• Title/Summary/Keyword: Social Influence Modeling

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Extending Technology Acceptance Model with Social Influence on Korean College Students' Social Commerce Context (한국 대학생의 소셜 커머스 이용행태 연구: 사회적 영향력으로 확장한 기술수용모형을 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.107-115
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    • 2015
  • The social commerce is an innovative and emerging transaction. It is the result of combination with transaction and social media technology. This study analyzes Korean college students' social commerce behavior through extending technology acceptance model(TAM) with social influence(SI). We confirmed all proposed hypotheses are significant and supported by the given data through PLS path modeling method with SmartPLS. It indicates that SI is an important factor influencing intention to use, so SI should be consider for theorists to enhance explanation and prediction of TAM and for practitioners to earn higher performances as well. Finally, based on the findings, suggestions for future studies are discussed.

The Relationships of Perceived attachment, Social Support and Problem Behavior of Middle School Students (중학생이 지각한 부모애착과 사회적 지지 및 문제행동간의 관계)

  • Yoon, So-Jung;Kang, Seung-Hee
    • Journal of Fisheries and Marine Sciences Education
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    • v.23 no.4
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    • pp.582-595
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    • 2011
  • The purpose of the study was to investigate the causal relations among attachment, and social support influencing problem behavior in middle school students. The data contains 482 middle school students. Collected data were analyzed using SPSS and AMOS statistical package for correlation analysis and structural equation modeling. Study results were as follows. The correlations among attachment, social support and problem behavior were significant. The results of the structural equation modeling show that students' social support had direct positive influence on problem behavior, but students' attachment didn't have direct positive influence on problem behavior. That is to say, social support mediated the effect of attachment on problem behavior. These results imply that perceived attachment, and social support influence adolescents' problem behavior. Results suggest that programs that promote social support should be given to reduce problem behaviors of middle school students.

The study of smart-media acceptance model for teachers in special education based on personal innovativeness and social influence (개인의 혁신성과 사회적 영향 관점에서 특수교사들의 스마트미디어 수용에 관한 연구)

  • Han, Dong-Wook;Kang, Min-Chae
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.75-83
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    • 2012
  • The aim of this study is to test the behavioral acceptance of adopting smart-media for special education teachers on the points of personal innovativeness and social influence with structural equation modeling(SEM). The corelation of factors such as personal innovativeness, social influence, performance expectancy and behavioral intention are significant. The results of SEM analysis show that the direct impact of social influence on performance expectancy and behavioral intention is significant. The indirect impact of social influence toward behavioral intention through performance expectancy is also significant. However, the personal innovativeness is not statistically significant factor affecting performance expectancy and behavioral intention.

Product Adoption Maximization Leveraging Social Influence and User Interest Mining

  • Ji, Ping;Huang, Hui;Liu, Xueliang;Hu, Xueyou
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.6
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    • pp.2069-2085
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    • 2021
  • A Social Networking Service (SNS) platform provides digital footprints to discover users' interests and track the social diffusion of product adoptions. How to identify a small set of seed users in a SNS who is potential to adopt a new promoting product with high probability, is a key question in social networks. Existing works approached this as a social influence maximization problem. However, these approaches relied heavily on text information for topic modeling and neglected the impact of seed users' relation in the model. To this end, in this paper, we first develop a general product adoption function integrating both users' interest and social influence, where the user interest model relies on historical user behavior and the seed users' evaluations without any text information. Accordingly, we formulate a product adoption maximization problem and prove NP-hardness of this problem. We then design an efficient algorithm to solve this problem. We further devise a method to automatically learn the parameter in the proposed adoption function from users' past behaviors. Finally, experimental results show the soundness of our proposed adoption decision function and the effectiveness of the proposed seed selection method for product adoption maximization.

Social Media Performance: From the Perspective of Social Media Apathetic Behavior

  • Inwon Kang;Sungjoon Yoo
    • Journal of Korea Trade
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    • v.26 no.3
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    • pp.1-22
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    • 2022
  • Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

The Operationalization and Role of Social Influence in Technology Acceptance Model (정보시스템 수용모델에 있어서 사회적영향의 조작화와 역할)

  • Yang, Hee-Dong;Kwon, Sun-Dong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.28 no.1
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    • pp.97-113
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    • 2003
  • In numerous studios of Technology Acceptance Model ( TAM ), the social Influence construct has been operationalized as subjective norm. This study Proposes to stretch two construct to Include two more constructs : image and visibility. This paper also questions about the paths regarding this comprehensive construct. Due to the controversies regarding the significance of social Influence on IS usage, this study taps the possibility that social influence works as an antecedent to PU (Perceived Usefulness) and PEU ( Perceived Ease of Use) We could find the significant differences In path coefficients depending on how social Influence Is operationalzied.

