• Title/Summary/Keyword: Social Conformity

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Apparel Market Segmentation by Clothing Variables and Lifestyle for Adult Women (의복변인에 의한 시장세분화와 라이프스타일과의 관계 -$20\∼30$대 여성의 의복시장을 중심으로-)

  • Won Sun;Kahng He Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.12 no.3 s.28
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    • pp.309-318
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    • 1988
  • The purposes of this study were: 1) to develop specific AIO variables(clothing variables) based on clothing behavior studies, 2) to segment apparel market by clothing variables, 3) to discribe the profile of each segment with clothing variables, lifestyle variables and demographic variables, 4) to Suggest effective strategies on apparel market of women's clothing. The Likert Type clothing questionnaires measured 6 aspects of clothing (fashion, conformity-individuality, practicality, aesthetics, modesty and brand consciousness & status symbols) dealing with activities, interests and opinions. In addition, lifestyle variables were measured with general AIO statements. The questionnaires were administered to 563 young women (students, career women and homemakers) living in Seoul. The data were analysed by factor analysis, ctustering analysis, multiple discriminant analysis, one-way ANOVA ana Duncan's multiple range test. The results of the study were as follow: 1) 4 factors emerged from factor analysis of clothing variables. Factor 1: lower interest in modesty and higher interest in aesthics, Factor 2: brand consciousness and status symbols, Factor 3: conformity, Factor4 : fashion. 2) Lifestyle variables clustered into 3 factors. Factor 1: positive social activity, Factor 2: family-oriented type, Factor S: materialism. 3) By cluster analysis of the 4 factors of the clothing variables, the apparel market of women's clothing was categorised into 3 segments (innovative aesthetics seeker group, brand and status symbols conscious group, clothing unconscious group). 4) The above three segmented groups were also significantly discriminated by lifestyle and demosraphic variables. 5) On the basis of the findings, effective marketing strategies of women's clothing were suggested.

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Controversy and Guideline Suggestion Surrounding Fake News in the Digital Media Age (가짜뉴스(Fake News) 현황분석을 통해 본 디지털매체 시대의 쟁점과 뉴스콘텐츠 제작 가이드라인)

  • Kwon, Mahnwoo;Jun, Yong Woo;Im, Hajin
    • Journal of Korea Multimedia Society
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    • v.18 no.11
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    • pp.1419-1426
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    • 2015
  • Distinguishing border between news and advertising is disappearing. Traditional journalism considered editorial part deals news and ad part handle commercial messages. But now this classification is meaningless. Current news consumers do not separate advertising content and non-advertising content. In Korea, making fake news or paid news pages is becoming social problem. Fake news uses various camouflages to pretend to be real news. This paper descriptively analyzed Korean fake news cases and suggested some guidelines for publishing news. We analyzed 3 major newspaper web sites from July to September, 2014. These three newspapers publish section pages everyday containing fake news or sponsored news. Totally more than one thousand articles were selected for content analysis. We coded the numbers of fake news, day of the week, the rate of sponsored news, average fake news publication number per pages, the conformity between news and advertising, and the type of fake news. We also coded the number of sponsored news article in day sections. We used method of comparing the advertising contents and news articles. As a result, 24.8% of news article were published for the advertising sponsors. Advertorial or fake news were sometimes arranged same pages the same day. We coded the conformity between same advertising and news content. More than 60 percent (60.9%) of fake news match with their sponsors. PR style of fake news is top and advertising type of fake news is the lowest.

Attitude Toward Traditional Korean Clothing as Related to Selected Social Psychological Factors (한복에 대한 태도를 중심으로 한 사회심리학적 의복연구-서울의 성인여성을 중심으로-)

