• Journal of Information Technology Applications and Management
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• v.23 no.1
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• pp.97-117
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• 2016

Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.

• The Journal of Information Systems
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• v.26 no.3
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• pp.211-228
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• 2017

Purpose This study proposes a research model based on Expectation-Confirmation theory in order to investigate impacts of three variables(expectation confirmation, social interaction, and perceived usefulness) on continuous intention to uss SNS in MICE industry. Design/methodology/approach A survey approach was used in order to measure each latent variable in the research model. A total of 140 responses were collected from actual users of SNS in MICE industry. A structural equation modeling with SmartPLS 2.0 was conducted in order to analyze each relationship in the proposed research model. Findings The results indicated the expectation confirmation had a positive impact on the perceived usefulness, social interaction, and satisfaction. Second, perceived usefulness had a significant positive impact on satisfaction and continuous intention to use SNS in MICE industry. Thrid, social interaction had a positive influence on both satisfaction and continuous intention to use SNS in MICE industry. Finally, the relationship between satisfaction and continuous intention in SNS of MICE industry was fully supported.

• Journal of Information Science Theory and Practice
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• v.9 no.2
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• pp.83-98
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• 2021

Research collaboration is an important strategy to improve research output, and virtual academic communities (VACs) have become an important platform to collaborate on. This paper reveals the influencing factors of researchers' collaboration intention in VACs from two attributes: individual, and inter-members. On the basis of the Social Cognitive Theory, Social Exchange Theory, social network theory, and Five-Factor Model, this paper constructed a model demonstrating the influencing factors of VACs researchers' collaboration intention. A self-administered questionnaire was employed on members of four VACs in China to collect data; subsequently, 558 usable responses were analyzed using structural equation modeling. The result showed that openness, conscientiousness, reciprocity, trust, and the social network characteristic had a significant influence on the collaboration intention of researchers in VACs, while self-efficacy, agreeableness, extroversion, neuroticism, and experience had no significant effects on the collaboration intention of researchers in VACs. This model plays a positive role in promoting the research collaboration intention of Chinese VACs researchers and in guiding the construction of VAC platforms.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.1-9
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• 2021

The purpose of this study is to present the necessary success strategies for the social economy ecosystem and social enterprise stakeholders by empirically examining the structural relationship of factors that affect the sustainable dual performance of social enterprises. Through previous studies, hypotheses and research models were established for the performance factors of social enterprises, and hypothesis testing was performed using PLS-Structural Equation Modeling on 92 sample data collected from the survey. As a result of the analysis, it was found that the social mission, customer orientation, and social network set as performance factors all had a significant positive (+) effect on social performance. In addition, social performance had a significant (+) effect on economic performance by mediating customer orientation and social network excluding social mission, and it was found that the business model strengthened this relationship. In addition to the theoretical significance of demonstrating the structural influence of social enterprise performance factors through this study, practical implications can be found in that it suggests factors that social entrepreneurs should focus on for growth and performance creation.

• Journal of Korean Academy of Nursing
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• v.42 no.5
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• pp.699-708
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• 2012

Purpose: This study was designed to test structural equation modeling of the quality of life of pre-dialysis patients, in order to provide guidelines for the development of interventions and strategies to improve the quality of life of patients with Chronic Kidney Disease (CKD). Methods: Participants were patients who visited the nephrology outpatient department of a tertiary hospital located in Seoul. Data on demographic factors, social support, nutritional status, physical factors and biobehavioral factors and quality of life were collected between March 4 and March 31, 2011. Results: In the final analysis 208 patients were included. Of the patients 42% were in a malnourished state. Anxious or depressed patients accounted for 62.0%, 72.6%, respectively. Model fit indices for the hypothetical model were in good agreement with the recommended levels (GFI=.94 and CFI=.99). Quality of life in pre-dialysis patients with CKD was significantly affected by demographic factors, social support, nutritional status, physical factors and biobehavioral factors. Biobehavioral factors had the strongest and most direct influence on quality of life of patients with CKD. Conclusion: In order to improve the quality of life in pre-dialysis patients with CKD, comprehensive interventions are necessary to assess and manage biobehavioral factors, physical factors and nutritional status.

