• Title/Summary/Keyword: Social Media Impact

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Millennial Generation's Mobile News Consumption and the Impact of Social Media (밀레니얼세대의 모바일 뉴스소비와 소셜미디어의 영향)

  • Seol, Jinah
    • Journal of Internet Computing and Services
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    • v.19 no.4
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    • pp.123-133
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    • 2018
  • This paper examined how the millennial generation consumes mobile news through social networking sites with regards to user patterns, preference topics and news values, and whether news topics and news values may influence their overall mobile SNS news consumption and interactivity. The findings show that more than 2/3 of respondents consumed mobile SNS news at least once everyday for 30minutes to one-hour. Male millennials tended to use Facebook and Kakao-talk more than female. While the portal site was the most accessed channel for consuming mobile news, SNS was the second, more than the combined use of national daily papers, TV, and internet newspapers. The respondents' demographic characteristics and news topics also affect the form and degree of news interactivity. With regards to their preferences and prioritization of news values, millennials tend to perceive 'impact' and 'usefulness' as being most important, despite the differences of their demographic characteristics. They also preferred those news values most. There were significant differences in terms of preferred news topics according to the demographics' characteristics.

Analysis of Fake News in the 2017 Korean Presidential Election

  • Go, Seon-gyu;Lee, Mi-ran
    • Asian Journal for Public Opinion Research
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    • v.8 no.2
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    • pp.105-125
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    • 2020
  • The purpose of this paper is to analyze 1) who created and distributed fake news, 2) the distribution channels of fake news, 3) who fake news has targeted, and 4) the effects on voting and the impact of fake news on Korean politics. In South Korea, fake news was mainly created by candidates or election campaigns. The reason is that in the wake of the impeachment of President Park Guen Hye, all the political parties in Korea used fake news as a means of mobilizing supporters for each of their candidates or parties to gain an advantage in situations involving political divisions and confrontations between the pro-impeachment, progressive young generation and anti-impeachment, conservative senior generation. Voters' media usage patterns were polarized through social network services (SNS) media and television. Fake news was mostly received through these two media outlets. According to the spreading structure of fake news in Korea, the younger generation generally uses SNS posts intended for unspecified individuals, and the older generation uses closed SNS like KakaoTalk or Naver's BAND. In the end, it is typically characteristic of the older generation to spread fake news through existing offline human networks. In the 2017 presidential election, fake news has been confirmed to have the effect of mobilizing supporters for each political party. In the presidential election, an increase in voter turnout was confirmed among those in their 20s and those in their 60s or older. Evidently, fake news influenced the election of Moon Jae-In. The influence of fake news is expected to grow further as ideological polarization and consequent political polarization continues to intensify in South Korea.

Social Media and Communication in Times of Public Health Crisis: Analysis of COVID-19 YouTube Vlog activities in the sharing of patient experience and information

  • Fu Kang;Seunghye Sohn;Guiohk Lee
    • Journal of Internet Computing and Services
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    • v.24 no.4
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    • pp.107-115
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    • 2023
  • This study analyzes the content of YouTube Vlog videos created by patients of Coronavirus disease 2019 ("COVID-19") in South Korea and viewer comments on those videos. As this new infectious disease started to sweep the world in late 2019 and early 2020, the public started facing fear and uncertainty stemming from the lack of sufficient and accurate information about the virus. At the same time, as COVID-19 patients in South Korea were treated in isolation to prevent the spread of the virus, the patients themselves were experiencing anxiety and exclusion from the society. During this period, there was an increase in YouTube Vlog videos created by the patients in which they shared their experiences going through the treatment and recovery processes. To understand how these YouTube Vlog videos were being used by the patients to connect with the society and seek support in a state of isolation and anxiety, this study conducted a qualitative multi-case analysis of three sample YouTube Vlog video channels to analyze their content, as well as a lexicon-based sentiment analysis of viewer comments to understand the experiences and reactions of viewers. The patients' YouTube Vlog videos showed that they shared similar stages of progress, despite each emphasizing a different main theme. Overall, the tone of the viewer comments became increasingly positive over time, although with some variance among different patient cases and stages. The results confirmed that Vlogs of patients played a significant role in reducing the uncertainty around COVID-19 and strengthening social support for the patients. The findings of this study can improve an understanding of the psychological and behavioral aspects of patient experience in isolated treatment and the impact of shared communication among members of society in times of crisis.

