• Title/Summary/Keyword: Social Media Impact

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Welfare Policy Visualization Analysis using Big Data -Chungcheong- (빅데이터를 활용한 복지정책 시각화분석 -충청도 중심으로-)

  • Dae-Yu Kim;Won-Shik Na
    • Advanced Industrial SCIence
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    • v.2 no.1
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    • pp.15-20
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    • 2023
  • The purpose of this study is to analyze the changes and importance of welfare policies in Chungcheong Province using big data analysis technology in the era of the Fourth Industrial Revolution, and to propose stable welfare policies for all generations, including the socially underprivileged. Chungcheong-do policy-related big data is coded in Python, and stable government policies are proposed based on the results of visualization analysis. As a result of the study, the keywords of Chungcheong-do government policy were confirmed in the order of region, society, government and support, education, and women, and welfare policy should be strengthened with a focus on improving local health policy and social welfare. For future research direction, it will be necessary to compare overseas cases and make policy proposals on the stable impact of national welfare policies.

Analysis of remote learning trends in the COVID-19 period using news big data (뉴스 빅데이터를 활용한 코로나 19시기의 원격 교육 동향 분석)

  • Lee, Youngho;Koo, Dukhoi
    • 한국정보교육학회:학술대회논문집
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    • 2021.08a
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    • pp.193-197
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    • 2021
  • The pandemic situation caused by COVID-19 has a large and small impact on our society socially, economically, psychologically, and other aspects. In order to prevent the spread of COVID-19, various countries, including Korea, have entered into long-term home care and distance learning systems. However, distance learning experiments conducted in many countries have raised whether face-to-face education can be replaced by distance learning. Therefore, in this study, public opinion, social perception, and field trends were analyzed based on media reports on distance learning. For this purpose, 2,600 articles from 11 newspapers and four broadcasters related to distance learning were collected in this study. Based on this data, keyword trend analysis, topic modeling analysis, sentiment analysis were performed.

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A Study on Selection Attributes of Luxury Goods in Online Stores of MZ Generation: Focusing on the Moderating Effects of Consumer Value

  • Seong-Soo CHA;Kyung-Seop KIM
    • Journal of Distribution Science
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    • v.21 no.11
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    • pp.103-111
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    • 2023
  • Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

Emotional Reactions, Sentiment Disagreement, and Bitcoin Trading

  • Dong-Yeon Kim;Yongkil Ahn
    • Asia-Pacific Journal of Business
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    • v.14 no.4
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    • pp.37-48
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    • 2023
  • Purpose - This study aims to explore the influence of emotional discrepancies among investors on the cryptocurrency market. It focuses on how varying emotions affect market dynamics such as volatility and trading volume in the context of Bitcoin trading. Design/methodology/approach - This study involves analyzing data from Bitcointalk.org, consisting of 57,963 posts and 2,215,776 responses from November 22, 2009, to December 31, 2022. Tools used include the Linguistic Inquiry and Word Count (LIWC) software for classifying emotional content and the Python Pattern library for sentiment analysis. Findings - The results show that heterogeneous emotional feedback, whether positive or negative, significantly influences Bitcoin's intraday volatility, skewness, and trading volume. These findings are more pronounced when the underlying emotion in the feedback is amplified. Research implications or Originality - This study underscores the significance of emotional factors in financial decision-making, especially within the realm of social media. It suggests that investors and market strategists should consider the emotional landscape of online forums when making investment choices or formulating market strategies. The research also paves the way for future studies regarding the behavioral impact of emotions on the cryptocurrency market.

Sentimental Analysis of Twitter Data Using Machine Learning and Deep Learning: Nickel Ore Export Restrictions to Europe Under Jokowi's Administration 2022

  • Sophiana Widiastutie;Dairatul Maarif;Adinda Aulia Hafizha
    • Asia pacific journal of information systems
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    • v.34 no.2
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    • pp.400-420
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    • 2024
  • Nowadays, social media has evolved into a powerful networked ecosystem in which governments and citizens publicly debate economic and political issues. This holds true for the pros and cons of Indonesia's ore nickel export restriction to Europe, which we aim to investigate further in this paper. Using Twitter as a dependable channel for conducting sentiment analysis, we have gathered 7070 tweets data for further processing using two sentiment analysis approaches, namely Support Vector Machine (SVM) and Long Short Term Memory (LSTM). Model construction stage has shown that Bidirectional LSTM performed better than LSTM and SVM kernels, with accuracy of 91%. The LSTM comes second and The SVM Radial Basis Function comes third in terms of best model, with 88% and 83% accuracies, respectively. In terms of sentiments, most Indonesians believe that the nickel ore provision will have a positive impact on the mining industry in Indonesia. However, a small number of Indonesian citizens contradict this policy due to fears of a trade dispute that could potentially harm Indonesia's bilateral relations with the EU. Hence, this study contributes to the advancement of measuring public opinions through big data tools by identifying Bidirectional LSTM as the optimal model for the dataset.

