• 유통과학연구
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• 제19권9호
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• pp.113-123
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• 2021

Purpose: BTS Meal at McDonald's was launched in May 2021 in selected countries all over the world. BTS fans in Indonesia bought the BTS Meal and collectively donated to the online delivery drivers as a form of empathy. As a quantitative study, this paper aims to identify the influencing factors in sociopsychology for fans to buy products (BTS Meal) available online using celebrity endorsement strategy, as well as demonstrating social empathy as an extended effect. Research design, data and methodology: empirical research was conducted through an online survey sent to 150 participants using the purposive sampling method. Participants were BTS fans, or ARMYs, who bought BTS Meal and conducted donations. Data were then sorted and processed with path regression. Results: preference and role model influenced the buying behavior; however, these factors influenced social empathy only when mediated by consumption. Preference and role model alone did not have a direct influence on social empathy. Conclusions: Consumer behavior insight is relevant in distribution science. A meal distribution involving brand ambassadors is considerable, particularly with celebrities demonstrating quality in capturing fans' hearts through role modeling. When a distribution is conducted online using a brand ambassador, buying behavior could lead to a social impact.

• 지식경영연구
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• 제19권4호
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• pp.19-37
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• 2018

Knowledge transfer among employees integrates individual knowledge scattered within a firm, thus increases organizational effectiveness. In particular, the role of knowledge broker, which enables knowledge sharing across multiple teams or subunits, is critical for the success of knowledge management. This study classified the types of knowledge broker that facilitates knowledge flows among team, and examined the influences of various intra- and inter-team social networks. Survey responses from 128 employees of four R&D teams were gathered and analyzed using partial least square structural equation modeling. The results of analysis showed that all types of inter-team networks(i.e., emotional closeness network, frequency of interaction network, and perceived expertise network) had significant influences on related knowledge brokerage behaviors. In case of intra-team networks, only the emotional closeness network showed significant influence. These results proved the necessity of managing various types of intra- and inter-team networks to encourage knowledge brokerage behaviors within a firm.

• 가정과삶의질연구
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• 제23권4호
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• pp.35-53
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• 2005

In this study, the influence of mothers' parenting behaviors on children's strategies and competence of emotional regulation was examined. Further, the mediating effects of children's active-social support seeking and aggressive strategies on the above relationship were explored. The participants were W mother-child pairs. The children were 5th and 6th graders at two elementary schools in Kyunggi province and Kwangju metropolitan area The data were analyzed with descriptive statistics, factor analysis, Cronbach's alpha, Pearson correlations, standard multiple regressions and structural equation modeling analysis by LISREL 8.3. The main results of this study were as follows: (1) The more the mothers coached children with affection and reasoning, the more adaptive emotional regulation the children had; whereas children tended to have maladaptive emotional regulation in response to the mothers' rejecting and forceful parenting behaviors. Also, when children were coached by mothers with love, reasoning and consistent restriction, they used more active-social support seeking strategies, whereas they used more aggressive strategies when the mothers coached children with rejecting and forceful parenting behaviors. The more the mothers were rejecting, forceful and intervening, the more the children used passive-avoidant strategies. (2) The more the children used active-social support seeking strategies and the less the children used aggressive strategies, the more likely they had adaptive emotional regulation. The more the children used aggressive strategies, the more likely they had maladaptive emotional regulation. (3) Children's active-social support seeking strategies played a partial mediating role between mothers' affectionate and reasoned coaching and children's adaptive emotional regulation. These strategies, on the other hand, played a full mediating role between mothers' consistent restriction and children's adaptive emotional regulation. Children's aggressive strategies played a partial mediating role between mothers' rejecting and forceful parenting behaviors and children's maladaptive emotional regulation. Mothers' non-intervention had an influence on neither the children's aggressive strategies nor their maladaptive emotional regulation.

• Journal of Information Technology Applications and Management
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• 제20권3_spc호
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• pp.259-278
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• 2013

At the center of the repeating evolution of IT industry, there is mobile computing in the ubiquitous environment, and the increasing usage of smart phones contribute more to its growth. P corporation co-developed with Google and implemented smart work system called SWP for the purpose of 'communication and collaboration with co-workers' beyond the general goal of increasing productivity and comfort of employees. The primary objective of this study is to objectively analyze the influence of the effect factor from end user's perspective and user satisfaction on SWP usage, intention for continuous usage and individual performance. To accomplish this research purpose, this study established research models and hypothesis by collective review about information system success models, and tested the research hypotheses using the structural equation modeling technique by data collected from 320 SWP system users of P corporation. Variations for system satisfaction evaluation standard are 1)SW system usage 2) intention for continuous usage 3) individual performance, effect variations are 1) social factors 2) technical factors 3) combination of social and technical factors. Therefore, this study is about influence factors on success of SWP system and how the factors impact the outcome. The test results of this research model is summarized as follows. Firstly, system user's satisfaction had positive impact on all three; SWP system usage, intention for continuous usage and individual performance. Secondly, social factor 'SWP control system' and technical factor 'information quality' and 'system quality' had positive impact on SWP system user satisfaction, while social factor 'shared value' and technical factor 'service quality' did not have significant effect on user satisfaction. Shared value however, had interactive effect with 'information quality' and 'service quality'. This study is expected to contribute to spread of academic research on smart work system by suggesting a model that can show important factors for corporation while explaining the successful implementation of SWP and its continuous usage.

