• 한국경영과학회지
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• 제38권3호
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• pp.71-86
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• 2013

This research explores the question how interactions between customer and firm affect firm growth. To test suggested hypotheses, this study collects data on social commerce industry in Korea during the period from the beginning of social commerce industry in Korea, May 2010, to March 2012, and investigates the effect of social media on the growth of social commerce firms. We suggest two hypotheses in this study. First, as web traffic inflow through social media into a focal social commerce increases, the growth rate of the focal social commerce increases. Second, the more diverse social media channel through which web traffic inflows into a focal social commerce, the weaker the positive effect of web traffic inflow on the growth rate of the focal social commerce. Analysis of data shows that inflow through social media is positively related to the growth of social commerce. In addition, our analysis shows that inflow channel diversity weakens the positive relationship between web traffic inflow through social media and growth rate of social commerce firms. These results suggest that firms need to concentrate on few social media in order to attract customers. The study contributes to understanding how interaction between firms and customers influences the growth of the firm.

• 한국산학기술학회논문지
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• 제21권12호
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• pp.595-602
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• 2020

본 연구에서는 농어촌지역 발전을 위해 공공사업을 수행하고 있는 한국농어촌공사의 사회적 가치 증진 방안을 모색하였다. 이를 위해 본 연구에서는 한국농어촌공사 사업의 최종 수요자인 외부 이해관계자 중에서 농업인들을 대상으로 KRC 사업 참여 실태 및 사회적 가치 인지 여부 등을 살펴보았다. 그리고 네트워크 분석을 통해 외부이해관계자들이 참여하고 있는 한국농어촌공사 사업의 주요 특징과 중요 사업을 도출하였다. 네트워크 분석을 한 결과, KRC 사업 중에서 대부분 지역에서 농어촌용수관리사업이 가장 중요한 사업으로 나타났다(농어촌용수관리사업 0.805, 농업생산기반정비사업 0.758, 농지은행사업 0.762, 지역개발사업 0.643). 반면 제주도의 경우에는 지역 특성상 농업생산기반정비사업과 지역개발사업이 중요한 사업으로 분석되었다. 이러한 분석결과, 한국농어촌공사 사업은 지역별로 각 사업간 연결 중앙성(degree centrality) 값이 다르므로, 지역 여건에 맞는 한국농어촌공사 사회적 가치 증진 노력이 필요하다. 이를 위해 "사회적 가치 플랫폼"을 구축해 대내외 모든 이해관계자들이 자유롭게 한국농어촌공사 사업에 참여하는 방안을 모색하는 것도 한 방안이 될 수 있을 것이다. 이를 통해 한국농어촌공사의 사회적 가치도 증진될 것이다.

• 한국생활과학회지
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• 제14권1호
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• pp.179-192
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• 2005

The purpose of this study is to investigate into the practical cases of social marketing and to seek the practical strategy in fashion business. These practical cases were investigated through theses, professional books, fashion magazines, fashion newspapers, daily newspapers and web site, etc. The results of this study were as follows : 1. The social marketing by decision-making is able to practice and to set up a strategy in consumerism, humanism and environmentalism. 2. The social marketing by feedforward is able to practice and to set up a strategy in business strategy and product strategy. 3. The social marketing by administrative is able to practice and to set up a strategy in product development, price decision, distribution management and advertisement & promotion. 4. The social marketing by total system is able to practice and to set up a strategy in marketing planning and self-audits system.

• 한국IT서비스학회지
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• 제11권3호
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• pp.17-38
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• 2012

Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.645-651
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• 2020

The concept of social entrepreneurship (SE) is gaining attention in developing economies for the purpose of greater societal welfare maximization. Still, findings in the field of SE studies have been riddled with conflicting results and counterstatement. Also, the determinants of developing SE are not robustly investigated in developing economies like Bangladesh. This context has mobilized the authors of this current study to focus on determining student's intention to pursue SE as their career choice. Hence, the study aims to examine the predictive determinants of social entrepreneurial intentions (SEI) among Bangladeshi students. The study has investigated the influence of entrepreneurial self-efficacy, social support, prior experience, and educational support on SEI. The survey was conducted from a public university of Bangladesh, and 231 students participated in the study. Questionnaire items under each construct variable have been adopted from pre-tested research studies. Five-point Likert scale questionnaire was applied to measure the variables. SPSS version 23.0 has been used for statistical analysis through which correlation and multiple regression analysis were conducted to measure the impact of the independent variables on SEI. Results exhibited that self-efficacy, social support, and educational support positively and significantly predicted SEI, while prior experience does not influence SEI.

