• Title/Summary/Keyword: Social Media Education

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Social media and its impact on management performance and recognition: focusing on social media utilization of senior corporate (소셜미디어 특성이 경영성과 및 인지도에 미치는 영향: 시니어기업의 고객·마케팅관리를 중심으로)

  • Kim, In-Ki;Jeon, In-oh
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.195-207
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    • 2015
  • Social media marketing should be approached in a different way from traditional media marketing. This study uses a theoritical and empirical method to analyze what impact social media's key elements - provide information, interactivity and playfulness - have on corporate performance and awareness. As a result, the increase in the level of provide information, and the level of interactivity turned out to have positive impact on corporate performance and awareness. To improve the impact of social media on corporate performance, it is better to use it more extensively for customer management and marketing, rather than simply focusing on a specific part of social media. In conclusion, it is important to have a better understanding of the key elements of social media in order to improve corporate performance and image. In a situation where senior firms are increasingly adopting social media, it is increasingly important to have social media-related PR marketing subject included in senior education.

Study on Social Media Use and Sociodemographic and Personality Factors in the Post-COVID-19 (포스트 코로나 시대 소셜 미디어 이용과 인구사회학적 및 성격 요인에 관한 연구)

  • Yesolran Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.209-215
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    • 2023
  • The untact environment brought about by the global pandemic has emerged as a new driving force for the matured social media market. In the post-coronavirus era, there arises a pivotal need for foundational data to reconfigure the operations and utilization strategies of social media. Using data from the 2022 Korean Media Panel Survey, this study compared sociodemographic and personality factors between social media non-users and users, and examined how these factors influenced social media usage time. The findings indicate differences between social media non-users and users in terms of gender, age, education level, income level, employment status, marital status, openness to experience, conscientiousness, extraversion, and neuroticism. Usage time of social media is influenced by gender, age, income level, employment status, conscientiousness, and agreeableness. These results are anticipated to enhance the understanding of users and their usage behaviors for stakeholders in the social media market as they confront a potential second leap forward.

Development Communication Approaches to Community Development and Adult Education (지역사회개발과 사회교육을 위한 개발커뮤니케이션 접근)

  • Chun, Eun-Kyung;Kim, Sung-Soo
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.359-376
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    • 2000
  • The purposes of this exploratory study were to interrelate the scholastic discipline of the ‘development communication’ into ‘community development’ and ‘adult education’ in terms of interests, views and theoretical backgrounds of these fields of social sciences; and to draw some implications for developing scholastic interactions among these fields to pursue common social changes of human society. Development communications provide opportunities to set goals, to decide contents, and to utilize communication media in developmental efforts. Contemporary trends of development communication, community development and adult education are concerned with indigenous, two-way, bottom-up and people-centered communication from exogenous, one-way, top-down and institution-centered communication of the past. Multidisciplinary approaches to communication concepts and methodology may increase the potentials of community development and adult education in terms of efficiency and effectiveness. Some of the development communication approaches such as traditional and folk media approach. new media or ICT(information & communication technology) approach, participatory communication for development approach, communication support development approach and mass media approach may be applicable for community development and adult education. Better understanding on development communication approaches will be needed for the adult educators as well as community development practitioners.

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A study on the subjectivity of college students' participation in media education

  • Lee, Jei-Young;Park, Chang-Woo;Kim, Ji-Eun
    • International Journal of Contents
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    • v.7 no.2
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    • pp.42-48
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    • 2011
  • The aim of this study is to investigate college students' opinion on participation in media education. The research question is as follows: first, what is the college students' perceptions who participated in media education? Second, what are the differences among the perceptions of college students who participated in media education? To answer these research questions, we used Q-methodology, which is more useful in organizing subjectivity types and opinions of students, both in explaining and sorting of data by characteristic and personal opinion. As a result, two types were found; type 1 is the active participation type that focuses on the active participation in media education as a productive tool and teaching method, as well as diminishing the current controls and restrictions on its use in education. On the other hand, type 2 is the growing adaptive type and is positive for the future development of media education in a transitional role, while they think that current media education for college students is not qualitative yet, a productive tool and the quality of the information message is lacking, and so on.

The Relationship Between Mothers' Self-Differentiation and Social Media Addiction Tendencies: The Mediating Effect of Mothers' Parenting Stress (영아기 자녀를 둔 어머니의 자기분화와 SNS 중독경향성과의 관계: 양육스트레스의 매개효과)

  • Chae, Minkyung;Jahng, Kyung Eun;Kim, Eunhye;Choi, Youjin
    • Korean Journal of Childcare and Education
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    • v.14 no.6
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    • pp.187-203
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    • 2018
  • Objective: This study aimed to examine the mediating effect of mothers' parenting stress on the relationship between their self-differentiation and the tendency of addiction to social media. Methods: The participants in this study were two hundred and eight mothers with children aged 36 months or younger. Data were analyzed statistically using frequency, Pearson's correlation coefficients, and hierarchical multiple regression analysis. Results: The results of the present study are as follows. First, the mothers' self-differentiation was negatively associated with their parenting stress and social media addiction tendency. Second, both the total scores of the mothers' parenting stress and their distress were found to partially mediate the relationship between their self-differentiation and social media addiction tendency. However, the mothers' daily stress did not mediate the relationship between the variables. Conclusion/Implications: The findings of the current study have implications for developing ways of intervening in mothers' social media addiction tendency by reducing their parenting stress, particularly for mothers with low levels of self-differentiation.

