• Title/Summary/Keyword: Social Media Impact

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Comparative Analysis on Newspaper Editorial Related with Environment -Focusing on the 6-Daily Newspapers- (환경관련 신문사설 비교 -6대 일간지를 중심으로-)

  • Ryu Young-Han;Bae Young-Boo;Kim Yong-Geun
    • Hwankyungkyoyuk
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    • v.19 no.1 s.29
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    • pp.90-103
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    • 2006
  • The purpose of this paper is to analyze media companies' editorial viewpoints regarding environmental issues. Not only do newspaper editorials provide a variety of environmental information, but also they make it possible for the public to form an opinion and to establish communication channels regarding environmental issues. With this in mind, this paper analyzes the changes in environmental reporting over the past two decades. The newspaper companies started writing more frequently about the environment from early 1980s. To show this, I analyzed environmental articles written in the six main news-paper companies: Chosun, Donga, Hangerae, Kyunghyang, Hankook, and Munwha from 1999 to 2004. For this study, the articles have been complied by using the Korean Integrated News Database System (KINDS). Also the data has been sorted according to year, subject, and ty the company of origin. The total number of the environmental articles posted on these six daily newspapers from 1999 to 2004 is 729 and these represent 2.59% of the total articles. Hankook-Ilbo was the company that handled the most of environmental articles followed by Hangerae, Munwha, Kyunghwang, Chosun, and Donga. The major topics of discussion were environmental development and water quality issues. The number of the environmental related articles increased in 1999 and 2000, but then decreased from 2001 to 2003. Again the number increased in 2004. Interestingly while the number of articles covering the environment increased from the 1980s and into the 1990s, the number of articles decreased from 1999 to 2004 as the post-IMF period seems to have suppressed interest in the ecological issues despite the economic growth that followed. With the change in media coverage people have begun to recognize environmental issues as having social impact. As a result the people have begun to take such issues more seriously and take more active role in effecting environmental policy. Thus it is important that the media presents it's stories in an object manner to insure that the public is properly informed.

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The effect of college students' motivation to use Ifland on satisfaction and continuous Use Intention: Moderating effect of innovation (대학생들의 Ifland 이용 동기가 만족도 및 지속적 사용의도에 미치는 영향: 혁신성의 조절효과를 중심으로)

  • LiuCun Zhu;JiaJin Chen;HaSung Hwang
    • Journal of Internet Computing and Services
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    • v.25 no.3
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    • pp.93-100
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    • 2024
  • This study empirically examined the influence of motivation for using the metaverse virtual community Ifland on satisfaction and intention to continue usage, as well as the moderating effect of innovativeness. Specifically, the study identified the motivations for using Ifland among its users and analyzed their relationships with satisfaction and intention to continue usage. For this purpose, a survey was conducted targeting 303 university students who had experience using Ifland.The results of the study are as follows: Firstly, the motivations for using Ifland were identified as entertainment and relaxation, information-seeking, social interaction, and self-expression motives. All of these motivations were found to have a significant impact on user satisfaction. Secondly, satisfaction with Ifland was found to influence intention to continue usage. Thirdly, innovativeness was found to moderate the relationship between entertainment and relaxation motives and satisfaction, and it was confirmed to play a moderating role between satisfaction and intention to continue usage.

The Influence of China's Network Video Features on Consumer Subscription Satisfaction and Continuous Subscription Intentions (중국 인터넷 동영상 특성이 소비자 구독 만족도와 지속구독의도에 미치는 영향)

  • Zhang, XinDan;Wang, Lu;Pang, QiWei;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.423-435
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    • 2021
  • The purpose of this paper is to verify the influence of the characteristics of Chinese online video on users' subscription satisfaction and continuous subscription intention. For this purpose, this paper conducted online and offline questionnaire for customers who had subscription experiences within one month from April 16 to May 16, 2021. A total of 338 questionnaires were collected, except for 55 dishonest responses and non-subscription responses. A total of 283 copies were used for empirical analysis. The analysis results are as follows. First, before implementing the hypothesis verification of this paper, the results of analyzing the rationality and reliability of the measurement concept show six factors of online video characteristics, such as accuracy, social impact, service quality, content diversity, information, and entertainment. Second, among the six factors of the characteristics of online video, accuracy, social influence, service quality, and information have a "positive (+)" impact on subscription satisfaction. Third, in addition to the content diversity and entertainment in the characteristics of online video, the other four factors have a positive impact on consumers' continuous subscription intention. Fourth, subscription satisfaction has a positive impact on continuous subscription intention. Fifth, there is a media effect of subscription satisfaction between the characteristics of online video and the intention of continuous subscription.

