• Title/Summary/Keyword: Social Communication Network

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A Study on Space Consumption Behavior of Contemporary Consumers -Focusing on Analysis of Social Media Big Data- (현대 소비자의 공간소비행동에 관한 연구 -소셜미디어 데이터 분석을 중심으로-)

  • Ahn, Suh Young;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.1019-1035
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    • 2020
  • This study examines the millennial generation, who express themselves and share information on social media after experiencing constantly changing 'hot places' (places of interest) in contemporary cities, with the goal of analyzing space consumption behaviors. Data were collected via an Instagram crawler application developed with Python 3.4 administered to 19,262 posts using the term 'hot places' from November 1 and December 15, 2019. Issues were derived from a text mining technique using Textom 2.0; in addition, semantic network analysis using Ucinet6 and the NetDraw program were also conducted. The results are as follows. First, a frequency analysis of keywords for hot places indicated words frequently found in nouns were related to food, local names, SNS and timing. Words related to positive emotions felt in experience, and words related to behavior in hot places appeared in predicate. Based on importance, communication is the most important keyword and influenced all issues. Second, the results of visualization of semantic network analysis revealed four categories in the scope of the definition of "hot place": (1) culinary exploration, (2) atmosphere of cafés, (3) happy daily life of 'me' expressed in images, (4) emotional photos.

Understanding Customer Participation Behavior via B2C Microblogging (B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해)

  • Park, Jongpil;Son, Jai-Yeol
    • Asia pacific journal of information systems
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    • v.22 no.4
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    • pp.51-73
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    • 2012
  • Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

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Open Communication About Reproductive Health Is Associated With Comprehensive HIV Knowledge and a Non-stigmatising Attitude Among Indonesian Youth: A Cross-sectional Study

  • Wirawan, Gede Benny Setia;Gustina, Ni Luh Zallila;Januraga, Pande Putu
    • Journal of Preventive Medicine and Public Health
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    • v.55 no.4
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    • pp.342-350
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    • 2022
  • Objectives: Human immunodeficiency virus (HIV) prevention among youth seems under-prioritised compared to other key populations. HIV knowledge and stigma are important parts of HIV prevention. To inform HIV prevention among youths, this study quantitatively analysed the associations between open communication regarding sexuality and sexual health, comprehensive HIV knowledge, and non-stigmatising attitudes in Indonesia. Methods: This study used data from the Indonesian Demographic and Health Survey (IDHS) 2017. The analysis included unmarried men and women aged 15-25 years old. Comprehensive HIV knowledge and a stigmatising attitude were defined according to the IDHS 2017. Open communication about sexuality and sexual health was defined as the number of people with whom participants could openly discuss these topics in their direct network of friends, family, and service providers, with a scale ranging from 0 to a maximum of 7. Primary analysis used binomial logistic regression with weighting adjustments. Results: The final analysis included 22 864 respondents. Twenty-two percent of youth had no one in their direct network with whom to openly discuss sexual matters, only 14.1% had comprehensive HIV knowledge, and 85.9% showed stigmatising attitudes. Youth mostly discussed sex with their friends (55.2%), and were less likely to discuss it with family members, showing a predominant pattern of peer-to-peer communication. Multivariate analysis showed that having a larger network for communication about sexuality and sexual health was associated with more HIV knowledge and less stigmatising attitudes. Conclusions: Having more opportunities for open sex communication in one's direct social network is associated with more HIV knowledge and less stigmatising attitudes.

Frequency and Social Network Analysis of the Bible Data using Big Data Analytics Tools R (빅데이터 분석도구 R을 이용한 성경 데이터의 빈도와 소셜 네트워크 분석)

  • Ban, ChaeHoon;Ha, JongSoo;Kim, Dong Hyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.2
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    • pp.166-171
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    • 2020
  • Big data processing technology that can store and analyze data and obtain new knowledge has been adjusted for importance in many fields of the society. Big data is emerging as an important problem in the field of information and communication technology, but the mind of continuous technology is rising. the R, a tool that can analyze big data, is a language and environment that enables information analysis of statistical bases. In this paper, we use this to analyze the Bible data. We analyze the four Gospels of the New Testament in the Bible. We collect the Bible data and perform filtering for analysis. The R is used to investigate the frequency of what text is distributed and analyze the Bible through social network analysis, in which words from a sentence are paired and analyzed between words for accurate data analysis.

Personalized EigenTrust with the Beta Distribution

  • Choi, Dae-Seon;Jin, Seung-Hun;Lee, Youn-Ho;Park, Yong-Su
    • ETRI Journal
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    • v.32 no.2
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    • pp.348-350
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    • 2010
  • This letter presents an enhancement of EigenTrust. Using the beta distribution, local trust values can be more correctly evaluated. Simulation shows that the proposed scheme calculates the local trust more correctly by up to 8%. For personalization, the proposed scheme provides cumulative transitive values from the local trust to the global trust with mathematically guaranteed convergence.