  • 강혜원
    • Journal of the Korean Home Economics Association
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    • v.17 no.3
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    • pp.1-11
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    • 1979
  • The purposes of this study were ; (1) to investigate attitudes toward Korean clothing in relation to 3 aspects of clothing behavior , and in relation to attitudes toward women's role, age and education, and (2) to ascertain the extent to which Korean clothing was used and valued. Clothing measures consisted of statements dealing with positive and negative attitudes toward psychological and practical aspects of Korean clothing, frequency of use of Korean clothing, and modesty and confirmity -individuality measure. The measure of attitudes toward women's role consisted of items selected form the Inventory of Feminie Values and the Sex Role Ideology Scale. Product-moment correlation was used to analyze the data which consisted of the responses of 700 adult Korean women to questionnaires administered by the researcher. The results obtained are as follows : 1) Positive attitudes toward Korean clothing for both psychological and practical aspects were, (1) related negatively to nontraditional attitudes toward women's role and education, and (2) related positively to age, frequency of wearing Korean clothing and modesty in clothing. 2) Negative attitudes toward Korean clothing for practical aspect was related negatively to age and education , whereas, the psychological aspect was negatively related to attitudes toward women's role. 3) Conformity-individuality in clothing was related positively to attitudes toward women's role and education. 4) Modesty in clothing was related negatively to attitudes toward women's role and education, conformity individuality, and was related positively to age. 5) In 1945 most of the subjects over 51 -year-old wore Korean clothing always or most of time, whereas, about 1/3 of them wore the same in 1976 , Only 4% of the total participants regardless of their ages wore Korean clothing for everyday life in 1976. 6) In general , highly positive attitudes toward Korean clothing were found on psychological aspect, whereas, highly negative attitudes toward Korean clothing were found on practical aspect.

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What is the masculinity of Korean men? Concept mapping of masculinity (한국 남성의 남자다움은 무엇인가?: 남성성에 대한 개념도 연구)

  • Woo Sungbum
    • Korean Journal of Culture and Social Issue
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    • v.25 no.3
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    • pp.203-229
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    • 2019
  • The purpose of this study was to identify the factors that constitute masculine norms of masculine in Korean society. The definition of masculinity was to conform to the male-dominated standard formed socially and culturally. The results of in-depth interviews with 20 male participants were used for a concept mapping analysis to explore the configural representations of Korean masculine norms. After extracting the key sentences related to masculine norms, the participants sorted the 55 key sentences based on similarities and assessed the importance, which was then analyzed with multidimensional scaling method and cluster analysis. The result showed two dimensions, one representing social-personal domain and the other implying dominance-support domain as well as six clusters of caregiver, leadership, emotion suppression, job ability and organizational social adaptation, Expects the masculine abilities, power and control. Finally, the implications of this study, limitations, and the suggestions for future research were discussed.

The Effects of Mothers' Parental Attitudes on Children's Clothing Benefits with Moderating Effects of Clothing Involvements (어머니의 양육태도가 자녀의복 추구혜택에 미치는 영향과 의복관여의 조절효과)

  • Youn, Cho-Rong;Chung, Kyung-Hwa;Lee, Yu-Ri
    • Journal of the Korean Home Economics Association
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    • v.47 no.3
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    • pp.11-22
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    • 2009
  • The purpose of this study was to identify the benefits in children’'s wear sought by mothers and to identify the influence of parental attitudes and clothing involvements. A survey was conducted and 350 responses collected from mothers who have elementary school-aged children were analyzed using SPSS 15.0 evaluation version. As a result, firstly, eight dimensions of benefits in children’'s wear were identified; individuality/expression, conformity, aesthetics/fashion, social status, functional value, standard, blame avoidance and economic value. Secondly, the influences of mothers’' parental attitudes on the clothing benefits and the moderating effects of clothing involvements were found. The effects of parental attitudes on the benefits were dependent on mothers’' clothing involvements.

A Study on the Interrelationship between Otto Wagner and Gustav Mahler in Belle Epoque (벨 에포크의 오토 바그너와 구스타프 말러의 상관성에 관한 연구)

  • Lee Hong-Kyu;Park Joung-Lan;Dong Jung-Keun
    • Korean Institute of Interior Design Journal
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    • v.14 no.2 s.49
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    • pp.29-36
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    • 2005
  • There have been a little attempts to draw analogy between architecture and music. There are many objective and subjective factors for this to be true. If, however, the two arts are out of much the same social conditions, they show a degree of conformity in design and general organization. Our study shows the interrelationship between Otto Wagner and Gustav Mahler in Belle Epoque. In order to clarify the interrelationship between architecture and music, this study examines works of Otto Wagner on the basis of the characteristic of Gustav Mahler. This comparison between Otto Wagner and Gustav Mahler follows : in Belle Epoque, they have the same tendency to 1) the disintegration of historicism, 2) the style of description, 3) the reversion, 4) the giganticness, 5) the change of materials and 6) the proportion.