A Study for the Development of Value added and New-media Services (부가통신 및 뉴미디어 서비스의 개발 방향에 관한 연구)

  • 정인근;윤종욱
    • Korean Management Science Review
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    • v.14 no.1
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    • pp.107-129
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    • 1997
  • Demand for new information services is ever increasing as information technology advances in an unprecedented pace. Capabilities of information technology to overcome the time and space limitations enables efficient storage and processing of a large volume of data shared by many users in geographically dispersed areas. As the users ask for more useful information services, it is necessary to develop information services tp meet the needs of users. Enhancing information services is also necessary to cope actively with the pressures to open the information service is also necessary to cope actively with the pressures to open the information and telecommunications market as the level of Korean information services industry is still in its infancy. Value Added Network(VAN) services have a tremendous growth potential and its economic and social impact would be great as the information society matures. This study suggests a direction for the development of value added and new-media services based on the survey of individual and business users of information services.

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A Study for the Development of Value added and New-media Services (부가통신 및 뉴미디어 서비스의 개발 방향에 관한 연구)

  • 정인근;윤종욱
    • Journal of the Korean Operations Research and Management Science Society
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    • v.14 no.1
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    • pp.107-107
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    • 1989
  • Demand for new information services is ever increasing as information technology advances in an unprecedented pace. Capabilities of information technology to overcome the time and space limitations enables efficient storage and processing of a large volume of data shared by many users in geographically dispersed areas. As the users ask for more useful information services, it is necessary to develop information services tp meet the needs of users. Enhancing information services is also necessary to cope actively with the pressures to open the information service is also necessary to cope actively with the pressures to open the information and telecommunications market as the level of Korean information services industry is still in its infancy. Value Added Network(VAN) services have a tremendous growth potential and its economic and social impact would be great as the information society matures. This study suggests a direction for the development of value added and new-media services based on the survey of individual and business users of information services.

A study on the effect of non-face-to-face online education according to the type of learner motivation (학습자 동기 유형에 따른 비대면 온라인 교육의 효과 연구)

  • Chin, HongKun;Kim, MinJung
    • Journal of the Korea Convergence Society
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    • v.12 no.7
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    • pp.133-142
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    • 2021
  • This study aims to expand the effect of online education into the aspect of active exploration and sharing of class-related issues by learners. Based on theoretical discussions, Two types of motivation (personal and social) to explore issues, engagement, attitude toward issue content, and eWOM model were verified. As a result of the study, it was found that the impact of personal and social motivations that online education has on engagement on specific issues, and the positive(+) influence on attitudes toward issue content and word of mouth intentions on SNS, considering engagement as a parameter. In this study, the role of engagement in inducing the next learning by oneself was confirmed, and it can be seen that social and personal motives for issues and class content should be utilized to increase engagement.

Analysis of Perception of Climate Change Using Social Media (소셜미디어를 활용한 기후변화에 대한 인식변화 분석)

  • Seo, HyunJung;Yoon, Jungsub
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.29-45
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    • 2022
  • This study aims to analyze how the public perceive the climate change in South Korea. The climate change has been highlighted due to its social and environmental impact on future society during decades. In recent, the outbreak of COVID-19 alerted the causal relationship between diseases and the climate change and forced decision-makers to cope with possible future epidemics. Along with the social and political importance of the climate change, the perception and actions of the public also become significant. Thus, this study analyzes the trends in the public perception of climate change before and after the COVID-19, using social media big data from March 1, 2019 through February 28, 2022. The results show that the negative perception dominated the public's perception, but a little positive perception implies that numerous policies on the climate change may help the public convert their negative perception to the positive. This study may help the decision-makers develop future policies and strategies on the climate change and carbon neutrality by considering the demand-side perception, such as South Korean perception.

An Empirical Study on Consumer's Continued Use of IPTV Service (IPTV 서비스의 지속적 사용에 대한 실증 분석 연구)

  • Jin, Jing;Lee, Dong-Won
    • Journal of Information Technology Services
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    • v.8 no.1
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    • pp.11-27
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    • 2009
  • Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

Exploring the Factors Affecting Viewer Satisfaction on Internet Personal Broadcasting Based on the Kano Model (Kano모델 기반의 인터넷 개인방송 서비스 만족도 영향요인 고찰)

  • Moon, Yunji
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.95-110
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    • 2021
  • This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

Effect on Social Game Use on the Degree of Social Capital - Based on Construal Level Theory - (소셜게임 이용시간이 사회자본에 미치는 영향에 대한 연구 - 해석수준 이론을 중심으로 -)

  • Lee, Dae Young;Ryu, Seoung Ho;Jeong, Eui Jun
    • Journal of Korea Game Society
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    • v.13 no.6
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    • pp.65-74
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    • 2013
  • There are a number of studies about the impact of social games' social network. But because of conflicting results, the game's effect isn't ascertained. In this study, we defined that using social games makes increase the social capital with construal level theory. The survey results on construal level, social capital, game using time, etc, are used for the analysis of the correlation and interact. As a result, growing bridging social capital shows on the people who use high level of construal and more social game time use. This phenomenon did not appear in other online games, so that makes a social games' feature unique characteristic. And we discovered that high level construals is key point for defining the practical use of media.