• 산경연구논집
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• 제11권6호
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• pp.41-53
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• 2020

Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

• The International Journal of Costume Culture
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• 제5권2호
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• pp.24-36
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• 2002

Prestige products, such as apparel, are infrequently purchased and require a higher level of interest and knowledge because they are strongly related to an individual's self-concept. This study was designed to conceptualize prestige seeking behaviors by investigating the underlying motives and its influence on brand loyalty. This study adapts Vigneron and Johnson's (1999) framework as a conceptualization of prestige seeking apparel consumption. A survey questionnaire was developed to measure the five underlying values of prestige consumption and brand loyalty. Data from 554 college students were used for the analysis. Results of confirmatory factor analysis using LISREL indicated that apparel prestige consumption does not consist of five distinctive dimensions. Among five theoretically driven dimensions, prestige consumption due to conspicuous, social and emotional value were highly correlated. Structural equation modeling using LISREL showed that brand loyalty was significantly influenced by prestige consumption due to conspicuous value, hedonic value, and uniqueness value.

• 한국생활과학회지
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• 제20권5호
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• pp.917-926
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• 2011

The purpose of this study is to identify the influence of ego integrity on death anxiety of the elderly, mediated by depression based on Erikson theory(1963). For this study, 313 elderly over 60 years old in Daegu city participated in a survey. The data of the survey was analyzed using SPSS 15.0 and Structural Equation Modeling(SEM) with AMOS 7.0. The results of the study are as follows: ego integrity of the elderly does not influence death anxiety due to the suppressing effect of depression. However, depression does mediate the relation between ego integrity and death anxiety fully. Such findings suggest that the Erikson theory can also be applied to elderly Korean citizens. A practical benefit derived from the study's results is the proposition to implement a reminiscence program, reinforce depression treatment and prevention systems, and augment a death awareness movement for elderly.

• International Journal of Contents
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• 제6권2호
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• pp.41-52
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• 2010

The purpose of this study was to provide a more comprehensive model which integrates a social exchange construct (i.e., organizational commitment) as a mediator to test the relationship between organizational justice and employees' bebaviors such as intent to leaving and custormer-oriented behavior. Based on the data collected from ten Chinese full-service restaurants, this study analyzed the proposed hypotheses through model comparison by using structural equation modeling (SEM) technique with AMOS 7.0. The results indicated that (1)distributive justice had negative influence on employees' turnover intention and positive influence on employees' customer oriented behavior and these influences were fully mediated by employees' affective commitment to their organizations; (2)procedural justice had negative influence on employees' turnover intention and positive influence on customer oriented behavior and these influences were only partially mediated by employees' affective commitment to their organizations. Managerial implications and future research directions were proposed at the last part of this study.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.885-895
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• 2021

The purpose of this study is to examine the determinants of intention to borrow consumer credit of Vietnamese people by applying the Technology Acceptance Model (TAM) and extending it with several variables, including anxiety, perceived trust, and perceived financial costs extracted and adapted from the existing literature. A questionnaire survey was administered in the big cities of Vietnam to a total of 602 consumers. Structural equation modeling (SEM) techniques have been employed to investigate the relationship among intention determinants to borrow. Findings show that perceived usefulness mediates the impact of subjective norms on the intention to borrow consumer credit. At the same time, subjective norms also directly influence the intention to borrow. Notably, anxiety, perceived trust, perceived financial cost, perceived ease of use have no significant influence on intention to borrow. Meanwhile, education level is confirmed to have a moderate influence on intention to borrow consumer credit of Vietnamese people. However, there is not enough statistical evidence about the influence of gender and marital status on the intention to borrow consumer credit in Vietnam. Based on the findings of the Vietnamese consumer credit market, we proposed some suggestions to promote the growth of the market in the future.

• 한국산학기술학회논문지
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• 제20권7호
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• pp.440-447
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• 2019

본 연구의 목적은 중년기의 골프참여자를 대상으로 여가기능과 자아존중감 및 사회적 역할상실감의 관계를 규명하는 것이다. 더 나아가 초 고령화 시대를 맞이하는 현 시점에서 골프참여를 통한 바람직한 여가선용 및 건강한 노후 준비에 대한 기초자료를 제공하는데 의의가 있다. 연구대상자는 서울, 경기지역에 소재에 하고 있는 실내, 외 골프연습장에서 골프에 참여하고 있는 중년 아마추어 골퍼 201명을 대상으로 선정하였다. 본 연구의 자료처리는 SPSS 18.0과 Amos 18.0을 이용하여 빈도분석, 신뢰도 분석, 확인적 요인분석, 상관관계분석과 구조방정식 모형분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 중년 골프참여자의 여가기능은 자아존중감에 긍정적인 영향을 미치는 것으로 나타났다(p<.05). 둘째 중년 골프참여자의 여가기능은 사회적 역할 상실감에 긍정적인 영향을 미치는 것으로 나타났다(p<.05). 셋째, 중년 골프참여자의 자아존중감은 사회적 역할 상실감에 긍정적인 영향을 미치는 것으로 나타났다(p<.05). 넷째, 중년 골프참여자의 여가기능과 사회적 역할 상실감에서 자아존중감은 매개하는 것으로 나타났다(p<.05).