The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator (패션 브랜드 이미지 기반 SNS가 플로우, 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로)

  • Ko, Jeonmi;Shin, Jiye;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.908-920
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    • 2014
  • As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

The Impact of Privacy Policy Layout on Users' Information Recognition (사용자 인지 제고를 위한 개인정보 보호정책 알림방식의 비교 연구)

  • Ko, Yumi;Choi, Jaewon;Kim, Beomsoo
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.1
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    • pp.183-193
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    • 2014
  • Korean personal data(information) protection law requires privacy policies post on every website. According to recent survey results, users' interests on these policies are low due to these policies' low readability and accessibility. This study proposes a layout that effectively conveys online privacy policy contents, and assesses its impact on information understandability, vividness, and recognition of users. Studies on privacy policies and layouts, media richness theory, social presence theory, and usability are used to develop the new layered approach. Using experiments, three major layouts are evaluated by randomly selected online users. Research results shows that information understandability, vividness, and recognition of privacy policies in the revised-layered approach are higher than those of in the text-only or table-based layouts. This study implies that employing visual guides like icons on privacy policy layouts may increase users' interest in those policies.

The Impact of Young Children's Excessive Immersion in Smartphone Games on their Prosocial and Problematic Behavior (유아의 스마트폰 게임 과몰입 정도가 유아의 친사회적 행동 및 문제행동에 미치는 영향)

  • Cho, Jung-Jin;Cho, Anna
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.647-657
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    • 2015
  • The purpose of this study is to investigate how young children's excessive immersion in smartphone games affects their prosocial and problematic behavior. To achieve the purpose, a qustionnaire survey was conducted with 147 children aged 3 to 5 going to two kindergartens and two child-care centers which were judged to have similar social and economic conditions, their mothers, and 16 teachers in charge of them. For data processing, SPSS 18.0 program was used to conduct frequency analysis, correlation analysis, and simple regression analysis. The study results were presented as follows. First, the more seriously the young children had excessive immersion in smartphone games, the more negatively their prosocial behavior was influenced. Secondly, the more severely the young children had excessive immersion in smartphone games, the more problematic behavior the young children had. This study is meaningful in the point that it analyzed the impact of their addiction in smartphone games on their prosocial and problematic behavior, and thereby helped to improve a plan of effectively using smartphones as educational media.

Cancer News Coverage in Korean Newspapers: An Analytic Study in Terms of Cancer Awareness

  • Min, Hye Sook;Yun, E Hwa;Park, Jinsil;Kim, Young Ae
    • Journal of Preventive Medicine and Public Health
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    • v.53 no.2
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    • pp.126-134
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    • 2020
  • Objectives: Cancer diagnoses have a tremendous impact on individuals and communities, drawing intense public concern. The objective of the current research was to examine news coverage and content related to cancer-related issues in Korean newspapers. Methods: Primarily using the database system of the Korea Press Foundation, we conducted a content analysis of 2806 articles from 9 Korean daily newspapers during a recent 3-year period from 2015 to 2017. Thematic categories, the types of articles, attitudes and tone, and the number of sources in each article were coded and classified. Results: Many news articles dealt with a diverse range of themes related to cancer, including general healthcare information, the latest research and development, specific medical institutions and personnel, and technology and products, which jointly accounted for 74.8% of all articles. Those thematic categories differed markedly in terms of article type, tone, and the number of cited sources. News articles provided extensive information about healthcare resources, and many articles seemed to contain advertising content. However, the content related to complex social issues such as National Health Insurance did not include enough information for the reader to contextualize the issues properly or present the issues systematically. Conclusions: It can be assumed that the media exert differential influence on individuals through news coverage. Within the present reporting framework, the availability and usefulness of information are likely to depend solely on individuals' capabilities, such as financial and health literacy; this dependency has a negative impact on knowledge gaps and health inequities.

The IRPA Young Generation Network: Activity Report from the Middle of 2018 to the Beginning of 2021

  • Andresz, Sylvain;Sakoda, Akihiro;Ha, Wi-Ho;Kabrt, Franz;Kono, Takahiko;Munoz, Marina Saez;Nusrat, Omar;Papp, Cinthia;Qiu, Rui;Bryant, Pete
    • Journal of Radiation Protection and Research
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    • v.46 no.3
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    • pp.143-150
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    • 2021
  • Since its establishment in 2018, the Young Generation Network (YGN) has been dedicated, with support of the International Radiation Protection Association (IRPA), to a variety of activities to promote communication, collaboration and professional development of students and young professionals in the area of radiation protection and its allied fields. This article reports our recent activities from the middle of 2018 to the beginning of 2021, with highlights on some important events: "Joint JHPS-SRP-KARP Workshop of Young Generation Network" (December 2019 in Japan); contribution to "Nuclear Energy Agency Workshop on Optimization: Rethinking the Art of Reasonable" (January 2020 in Portugal); survey on the impact of coronavirus disease 2019 (COVID-19) on radiation protection among IRPA YGN members (March 2020); and contribution to IRPA15 (15th International Congress of the IRPA; January-February 2021, online). The discussion and insight obtained from each activity are also summarized. The IRPA YGN will aim to achieve its on-going activities and continue to follow the ways paved in the Strategic Agenda and despite the challenges raised by the COVID-19 pandemic. Namely, running an international survey (for example, on the usage of social media in radiation protection, and on the long-term consequences of the COVID-19 pandemic), engaging national YGNs, extending the network, finding new relationships with networks with an interest in the young generation and participation in (remote) events will be aspired for.