    • pp.75-84
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    • 2008
  • The purpose of our this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank window's and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

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Factors Influencing Social Media Use in Local Government (지방자치단체의 소셜미디어 활용과 영향요인에 관한 연구)

  • Noh, Jae-In;Chad, David Anderson;Seo, Jin-Wan
    • Informatization Policy
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    • v.26 no.3
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    • pp.36-52
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    • 2019
  • The use of social media in government has expanded steadily around the world on the basis of Web 2.0 technology. The government uses social media as a tool for enhancing transparency, participation, collaboration, and saving costs. However, the use of social media in the public sector has not only been positive. It has also been described as a double-edged sword. Most local governments in South Korea use social media for a variety of reasons but there has not been enough practical study of the effectiveness of social media use in the public sector. Local governments generally have positive views of their social media use but the real application of social media is not consistent in each local government. This study tried to determine the reality of social media use in local government and what factors influenced its use. The research analyzed the data from a survey conducted by the Korea Local Information Research & Development Institute (KLID) in 2015 and data from Facebook in each local government. The results show that most local governments were using Facebook for promotional purposes and local government officials similarly recognized that they were using Facebook well. However, local governments showed great differences in their use and practical effect. Meanwhile, the study found that population, financial independence, level of government, the entity operating social media, the median age, and whether social media are used for interaction or to gather opinions were the most influential factors that make a difference in utilization in local government.

North Korean Defectors' Adaptation to South Korean Society: Their Emotional States, Social Media Use, and Life Satisfaction (북한이탈주민의 사회적응: 정서적 상태, 소셜 미디어 이용 그리고 남한생활 만족도)

  • Min, Hee
    • Informatization Policy
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    • v.25 no.2
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    • pp.67-83
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    • 2018
  • This study explores how social media influences individual's social development and well-being. Social media is discussed as an effective tool when individuals lacking social and psychological resources are trying to expand their social networks. This study focuses on the social media use of North Korean defectors, who, in general, have closed social media networks in the South Korean society. This study tries to analyze empirically the effect of social media use on North Korean defectors' satisfaction with our society. In particular, this study focuses on how the use of social media influences satisfaction with their life in South Korea at different levels of their emotional states. This study explores that the relationship between social media and satisfaction with their life in South Korea varies based upon the degree of self-esteem and anxiety. This study expects that social media might provide greater benefits for those who are experiencing low self-esteem and high anxiety. In addition, this study conducts the same analysis for the general public and then compares its results with the survey on North Korean defectors. According to the results of North Korean defectors' survey, the impact of social media use on satisfaction with their life in South Korea was greater for those with high anxiety than for those with low anxiety. Meanwhile, the impact was greater for those with high self-esteem than for those with low self-esteem.

Social Media Uses: ethical factors and the effects for teenagers (소셜 미디어 이용: 청소년 대상 윤리적 요인과 그 영향)

  • Lee, Hyun-Suk
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.477-487
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    • 2017
  • This study is for empirical analyzing the ethical contents in using social media, such as what kind of ethical responsibility do the teenage users have, how do they recognize the ethical concept in producing or sharing the information and how these ethical factors affect their behavior of social media uses. After survey with the structured questionnaire, statistical analyses with available 227 cases are processed. As a result, there are 4 ethical factors in using social media which as included 'privacy', 'copyright', 'fullness', 'accuracy', 'truth-telling', 'fairness', 'relief of harmful effect', 'credibility', 'objectivity', 'impartiality', included 'moderation', 'respect', 'autonomy', 'control', 'care of mischief', included 'interactivity', 'multiplicity', 'anonymity', 'divergence', 'social community', included 'transparency', 'openness'. All these ethical factors are positive correlated to the level of social media users' opinion expression, opinion support, information leading, information searching. Especially, is the most effective factor to social media users' behavior.

Conversations about Open Data on Twitter

  • Jalali, Seyed Mohammad Jafar;Park, Han Woo
    • International Journal of Contents
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    • v.13 no.1
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    • pp.31-37
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    • 2017
  • Using the network analysis method, this study investigates the communication structure of Open Data on the Twitter sphere. It addresses the communication path by mapping influential activities and comparing the contents of tweets about Open Data. In the years 2015 and 2016, the NodeXL software was applied to collect tweets from the Twitter network, containing the term "opendata". The structural patterns of social media communication were analyzed through several network characteristics. The results indicate that the most common activities on the Twitter network are related to the subjects such as new applications and new technologies in Open Data. The study is the first to focus on the structural and informational pattern of Open Data based on social network analysis and content analysis. It will help researchers, activists, and policy-makers to come up with a major realization of the pattern of Open Data through Twitter.

An analysis of Newspaper Reports on Government Real Estate Reform Policy in Korea (정부의 부동산 대책과 주요 언론보도 경향 분석)

  • Chae, Young-Gil;Jang, Si-Yeon
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.446-458
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    • 2018
  • The media is not just a means of conveying social reality, but is also a political economic subject that restructures social reality. The perceptions and attitudes of the people who read the news can be influenced by the content and direction of the media. Therefore, it is very important to understand and discuss the characteristics of news coverage produced by media. In the case of issues closely related to economic benefits rather than general socio-economic issues, more objective arguments and confirmation of facts are required. In this study, we tried to understand how real estate policy, which is one of the major political and economic issues of S. Korean society, is covered in the media. After analyzing media coverage, we concluded that it was somewhat unreasonable to look at facts about real estate policy objectively and make realistic alternatives, because the framework and attitudes expressed in the articles varied by newspaper.

A Study on the Effect of Social Media on Country Image and Purchasing Intention: Focused on Chinese Consumers (소셜미디어가 국가이미지와 구매의도에 미치는 영향에 관한 연구 : 중국소비자를 대상으로)

  • Li, Guozhong;Park, Seong-Taek
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.119-128
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    • 2012
  • The changing paradigm due to the emergence of smart phone and the rapid spread of internet-based social media usage is considerably impacting the politics, economy, society, culture and many other fields. As the new communication tools, social media is receiving spotlight for its advantage of low cost but high efficiency. With the accelerating of the fulfillment of knowledge-based economy, country image is more and more recognized as the core competitiveness of a country. Therefore, it is very important to grasp the factors that affect country image. In this study, a literature review on the factors provided was conducted and affecting factors on country image were analyzed. In addition, on the assumption that social media, which are widely used on current days, have meaningful effects on country image and purchasing intention, features of social media are added as variables and analyzed. The results of analysis show that social media has meaningful effects on the country image and purchasing intention.

Writing Discourse Study in a Group of Professionals: Focusing on YouTube (전문가 집단의 글쓰기 담론 연구: 유튜브(YouTube)를 중심으로)

  • Cho, Young-kwon
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.331-341
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    • 2021
  • This paper analyzed the discourse on writing by experts such as writers, novelists, and writing instructors appearing in YouTube videos through narrative analysis methods. According to the analysis, the five key topics comprising writing discourse were: Active reading for writing, Nonstop writing and writing more, Rewriting 10 times more than talent, Writing in spoken language in the era of one-person media, Sharing feedback on social media. The writing discourse of professionals illustrated the change in writing in the age of social media. First, it was confirmed that the writing culture shifted from reading to writing and rewriting. Second, writing in the social media era naturally showed that the spoken language of writing became the dominant code. Third, it has been confirmed that writing in the social media era is social writing of cooperation and sharing that openly share feedback. These findings will have significant implications for future research on media and writing