• 유통과학연구
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• 제22권3호
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• pp.105-112
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• 2024

Purpose: This study analyzed the relationship between corporate capacity and management performance in the Korean distribution industry during the COVID-19 pandemic. Research design, data and methodology: The data for this study used the 2021 KOTRA GCL Test Data, and multiple regression analysis was performed using SPSS 26. As corporate competency, human capital and related capital of intellectual capital theory were utilized, and the global network level of social network theory was also utilized. As an additional analysis, corporate characteristics factors were used. Results: First, the level of global mindset of human capital acted as a positive factor in management performance, and the level of professional manpower did not achieve significant results. Second, related capital acted as a positive factor in corporate performance. Third, from the perspective of social network theory, the global network level of companies acted as a positive factor in management performance. Finally, the relationship between corporate characteristics and management performance was marginally significant. Conclusions: In order to improve the business performance of a company in a market shock such as the COVID-19 pandemic, it is required to strengthen the level of network construction with customers and increase the level of intellectual capital that a company has.

• 한국환경보건학회지
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• 제50권2호
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• pp.81-82
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• 2024

Urban air mobility (UAM) is emerging as an innovative transportation solution for cities. However, the potential noise impact on urban life must be carefully examined. Continuous exposure to UAM noise, with its unique frequency characteristics and temporal variability, may adversely affect citizens' health by causing sleep disorders, cardiovascular disease, and cognitive impairmenet, particularly in children. NASA has formed a UAM Noise Working Group to study this issue comprehensively. In Korea, the Seoul Metropolitan Government's UAM demonstration project is expected to accelerate related research and development. Scientific analysis, including noise measurement, prediction modeling, and health impact assessment, must be prioritized. Measures to minimize noise should be established based on this evidence, such as optimizing flight modes, developing noise reduction technologies, and establishing new noise management standards. Transparency and social consensus are crucial throughout this process. Expert review and open communication with civil society are necessary to address related concerns. Sharing demonstration project results and providing opportunities to experience UAM noise through digital twin simulations can help address public concerns and build social consensus. Proactively and scientifically tackling noise issues is essential for the sustainable development and successful integration of UAM into daily life.

• 아태비즈니스연구
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• 제15권2호
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• pp.89-106
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• 2024

Purpose - The purpose of this study is to ascertain the influence of individual consumption values and consumption tendencies on repurchase intention. It aims to examine how individual characteristics affect purchasing behavior in response to social environmental changes. Design/Methodology/Approach - This study targeted individuals who have experience purchasing convenience store lunches in Korea and collected 201 survey responses. Exploratory Factor Analysis (EFA) and Multiple Regression Analysis were employed to analyze the data. Findings - Individual consumption values significantly influenced consumption tendencies. Additionally it was found that both consumption values and consumption tendencies have some significant impact on repurchase intention. However, certain factors had a significant influence specifically in the context of negative relationships, which was analyzed to be influenced by social environmental changes. Research Implications and Limitations - This study verified the clear relationship between consumption values, consumption tendencies, and repurchase intention, such as product purchase. However, it also verified that the relationship of these factors does not necessarily have a strictly positive impact. It suggests that future marketing research should also investigate factors such as the increase of single-person households and social environmental changes.

• Asia pacific journal of information systems
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• 제15권2호
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• pp.97-120
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• 2005

As information systems are introduced in organizations, user attitudes toward IS are crucial factors for the success of such systems. Hence, understanding what affects user attitudes should be a major concern in MIS research. The purpose of this study is to improve the understanding of social influence on IS adoption. Social influence construct is stretched to include four items: subject norm, image, visibility, and voluntariness. Also, this paper examines the roles of two moderators regarding social influence: user characteristics and IT maturity. We could find that 1) social influence has a significant impact on perceived usefulness(PU), perceived ease of use(PEU), and intention, 2) the social influence on PU is more noticeable for knowledge worker than for undergraduate student, and 3) social influence on knowledge worker's PU is stronger for emerging IT(e.g., wireless internet services) than for mature IT(e.g., spreadsheet software).

• 융합경영연구
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• 제12권1호
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• 융합경영연구
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• 제12권5호
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• pp.75-89
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• 2024

Purpose: This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore the impact of ChatGPT users' technology acceptance (performance expectancy, effort expectancy, and social influence) on WOM. Research design, data, and methodology: A survey was conducted targeting ChatGPT users in their 20s or older in Korea and used for analysis. Testing of research hypotheses is performed using SPPS and AMOS. Results: First, ChatGPT users' technology acceptance (performance expectancy, effort expectancy, social influence) was found to have a positive effect on continuous use intention. Second, ChatGPT users' continuous use intention was found to have a positive effect on WOM. Third, ChatGPT users' continuous use intention ChatGPT was found to have a full or partial mediation effect on the relationship between technology acceptance and WOM. Conclusions: These results mean that ChatGPT's outstanding functional utility, convenience of use, and recommendations from people around them have a significant impact on the continuous use intention ChatGPT and WOM. As Generative AI becomes routine, disruptive innovation through Retailtech is expected to promote changes in distribution. This study confirmed the relationship between continuance use/WOM and technology acceptance. Distribution companies need to improve efficiency/convenience using Generative AI and implement various WOM marketing.