The Effects of Fit and Social Construction on Individual Performance

  • Im, Ghi-Young
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.29-34
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    • 2008
  • This study examines the effects of information and communication technologies on individual performance. The literature has paid a considerable amount of attention to social influence as a determinant of individual behavior. We combine task-technology fit with concepts from adaptive structuration theory to specify social influence. In our model, we suggest that individuals should receive support from proper social construction to have additional performance improvement. Empirical data from 317 individuals across 43 teams in 10 companies is used to assess the theoretical model. Our theoretical model received support from the data.

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Analysis of the Structural Relationship between Social Relationships, Self Esteem, Life Satisfaction, and School Adjustment in Early Adolescents (초기 청소년의 사회적 관계, 자아존중감, 삶의 만족, 학교생활적응 간의 관계 분석)

  • Sihn, Mi;Jeon, Seong-Hui;Yoo, Mee-Sook
    • Korean Journal of Child Studies
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    • v.33 no.1
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    • pp.81-92
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    • 2012
  • The main purpose of this study was to analysis of the structural relationship between early adolescents' social relationships, self esteem, life satisfaction, and school adjustment. Data harvested from the Korean Youth Panel Survey 2010 was analyzed by means of Structural Equation Modeling (SEM). The results indicate that the model is appropriate in terms of goodness of fit and significant path based on the validation procedure. According to the model, the social relationships have some degree of influence upon self esteem which then goes on to have a subsequent effect on life satisfaction; which in turn have a further influence on school adjustment. Social relationships also have a direct influence on life satisfaction, school adjustment, and self esteem has a direct influence on school adjustment. The paper concludes with an outline of the implications of the present study for future studies on this subject.

The Longitudinal Relationship between Social Capital of North Korean Migrant Youths and School Adjustment: A Latent Growth Modeling Approach (잠재성장모형을 활용한 탈북청소년의 사회자본과 학교적응 간 종단관계 분석)

  • Yeon, Bo-Ra;KIM, Kyungkeun
    • (The)Korea Educational Review
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    • v.23 no.1
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    • pp.205-230
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    • 2017
  • Drawing on third to fifth wave data from the Longitudinal Study of North Korean Migrant Youths' Education, we examined the longitudinal relationship between social capital of North Korean Migrant Youths and school adjustment using latent growth modeling(LGM). Specifically, we sought to answer the following research questions: Do social capital and school adjustment among North Korean Migrant Youths change over time? Is there a relationship between the changes in social capital and school adjustment among these students? Our LGM results showed that trends in social capital and school adjustment among these students were not fixed but changed over time. While the social capital developed by these students was found to influence school adjustment at the time of its development, it did not continue to influence changes in school adjustment over time. Changes in school adjustment of North Korean migrant youths were affected by changes in social capital. These results suggest that there is room for gradual improvement of school adjustment level by strengthening social capital of North Korean migrant youths.

A study on factors influencing the change of children's psycho-social development raised by disabled parents: focused on the influence of parent's social engagement and future forecast (장애부모에게서 자란 아동의 심리사회성 변화요인 - 부모의 사회참여활동 및 미래전망을 중심으로 -)

  • Kim, Sa Hyun;Kim, So Jin
    • Korean Journal of Family Social Work
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    • no.53
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    • pp.199-234
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    • 2016
  • This study deals with the psycho-social development of children raised by disabled parents. In particular, we are willing to examine the influence of parental factors such as social engagement and future forecast on the change of children's psycho-social development. Using the three waves of Korean Welfare Panel Study data, these predictors were examined through the Latent Growth Curve Modeling. The result shows that parent's disability has a negative influence on their children's psycho-social development. However, similar to the findings of the previous studies, the degree of this influence tends to be decreased as children grow up. Lastly, two parental factors have a direct influence on the psychological development of children. Furthermore, parent's social engagement has an indirect influence on the change of sociality of children through the psychological change of them. This result means that we should encourage disabled parents to participate actively in social activities and think positively about their future.