• International Journal of Computer Science & Network Security
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• 제22권11호
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• pp.255-259
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• 2022

The new social reality emerging amid the global rise of communication links and integration processes acutely emphasizes the problems of communication in large and small social systems. The method of their communication becomes one of the keys to ensuring global security. It has become the mission of humanitarian education to prepare the younger generations for life in a changing world with no image of the future and increasing uncertainty. In psychological and pedagogical research, there is a growing scientific interest in the problems of interaction of the individual with the social environment. The mental trace of a person's practice in society shapes the experience of social interaction, which constitutes simultaneously the source, tool, and condition for the emergence and development of personality. The study outlines the methodological foundations for the study of individual experiences of social interaction. A hypothesis about the productivity of the functional matrix method is tested. Materials for the training of specialists in the humanities include interdisciplinary approaches to the study and transformation of the experience of social interaction and systematic methodology for the study of complex objects. Fundamental to the study is the systematic-dialectical method, and the matrix method is employed as the instrumental-technological method. The paper presents the results of a multidisciplinary overview of scientific literature concerning the essential characteristics and functions of social interaction and the respective experience. The overview points to the fragmented nature of scientific understanding of the elements of experience outside its integrity and systemic properties. Based on the formula "personality interacts with the social environment", the study presents an algorithm for the application of a systematic methodology for the study of complex objects, which made it possible to identify the system parameters of experience at three levels of cognition and develop the reference structural and functional matrices for the didactic system of its pedagogical enrichment.

• 디지털산업정보학회논문지
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• 제14권2호
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• pp.133-141
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• 2018

The purpose of this study was to propose a model of knowledge transfer in IT outsourcing. In this study, structural holes were chosen as antecedent factors, and job performance as a consequence factor. We conducted a survey in which we collected data from 42 respondents working in one of the leading IT companies in Seoul, South Korea. The data were analyzed using UCINET 6 and SmartPLS 2.0. The antecedent factors (structural holes in closeness network and in professional network) turned out to be statistically significant. Knowledge transfer considerably influenced job performance. Lastly, implications and limitations of these findings were discussed, and directions for future research were suggested.

• 한국가족복지학
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• 제58호
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• pp.151-179
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• 2017

이 연구의 목적은 노인의 SNS 활동을 통한 소통증진 프로그램을 평가하려는 것이다. 이 프로그램은 소통교육, SNS 활동가 만남, SNS 교육과 실습, SNS 활동과 홍보, 시연회, SNS 활동가 발대식, 오프라인 모임 등으로 구성되어 있다. 프로그램 참여자들로부터 다양한 자료를 수집하였고, 과정과 성과 측면에서 평가하였다. 프로그램에 대한 양적 질적 분석을 실시한 결과, SNS 활용을 통한 사회참여의 기회 확대, SNS 활성화를 통한 소통증진, 노인복지의 새로운 대안문화 창출, 세대 간의 긍정적인 인식변화 등 본 프로그램이 다양한 측면에서 긍정적인효과를 가지고 있음을 확인할 수 있었다. 이러한 연구결과에 근거하여 노인들의 SNS 활동을통한 소통증진 프로그램을 개선하기 위한 실천 지침들을 제언하였다.

• 한국전자통신학회논문지
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• 제9권11호
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• pp.1323-1330
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• 2014

민원 서비스 지원은 정부와 시민, 시민과 시민 사이의 상호 작용이 중요한 가치를 가지며, 시민들 사이의 참여가 매우 중요하다. 이런 시민들 사이의 상호 작용은 소셜 네트워크 서비스와 같은 공개된 서비스에서 자신의 상황 정보를 불특정 다수의 여러 사람과 공유함으로써 앱의 사용을 확산시킬 수 있다. 모바일 기반의 소셜 네트워크 서비스는 정부와 시민간의 상호 작용을 증대시키고 사용자의 상황 정보를 SNS에 게시하기 위한 다양한 센서들을 내장하고 있다. 본 논문에서는 위치 기반의 상황 정보를 이용하여 안드로이드 기반의 민원 서비스를 위한 소셜 네트워크 애플리케이션을 제안하였다. 실험 결과, 본 논문에서 제안한 애플리케이션은 저성능의 시스템에도 적용 가능하고, 높은 성능을 나타내므로 사용자의 위치에서 가장 가까운 SNS에 콘텐트를 추가하면, 근거리에 있는 사용자들은 새로운 정보를 감지하여 콘텐츠를 공유할 수 있다.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.70-76
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• 2021