• 패션비즈니스
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• 제25권6호
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• pp.70-80
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• 2021

The purpose of this study is to compare and analyze the identities and roles so that they can grasp their social roles and directions. Artists show a change in identity from the deification of modern artists with freedom and genius to artists who challenge the cognitive aspect of art and redefine the scope and concept of artists by expanding their social role. Artists dreaming of an ideal art utopia, in which art, society, politics, and daily life are coordinated, are constantly presenting the social role and direction of art through the combination and challenge of new ways of art and craft, beauty and function, creative imagination, and public service. Fashion designers act as contemporary genius artists, creators who express the appearance of the times, practitioners who advocate social values and changes, members of business in the fashion system, celebrities who are spotlighted by the public at the center of the fashion industry, or fashion influencers. Thus, fashion designers are complex or selective in their role depending on the fashion philosophy of individual designers or location given within the fashion system. They are becoming the subject of creating the culture of the times by expressing social ideology or playing a role in practicing art in life that leads social culture so as to raise the value of fashion in their development and satisfy cultural enjoyment of fashion consumers who consume art in everyday life.

• 동아시아경상학회지
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• 제9권2호
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• pp.1-10
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• 2021

Purpose - The purpose of this study is to measure the efficiency of social security expenditure in 31 provinces, cities and autonomous regions in China and proposes corresponding improvement plans. Research design, data, and methodology - The data were obtained from the statistical yearbook of each province. The BCC and CCR models of DEA model and Malmquist index are used to analyze the efficiency, and the input-output index is expanded. Result - The results show that the social security performance of the Chinese government has improved on the whole despite the unbalanced development in different regions. Each region should look for strategies to improve the efficiency of social security according to its own problems. The study suggests that provinces affected by TCI should improve their internal environment, such as raising social security fund structure and strengthening fund supervision, to improve efficiency. Areas affected by TECI need to be more responsive to policy, socio-economic and technological development. Conclusion - The research conclusion can provide reference for Chinese provinces to improve the efficiency of social security expenditure in the future. This study is not comprehensive enough in the selection of input-output indicators, which can be further expanded in the future.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.191-203
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• 2021

Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v.23) and statistical methods have been used to process the data represented by the arithmetic mean, standard deviation, coefficient of variation, correlation coefficient (Person), simple and multiple regression equations. The research showed significant results represented by a positive and strong relationship between the research variables. This result indicates that there is an effect on the customer's behavior. Moreover, the results of the study showed positive effects that extend from social marketing to customer behavior in the long term.

• 아태비즈니스연구
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• 제13권3호
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• pp.35-57
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• 2022

Purpose - This study aims to conceptualize the construct of social media (SM) fatigue. Design/methodology/approach - A qualitative approach is employed to understand how SM users currently perceive (or interpret) the goals of SM usage and to conceptualize SM fatigue and its dimensions. We collected data through in-depth interviews of three SM users and group discussions among eighty SM users. Findings - we draw a definition of SM fatigue from a resource view that excessive SM use might lead to SM fatigue by depleting the internal resources of SM users. Further, through the analysis of the qualitative data from interviews and group discussions, we find the multi-dimensional nature of SM fatigue and identify five dimensions of SM fatigue-fatigue from the social obligation to interact with people, the importance of self-appearance, the quality of information, the quantity of information, and undesirable events-and common sources of fatigue in each dimension. Research implications or Originality - The conceptualization of SM fatigue elaborated in this study could enable scientific exploration of the role of SM fatigue in users' attitudes or behavior formation and change. On a practical front, this study would be valuable to companies by facilitating systematic investigations of their customers' fatigue through the lens of the SM fatigue dimensions.

• 동아시아경상학회지
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• 제10권1호
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• pp.47-57
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• 2022

Purpose - Overall social entrepreneurship has a positive effect on the organization's C.S.R. and overall growth. This study aims to identify the effects of social entrepreneurship in startup companies on corporate social responsibility by identifying gaps in the literature and providing feasible solutions to the gaps. Research design, Data, and methodology - The qualitative content analysis that was conducted by this research takes the form of two research designs. The first step to conducting a conceptual content analysis is to choose the level of analysis, specifically words, phrases, word sense and the second step is the relational content analysis by choosing the concept to be examined, only that the analysis entails examining the relationships between concepts Result - According to the investigation of numerous previous literature review, the current authors found out total six solutions and the application of suggested solutions indicated that the use of innovative models, startup organizations can gain a competitive edge against dominant competitors in their industry of operations, Conclusion - Finally, the conclusion of this research indicates through the use of innovative solution models, startup organizations can gain a competitive edge against dominant competitors in their industry of operations and startup companies may range from an increase in reputation to growth in profitability and entrepreneurs' satisfaction.