A Study on the interrelationship between the Spatial Structure of Residential Space and the Structure of Music (주거공간의 공간구조와 음악 구조의 상관성에 관한 연구 - 16C~19C 주거공간을 중심으로 -)

  • 이홍규
    • Korean Institute of Interior Design Journal
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    • no.33
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    • pp.11-18
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    • 2002
  • There is an agreement that sociocultural forces affect on the types of arts. There have been a little attempts to draw analogy between architecture and music. There are many objective and subjective factors for this to be true. If, however, the two arts are out of much the same social conditions, they show a degree of conformity in design and general organization. Our study shows the interrelationship between the Residential Space and structure of music. In order to clarify the interrelationship between architecture and music, the study examines ten Residential Spaces suggested by Yi-Jinkyung. The Residential Spaces are analyzed by using theory of Space Syntax. The structure of music is analyzed by tonality, counterpoint and harmony. The comparison between the Residential Spaces and music follows : From Renaissance to the 19th century, they have the same tendency to 1) openness & closure to the outer space and 2) the netting diagram in the inner space & Counterpoint 3) the tree diagram in the space & Harmony

The Future of Commercial Space (상업공간의 미래)

  • 노정호
    • Archives of design research
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    • v.3 no.1
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    • pp.83-93
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    • 1990
  • The constant evolution of society, culture and scientific technology, coupled with changes in life style and behavioral patterns, has led mankind to peroeive diverse needs for space. Particularly, the rapid structural change in the field of marketing has entailed changes in techinques for construction and presentation of space for an improved marketing environment. To satisfy such new, diverse needs for space, interior designers will have to redefine the "mankind and environmen( concept and examine their design methodology anew. The question of how to design available space for a certain purpose will remain a daunting task for designers in the future, as it has been in the past. In the pursuit of convenience and conformity to mankind's surroundings, every nation has, in common with other nations, basic design elements, design skills and other factors. In designing camercial space in a particular region, it is essential, however, to have a proper understanding of the social economic and cultural context indigenous to that region, as well as the impact on environmental and ecological change and marketing strategy. This study discusses design metholdology for the comming camercial space on the basis of the space concept and current status in Korea, with major emphasis on Korea's regional characteristics.

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지방정부 간 자율적 행정구역 통합의 성공요인 탐색: 퍼지집합 질적비교분석(fsQCA)의 적용

  • Yang, Go-Un;Park, Hyeong-Jun
    • Journal of Local Government Studies
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    • v.25 no.1
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    • pp.91-116
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    • 2013
  • The purpose of this paper is to find out the set of the factors influencing on the successful voluntary consolidation among local governments. This paper considers the voluntary consolidation as a kind of coordination mechanism and institutional collective action process between local governments, and identifies the configurations of the causal factors influencing the voluntary consolidations by applying the fuzzy-set analysis. It is found that the sets of the causal factors which include political and economic homogeneity factors in the region, and interlocal political, economic, and social homogeneity factors, and prior consolidation experience between regions have positive effects on the consolidations. Also, it turns out that interlocal homogeneity and conformity between regions should be considered significantly for institutionalization which supports the consolidation between local entities.

A Policy Proposal for Development of Logistics Certification System based on Needs with a Device for Vitalizing Logistic Industry (수요기반 물류인증을 통한 물류산업 활성화 방안)

  • Oh, Jae Young;Moon, Jong Keun;Lee, Jin Yong
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.21 no.1
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    • pp.11-17
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    • 2015
  • The increase of international and domestic trade according to global industrialization and economic growth has raised the national logistic cost in connection with physical distribution of articles. In order to reduce these costs and rise up national industrial competitiveness, Korea has also tried to improve the efficiency of logistics with various methods as advanced countries did. Especially, Korea government has decided standard dimension of pallets with T11 ($1100{\times}1100mm$) on the basis of unit load system in early 2000s, and certification program for logistics equipments has been operated to keep up the compatibility for the equipments and packaging with modulation of T11. Consequently, this certification program has contributed to extend standardization for logistics and to grow up 3 party logistics, but compared with advanced countries, the rate of national logistics cost to GDP (gross domestic product) still shows about 3% gap as demands for certification have been decreased in the recent. In this study, therefore, we proposed the development of logistics certification system based on social needs as a policy device to activate logistic industry as well as improve the efficiency of national logistics after we had analyzed all of certification programs for logistics being run in Korea. Namely, the first is the development of certification project for Northeast Asia's logistics corresponding to necessity for applying returnable transport system according to increasing the amount of trade between Northeast Asia's countries. The second is the development of certification project for safe transportation of packaging corresponding to costumer's needs for safe transit according to the growth of electronic commerce and the increase of global distribution.

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