The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

• 한국언론정보학보
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• 제67권
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• pp.62-87
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• 2014

이 연구는 현재의 디지털기술과 연결된 사진행위를 이해하기 위한 협업적 연구이며 동시에 자기민속지학 방법을 이용해 연구의 자기 치료적 효과와 지식의 권력관계를 엿볼 수 있는 기회도 제공한다. 두 연구자는 디지털 카메라, SNS, 스마트폰과 같은 디지털미디어를 이용하는 사진행위가 갖는 의미를 개인의 정체성 구성, 개인적 삶의 다큐멘터리 만들기라는 관점에서 접근했다. 그 결과, 디지털 사진을 다큐멘트가 아닌 아카이브로 볼 수 있으며 디지털 사진행위를 ANT의 관점에서 인간과 비인간 행위자들의 네트워크 형성과 변화의 과정이라고 이해할 수 있다는 것을 발견했다.

• 한국인터넷방송통신학회논문지
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• 제12권3호
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• pp.209-216
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• 2012

이 글은 소셜 네트워크 서비스와 스마트폰 기술의 시야에서 사용자 손수 제작 콘텐츠의 커뮤니케이션 구조를 모색하였다. 연구 모델의 개발을 위해, 저자는 정밀한 성공 척도의 개발과 선생 연구를 통해 사용자 손수 제작 콘텐츠의 성공 요인을 선별하는데 역점을 두었다. 제안된 모델은 페이스북과 연결된 플리커 등의 사례와 같은 서비스를 고찰하면서 각 개별 서비스 간의 신뢰의 관련성 그리고 소셜 자본의 전환 등에 대한 내용으로 구성된다. 그 결과 네트워크 자체의 조직 특성과 구조가 사용자 손수 제작 콘텐츠의 신뢰 흐름을 파악하는데 중요한 요인이라는 점을 보여주었다. 그리고 소셜 네트워크 서비스를 통해 협업하는 관계를 가능하게 하는 개방된 API 기술들과 Single sign on의 기술을 고찰하였다. 사용자 손수 제작 콘텐츠의 구체적인 특징은 결국 소셜 자본 및 신뢰를 증진시키는데 소셜 네트워크 서비스의 직접 또는 간접적인 네트워크 효과가 갖는 의미를 기술하였다.

• International Journal of Internet, Broadcasting and Communication
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• 제6권1호
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• pp.5-8
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• 2014

Social networking services that connect a person to other people are attracting our attention and various types of on-the-network services are provided. Library has been playing a role of social media by providing with materials such as books and magazines, and with a place for reading, studying, getting lectures, etc. In this paper, we present a method for finding candidates of groups of the library's patrons who share interest areas by utilizing the loan records, which are obtainable by every library. Such a homogeneous group can become a candidate for a study group, a community for exchange ideas, and other activity group. We apply the method to a collection of loan records of a university library, find some problem to be solved, and propose measures for more detailed solutions. Even though the potential group finding problem still remains a lot of problems to be solved, its potential importance is very high and thus to be studies even more for future applications.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.178-185
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• 2021

The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

• Journal of Contemporary Eastern Asia
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• 제20권2호
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• pp.108-128
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• 2021

Research on the news coverage of North Korea has been paying less attention to social media platforms than to legacy media. An increasing number of social media users post, retweet, share, interpret, and set agendas on North Korea. The accessibility of international users and North Korea's publicity purposes make social media a venue for expression, news diversity, and framing about the nation. This study examined the sentiment of Twitter posts on North Korea from a framing perspective and the relationship between network strengths and sentiment from a social network perspective. Data were collected using two tools: Jupyter Notebook with Python 3.6 for preliminary analysis and NodeXL for main analysis. A total of 11,957 tweets, 10,000 of which were collected using Python and 1,957 tweets using NodeXL, about North Korea between June 20-21, 2020 were collected. Results demonstrated that there was more negative sentiment than positive sentiment about North Korea in the sampled Twitter posts. Some users belonging to small network sizes reached out to others on Twitter to build networks and spread positive information about North Korea. Influential users tended to be impartial to sentiment about North Korea, while some Twitter users with a small network exhibited high percentages of positive words about North Korea. Overall, marginalized populations with network bonding were more likely to express positive sentiment about North Korea than were influencers at the center of networks.