Social media impact in the Match: A survey of current trends in the United States

  • Steele, Thomas N.;Galarza-Paez, Laura;Aguilo-Seara, Gabriela;David, Lisa R.
    • Archives of Plastic Surgery
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    • v.48 no.1
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    • pp.107-113
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    • 2021
  • Background Applicants to integrated plastic and reconstructive surgery (PRS) residency in the United States spend exorbitant amounts of time and money throughout the interview process. Outside of first-hand experience through a visiting rotation, applicants utilize various resources in learning about a program. Today's applicants are "Millennials," the demographic cohort raised during the information age and proficient with digital technology. The authors evaluated whether programs have a presence on social media, and whether applicants are following these accounts. Methods An online survey was sent to applicants to a single integrated plastic surgery program evaluating basic demographics, social media utilization, and sources of information accessed throughout the residency application process. A manual search of popular social media platforms (Instagram, Facebook, and Twitter) was performed in October 2019. Accounts affiliated with integrated PRS programs were identified and analyzed. Results Eighty-four of 222 applicants (37.8%) completed the survey. Ninety-six percent of applicants were within the Millennial demographic. Ninety-six percent of applicants had some form of social media presence, with Facebook (90%) and Instagram (87%) being the most popular platforms. Seventy-three percent of applicants reported following a PRS residency social media account. As of October 2019, 59 integrated residency programs (73%) have active Instagram accounts. Conclusions Applicants still rely on the program website when researching potential residencies, but social media is being rapidly adopted by programs. Program social media accounts should be used as a dynamic form of communication to better inform applicants of program strengths and weaknesses.

Exploring the Instructional Use of Instagram for Korean Language Learning (한국어 교육에서의 인스타그램 활용 가능성 탐색 -미국 대학교의 사례를 중심으로-)

  • Ahn, Jaerin;Shim, Yunjin
    • Journal of Korean language education
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    • v.29 no.4
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    • pp.65-92
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    • 2018
  • This study explored how a particular social media can be used to supplement elementary-level Korean language course in the US public university. The researchers administered a survey measuring students' patterns and habits of social media use. Based on the survey results, researchers designed six different types of learning materials and uploaded them regularly to Instagram throughout the semester. At the end of the semester, a survey was conducted to find out students' satisfactory level. From the 44 students' responses, the study found out that using Instagram 1) is more accessible to students than any other learning management system, 2) is fun and students are willing to participate, 3) increased the target language exposure and authentic language use, 4) increased interaction between teachers, students and even other native speakers, and 5) is helpful to improve listening and other language skills. The study closes with the suggestion for further experimental studies.

The Effect of Social Responsibility Characteristics and Consumer Attitude on Purchasing Intention (사회적 책임 관련 특성과 소비자태도가 구매의도에 미치는 영향)

  • Yu, Jiang Chuan;Lee, Seung Sin
    • Journal of Families and Better Life
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    • v.34 no.1
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    • pp.13-32
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    • 2016
  • The goal of this study was to determine the effect of social responsibility characteristics and consumer attitude on consumer purchasing intention. And we used survey result data from 400 adults (200 males and 200 females) aged between 20 and 50 years for our research sample. Also, this study aims to look at the purchasing intention based on Fishbein's attitude model, in order to predict consumer purchasing behaviors on the products made by corporations that have good social responsibility. By using consumer consciousness of social responsibility and Consumer assessment on corporations' social responsibility, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, less than 30 percent of all consumers have experienced education on social responsibility, which is significantly low. Consumers' education experience had no effects on consumer purchasing intention. Consumers' education experience on social responsibility is surely related to purchasing intention, but gives no meaningful relations from the actual proof analysis, which is because of the problems of current consumer education programs. Government and official institutions, corporations, consumer groups should provide more educational opportunities than broadcast media, internet, school, and printed media. Second, according to the analysis result on Consumer consciousness of social responsibility, the assessment scores on social contribution and environmental protection are relatively lower than on consumer protection and energy resource saving. They tend to focus more on social responsibility related to individual interest rather than broader social responsibility as a member of society. Third, consumers have a positive attitude about corporation and its products made by corporations that have good social responsibility. Fourth, the most contributing factor on consumer purchasing intention is corporate consumer attitude. The next is product consumer attitude, Consumer consciousness of social responsibility, and Consumer assessment on corporations' social responsibility.

How Media Exposure Distorts the Wisdom of the Crowd Effect (미디어와 군중 지혜효과 연관성 연구)

  • Yoo, Soonduck;Choi, Kwangdon
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.95-102
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    • 2013
  • The purpose of this study is to explain why the social phenomenon of the wisdom of the crowd does not empirically apply. The motivation of this study is to explain the Korean social issue: the Tablo incident. In this study, 50 university students participated in the experiments to assess the impact of social media on the wisdom of crowds effect. We find evidence of a positive wisdom of crowds effect, when respondents are less exposed to media. In contrast, the collective information seems to be negatively distorted by respondents highly exposed to media. This research has strong implication for education policy and theories of social interaction.

A Study on the direction of Media Literacy education based on the development of animation (애니메이션 제작을 통한 미디어 리터러시 교육 방향 연구)

  • Park, HeeHyeon
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.149-155
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    • 2017
  • The purpose of this research was to develop the method of media literacy education program based on animation production for the 21 century student. A total of four stages of educational programs were constructed by linking the media literacy education goals and the animation production process through the previous research. First, Acquisition of animation production tools for enhancing media access capability. Second, Animation production practice stage for strengthening creative production capacity. Third, the development of critical understanding stage for presentation and discussion the results. Forth, social sharing stage to strengthen social communication capacity. For the practical application of the education program, it was produced as an educational model for Hanseo University animation summer camp, and was educated by 79 middle school students in Chungcheong province. Based on this research, students improve an analytical ability and help them become active participants by creating their own animations. In future, it will be needed a continuous research on the development of educational programs using various media.