Segmenting Chinese Texts into Words for Semantic Network Analysis

  • Danowski, James A.
    • Journal of Contemporary Eastern Asia
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    • v.16 no.2
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    • pp.110-144
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    • 2017
  • Unlike most languages, written Chinese has no spaces between words. Word segmentation must be performed before semantic network analysis can be conducted. This paper describes how to perform Chinese word segmentation using the Stanford Natural Language Processing group's Stanford Word Segmenter v. 3.8.0, released in June 2017.

Implementation of System Using Kinect an Expression of Recognition and Advertising Media Control System (소켓통신 기반의 Kinect를 이용한 표정인식 및 영상제어 시스템 구현)

  • Lee, Hojae;Yoon, chul Jun;Lim, Youhyuk;Kim, Hyunsik;Seo, Jeongwook
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.904-906
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    • 2016
  • In this paper, advertising and public relations services to provide kincet to implement a control system using face recognition and media. Traditionally, this unilateral system for delivering advertisements to consumers, is currently directed interactive ads. In other words, interactive advertising service that offers bi-directional communication. In the proposed system, the kincet using face recognition, to recognize faces with eyes, mouth, jaws and eyebrows. Presently used kinect version is the face of instability in the recognition and accurately is difficult to separate the three parts of the jaw, eyes, eyebrows only leverage. the classification has an easy immoyangProvide control services by separating the media, Hwanam-myeon, laughing. Also, consumers understand the expression of the control of the media and using picture for advertising to consumers through the transfer on both had indelibly imprinted by advertising.Effective are expected to appear.

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Students' Experience in Using Twitter for Online Learning: Social-Affective and Cognitive Perspectives

  • CHOI, Hyungshin;KWON, Soungyoun
    • Educational Technology International
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    • v.13 no.1
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    • pp.175-205
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    • 2012
  • The current study investigated whether SNS such as Twitter can be an assisting tool to compensate the limitations of online learning from social-affective and cognitive perspectives. Such limitations include low level of motivation to participate, feeling of isolation, rare exchanges of ideas and feedback from peers or instructors. This paper reports findings from a research study on the use of Twitter in online learning in Higher Education. Survey and subsequent interviews were conducted to examine students' perceptions about the cognitive and social-affective aspects of their participation in Twitter activities. Some of the challenges and potentials in integrating Twitter into online course are also addressed. It can be concluded that Twitter contributes not only to building close relationships among peers and instructors but also to opening a communication channel that can extend cognitive potentials.

Developing Protégé Plug-in: OWL Ontology Visualization using Social Network

  • Kim, Min-Soo;Kim, Min-Koo
    • Journal of Information Processing Systems
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    • v.4 no.2
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    • pp.61-66
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    • 2008
  • In recent years, numerous studies have been attempted to exploit ontology in the area of ubiquitous computing. Especially, some kinds of ontologies written in OWL are proposed for major issues in ubiquitous computing such like context-awareness. OWL is recommended by W3C as a descriptive language for representing ontology with rich vocabularies. However, developers struggle to design ontology using OWL, because of the complex syntax of OWL. The research for OWL visualization aims to overcome this problem, but most of the existing approaches unfortunately do not provide efficient interface to visualize OWL ontology. Moreover, as the size of ontology grows bigger, each class and relation are difficult to represent on the editing window due to the small size limitation of screen. In this paper, we present OWL visualization scheme that supports class information in detail. This scheme is based on concept of social network, and we implement OWL visualization plug-in on $Prot{\acute{e}}g{\acute{e}}$ that is the most famous ontology editor.

A Study on Structural Holes of Privacy Protection for Life Logging Service as analyzing/processing of Big-Data (빅데이터 분석/처리에 따른 생활밀착형 서비스의 프라이버시 보호 측면에서의 구조혈 연구)

  • Kang, Jang-Mook;Song, You-Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.189-193
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    • 2014
  • SNS (Social Network Service) has evolved to life-friendly service with the combination of local services. Unlike exsiting mobile services, life-friendly service is expected to be personalized with gathering of local information, location information and social network service information. In the process of gathering various kinds of information, Big-data technology and Cloud technology is needed. The effective algorithem has researched for this already, however the privacy protection model hasn't researched enough in life-friendly service or big-data using circumstance. In this paper, the privacy issue is dealt with in terms of 'Structure hole', and the privacy issue comes from big-data technology of life-friendly service.