• Nuclear Engineering and Technology
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• 제56권8호
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• pp.3224-3235
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• 2024

Amid the ongoing discourse on clean energy solutions, the reopening of decommissioned plants, such as the Bataan Nuclear Power Plant (BNPP) in the Philippines has become a focal point in the country. This study delved into the complex web of factors influencing public acceptance of BNPP, employing the values-beliefs-norms theory. By utilizing partial-least square structural equation modeling, the research unravelled the intricate relationships among biospheric values, altruistic values, egoistic values, ecological worldview, awareness of consequences, personal norm, social norm, and the broader acceptance of BNPP establishment. With 434 respondents participating in a self-administered online survey, the study identified key correlations. Emphasizing the collaborative impact on decision-making processes by social and personal norms, the study also highlighted the role of ecological values in shaping awareness. The foundational impact of values on ecological worldviews was explored, shedding light on public attitudes toward nuclear energy. This research offers actionable insights for policymakers, advocating for targeted communication strategies and public engagement initiatives to navigate barriers and promote informed decision-making in the dynamic landscape of nuclear energy development. The study contributes to the global conversation on sustainable energy strategies, emphasizing the pivotal role of public perception in shaping the trajectory of nuclear power.

• Journal of Korea Trade
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• 제25권7호
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• pp.75-91
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• 2021

Purpose - Social commerce (SC) is the growth of social media highlighting the e-commerce transactions and currently, the greatest challenges of e-commerce have attracted the influence of trust in social commerce intention (SCI). Based on the challenge, the study's purpose is to discover the effect of social support (informational and emotional support) on the SCI. The study also explores the mediation effect of trust and the moderation impact of culture between the USA and Korea. Design/methodology - This study used a sample of 482 surveys filled out by online shoppers from the US and Korea, two countries with divergent cultural values. Structural equation modelling (SEM) is used to analyze the hypothetical paths. In addition, bootstrapping and multi-group analysis are perform to view mediation and moderation effects respectively. Findings - The results of our study shows that both informational and emotional support significantly influences trust and SCI. Our results also supports the mediating effect of trust in social support and the moderating effect of culture in forming SCI. Originality/value - Our empirical results provide important information to businesses formulating cross-cultural SC strategies. This will help SC companies to analyze the aspects of customer trust through social support, which in turn will increase SCI and thereby established a competitive position for SCs. Our results will also be holistic directions for SC vendors in cross-cultural settings, which will offer important social and economic contributions to the sustainable growth of SC's business.

• 가족자원경영과 정책
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• 제22권4호
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• pp.61-74
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• 2018

The purpose of this study is to verify the mediating effect of self-efficacy in relation to marriage satisfaction and the social support of immigrant women. The research data for the analysis were collected from those who using multi-cultural family support centers in Siheung of Gyeonggi-do and Ansan from September 30 to October 21, 2017, and a total of 223 people were used in the final analysis. The analysis methods examined the characteristics of the subjects through frequency analysis and technical statistics, and a hierarchical regression analysis was performed to verify the effectiveness of mediator effects. The statistical program used SPSS 22.0. The analysis showed that social support and self-efficacy of married immigrant women had a significant impact on marital satisfaction. In addition, self - efficacy had a partial mediating effect on the relationship between the social support of married immigrant women and marital satisfaction. Based on these results, we discussed practical implications for social support and self-efficacy to improve marriage satisfaction of married immigrant women.

• 국제학술발표논문집
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• The 7th International Conference on Construction Engineering and Project Management Summit Forum on Sustainable Construction and Management
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• pp.291-296
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• 2017

Infrastructure development as national project suffers from social conflict which is one of main risk to be managed. Social conflicts have a negative impact on not only the social integration but also the national economy as they require enormous social costs to be solved. Against this backdrop, this study analyzes social conflict using articles published by online news media based on web-crawling and natural language processing (NLP) techniques. As an illustrative case, the Jeju Naval Base (JNB) project which is one of representative conflict case in South Korea is analyzed. Total of 21,788 articles and representative keywords are identified annually. Additionally, comparative analysis is conducted between the extracted keywords and actual events occurred during the project. The authors explain actual events in the JNB project based on the extracted words by the year. This study contributes to analyze social conflict and to extract meaningful information from unstructured data.