• International Journal of Knowledge Content Development & Technology
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• v.10 no.4
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• pp.65-82
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• 2020

This study examined information sharing and evaluation as determinants of the spread of fake news among Nigerian youths on social media using experience from COVID-19 pandemic. A descriptive survey design was adopted for the study and a Web-based questionnaire (Google Forms) was used to collect data for the study. The total responses of 278 were collected from the participants, which represents the unit of analysis. The finding of the study revealed that most Nigerian youths used Facebook, Twitter, WhatsApp and Instagram to share information on COVID-19. However, only a few Nigerians used Linkedln and other types of social media to share information on COVID-19. It was also found that building a relationship with social media communities, enjoyment and risk taking, and political inclination influence the sharing behavior of Nigerian youths during the COVID-19 pandemic. Results show that social media handle/page found sharing of fake news on COVID-19 especially on the treatment, vaccines numbers of cases and symptoms. The study concludes that there is a positive relationship between information evaluation and the spreading of fake news on COVID-19 among Nigerians. Information sharing and evaluation should be done with the utmost level of objectivity and sincerity.

• Asia Marketing Journal
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• v.25 no.4
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• pp.231-242
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• 2024

This research investigates how loneliness affects people's preferences for products that appear in social media ads. Four studies examine the impact of loneliness that is both measured in an established scale and situationally induced via a recall task. Individuals who experience higher levels of loneliness evaluate the same products more highly when they are advertised in a social (i.e., Instagram) compared to non-social (i.e., brand website) media platform. This effect occurs because loneliness increases people's attention to others' social evaluation of a product, and social media ads provide this information via social cues such as "likes" embedded in the ads. When the social cues are absent, the advantage of advertising on social compared to non-social media for people with high (vs. low) loneliness disappears. The findings suggest that social media ads have a unique appeal for individuals experiencing loneliness and highlight the role of social cues in shaping product evaluations.

• Journal of KIISE
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• v.43 no.1
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• pp.96-105
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• 2016

Recently, social network services have changed by moving towards an open platform where, as well as simply allowing the building of relationships among users, various types of information can be generated and shared. Since existing user reputation management methods evaluate user reliability based on user profiles, explicit relations, and evaluation, they are not suitable for determining user reliability on social media due to few explicit evaluation. In this paper, we analyze social activities on social media and propose a new user reputation management method that considers implicit evaluation as well as explicit evaluation. The proposed method derives positive and negative implicit evaluation from social activities, and generates user reputation information by field in order to consider user expertise. It also considers the number of users that participate in evaluation in order to measure user influence. As a result, it generates the reputation information of users who have no explicit evaluation and creates user reputation information that is more suitable for social media.

• The Journal of Information Systems
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• v.21 no.1
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• pp.69-91
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• 2012

The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.9
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• pp.1071-1078
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• 2015

This paper is a study of social media marketing as a structured four types of model in order to analyze and perform social media marketing effectively. In this paper we analyze cases of each types of social media marketing and suggest a new social media marketing evaluation methods by a combination of reach and people engaged in using facebook insight.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.41-58
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• 2012

Although the social media plays leading role in the change the political, economic, social and cultural environment in all fields, it is not really understanded the overall management of social media in society. With understandings on the influence of social media, the purpose of this study is to investigate the characteristics of social media and to provide some suggestion to make use effectively of social media in society. To achieve th purpose of this study, the responsibility and the effort of government was examined. As a result, the Social Media Strategy Broad (tentative title 'Social Media Committee') suggests to protection of the users' rights and active support of the current utilization. This study is expected to show the meaningful implication of social media strategy and standard of the social media utilization in policy, education etc.

• International journal of advanced smart convergence
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• v.6 no.2
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• pp.34-50
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• 2017

This study delved into the effects of labor union members' social media utilization for the formation of labor union social capital. Specifically, this study aimed to identify the effects of labor union-related social media use and participation on the labor union's social capital formation through quantitative and qualitative research. It set up trust, network, and participation as social capital components and as dependent variables. Network, in particular, was divided into bonding and bridging aspect. There is the correlation between labor union-related social media use and the formation of labor union social capital. As participation in the group type social media operated by a labor union becomes more active, evaluation on labor union social capital throughout trust, network, and participation is higher. Especially, the correlation between bonding network and bridging network was high. This proves that a labor union's bond enhancement does not result in the labor union's selfishness, but it can build a cooperative system with an external network.

• Asian Journal for Public Opinion Research
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• v.8 no.1
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• pp.41-58
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• 2020

This article attempts to explain social media use within the relationship between the public and government of Indonesia in the era of digital government, as well as to consider public opinion on this matter. This research is based on the application of social media logic and the theory of dialogic communication and action. A qualitative descriptive approach was used to observe the general behavior of social media use by 34 ministries in Indonesia, including interviews with the resource persons within the ministries and focus group discussions with members of the public and observers. The research shows that the relationship between the public and government is accommodative and in line with social media logic. The public sector implemented social media as its platform, which has been further adopted by all ministries. The public sector cannot avoid social media, as it has become part of basic connectivity, even though the use of social media by the government still tends to be in the form of presenting public information. There are advantages and disadvantages of the usage of social media by the government. The advantages include allowing the government to be more open via social media so that communication between the government as the ruling organization and its public can be more fluent. Social media provides space to the public sector in the practice of digital government. Some disadvantages arise as logical consequences that usage of social media cannot be separated from the implementation of digital government. The adaptive behavior of social media by the government can be found by following social media logic as part of digital government implementation. Social media logic causes the government to follow the rules of social media. In this context, the strength and power of the country seems to be regulated by social media. Therefore, more studies on how social media is managed in the context of its usage as digital government support is needed.

• Journal of information and communication convergence engineering
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• v.15 no.3
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• pp.165-169
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• 2017

Altmetrics is an emergent research area whereby social media is applied as a source of metrics to evaluate scientific impact. Recently, the interest in altmetrics has been growing. Traditional scientific impact evaluation indictors are based on the number of publications, citation counts and peer reviews of a researcher. As research publications were increasingly placed online, usage metrics as well as webometrics appeared. This paper explores the potential benefits of altmetrics and the deep relationship between each metrics. Firstly, we found a weak-to-medium correlation among the 11 altmetrics and visualized such correlation. Secondly, we conducted principal component analysis and exploratory factor analysis on altmetrics of social media, divided the 11 altmetrics into four feature sets, confirming the dispersion and relative concentration of altmetrics groups and developed the altmetrics evaluation model. We can use this model to evaluate the scientific impact of articles on social media.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.957-968
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• 2001

The purpose of this study was to extend the social comparison theory in an attempt to examine the effect of TV media on adolescent body images. The research was a survey and the subjects were 895 male and female adolescents in Taejon, Korea. The measuring instruments were 2 sets of stimuli of male and female body silhouettes and self-administrated questionnaire. Results were as follows: 1) The subjects TV viewing periods were 3∼4 hours per day and their involvements in TV media were moderate degree. 2) The results of perceptual body images showed that adolescent favored thin body type as an ideal body and had distorting tendency that their bodies were larger than the actual sizes. 3) The results of attitudinal body images showed three factors such as \"appearance evaluation\", \"appearance orientation\", and \"fitness orientation\". 4) TV media had significant effects on perceptual and attitudinal body images. It is concluded that the results of this study support social comparison theory that people compare themselves to others to satisfy their needs for self-evaluation and for judgments of their own personal worth since TV media give strong influence on adolescents through presenting social comparison models to body images.