Crisis of trust of journalism in France: Cracks in journalistic institutions and professionalism, and the impact of social movement (프랑스 언론의 신뢰도 위기: 저널리즘 제도의 내적 균열과 사회운동의 영향)

  • Park, Jin woo;Kim, Soel ah
    • Analyses & Alternatives
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    • v.6 no.2
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    • pp.185-226
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    • 2022
  • This study examines the crisis of trust of French journalism in the context of a global decline of media credibility. First of all, in the process of a huge social movement called the 'yellow vest' movement that started in 2018, distrust of the French journalism was expressed in an extreme form. This study examines some external factors in terms of the historical development of the French journalism and the public's long-standing 'criticism of journalism'. Specifically, this study first examines the quantitative indicators of trust of French journalism which were shown in Digital News Report published by the Reuters Institute for the Study of Journalism. Next, it examines the historical and institutional formation process of French journalism and public distrust that emerged along with it. And specifically, the structural crisis-economic crisis, digital transformation and intensification of competition, and deterioration of quality problems etc.-of the French journalism exposed in media coverage on social movement in 2018 is review in relation with the working process or 'routine' of actual news production. In conclusion, this study asserts that the various aspects of internal rifts in French journalism system, as well as external shocks (the influence of social movements), are a key factor in explaining the recent decline of trust in French journalism.

The Effects of Global and Artistic Competence on the Intention of Start-up (글로벌 역량과 예술적 역량이 창업 의도에 미치는 영향)

  • Um, Hyemi;Zhang, Shengnan
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.57-71
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    • 2021
  • As the global economy becomes globalized, there is a growing demand for nurturing talent to enhance the competitiveness of individuals and countries. Studying abroad is one of the ways of education to gain high qulaity education and skills, and get closer to the local market, the international market. This study sought to define the factors of global competence and artistic competence for foreign students in Korea, and to clarify the impact of global competence and artistic capacity on the intention of start-up, networking behavior, mediating and regulating effects of social support. The results of the empirical analysis of Chinese students studying in Korea in this study are as follows. First, three sub-factors (knowledge, skill, attitude) of global competency have been shown to have a positive influence on networking behavior. Second, three sub-factors (expression, creativity, media) of artistic competence were having a positive impact on networking behavior. Third, networking behavior has been confirmed to have a positive effect on the intention of start-up. Fourth, the results showed that social support regulates the relationship between networking behavior and start-up intent. Fifth, it was confirmed that networking behavior has the effect of mediating global capabilities and intention to start a business. This study is meaningful in verifying that the networking behavior of students studying abroad plays a positive role in the intention of starting a business by studying the intention of students to adapt to the new social culture, educational environment in foreign countries.

The 4th Industrial Revolution's Impact on Network Marketing - Focused on ABN Korea Case - (4차 산업혁명 시대 정보통신기술(ICT)이 가져온 네트워크 마케팅의 현재와 미래 - 한국암웨이 사례 연구 -)

