• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.2
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• pp.567-582
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• 2014

The purpose of this study is to qualitatively identify the typologies and characteristics of the big data marketing strategy in major companies that are taking advantage of the big data business in Korea. Big data means piles accumulated from converging platforms such as computing infrastructures, smart devices, social networking and new media, and big data is also an analytic technique itself. Numerous enterprises have grown conscious that big data can be a most significant resource or capability since the issue of big data recently surfaced abruptly in Korea. Companies will be obliged to design their own implementing plans for big data marketing and to customize their own analytic skills in the new era of big data, which will fundamentally transform how businesses operate and how they engage with customers, suppliers, partners and employees. This research employed a Q-study, which is a methodology, model, and theory used in 'subjectivity' research to interpret professional panels' perceptions or opinions through in-depth interviews. This method includes a series of q-sorting analysis processes, proposing 40 stimuli statements (q-sample) compressed out of about 60 (q-population) and explaining the big data marketing model derived from in-depth interviews with 20 marketing managers who belong to major companies(q-sorters). As a result, this study makes fundamental contributions to proposing new findings and insights for small and medium-size enterprises (SMEs) and policy makers that need guidelines or direction for future big data business.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.443-446
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• 2006

RFID is the core of realizing ubiquitous environment. This is expected to improve economical effect through related industry revitalization, make-work, and so on, in the future, and to be linked to social see-through enhancement via national life change. However unchecked RFID use lets retailers collect unprecedented huge information and they link it to customer information database, so the voice of worry to bring about a result of trampling down consumer privacy doesn't make a negligible situation. Although RFID system is spreaded out socially, the servicing of law and system is not accomplished to protect individuals from personal information violation threat. At the same time, in ubiquitous computing environment, to protect individual information efficiently, from the step of planning and deciding this technology system, constitutional law, norm, the basic legal rights of the people, and so forth is to be considered. The objective of the research is to persent the privacy protection from the viewpoints of law on RFID.

• Journal of Environmental Health Sciences
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• v.38 no.5
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• pp.369-379
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• 2012

Objectives: Spatial analysis is useful for understanding complicated causal relationships. This paper focuses trends and appling methods for spatial analysis associated with environmental asbestos exposure. Methods: Literature review and reflection of experience of authors were conducted to know academic background of spatial analysis, appling methods on epidemiology and asbestos exposure. Results: Spatial analysis based on spatial autocorrelation provides a variety of methods through which to conduct mapping, cluster analysis, diffusion, interpolation, and identification. Cause of disease occurrence can be investigated through spatial analysis. Appropriate methods can be applied according to contagiousness and continuity. Spatial analysis for asbestos exposure source is needed to study asbestos related diseases. Although a great amount of research has used spatial analysis to study exposure assessment and distribution of disease occurrence, these studies tend to focus on the construction of a thematic map without different forms of analysis. Recently, spatial analysis has been advanced by merging with web tools, mobile computing, statistical packages, social network analysis, and big data. Conclusions: Because the trend in spatial analysis has evolved from simple marking into a variety of forms of analyses, environmental researchers including asbestos exposure study are required to be aware of recent trends.

• Korean Institute of Interior Design Journal
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• v.20 no.1
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• pp.190-198
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• 2011

The purpose of this research is to suggest the direction of the school planning for the future that could respond actively to fast-changing circumstances of the times. The specific purpose is as follows. First, this research creates the education spatial model for the future that could prepare the education for globalization, informationization, liberalization and suggests the direction of the school planning that would correspond to the revised curriculum in 2009. Based on the research findings, establish the fundamental architectural planning guidelines and provide a blueprint of the advanced school for the future. Second, this research suggests diverse layout method of the school building blocks for the future. Key factors, which are method of teaching, planning for eco-school, planning for ubiquitous computing environment, planning of mixed-use school facilities that would give direction of the school planning for the future are determined through theoretical consideration about the social structure, direction of education for the future and case study. Based on these keys factors, this research suggests directions of the school planning for the future.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1095-1100
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• 2009

The interests and studies on co-creation activity in metaverse space, or MMO communication applications, increase sharply. The study performed the experiments on the participatory virtual space design that has dedicated to the common goal of creativity, and provides the environments to enhance ideas, technologies, and artistic artifacts sharing and communication. The participants were recruited from a community of artists and musicians. They have been actively participated the design process as photographers, painters, media artists, sound artists, and collectors. During the period, we have preceded 5 consecutive experiments, which were led by 5 independent artists, tested the value of co-creation spaces.