• Korean Journal of Health Education and Promotion
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• v.32 no.5
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• pp.43-51
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• 2015

Objectives: Socioeconomic factors are one of the significant factors explaining drinking problems in our society. From the poverty and inequality perspective, not only absolute poverty but perceived level of poverty or inequality has a direct effect on one's health and health behaviors. The purpose of the study is to explore the growth trajectories of problem drinking in Korea in relation to poverty and perceived income. Methods: Data from 13,414 adults were analyzed using 4 years of data (2010 to 2014) from the Korea Welfare Panel. Main variables included poverty status, perceived income inequality, and problem drinking. A latent growth modeling was employed for the analysis. Results: The non-poverty group had higher initial level of problem drinking; however, the poverty group showed higher rate of increase in problem drinking rate. The perceived income inequality had no significant influence on the initial level, but over time, those with higher level of perceived income inequality showed higher rate of increase in problem drinking. Conclusions: Findings showed that poverty and inequality affect changes in problem drinking. Efforts to prevent and decrease problems related to alcohol should not only focus on changing individuals' behavior but also on decreasing the inequality gap.

• Journal of Technology Innovation
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• v.15 no.1
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• pp.115-144
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• 2007

This paper is concerned with figuring out a scheme to facilitate UML utilization through examining the factors which affect the intention to use UML. For this, we conducted a survey of those factors among software engineers in IT service companies. In order to examine the factors affecting the intention to use UML, we developed a model by combining the Technology Acceptance Model and the Innovation Attributes Theory, which have been proved to explain well about the acceptance of new technologies and services. Statistical analysis shows that the subjective norm which is one of social factors has significant influence on the career consequences, and also on the compatibility when the result of UML utilization is demonstrable. The career consequences, the compatibility and the ease of use are found to have significant influence on the usefulness perception of UML utilization, implying that the recognition that one's future career can be affected in the long term by UML utilization is important in shaping how one perceives the usefulness along with the compatibility with one's current task type and the ease of use. The usefulness and the compatibility are evaluated to be the factors that have significant influences on the intention to use UML.

• Educational Technology International
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• v.21 no.1
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• pp.1-29
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• 2020

Despite the existing body of literature focusing on the effects of one-to-one mobile technology integration in teaching and learning, research discussed that the determinants of mobile technology acceptance and use in secondary school settings are still unclear. Hence, this study examined the extent to which determinants influence high school students' behavioral intention to use one-to-one mobile technology for learning. The newly proposed model incorporated three additional constructs beyond those in the unified theory of acceptance and use of technology (UTAUT) model, including computer self-efficacy, attitude toward using technology and computer anxiety, as suggested by recent literature. Data were collected from 247 U.S. Midwestern high school students who participated in an online survey. Using a structural equation modeling approach, this study established construct validity for the nine-construct extended UTAUT model to assess high school students' intention to use mobile technology. The results of structural relations in the proposed model showed that their behavioral intention to use mobile technology was significantly predicted by social influence and attitude toward using technology. Also, their strong behavioral intention and facilitating conditions were associated with frequent use of mobile technology in learning. Discussion, implications, and conclusion were addressed in this study.

• Journal of The Korean Association of Information Education
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• v.18 no.4
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• pp.509-520
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• 2014

This study investigated the structural relationships among factors on intention to use mobile learning and suggests practical strategies to enhance learners' behavior intention in secondary school. In this study, we hypothesized that mobile computing self-efficacy, personal innovativeness, and social influence had positive effects on perceived usefulness and perceived ease of use, which ultimately had positive effects on intention to use mobile learning. In order to examine structural relationship among variables, we surveyed 289 high school students in spring semester of 2014. After collecting data, we examined causal relationship among variables using Structural Equation Modeling. The results of this study are as follows: First, mobile computing self-efficacy and personal innovativeness significantly affected perceived ease of use. Second, mobile computing self-efficacy, social influence, and perceived ease of use significantly affected perceived usefulness. Lastly, perceived usefulness and perceived ease of use significantly affected intention to use mobile learning of high school students.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.498-510
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• 2021

This study aims to analyze the influence relationship between the level of fringe benefits and relational contract among social workers in the non-profit organization. Under this relationship, we explored the dual mediating effect of perceived superior's support and perceived organizational support. A total of 371 self-administered questionnaires were distributed to social workers in Gwangju, South Korea, and 271 questionnaires (73.0%) were used for study analysis after excluding incomplete and unreliable responses. This study performed structural equation modeling, the results are as follows. Perceived superior's support and perceived organizational support both have a positive (+) influence on relational contract. Furthermore, perceived superior's support and perceived organizational support were found to mediate effect between fringe benefits and relational contract. Therefore, these results contribute to provide academic meaning that the range of future studies by identifying the dual mediated effect of the fringe benefits and social worker 's relational contract.