• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1154-1164
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• 2010

As an useful application in broadcasting services, the targeting service has been mainly studied to improve the service satisfaction and user usage in various media service environments based on user profile, preferences, and usage history. Targeting service is expanding its domain from broadcasting contents to interstitial contents and from fixed TV devices to mobile devices. Service data also include advertisement data, coupon, and information about media contents as well as simple broadcasting data. In this paper, the targeting data service is designed and implemented on articles, advertisement and broadcasting information on the basis of the user information. To adapt this to web-based media contents, information on user profile, preferences, and usage history is newly defined on the basis of the user metadata developed in TV-Anytime Forum and the user information defined in OpenSocial. The targeting data service is implemented to generate user preferences information and usage history pattern based on the similarity among user preference, contents information, and usage history. Based on performance evaluation, we prove that the proposed targeting data service is effectively applicable to web-based media contents as well as broadcasting service.

• Smart Media Journal
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• v.6 no.1
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• pp.54-60
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• 2017

Recently, broadcasting companies have been faced with changes in social environment, particularly, the emergence of new media, including the internet, cable TV and DMB, and in the political environment, such as convergence in broadcasting and communications media. To cope with these changes, broadcasting companies are showing increasing interest in building new broadcasting information systems. This study presents how to develop a web-based broadcasting information system for the small and medium-sized broadcasting company. For developing the system, the study describes system configuration, business function relationship diagrams and business flow diagrams, entity relationship diagrams, major programs, and graphic user interfaces. The newly developed web-based broadcasting information system is expected to increase business productivity to a significant extent through faster decision-making and business execution in and out of the company.

• Korean journal of communication and information
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• v.22
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• pp.7-38
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• 2003

This study is primarily concerned with the discussion about the crisis of Korean Public Service Broadcasting within the context of changing media environment. The study firstly attempts to explain the causes of current problems of Public Service Broadcasting in general, and categorizes the patterns of Western countries' reactions to cope with the problems. Secondly, the present study deals with the case of Korean Public Service Broadcasting. This paper argues that Korean Public Service Broadcasters have adopted four salient strategies: 1) They have tried to achieve high program ratings based on non-distinctive programming; 2) They have preferred the commercial advertising revenues as the primary financial resource; 3) They have attempted to expand their social power while exploiting their program contents; 4) Finally, they have tried to be a sole player in the decision making process, independent from all the other social forces such as the state, capital, and the civil organizations. This study suggests that four strategies should be reconsidered because those are far from the original ideas of Public Service Broadcasting.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.1
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• pp.193-198
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• 2011

As smartphone use has been steadily growing over the past year, social networking on the mobile phones appears to be increasing. In this paper, we propose a cross-platform mobile architecture for supporting social applications. The key design objectives for developing the proposed system include: 1) providing personalized data through filtering information which is supplied by various social applications, 2) providing a cross-platform architecture for adapting various smartphones such as Apple iPhone and Google android. We verified system design by implementing a smartphone application which displays the filtered pictures from social network services such as Flickr and Picasa.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.1
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• pp.179-185
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• 2019

A core technology of social robot is voice recognition and dialogue engine technology, but too much money is needed for development and an implementation of robot's conversation function is difficult resulting from insufficiency of performance. Dialogue function's implementation between human and robot can be possible due to advance of cloud AI technology and several company's supply of their open API. In this paper, current intelligent social robot technology trend is investigated and effective social robot system architecture is designed. Also an effective analysis and design method of social robot system will be presented by showing user requirement analysis using object-oriented method, flowchart and screen design.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.33-39
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• 2023

Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

• International Journal of Internet, Broadcasting and Communication
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• v.6 no.1
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• pp.5-8
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• 2014

Social networking services that connect a person to other people are attracting our attention and various types of on-the-network services are provided. Library has been playing a role of social media by providing with materials such as books and magazines, and with a place for reading, studying, getting lectures, etc. In this paper, we present a method for finding candidates of groups of the library's patrons who share interest areas by utilizing the loan records, which are obtainable by every library. Such a homogeneous group can become a candidate for a study group, a community for exchange ideas, and other activity group. We apply the method to a collection of loan records of a university library, find some problem to be solved, and propose measures for more detailed solutions. Even though the potential group finding problem still remains a lot of problems to be solved, its potential importance is very high and thus to be studies even more for future applications.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.2
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• pp.50-58
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• 2019

The clear and specific objective of this study is to design a false news discriminator algorithm for news articles transmitted on a text-based basis and an architecture that builds it into a system (H/W configuration with Hadoop-based in-memory technology, Deep Learning S/W design for bigdata and SNS linkage). Based on learning data on actual news, the government will submit advanced "fake news" test data as a result and complete theoretical research based on it. The need for research proposed by this study is social cost paid by rumors (including malicious comments) and rumors (written false news) due to the flood of fake news, false reports, rumors and stabbings, among other social challenges. In addition, fake news can distort normal communication channels, undermine human mutual trust, and reduce social capital at the same time. The final purpose of the study is to upgrade the study to a topic that is difficult to distinguish between false and exaggerated, fake and hypocrisy, sincere and false, fraud and error, truth and false.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.21-30
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• 2023

The aim of this study is to investigate how travelers' destination visit intentions are influenced by avatar self-congruence in the metaverse platform. We extended the impression management theory by considering both perceived enjoyment and social engagement, and illustrated the interaction effect based on users' digital age. To achieve this, we conducted an online survey with 302 users. The survey results revealed that avatar self-congruence significantly influenced users in terms of perceived enjoyment and social engagement, thereby affecting their destination visit intentions. This study also revealed a significant interaction effect between digital age type and avatar self-congruence on users' perceived enjoyment. The results of this study are expected to provide not only a theoretical reference for metaverse research and travel research but also managerial implications for destination management and metaverse applications.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.112-118
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• 2024

We Design The problem of underdeveloped areas is emerging as a social problem. Industrialization drove the population to the cities, creating underdeveloped areas. Underdeveloped areas are causing social problems such as population decline and aging. It is necessary to study the continuous tourism development of underdeveloped areas through development and improvement projects. Using social media big data to investigate keywords in underdeveloped areas and see the connection between keywords. The purpose of this study was to conduct core research divided by type and to investigate the keywords of tourism in underdeveloped areas through concor analysis of underdeveloped areas. As a result of the study, keywords were connected for each type of redevelopment, regional development, regional economy, and underdeveloped areas. Through this, the keywords for sustainable tourism in underdeveloped areas were identified. It is hoped that this study will develop sustainable tourism for the keywords of underdeveloped areas.