  • Park, So-Jin;Oh, Chang-Gyu
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.379-400
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    • 2017
  • Purpose The purpose of this study is to investigate the effects of ICT on multilevel marketing organizations (MLMs) whose members are both salespeople and consumers. This study explores the effects of the latest ICT convergence on the direct selling, which is the oldest sales method, and suggests the direction for the development of network marketing. Therefore, we will propose the changes in direct sales brought by ICT and predict the future direction of network marketing in preparation for the 4th Industrial Revolution era. Design/methodology/approach Exploratory case study was the methodology selected for this paper. The case study enables the use of multiple methods for data collection and analysis. This study applies qualitative case-study methodology on Amway Korea, which is the top seller of MLM organizations, to better understand the impact of ICT. This study conducted an in-depth interview with four different levels of MLM members (e.g. membership, ruby, emerald, diamond) which are based on the qualification system of MLM organizations and observed their behaviors. Findings This study revealed that the ICT impact on network marketing organizations(MLMs) could be summarized as follows : new membership growth, easier communication with customers, increase in work efficiency, increase in organizational trust, change in educational environment, and increase in the use of social media. Based on the interview, we propose the changes of network marketing organizations in the fourth industrial revolution era and the future strategy of Amway Korea as follows: (1) retention of royal ABOs, (2) harmony with SMEs, (3) utilization of Big Data, (4) creation of IoT business model, and (5) construction of successful O2O business platform.

Impact of SNS Beauty Influencer Characteristics on Trust and Word-of-Mouth Intentions: The Moderating Effect of Engagement (SNS 뷰티 인플루언서 특성이 인플루언서 신뢰 및 구전 의도에 미치는 영향: 관여도의 조절 효과)

  • Zhang Qin;Yubeen Kim
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.88-98
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    • 2024
  • With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.

Academic Procrastination As A Challenge For Students' Mental Health In The Context Of Distance Learning And The Virtual World During The Covid-19 Pandemic

  • Stoliarchuk, Olesia;Khrypko, Svitlana;Olga, Dobrodum;Ishchuk, Olena;Kokhanova, Olena;Sorokina, Olena;Salata, Karina
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.276-284
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    • 2022
  • The research aims to study the dynamics of academic procrastination and its impact on the mental health of students during the transition to distance learning during the COVID-19 pandemic. At the beginning of the COVID-19 pandemic, it was identified a declining tendency of overall rates of academic procrastination and at the same time increase in the number of carriers of mid and high levels of academic procrastination. The decline in the general rates of academic procrastination at the beginning of 2021 testifies to the adaptation processes experienced by students to the conditions of distance learning. It was documented that students' academic procrastination is accompanied by a steady negative emotional tension. During the transition to distance learning, the intensity of students' learning activity has increased, which altogether causes stress as one of the main reasons for the academic procrastination among future psychologists. The study identified a risk of academic procrastination manifestation among students for their mental health, which provides a basis for developing and testing a program to prevent the phenomenon of academic procrastination among degree-seeking students.

Visualizing Spatial Information of Climate Change Impacts on Social Infrastructure using Text-Mining Method (텍스트마이닝 기법을 활용한 사회기반시설 기후변화 영향의 공간정보 표출)

  • Shin, Hana;Ryu, Jaena
    • Korean Journal of Remote Sensing
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    • v.33 no.5_3
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    • pp.773-786
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    • 2017
  • This study was to analyze data of climate change impacts on social infrastructure using text-mining methodology, and to visualize the spatial information by integrating those with regional data layers. First of all, the study identified that the following social infrastructure; power, oil and resource management, transport and urban, environment, and water supply infrastructures, were affected by five kinds of climate factors (heat wave, cold wave, heavy rain, heavy snow, strong wind). Climate change impacts on social infrastructure were then analyzed and visualized by regions. The analysis resulted that transport and urban infrastructures among all kinds of infrastructure were highly impacted by climate change, and the most severe factors of the climate impacts on social infrastructure were heavy rain and heavy snow. In addition, it found out that social infrastructure located in Seoul and Gangwon-do region were relatively largely affected by climate change. This study has significance that atypical data in media was used to analyze climate change impacts on social infrastructure and the results were translated into spatial information data to analyze and visualize the climate change impacts by regions.

Examining the Impact of Online Friendship Desire on Citizenship Behavior (온라인 환경에서 친교욕구가 시민행동에 끼치는 영향)

  • Jang, Yoon-Jung;Lee, So-Hyun;Kim, Hee-Woong
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.29-51
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    • 2013
  • In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.