• Journal of Computing Science and Engineering
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• v.5 no.3
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• pp.197-209
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• 2011

The increasing popularity of graph data, such as social and online communities, has initiated a prolific research area in knowledge discovery and data mining. As more real-world graphs are released publicly, there is growing concern about privacy breaching for the entities involved. An adversary may reveal identities of individuals in a published graph, with the topological structure and/or basic graph properties as background knowledge. Many previous studies addressing such attacks as identity disclosure, however, concentrate on preserving privacy in simple graph data only. In this paper, we consider the identity disclosure problem in weighted graphs. The motivation is that, a weighted graph can introduce much more unique information than its simple version, which makes the disclosure easier. We first formalize a general anonymization model to deal with weight-based attacks. Then two concrete attacks are discussed based on weight properties of a graph, including the sum and the set of adjacent weights for each vertex. We also propose a complete solution for the weight anonymization problem to prevent a graph from both attacks. In addition, we also investigate the impact of the proposed methods on community detection, a very popular application in the graph mining field. Our approaches are efficient and practical, and have been validated by extensive experiments on both synthetic and real-world datasets.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.4
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• pp.377-382
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• 2010

For business purposes, it is important to identify diffusion power users, a group of users who have big influence on other users in diffusing content. In this paper, we use the independent cascade model for determining diffusion power users, and to do so, we need a method for calculating the assimilation probability between users. This paper proposes the concepts of user delivery power and a way to quantifying the value of this. User delivery power is used to compute the assimilation probability with user content power. We analyze the proposed method by comparing its performance with those of existing methods through experiments using a real blog network data.

• The Journal of Information Systems
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• v.26 no.2
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• pp.123-142
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• 2017

Purpose The development of the Fintech industry can be on the basis of the development in IT technologies such as Big data, IoT, cloud computing, it can be considered that the financial industry is repeating the evolution into Fintech. But the awareness of the consumers is still very low. Therefore the current dissertation, tries to deduce the suggestions for invigoration measures for Fintech by conducting an empirical study on the factors that influence the intention of reuse of Fintech on the consumer's point of view. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Expectation Confirmation Theory. This paper empirically analyzes the impact of Continuous Usage Intention for Improvement of Fintech. The 302 survey responses were used to verify research hypotheses through covariate structural equation model. Findings According to the empirical analysis result, this study confirmed that the ultimate purpose of the Fintech service is to eliminate the social cost's waste element occurring from issue of money by not using or reducing the usage of cash. Since many Fintech users have pointed out security as the priority task, a direction for the related institutions has been proposed. Second, the content of the current dissertation will be the opportunity of broadening the perception of the current consumers that perceive Fintech as only a NFC simple payment service.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.634-639
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• 2008

사회적 컴퓨팅(social computing)의 현상이 Web 2.0 공급사슬(supply chain)의 변화관점에서 새로운 변화의 단계를 맞이하고 있다. Web 2.0 플랫폼을 어떤 형태로 기업 활동에 활용할 것인가 하는 문제제기에 대하여 다양한 기업 활동의 변화사례가 발견되고 있다. 본 논문은 그와 같은 다양한 Web 2.0 환경 확산에 대한 기업 활동의 변화현상 중에서 Web 2.0 플랫폼을 기반으로 한 신제품개발(New Product Development) 사례연구를 통하여 진행한 결과를 반영하였다. 신제품 개발을 위한 플랫폼으로서 Web 2.0 의 협업적 환경을 설계하게 될 경우, 고객의 내재적 요구사항(latent requirement)이 제품개발에 효과적으로 반영될 수 있도록 하는 절차(process)가 기존의 제품개발방법론과 연관되어, 어떤 형태로 적용되고 개선되어 발전될 수 있는가에 대한 경험적 사례를 사례연구방법의 탐험적 경향을 활용하여 살펴보았다. 본 논문에서 다루어졌던 사례는 Web 2.0 플랫폼을 기반으로 사용자 창작 콘텐츠(User Created Content)를 생산하고 증가된 연세대학교 UCC의 양적 팽창에 의해서 수익모델이 발생하는 전형적인 Web 2.0 비즈니스 모델의 구조를 보여주는 경우였다. 본 연구를 통해서 사용자의 내재적 요구사향을 Web 2.0 기술특성을 통해서 참여적 사용자, 혹은 사용자 디자이너들의 적극적인 활동에 의해서 개선 및 구현해 가는 과정을 구체적 개발방법론의 틀로서 정착하려는 시도를 하였다.

• International Journal of Human Ecology
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• v.9 no.1
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• pp.5-16
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• 2008

Development of technology in the $20^{th}$ century has made great contributions to women's lives. With the development of digital convergence, home network, and DMBs (Distance Method Bracings), the ubiquitous technology information era is expected to create a new progressive era for women. The purpose of this study is to investigate the lifestyle that Korean women would like to pursue, especially in regards to the sense of value within the personal and social life of each individual. As a method to suggest how the socio-cultural trends of women's lifestyle will change in the ubiquitous era, qualitative interviews have been conducted over 6 groups with 77 persons between the digital ages of 20s and 30s, living in Seoul. The majority had positive opinions regarding the economic, cultural, emotional, and physical prospects of the ubiquitous information environment. Results show high expectations evolved around freedom from household chores, the equality between the sexes (at home and in society), enhancing the working environment at home, an expansion of human relationships leading to creative knowledge, being able to maintain a single life without economic constraints, and the enjoyment that the internet provides. for suggestions to improve the quality of women's lifestyle through ubiquitous technology, issues such as individual based customization, time management, creating emotional hyperspaces, multi-media communication systems, and women as leaders were studied.